ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,245
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 799 more reduced
27 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| National Asset Management, Inc. | 16,873 | $1.69M | 0.09% | +6,546+63.4% | Added |
| SBI Okasan Asset Management Co.Ltd. | 16,850 | $1.68M | 0.06% | +2,300+15.8% | Added |
| Grant Private Wealth Management Inc | 16,961 | $1.68M | 0.71% | +2,796+19.7% | Added |
| Lazard Freres Gestion S.A.S. | 16,945 | $1.68M | 0.03% | +120+0.7% | Added |
| Marathon Wealth Advisors LLC | 16,901 | $1.68M | 0.57% | +702+4.3% | Added |
| JT Stratford LLC | 16,820 | $1.67M | 0.18% | +14,852+754.7% | Added |
| Accordant Advisory Group Inc | 16,780 | $1.67M | 1.12% | +16,780 | New |
| Nippon Life Global Investors Americas, Inc. | 16,780 | $1.67M | 0.07% | +710+4.4% | Added |
| Sarasin & Partners LLP | 16,685 | $1.66M | 0.02% | −115,283−87.4% | Reduced |
| Sora Investors LLC | 16,654 | $1.65M | 0.13% | +16,654 | New |
| CWA Asset Management Group, LLC | 16,606 | $1.65M | 0.05% | −1,345−7.5% | Reduced |
| Massar Capital Management, LP | 16,537 | $1.64M | 0.56% | +6,592+66.3% | Added |
| Hudson Value Partners, LLC | 16,420 | $1.63M | 0.41% | 00.0% | Unchanged |
| Stablepoint Partners, LLC | 16,302 | $1.62M | 0.22% | +3,902+31.5% | Added |
| Elevate Capital Advisors, LLC | 16,284 | $1.62M | 0.89% | +16,284 | New |
| Stance Capital LLC | 16,264 | $1.61M | 0.49% | +16,160+15,538.5% | Added |
| Garrett Investment Advisors LLC | 16,255 | $1.61M | 0.12% | −12−0.1% | Reduced |
| Dutch Asset Corp | 16,249 | $1.61M | 0.80% | +16,249 | New |
| Flagship Harbor Advisors, LLC | 16,245 | $1.61M | 0.06% | +1,511+10.3% | Added |
| Bluebird Wealth Management LLC | 16,238 | $1.61M | 1.40% | −522−3.1% | Reduced |
| Steel Peak Wealth Management LLC | 16,193 | $1.61M | 0.04% | +3,318+25.8% | Added |
| Flow Traders U.S. LLC | 16,173 | $1.61M | 0.07% | +12,000+287.6% | Added |
| Clearstead Advisors, LLC | 16,161 | $1.60M | 0.02% | −16,564−50.6% | Reduced |
| Ally Financial Inc. | 16,000 | $1.59M | 0.20% | +4,000+33.3% | Added |
| American Financial Group Inc | 16,000 | $1.59M | 0.56% | +11,000+220.0% | Added |
| Robertson Opportunity Capital, LLC | 16,000 | $1.59M | 0.62% | +16,000 | New |
| Cooper Financial Group | 15,909 | $1.58M | 0.13% | −3,730−19.0% | Reduced |
| Phoenix Holdings Ltd. | 15,804 | $1.57M | 0.01% | −7,101−31.0% | Reduced |
| Chicago Partners Investment Group LLC | 17,033 | $1.57M | 0.03% | +6,433+60.7% | Added |
| Beaumont Asset Management, L.L.C. | 15,766 | $1.57M | 0.61% | +569+3.7% | Added |
| Beta Wealth Group, Inc. | 15,750 | $1.56M | 0.59% | +895+6.0% | Added |
| Mathes Company, Inc. | 15,725 | $1.56M | 0.49% | +6,925+78.7% | Added |
