ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,244
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 798 more reduced
28 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Brighton Jones LLC | 21,788 | $2.16M | 0.04% | −21,161−49.3% | Reduced |
| Salem Investment Counselors Inc | 21,783 | $2.16M | 0.05% | −622−2.8% | Reduced |
| Greenleaf Trust | 21,601 | $2.14M | 0.02% | +3,641+20.3% | Added |
| Citizens National Bank Trust Department | 21,581 | $2.14M | 0.32% | −1,523−6.6% | Reduced |
| Ausdal Financial Partners, Inc. | 21,537 | $2.14M | 0.08% | +11,961+124.9% | Added |
| Parallel Advisors, LLC | 21,536 | $2.14M | 0.03% | +1,190+5.8% | Added |
| Balboa Wealth Partners | 21,512 | $2.14M | 0.29% | +18,343+578.8% | Added |
| Ardsley Advisory Partners LP | 21,500 | $2.13M | 0.23% | −51,000−70.3% | Reduced |
| Warm Springs Advisors Inc. | 21,500 | $2.13M | 1.48% | +21,500 | New |
| J.W. Cole Advisors, Inc. | 21,469 | $2.13M | 0.04% | −1,758−7.6% | Reduced |
| Shay Capital LLC | 21,400 | $2.12M | 0.23% | +14,900+229.2% | Added |
| Sheets Smith Wealth Management | 21,391 | $2.12M | 0.21% | −1,042−4.6% | Reduced |
| Smartleaf Asset Management LLC | 21,228 | $2.12M | 0.07% | 00.0% | Unchanged |
| Connable Office Inc | 21,209 | $2.11M | 0.19% | +130+0.6% | Added |
| Kazazian Asset Management, LLC | 21,200 | $2.10M | 1.89% | +3,400+19.1% | Added |
| PFG Investments, LLC | 21,190 | $2.10M | 0.08% | +6,332+42.6% | Added |
| IronBridge Private Wealth, LLC | 21,012 | $2.09M | 0.69% | +21,012 | New |
| Foyston, Gordon, & Payne Inc | 21,000 | $2.08M | 0.45% | +7,000+50.0% | Added |
| Nicollet Investment Management, Inc. | 20,984 | $2.08M | 0.64% | +736+3.6% | Added |
| Meiji Yasuda Life Insurance Co | 20,959 | $2.08M | 0.07% | +2,040+10.8% | Added |
| Retirement Guys Formula LLC | 20,753 | $2.06M | 0.78% | +2,286+12.4% | Added |
| Portside Wealth Group, LLC | 20,704 | $2.06M | 0.24% | −5,885−22.1% | Reduced |
| Tema ETFs LLC | 20,679 | $2.05M | 0.07% | +1,885+10.0% | Added |
| Little House Capital LLC | 20,646 | $2.05M | 0.46% | +4,343+26.6% | Added |
| Clarus Wealth Advisors | 18,912 | $2.04M | 0.79% | +18,912 | New |
| Eagle Strategies LLC | 20,495 | $2.03M | 0.20% | +1,773+9.5% | Added |
| Towarzystwo Funduszy Inwestycyjnych Pzu SA | 20,384 | $2.02M | 0.57% | +310+1.5% | Added |
| Selective Wealth Management, Inc. | 19,576 | $2.02M | 0.53% | −728−3.6% | Reduced |
| Fagan Associates, Inc. | 20,332 | $2.02M | 0.25% | −396−1.9% | Reduced |
| Formidable Asset Management, LLC | 19,840 | $2.02M | 0.32% | +8,815+80.0% | Added |
| Colonial Trust Advisors | 20,302 | $2.02M | 0.14% | +1,735+9.3% | Added |
| RFG Advisory, LLC | 20,284 | $2.01M | 0.03% | +14,835+272.3% | Added |
