ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2025
Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,298
- +164 vs. Q1 2025
- Shares held
- 182.3M
- +461.4K (+0.3%) vs. Q1 2025
- Total value
- $187.2B
- +$42.5B (+29.4%) vs. Q1 2025
- New holders
- 289
- 990 more added
- Sold out
- 125
- 742 more reduced
33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Strategic Advocates LLC | 2,966 | $3.05M | 0.91% | +155+5.5% | Added |
| Goldstream Capital Management Ltd | 2,963 | $3.05M | 1.31% | +2,963 | New |
| TCG Advisory Services, LLC | 2,961 | $3.04M | 0.11% | −578−16.3% | Reduced |
| Acima Private Wealth, LLC | 2,957 | $3.04M | 1.04% | −367−11.0% | Reduced |
| Moody National Bank Trust Division | 2,952 | $3.03M | 0.28% | +73+2.5% | Added |
| Beaumont Asset Management, L.L.C. | 2,936 | $3.02M | 1.62% | −131−4.3% | Reduced |
| Terra Nova Asset Management LLC | 2,935 | $3.02M | 2.11% | +788+36.7% | Added |
| Hoey Investments, Inc | 2,911 | $2.99M | 0.45% | −109−3.6% | Reduced |
| Engineers Gate Manager LP | 2,910 | $2.99M | 0.04% | −6,076−67.6% | Reduced |
| NBC Securities, Inc. | 2,901 | $2.98M | 0.24% | +931+47.3% | Added |
| Aubrey Capital Management Ltd | 2,900 | $2.98M | 1.08% | 00.0% | Unchanged |
| Buckingham Strategic Partners | 2,899 | $2.98M | 0.04% | +291+11.2% | Added |
| Asset Dedication, LLC | 2,893 | $2.97M | 0.22% | +59+2.1% | Added |
| Alliance Wealth Advisors, LLC | 2,888 | $2.97M | 0.73% | +251+9.5% | Added |
| RFG - Bristol Wealth Advisors, LLC | 2,886 | $2.97M | 0.92% | −393−12.0% | Reduced |
| Leeward Financial Partners, LLC | 2,847 | $2.93M | 0.93% | −416−12.7% | Reduced |
| Dorsey & Whitney Trust CO LLC | 2,846 | $2.93M | 0.15% | −42−1.5% | Reduced |
| Wedmont Private Capital | 2,876 | $2.92M | 0.12% | +115+4.2% | Added |
| Sunbelt Securities, Inc. | 2,742 | $2.91M | 0.26% | −155−5.4% | Reduced |
| Burney Co | 2,825 | $2.90M | 0.10% | −218−7.2% | Reduced |
| Edgestream Partners, L.P. | 2,819 | $2.90M | 0.08% | −13,676−82.9% | Reduced |
| Bay Rivers Group | 2,813 | $2.89M | 1.32% | −72−2.5% | Reduced |
| Great Lakes Advisors, LLC | 2,811 | $2.89M | 0.02% | −139−4.7% | Reduced |
| Fifth Third Wealth Advisors LLC | 2,805 | $2.88M | 0.12% | +502+21.8% | Added |
| Cache Advisors, LLC | 2,785 | $2.86M | 0.77% | +2,170+352.8% | Added |
| Perpetual Ltd | 2,776 | $2.85M | 0.03% | −1,119−28.7% | Reduced |
| Tritonpoint Wealth, LLC | 2,762 | $2.84M | 0.26% | −202−6.8% | Reduced |
| Great Lakes Retirement, Inc. | 2,746 | $2.82M | 0.33% | +126+4.8% | Added |
| Sigma Planning Corp | 2,722 | $2.80M | 0.08% | −200−6.8% | Reduced |
| SWS Partners | 2,720 | $2.80M | 0.75% | +1,149+73.1% | Added |