| Harmony Asset Management LLC | 15,676 | $1.56M | 0.42% | −10,330−39.7% | Reduced |
| Westshore Wealth, LLC | 15,673 | $1.56M | 0.48% | −560−3.4% | Reduced |
| Interchange Capital Partners, LLC | 15,600 | $1.55M | 0.29% | +13,859+796.0% | Added |
| BBR Partners, LLC | 15,605 | $1.55M | 0.07% | −755−4.6% | Reduced |
| OMC Financial Services LTD | 15,518 | $1.54M | 0.51% | −125−0.8% | Reduced |
| Angeles Wealth Management, LLC | 15,411 | $1.53M | 0.07% | +1,393+9.9% | Added |
| Quattro Financial Advisors LLC | 15,400 | $1.53M | 0.33% | +15,400 | New |
| Jamison Private Wealth Management, Inc. | 15,267 | $1.52M | 0.16% | +964+6.7% | Added |
| Ritholtz Wealth Management | 15,215 | $1.51M | 0.02% | −93−0.6% | Reduced |
| Capital Investment Advisors, LLC | 15,215 | $1.51M | 0.02% | −2,959−16.3% | Reduced |
| 1st Source Bank | 15,194 | $1.51M | 0.07% | +2,389+18.7% | Added |
| Kirtland Hills Capital Management, LLC | 15,099 | $1.50M | 0.43% | +3,683+32.3% | Added |
| Prelude Capital Management, LLC | 15,022 | $1.49M | 0.11% | +4,378+41.1% | Added |
| Marathon Trading Investment Management LLC | 15,000 | $1.49M | 0.17% | +15,000 | New |
| Natural Investments, LLC | 14,928 | $1.48M | 0.33% | −1,265−7.8% | Reduced |
| Swan Global Investments, LLC | 14,918 | $1.48M | 0.07% | +14,918 | New |
| Kingswood Wealth Advisors, LLC | 14,878 | $1.48M | 0.06% | +5,545+59.4% | Added |
| Profund Advisors LLC | 14,868 | $1.48M | 0.04% | +1,916+14.8% | Added |
| Ameritas Advisory Services, LLC | 14,857 | $1.47M | 0.03% | +11,741+376.8% | Added |
| Canandaigua National Bank & Trust Co | 14,848 | $1.47M | 0.12% | +14,848 | New |
| Investment Partners Asset Management, Inc. | 14,799 | $1.47M | 0.82% | +7,789+111.1% | Added |
| Acima Private Wealth, LLC | 14,785 | $1.47M | 0.43% | 00.0% | Unchanged |
| M Holdings Securities, Inc. | 14,480 | $1.45M | 0.20% | +275+1.9% | Added |
| AXS Investments LLC | 14,583 | $1.45M | 0.41% | +211+1.5% | Added |
| Centaurus Financial, Inc. | 14,577 | $1.45M | 0.06% | +4,453+44.0% | Added |
| Sun Financial Inc | 11,309 | $1.44M | 0.68% | +11,309 | New |
| RDA Financial Network | 14,368 | $1.43M | 0.31% | +2,202+18.1% | Added |
| Avantax Planning Partners, Inc. | 14,211 | $1.41M | 0.04% | +1,913+15.6% | Added |
| SkyOak Wealth, LLC | 14,140 | $1.40M | 0.23% | −635−4.3% | Reduced |
| Stoneridge Investment Partners LLC | 12,597 | $1.40M | 0.92% | 00.0% | Unchanged |
| Liberty One Investment Management, LLC | 14,053 | $1.40M | 0.14% | +10,835+336.7% | Added |
| Formula Growth Ltd | 14,000 | $1.39M | 0.49% | +14,000 | New |
| Investment Insight Wealth Management, LLC | 13,916 | $1.38M | 1.20% | −19−0.1% | Reduced |
| United Advisor Group, LLC | 13,900 | $1.38M | 0.15% | +4,930+55.0% | Added |
