ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,244
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 798 more reduced
28 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Thornburg Investment Management Inc | 29,835 | $2.96M | 0.03% | 00.0% | Unchanged |
| Capital Markets Trading UK LLP | 29,800 | $2.96M | 2.12% | +29,800 | New |
| Brevan Howard Capital Management LP | 29,625 | $2.94M | 0.04% | +29,625 | New |
| Guardian Capital LP | 29,621 | $2.94M | 0.07% | −1,040−3.4% | Reduced |
| MASTERINVEST Kapitalanlage GmbH | 29,576 | $2.94M | 0.25% | +2,728+10.2% | Added |
| Davidson Capital Management Inc. | 29,470 | $2.93M | 0.47% | +1,541+5.5% | Added |
| Paragon Advisors, LLC | 29,398 | $2.92M | 0.61% | −25,303−46.3% | Reduced |
| Cache Advisors, LLC | 29,360 | $2.91M | 0.25% | +26,250+844.1% | Added |
| Matauro, LLC | 29,291 | $2.91M | 0.38% | +29,291 | New |
| Coldstream Capital Management Inc | 29,063 | $2.89M | 0.04% | −1,475−4.8% | Reduced |
| Meeder Advisory Services, Inc. | 29,022 | $2.88M | 0.11% | −1,424−4.7% | Reduced |
| Skandinaviska Enskilda Banken AB (publ) | 28,903 | $2.87M | 0.11% | −32,099−52.6% | Reduced |
| Watchman Group, Inc. | 28,809 | $2.86M | 0.64% | +28,809 | New |
| Icapital Wealth LLC | 28,803 | $2.86M | 1.60% | +28,803 | New |
| Sigma Planning Corp | 28,720 | $2.85M | 0.07% | +9,955+53.1% | Added |
| IHT Wealth Management, LLC | 28,671 | $2.85M | 0.06% | +4,318+17.7% | Added |
| George Kaiser Family Foundation | 28,645 | $2.84M | 0.27% | +710+2.5% | Added |
| Canvas Wealth Advisors, LLC | 28,524 | $2.83M | 0.40% | +10,773+60.7% | Added |
| Securian Asset Management, Inc | 27,405 | $2.83M | 0.10% | −971−3.4% | Reduced |
| Twin Capital Management Inc | 28,466 | $2.83M | 0.31% | +480+1.7% | Added |
| Western Wealth Management, LLC | 28,399 | $2.82M | 0.09% | +8,739+44.5% | Added |
| Fort Washington Investment Advisors Inc | 28,235 | $2.80M | 0.01% | −15−0.1% | Reduced |
| Sumitomo Life Insurance Co | 28,226 | $2.80M | 0.05% | −2,263−7.4% | Reduced |
| Belpointe Asset Management LLC | 28,009 | $2.78M | 0.09% | +20,797+288.4% | Added |
| AssuredPartners Investment Advisors, LLC | 27,919 | $2.77M | 0.27% | +23,311+505.9% | Added |
| Sanibel Captiva Trust Company, Inc. | 27,816 | $2.76M | 0.07% | −1,833−6.2% | Reduced |
| E Fund Management Co., Ltd. | 27,803 | $2.76M | 0.06% | −888−3.1% | Reduced |
| DJE Kapital AG | 27,747 | $2.74M | 0.05% | +6,462+30.4% | Added |
| Kentucky Retirement Systems Insurance Trust Fund | 27,361 | $2.72M | 0.16% | +166+0.6% | Added |
| Atom Investors LP | 27,352 | $2.72M | 0.24% | +23,944+702.6% | Added |
| Lane Generational LLC | 27,311 | $2.71M | 2.38% | −10,224−27.2% | Reduced |
| Ballentine Partners, LLC | 27,252 | $2.71M | 0.03% | +8,912+48.6% | Added |
