ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,245
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 799 more reduced
27 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Buttonwood Financial Advisors Inc. | 40,304 | $4.00M | 1.22% | +11,149+38.2% | Added |
| BOCHK Asset Management Ltd | 40,210 | $3.99M | 0.63% | −12,790−24.1% | Reduced |
| DV Trading LLC | 40,203 | $3.99M | 0.33% | +36,084+876.0% | Added |
| Tokio Marine Asset Management Co Ltd | 40,155 | $3.99M | 0.12% | +2,831+7.6% | Added |
| Stamos Capital Partners, L.P. | 39,040 | $3.88M | 0.59% | +9,238+31.0% | Added |
| Banque Cantonale Vaudoise | 38,975 | $3.87M | 0.15% | −11,898−23.4% | Reduced |
| Harbor Capital Advisors, Inc. | 38,841 | $3.86M | 0.26% | +83+0.2% | Added |
| Univest Financial Corp | 38,809 | $3.85M | 0.19% | +11,370+41.4% | Added |
| Group One Trading, L.P. | 38,598 | $3.83M | 0.11% | +38,598 | New |
| Shelton Capital Management | 38,447 | $3.82M | 0.07% | −158−0.4% | Reduced |
| HB Wealth Management, LLC | 38,426 | $3.81M | 0.02% | −11,638−23.2% | Reduced |
| Fogel Capital Management, Inc. | 38,381 | $3.81M | 1.53% | +38,381 | New |
| Core Alternative Capital | 38,277 | $3.80M | 1.14% | +12,692+49.6% | Added |
| Wealthcare Advisory Partners LLC | 38,198 | $3.79M | 0.07% | +7,616+24.9% | Added |
| Groupama Asset Managment | 37,913 | $3.78M | 0.05% | +528+1.4% | Added |
| CSM Advisors, LLC | 38,099 | $3.78M | 0.08% | −1,012−2.6% | Reduced |
| Mather Group, LLC. | 37,961 | $3.77M | 0.03% | +20,035+111.8% | Added |
| Granite Investment Partners, LLC | 37,933 | $3.77M | 0.19% | +15,304+67.6% | Added |
| Clear Harbor Asset Management, LLC | 37,830 | $3.76M | 0.23% | +18,596+96.7% | Added |
| Icon Advisers Inc | 37,620 | $3.73M | 0.70% | +20,000+113.5% | Added |
| Vestmark Advisory Solutions, Inc. | 37,517 | $3.72M | 0.03% | −26,833−41.7% | Reduced |
| Mendel Money Management | 37,485 | $3.72M | 1.36% | +13,826+58.4% | Added |
| Hudson Valley Investment Advisors Inc | 37,453 | $3.72M | 0.45% | +1,498+4.2% | Added |
| Wealth Advisory Solutions, LLC | 37,406 | $3.71M | 0.76% | +37,406 | New |
| RSM US Wealth Management LLC | 37,381 | $3.71M | 0.04% | +40+0.1% | Added |
| Venturi Wealth Management, LLC | 37,341 | $3.71M | 0.14% | +10,951+41.5% | Added |
| Yarbrough Capital, LLC | 37,119 | $3.69M | 0.11% | −4,563−10.9% | Reduced |
| Strong Retirement Solutions LLC | 36,720 | $3.65M | 2.19% | +6,804+22.7% | Added |
| Kingsview Wealth Management, LLC | 36,656 | $3.64M | 0.04% | +14,651+66.6% | Added |
| Summit Trail Advisors, LLC | 36,440 | $3.62M | 0.05% | −2,008−5.2% | Reduced |
| Sequoia Financial Advisors, LLC | 36,290 | $3.60M | 0.02% | −7,452−17.0% | Reduced |
| SIH Partners, LLLP | 36,226 | $3.60M | 0.15% | +34,204+1,691.6% | Added |