| Clare Market Investments LLC | 2,720 | $2.80M | 0.62% | +147+5.7% | Added |
| Dymon Asia Capital (Singapore) Pte. Ltd. | 2,715 | $2.79M | 1.98% | +2,715 | New |
| Atomi Financial Group, Inc. | 2,713 | $2.79M | 0.11% | +301+12.5% | Added |
| SkyOak Wealth, LLC | 2,709 | $2.79M | 0.56% | 00.0% | Unchanged |
| Maytus Capital Management, LLC | 2,674 | $2.75M | 0.51% | +2,674 | New |
| Smith, Salley & Associates | 2,661 | $2.74M | 0.16% | +386+17.0% | Added |
| Harfst & Associates, Inc. | 2,642 | $2.72M | 0.56% | −719−21.4% | Reduced |
| Leelyn Smith, LLC | 2,618 | $2.69M | 0.44% | +73+2.9% | Added |
| Jamison Private Wealth Management, Inc. | 2,611 | $2.68M | 0.39% | +128+5.2% | Added |
| Avestar Capital, LLC | 2,611 | $2.68M | 0.20% | +810+45.0% | Added |
| Mitsubishi UFJ Asset Management (UK) Ltd. | 2,600 | $2.67M | 1.39% | +1,000+62.5% | Added |
| Thoroughbred Financial Services, LLC | 2,595 | $2.67M | 0.19% | −913−26.0% | Reduced |
| Bensler, LLC | 2,571 | $2.64M | 0.30% | +38+1.5% | Added |
| Castle Rock Wealth Management, LLC | 2,739 | $2.64M | 0.62% | +971+54.9% | Added |
| National Asset Management, Inc. | 2,561 | $2.63M | 0.13% | −1,279−33.3% | Reduced |
| Sender Co & Partners, Inc. | 2,556 | $2.63M | 0.74% | −3,527−58.0% | Reduced |
| Diversify Advisory Services, LLC | 3,077 | $2.63M | 0.10% | +204+7.1% | Added |
| Oak Grove Capital LLC | 2,550 | $2.62M | 0.60% | +1,200+88.9% | Added |
| Phoenix Holdings Ltd. | 2,541 | $2.61M | 0.03% | +1,614+174.1% | Added |
| Umpqua Bank | 2,544 | $2.60M | 0.79% | −208−7.6% | Reduced |
| LGT Fund Management Co Ltd. | 2,529 | $2.60M | 0.23% | −4,015−61.4% | Reduced |
| Valeo Financial Advisors, LLC | 2,517 | $2.59M | 0.06% | +255+11.3% | Added |
| Empirical Financial Services, LLC d.b.a. Empirical Wealth Management | 2,512 | $2.58M | 0.06% | +455+22.1% | Added |
| Simplicity Wealth,LLC | 2,500 | $2.57M | 0.11% | +1,005+67.2% | Added |
| Black Swift Group, LLC | 2,500 | $2.57M | 0.52% | −2,852−53.3% | Reduced |
| Kentucky Farm Bureau Mutual Insurance Co | 2,500 | $2.57M | 0.55% | 00.0% | Unchanged |
| Park Place Capital Corp | 2,537 | $2.57M | 0.58% | +1,460+135.6% | Added |
| WSFS Capital Management, LLC | 2,479 | $2.55M | 0.14% | +572+30.0% | Added |
| Legacy Wealth Asset Management, LLC | 2,474 | $2.54M | 0.65% | −50−2.0% | Reduced |
| Altus Wealth Group LLC | 2,452 | $2.52M | 1.12% | +2+0.1% | Added |
| Mattson Financial Services, LLC | 2,447 | $2.52M | 0.68% | −177−6.7% | Reduced |
| Penserra Capital Management LLC | 2,443 | $2.51M | 0.04% | −10−0.4% | Reduced |
| Stenger Family Office, LLC | 2,555 | $2.50M | 0.66% | +2,555 | New |
| Romano Brothers and Company | 2,427 | $2.50M | 0.31% | +17+0.7% | Added |