| Arete Wealth Advisors, LLC | 13,815 | $1.37M | 0.09% | +13,815 | New |
| Northern Financial Advisors Inc | 13,735 | $1.36M | 0.90% | +3,280+31.4% | Added |
| Money Concepts Capital Corp | 13,725 | $1.36M | 0.06% | +3,400+32.9% | Added |
| Valeo Financial Advisors, LLC | 13,703 | $1.36M | 0.03% | −963−6.6% | Reduced |
| Cito Capital Group, LLC | 13,700 | $1.36M | 0.37% | +1,000+7.9% | Added |
| Norden Group LLC | 13,689 | $1.36M | 0.11% | −24,214−63.9% | Reduced |
| Altus Wealth Group LLC | 13,679 | $1.36M | 0.49% | −317−2.3% | Reduced |
| Legacy Wealth Asset Management, LLC | 13,656 | $1.36M | 0.30% | +507+3.9% | Added |
| AMG National Trust Bank | 13,613 | $1.35M | 0.03% | +13,613 | New |
| Chilton Investment Co LLC | 13,543 | $1.34M | 0.03% | −4,778−26.1% | Reduced |
| Z3 Capital Partners, LLC | 13,420 | $1.33M | 0.28% | +8,150+154.6% | Added |
| Caxton Associates LLP | 13,408 | $1.33M | 0.03% | −7,488−35.8% | Reduced |
| Savvy Advisors, Inc. | 13,405 | $1.33M | 0.03% | +3,989+42.4% | Added |
| Granite Islands Private Wealth, LLC | 13,462 | $1.33M | 0.98% | −45−0.3% | Reduced |
| Broyhill Asset Management | 13,372 | $1.33M | 1.18% | +13,372 | New |
| Prakash Investment Advisors LLC | 13,310 | $1.32M | 0.82% | −13,900−51.1% | Reduced |
| Sovran Advisors, LLC | 11,811 | $1.31M | 0.10% | +888+8.1% | Added |
| Romano Brothers and Company | 13,131 | $1.30M | 0.13% | +371+2.9% | Added |
| RiverPark Advisors, LLC | 13,067 | $1.30M | 0.59% | +1,652+14.5% | Added |
| Jasper Ridge Partners, L.P. | 13,041 | $1.29M | 0.03% | +8,716+201.5% | Added |
| Navalign, LLC | 13,017 | $1.29M | 0.30% | +1,297+11.1% | Added |
| Triglav Skladi, D.O.O. | 13,000 | $1.29M | 0.07% | +7,500+136.4% | Added |
| Nano Cap New Millennium Growth Fund L P | 13,000 | $1.29M | 0.99% | +10,500+420.0% | Added |
| Alerus Financial NA | 12,999 | $1.29M | 0.06% | −5,565−30.0% | Reduced |
| Resurgent Financial Advisors LLC | 12,981 | $1.29M | 0.36% | +1,804+16.1% | Added |
| Tandem Capital Management Corp | 12,905 | $1.28M | 0.54% | +8,145+171.1% | Added |
| Waterfront Wealth Inc. | 11,810 | $1.27M | 0.20% | +153+1.3% | Added |
| Whittier Trust Co of Nevada Inc | 11,467 | $1.27M | 0.02% | −8,706−43.2% | Reduced |
| Malaga Cove Capital, LLC | 12,764 | $1.27M | 0.40% | −322−2.5% | Reduced |
| Leelyn Smith, LLC | 12,735 | $1.26M | 0.15% | +2,269+21.7% | Added |
| EPG Wealth Management LLC | 12,701 | $1.26M | 0.30% | +2,702+27.0% | Added |
| Elevated Private Wealth, LLC | 12,648 | $1.26M | 1.19% | +12,648 | New |
| Pacific Wealth Strategies Group, Inc. | 12,602 | $1.25M | 0.72% | +8,537+210.0% | Added |
| Disciplined Investors, L.L.C. | 12,600 | $1.25M | 0.63% | +3,534+39.0% | Added |