| Generali Investments CEE, investicni spolecnost, a.s. | 36,157 | $3.59M | 0.17% | +6,167+20.6% | Added |
| AE Wealth Management LLC | 36,133 | $3.59M | 0.02% | +5,600+18.3% | Added |
| Mountain Hill Investment Partners Corp. | 36,000 | $3.57M | 2.02% | +35,715+12,531.6% | Added |
| Foundations Investment Advisors, LLC | 35,958 | $3.57M | 0.04% | +25,582+246.5% | Added |
| Overbrook Management Corp | 35,661 | $3.54M | 0.53% | +35,661 | New |
| Harel Insurance Investments & Financial Services Ltd. | 35,160 | $3.51M | 0.02% | +31,515+864.6% | Added |
| Osmosis Investment Management UK Ltd | 35,202 | $3.49M | 0.16% | −32,954−48.4% | Reduced |
| Tritonpoint Wealth, LLC | 35,152 | $3.49M | 0.34% | +11,964+51.6% | Added |
| Havemeyer Place LP | 35,090 | $3.48M | 0.34% | −17,521−33.3% | Reduced |
| Advent Capital Management | 35,000 | $3.47M | 0.08% | 00.0% | Unchanged |
| Bragg Financial Advisors, Inc | 35,000 | $3.47M | 0.09% | +1,644+4.9% | Added |
| ICICI Prudential Asset Management Co Ltd | 34,900 | $3.46M | 0.38% | −9,500−21.4% | Reduced |
| Adviser Investments LLC | 34,708 | $3.45M | 0.03% | +1,312+3.9% | Added |
| Sigma Investment Counselors Inc | 34,636 | $3.44M | 0.17% | −685−1.9% | Reduced |
| SCS Capital Management LLC | 34,555 | $3.43M | 0.03% | −719−2.0% | Reduced |
| Capital International Inc | 34,380 | $3.41M | 0.02% | +330+1.0% | Added |
| Ameritas Investment Partners, Inc. | 34,369 | $3.41M | 0.09% | −281−0.8% | Reduced |
| Fulcrum Capital LLC | 34,251 | $3.40M | 0.69% | +34,251 | New |
| Marks Group Wealth Management, Inc | 34,242 | $3.40M | 0.30% | +34,242 | New |
| Lockheed Martin Investment Management Co | 34,019 | $3.38M | 0.13% | +21,687+175.9% | Added |
| Eos Management, L.P. | 34,018 | $3.38M | 1.34% | +34,018 | New |
| First Foundation Advisors | 33,974 | $3.37M | 0.12% | +5,207+18.1% | Added |
| Merit Financial Group, LLC | 33,904 | $3.37M | 0.02% | −16,117−32.2% | Reduced |
| Hennion & Walsh Asset Management, Inc. | 33,837 | $3.36M | 0.10% | −1,051−3.0% | Reduced |
| Empirical Finance, LLC | 33,737 | $3.35M | 0.14% | +1,231+3.8% | Added |
| Inlight Wealth Management, LLC | 33,646 | $3.34M | 1.06% | +33,646 | New |
| Neo Ivy Capital Management | 33,593 | $3.34M | 0.77% | +33,593 | New |
| Rothschild Investment LLC | 33,589 | $3.33M | 0.12% | +25,294+304.9% | Added |
| Ledyard National Bank | 33,585 | $3.33M | 0.27% | +33,585 | New |
| Barlow Wealth Partners, Inc. | 30,921 | $3.33M | 0.36% | +30,921 | New |
| Y.D. More Investments Ltd | 33,348 | $3.31M | 0.10% | +17,348+108.4% | Added |
| Bastion Asset Management Inc. | 34,692 | $3.29M | 1.12% | +18,791+118.2% | Added |
| VestGen Advisors, LLC | 33,074 | $3.28M | 0.10% | +17,012+105.9% | Added |
| Northwestern Mutual Investment Management Company, LLC | 33,066 | $3.28M | 0.04% | −403−1.2% | Reduced |