| Edgestream Partners, L.P. | 20,199 | $2.01M | 0.06% | −13,930−40.8% | Reduced |
| Allegiance Financial Group Advisory Services LLC | 20,195 | $2.00M | 0.35% | −1,067−5.0% | Reduced |
| Rakuten Securities, Inc. | 20,154 | $2.00M | 0.47% | +16,578+463.6% | Added |
| Sterling Investment Counsel, LLC | 20,147 | $2.00M | 0.47% | +3,207+18.9% | Added |
| Sargent Investment Group, LLC | 20,135 | $2.00M | 0.24% | +4,577+29.4% | Added |
| Mount Yale Investment Advisors, LLC | 20,270 | $2.00M | 0.04% | +6,051+42.6% | Added |
| St Germain D J Co Inc | 20,048 | $1.99M | 0.07% | −4,805−19.3% | Reduced |
| Platinum Investment Management Ltd | 20,000 | $1.99M | 0.49% | +20,000 | New |
| Elyxium Wealth, LLC | 19,952 | $1.98M | 0.21% | +19,952 | New |
| Catalyst Funds Management Pty Ltd | 19,951 | $1.98M | 0.11% | +19,951 | New |
| TCG Advisory Services, LLC | 19,881 | $1.97M | 0.04% | +10,386+109.4% | Added |
| Westover Capital Advisors, LLC | 19,844 | $1.97M | 0.33% | −111−0.6% | Reduced |
| Sculati Wealth Management, LLC | 19,033 | $1.96M | 0.66% | +1,013+5.6% | Added |
| Xcel Wealth Management, LLC | 19,735 | $1.96M | 0.47% | −4,975−20.1% | Reduced |
| Formuepleje A/S | 19,692 | $1.96M | 0.15% | −11,182−36.2% | Reduced |
| Wealth Advisors of Tampa Bay, LLC | 19,615 | $1.95M | 0.60% | −270−1.4% | Reduced |
| Aft, Forsyth & Company, Inc. | 19,585 | $1.94M | 0.94% | −600−3.0% | Reduced |
| MA Private Wealth | 19,538 | $1.94M | 0.29% | −5,967−23.4% | Reduced |
| Hobart Private Capital, LLC | 19,521 | $1.94M | 0.33% | +1,333+7.3% | Added |
| Sendero Wealth Management, LLC | 19,465 | $1.93M | 0.19% | +5,244+36.9% | Added |
| Intech Investment Management LLC | 19,398 | $1.93M | 0.02% | −13,453−41.0% | Reduced |
| First American Bank | 19,388 | $1.92M | 0.11% | −3,091−13.8% | Reduced |
| Triangle Securities Wealth Management | 19,348 | $1.92M | 0.38% | +325+1.7% | Added |
| Congress Asset Management Co | 19,314 | $1.92M | 0.01% | −796,557−97.6% | Reduced |
| Freedom Day Solutions, LLC | 19,195 | $1.91M | 0.42% | +19,195 | New |
| Range Advisory, LLC | 19,105 | $1.90M | 0.23% | +317+1.7% | Added |
| Kampmann Melissa S. | 19,020 | $1.89M | 1.43% | +7,415+63.9% | Added |
| GSB Wealth Management, LLC | 19,002 | $1.89M | 0.38% | +19,002 | New |
| Figure 8 Investment Strategies LLC | 18,986 | $1.88M | 1.59% | +11,498+153.6% | Added |
| Quantum Private Wealth, LLC | 18,965 | $1.88M | 0.48% | +1,400+8.0% | Added |
| LMR Partners LLP | 18,945 | $1.88M | 0.01% | −1,055−5.3% | Reduced |
| PDS Planning, Inc | 18,902 | $1.88M | 0.11% | +1,475+8.5% | Added |
| Snowden Capital Advisors LLC | 18,879 | $1.87M | 0.04% | +972+5.4% | Added |
| AlphaCore Capital LLC | 18,860 | $1.87M | 0.03% | +7,312+63.3% | Added |