| Convergence Financial, LLC | 2,423 | $2.49M | 0.43% | +295+13.9% | Added |
| Garrett Investment Advisors LLC | 2,422 | $2.49M | 0.22% | +84+3.6% | Added |
| Parr McKnight Wealth Management Group, LLC | 2,411 | $2.48M | 0.34% | +125+5.5% | Added |
| Central Bank & Trust Co | 2,390 | $2.46M | 0.40% | +161+7.2% | Added |
| Central Trust Co | 2,388 | $2.46M | 0.06% | +159+7.1% | Added |
| Trust Asset Management LLC | 2,372 | $2.44M | 0.18% | 00.0% | Unchanged |
| Fulton Bank, N.A. | 2,352 | $2.42M | 0.09% | +426+22.1% | Added |
| MIG Capital, LLC | 2,351 | $2.42M | 0.25% | +949+67.7% | Added |
| Neville Rodie & Shaw Inc | 2,349 | $2.42M | 0.18% | −310−11.7% | Reduced |
| NDWM LLC | 2,349 | $2.41M | 1.77% | −200−7.8% | Reduced |
| Mutual Advisors, LLC | 2,477 | $2.40M | 0.06% | +5+0.2% | Added |
| Insigneo Advisory Services, LLC | 2,315 | $2.38M | 0.20% | +441+23.5% | Added |
| Fortis Capital Advisors, LLC | 2,315 | $2.38M | 0.43% | +304+15.1% | Added |
| Warren Averett Asset Management, LLC | 2,314 | $2.38M | 0.03% | +244+11.8% | Added |
| Maven Securities LTD | 2,311 | $2.38M | 0.62% | +2,311 | New |
| Brown Brothers Harriman & Co | 2,301 | $2.37M | 0.02% | +474+25.9% | Added |
| Gibbs Wealth Management | 2,299 | $2.36M | 0.46% | +521+29.3% | Added |
| Skopos Labs, Inc. | 3,354 | $2.35M | 0.31% | +1,923+134.4% | Added |
| Wealthspire Advisors, LLC | 2,281 | $2.34M | 0.01% | +21+0.9% | Added |
| Logan Capital Management Inc | 2,272 | $2.34M | 0.11% | −680−23.0% | Reduced |
| Doliver Advisors, LP | 2,262 | $2.33M | 0.64% | −543−19.4% | Reduced |
| Texas Yale Capital Corp. | 2,261 | $2.32M | 0.08% | −80−3.4% | Reduced |
| Guerra Pan Advisors, LLC | 2,245 | $2.31M | 1.52% | 00.0% | Unchanged |
| Personal Cfo Solutions, LLC | 2,242 | $2.30M | 0.43% | +287+14.7% | Added |
| Naviter Wealth, LLC | 2,234 | $2.30M | 0.28% | +88+4.1% | Added |
| Moneta Group Investment Advisors LLC | 2,226 | $2.29M | 0.03% | +367+19.7% | Added |
| Glen Eagle Advisors, LLC | 2,222 | $2.28M | 0.35% | +284+14.7% | Added |
| Orion Investment Co | 2,218 | $2.28M | 0.81% | +892+67.3% | Added |
| Mission Creek Capital Partners, Inc. | 2,217 | $2.28M | 0.51% | −110−4.7% | Reduced |
| Altfest L J & Co Inc | 2,208 | $2.27M | 0.27% | +1,828+481.1% | Added |
| NorthRock Partners, LLC | 2,203 | $2.26M | 0.06% | +141+6.8% | Added |
| HWG Holdings LP | 2,199 | $2.26M | 0.66% | +2,199 | New |
| Graypoint LLC | 2,196 | $2.26M | 0.13% | +115+5.5% | Added |
| IronOak Wealth LLC. | 2,190 | $2.25M | 2.19% | +2,190 | New |
| 1858 Wealth Management, LLC | 2,186 | $2.25M | 1.66% | +77+3.7% | Added |
| Greykasell Wealth Strategies, Inc. | 2,172 | $2.23M | 1.07% | −25−1.1% | Reduced |