| Spartan Wealth Advisory Services LLC | 32,912 | $3.27M | 0.27% | +18,606+130.1% | Added |
| Summit Financial, LLC | 32,878 | $3.26M | 0.04% | −393−1.2% | Reduced |
| Greenwood Capital Associates LLC | 32,798 | $3.26M | 0.32% | +32,798 | New |
| Bulltick Wealth Management, LLC | 32,775 | $3.25M | 0.66% | +4,516+16.0% | Added |
| Kinneret Advisory, LLC | 32,609 | $3.24M | 0.26% | 00.0% | Unchanged |
| Capstone Capital Management Ltd | 32,604 | $3.24M | 1.45% | +32,604 | New |
| Alphadyne Asset Management LP | 32,341 | $3.21M | 0.15% | −37,744−53.9% | Reduced |
| Moneta Group Investment Advisors LLC | 32,293 | $3.21M | 0.02% | +19,945+161.5% | Added |
| Ashton Thomas Private Wealth, LLC | 32,111 | $3.19M | 0.07% | +16,740+108.9% | Added |
| Weatherly Asset Management L. P. | 32,061 | $3.18M | 0.23% | −2,785−8.0% | Reduced |
| Allworth Financial LP | 32,043 | $3.18M | 0.01% | +7,146+28.7% | Added |
| SFE Investment Counsel | 31,595 | $3.14M | 0.43% | +4,694+17.4% | Added |
| Montag A & Associates Inc | 31,581 | $3.14M | 0.13% | +3,322+11.8% | Added |
| Pine Valley Investments Ltd Liability Co | 31,517 | $3.13M | 0.13% | +31,517 | New |
| Encore Global Management, LP | 31,500 | $3.13M | 3.07% | +6,100+24.0% | Added |
| Petredis Investment Advisors LLC | 31,472 | $3.12M | 0.21% | −97−0.3% | Reduced |
| Grimes & Company, Inc. | 31,414 | $3.12M | 0.07% | +31,414 | New |
| Quantbot Technologies LP | 31,407 | $3.12M | 0.12% | +6,114+24.2% | Added |
| Plato Investment Management Ltd | 31,385 | $3.10M | 0.18% | −550−1.7% | Reduced |
| MUFG Securities Americas Inc. | 31,062 | $3.08M | 0.16% | +2,119+7.3% | Added |
| North Dakota State Investment Board | 31,055 | $3.08M | 0.13% | +1,119+3.7% | Added |
| Smith, Salley & Associates | 30,900 | $3.07M | 0.13% | +7,603+32.6% | Added |
| Cornerstone Wealth Group, LLC | 30,887 | $3.07M | 0.18% | −17,335−35.9% | Reduced |
| Siemens Fonds Invest GmbH | 30,862 | $3.06M | 0.15% | −32−0.1% | Reduced |
| Nicolet Bankshares Inc | 30,582 | $3.06M | 0.10% | +13,429+78.3% | Added |
| Bell Asset Management Ltd | 30,727 | $3.05M | 0.81% | −3,825−11.1% | Reduced |
| Aristotle Atlantic Partners, LLC | 30,638 | $3.04M | 0.13% | +8,138+36.2% | Added |
| Independence Bank of Kentucky | 30,632 | $3.04M | 0.34% | +15,352+100.5% | Added |
| International Assets Investment Management, LLC | 28,744 | $3.04M | 0.18% | +13,115+83.9% | Added |
| Second Line Capital, LLC | 30,561 | $3.03M | 0.57% | +11,512+60.4% | Added |
| Independent Financial Group, LLC | 30,407 | $3.02M | 0.06% | +11,007+56.7% | Added |
| Purewater Capital LLC | 30,228 | $3.00M | 2.17% | +30,228 | New |
| Long Focus Capital Management, LLC | 30,000 | $2.98M | 0.12% | −40,000−57.1% | Reduced |
| Alps Advisors Inc | 29,909 | $2.97M | 0.01% | +3,231+12.1% | Added |