| Maniro Ltd | 27,250 | $2.71M | 0.61% | 00.0% | Unchanged |
| Vivid Wealth Management, LLC | 27,237 | $2.70M | 0.95% | +27,237 | New |
| Park Place Capital Corp | 27,075 | $2.69M | 0.43% | +10,212+60.6% | Added |
| Brooktree Capital Management | 27,052 | $2.69M | 1.75% | +14,571+116.7% | Added |
| Mattson Financial Services, LLC | 25,807 | $2.68M | 0.56% | +6,693+35.0% | Added |
| Aft, Forsyth & Sober, LLC | 25,500 | $2.67M | 0.83% | 00.0% | Unchanged |
| Bank Hapoalim BM | 26,753 | $2.66M | 0.18% | +13,230+97.8% | Added |
| Boothbay Fund Management, LLC | 26,642 | $2.65M | 0.05% | +13,679+105.5% | Added |
| Fiduciary Group LLC | 26,576 | $2.64M | 0.21% | +2,546+10.6% | Added |
| Brookstone Capital Management | 26,196 | $2.60M | 0.03% | −71,033−73.1% | Reduced |
| Mission Wealth Management, LP | 26,193 | $2.60M | 0.03% | −1,353−4.9% | Reduced |
| Cohen Investment Advisors LLC | 26,173 | $2.60M | 1.16% | +1,020+4.1% | Added |
| Financial Engines Advisors L.L.C. | 26,033 | $2.58M | 0.00% | +8,718+50.3% | Added |
| NBC Securities, Inc. | 26,030 | $2.58M | 0.18% | +35+0.1% | Added |
| Everence Capital Management Inc | 25,963 | $2.58M | 0.14% | −9,194−26.2% | Reduced |
| Sycomore Asset Management | 25,703 | $2.57M | 0.28% | 00.0% | Unchanged |
| Benchstone Capital Management LP | 25,836 | $2.56M | 0.32% | +25,836 | New |
| SummitTX Capital, L.P. | 25,723 | $2.55M | 0.07% | +25,723 | New |
| Sig Brokerage, LP | 25,576 | $2.54M | 0.41% | +25,576 | New |
| Kestra Private Wealth Services, LLC | 25,467 | $2.53M | 0.03% | +592+2.4% | Added |
| Virtu Financial LLC | 25,455 | $2.53M | 0.08% | +25,455 | New |
| CBOE Vest Financial, LLC | 25,437 | $2.53M | 0.03% | +538+2.2% | Added |
| Element Squared LLC | 25,359 | $2.52M | 1.25% | +25,359 | New |
| McCollum Christoferson Group LLC | 25,341 | $2.52M | 0.74% | +25,341 | New |
| IKE Capital, LLC | 25,220 | $2.50M | 1.32% | −3,111−11.0% | Reduced |
| V-Square Quantitative Management LLC | 25,199 | $2.50M | 0.24% | +2,424+10.6% | Added |
| Montgomery Investment Management Inc | 25,105 | $2.49M | 0.76% | 00.0% | Unchanged |
| Linscomb & Williams, Inc. | 25,076 | $2.49M | 0.11% | +3,943+18.7% | Added |
| Verition Fund Management LLC | 25,028 | $2.48M | 0.02% | −191,297−88.4% | Reduced |
| American Alpha Advisors, LLC | 25,000 | $2.48M | 1.47% | +10,000+66.7% | Added |
| Argent Trust Co | 24,751 | $2.46M | 0.07% | +4,941+24.9% | Added |
| Fluent Financial, LLC | 24,717 | $2.45M | 0.88% | +15,382+164.8% | Added |
| Pinnacle Associates Ltd | 24,697 | $2.45M | 0.03% | −34,529−58.3% | Reduced |
| Institute for Wealth Management, LLC. | 24,680 | $2.45M | 0.22% | +1,058+4.5% | Added |
| Rosenblum Silverman Sutton S F Inc | 24,610 | $2.44M | 0.59% | −2,210−8.2% | Reduced |