| BDF-Gestion | 19,342 | $1.86M | 0.56% | −17,824−48.0% | Reduced |
| Signaturefd, LLC | 18,714 | $1.86M | 0.02% | −2,672−12.5% | Reduced |
| AlphaStar Capital Management, LLC | 18,682 | $1.85M | 0.12% | −4,777−20.4% | Reduced |
| Waterloo Capital, L.P. | 18,579 | $1.84M | 0.10% | +4,119+28.5% | Added |
| Princeton Capital Management LLC | 18,489 | $1.84M | 0.41% | +2,112+12.9% | Added |
| Benchmark Investment Advisors LLC | 18,475 | $1.83M | 0.80% | +2,625+16.6% | Added |
| Personal Cfo Solutions, LLC | 18,404 | $1.83M | 0.26% | −3,176−14.7% | Reduced |
| Callahan Advisors, LLC | 18,367 | $1.82M | 0.14% | +5,845+46.7% | Added |
| Goodman Advisory Group, LLC | 18,326 | $1.82M | 0.42% | +18,326 | New |
| Dorsey & Whitney Trust CO LLC | 18,289 | $1.82M | 0.09% | +1,800+10.9% | Added |
| Frec Markets, Inc. | 18,281 | $1.81M | 0.16% | +4,410+31.8% | Added |
| Waldron Private Wealth LLC | 18,270 | $1.81M | 0.06% | −40−0.2% | Reduced |
| Parallax Volatility Advisers, L.P. | 18,251 | $1.81M | 0.07% | +18,251 | New |
| Heritage Trust Co | 18,231 | $1.81M | 0.16% | +938+5.4% | Added |
| Webster Bank, N. A. | 18,214 | $1.81M | 0.16% | −6,742−27.0% | Reduced |
| Guardian Wealth Advisors, LLC | 18,207 | $1.81M | 0.10% | +3,152+20.9% | Added |
| Principle Wealth Partners LLC | 18,182 | $1.81M | 0.09% | +2,589+16.6% | Added |
| Bank Julius Baer & Co. Ltd, Zurich | 18,155 | $1.80M | 0.00% | +12,914+246.4% | Added |
| Eventide Asset Management, LLC | 18,065 | $1.80M | 0.02% | −16,990−48.5% | Reduced |
| Simmons Bank | 18,145 | $1.80M | 0.10% | +811+4.7% | Added |
| Resources Management Corp | 18,055 | $1.79M | 0.23% | +2,765+18.1% | Added |
| Mizuho Markets Americas LLC | 17,900 | $1.78M | 0.03% | +17,900 | New |
| Central Pacific Bank - Trust Division | 17,872 | $1.77M | 0.18% | −8,831−33.1% | Reduced |
| BTC Capital Management, Inc. | 17,667 | $1.75M | 0.11% | +1,827+11.5% | Added |
| Boomfish Wealth Group, LLC | 17,659 | $1.75M | 0.80% | −1,724−8.9% | Reduced |
| Maven Securities LTD | 17,612 | $1.75M | 0.12% | +17,612 | New |
| Gallagher Capital Advisors, LLC | 17,596 | $1.75M | 1.01% | −809−4.4% | Reduced |
| Asset Dedication, LLC | 17,576 | $1.74M | 0.11% | +4,155+31.0% | Added |
| Doliver Advisors, LP | 17,390 | $1.73M | 0.39% | +1,413+8.8% | Added |
| New Age Alpha Advisors, LLC | 17,243 | $1.71M | 0.07% | −3,969−18.7% | Reduced |
| Umpqua Bank | 17,058 | $1.69M | 0.38% | +2,436+16.7% | Added |
| Texas Yale Capital Corp. | 17,030 | $1.69M | 0.04% | −75−0.4% | Reduced |
| Guided Capital Wealth Management, LLC | 17,029 | $1.69M | 0.99% | +3,879+29.5% | Added |
| Cunning Capital Partners, LP | 17,025 | $1.69M | 0.68% | 00.0% | Unchanged |