| Principal Securities, Inc. | 24,581 | $2.44M | 0.03% | −2,618−9.6% | Reduced |
| Richwood Investment Advisors, LLC | 24,556 | $2.44M | 1.71% | −2,270−8.5% | Reduced |
| Wahed Invest LLC | 24,424 | $2.42M | 0.25% | −2,007−7.6% | Reduced |
| Mission Creek Capital Partners, Inc. | 24,350 | $2.42M | 0.42% | +24,350 | New |
| Werba Rubin Papier Wealth Management | 24,296 | $2.41M | 0.29% | +15,127+165.0% | Added |
| Ossiam | 24,254 | $2.41M | 0.03% | +388+1.6% | Added |
| Meridian Investment Counsel Inc. | 24,244 | $2.41M | 0.52% | +5,832+31.7% | Added |
| GAMMA Investing LLC | 24,221 | $2.40M | 0.09% | −3,969−14.1% | Reduced |
| Ascent Group, LLC | 24,154 | $2.40M | 0.07% | −4,114−14.6% | Reduced |
| Canada Post Corp Registered Pension Plan | 24,125 | $2.40M | 0.08% | 00.0% | Unchanged |
| Levin Capital Strategies, L.P. | 24,101 | $2.39M | 0.16% | +6,668+38.2% | Added |
| Landscape Capital Management, L.L.C. | 23,967 | $2.38M | 0.15% | −34,271−58.8% | Reduced |
| Fidelis Capital Partners, LLC | 23,699 | $2.35M | 0.14% | +3,734+18.7% | Added |
| Kingstone Capital Partners Texas, LLC | 23,533 | $2.34M | 1.24% | +23,533 | New |
| CAPROCK Group, Inc. | 23,323 | $2.32M | 0.04% | −3,847−14.2% | Reduced |
| HBW Advisory Services LLC | 23,280 | $2.31M | 0.21% | +4,835+26.2% | Added |
| Buckingham Strategic Partners | 23,071 | $2.29M | 0.02% | −11,304−32.9% | Reduced |
| Metatron Capital SICAV plc - Metatron Long Term Equity Fund | 23,000 | $2.28M | 1.12% | +23,000 | New |
| Quadrant Capital Group LLC | 22,966 | $2.28M | 0.06% | −25,314−52.4% | Reduced |
| Kornitzer Capital Management Inc | 22,961 | $2.28M | 0.05% | −79−0.3% | Reduced |
| Financiere des Professionnels - Fonds d,investissement inc. | 22,950 | $2.28M | 0.13% | 00.0% | Unchanged |
| First Trust Bank, Ltd. | 22,859 | $2.27M | 4.55% | +22,859 | New |
| Fifth Third Wealth Advisors LLC | 22,844 | $2.27M | 0.06% | +197+0.9% | Added |
| Edmond de Rothschild Holding S.A. | 22,827 | $2.27M | 0.03% | +2,381+11.6% | Added |
| Intellectus Partners, LLC | 22,761 | $2.26M | 0.39% | +9,885+76.8% | Added |
| MMBG Investment Advisors Co. | 22,670 | $2.25M | 0.18% | −85−0.4% | Reduced |
| CastleKnight Management LP | 22,300 | $2.21M | 0.08% | −9,700−30.3% | Reduced |
| 180 Wealth Advisors, LLC | 22,240 | $2.21M | 0.22% | +4,430+24.9% | Added |
| Acumen Wealth Advisors, LLC | 22,197 | $2.20M | 0.47% | +14,418+185.3% | Added |
| Bleakley Financial Group, LLC | 22,121 | $2.20M | 0.03% | −7,079−24.2% | Reduced |
| Weil Company, Inc. | 22,084 | $2.19M | 0.39% | +22,084 | New |
| Orion Investment Co | 21,967 | $2.18M | 0.64% | +1,123+5.4% | Added |
| Emissary Wealth LLC | 21,932 | $2.18M | 1.66% | +1,327+6.4% | Added |