ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2025
Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,298
- +164 vs. Q1 2025
- Shares held
- 182.3M
- +461.4K (+0.3%) vs. Q1 2025
- Total value
- $187.2B
- +$42.5B (+29.4%) vs. Q1 2025
- New holders
- 289
- 990 more added
- Sold out
- 125
- 742 more reduced
33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Northern Financial Advisors Inc | 2,172 | $2.23M | 1.68% | +21+1.0% | Added |
| Reuter James Wealth Management, LLC | 2,170 | $2.23M | 0.35% | −19−0.9% | Reduced |
| Nine Masts Capital Ltd | 2,152 | $2.21M | 0.87% | +2,152 | New |
| Prakash Investment Advisors LLC | 2,750 | $2.19M | 2.44% | −100−3.5% | Reduced |
| Flagship Harbor Advisors, LLC | 2,116 | $2.18M | 0.10% | −107−4.8% | Reduced |
| Hillsdale Investment Management Inc. | 2,115 | $2.17M | 0.08% | +1,650+354.8% | Added |
| Scott Marsh Financial, LLC | 2,110 | $2.17M | 0.80% | +2,110 | New |
| Icapital Wealth LLC | 2,110 | $2.17M | 1.23% | +181+9.4% | Added |
| Change Path, LLC | 2,103 | $2.16M | 0.06% | +904+75.4% | Added |
| Canopy Partners, LLC | 2,100 | $2.16M | 0.79% | +30+1.4% | Added |
| Game Creek Capital, LP | 2,100 | $2.16M | 1.11% | +850+68.0% | Added |
| HBW Advisory Services LLC | 2,092 | $2.15M | 0.27% | +2,092 | New |
| GeoWealth Management, LLC | 2,086 | $2.14M | 0.08% | −108−4.9% | Reduced |
| Principle Wealth Partners LLC | 2,068 | $2.13M | 0.13% | −18−0.9% | Reduced |
| Optimize Financial Inc | 2,067 | $2.13M | 1.30% | −14−0.7% | Reduced |
| Argentarii, LLC | 2,063 | $2.12M | 0.97% | −7−0.3% | Reduced |
| Field & Main Bank | 2,062 | $2.12M | 0.69% | +13+0.6% | Added |
| CNB Bank | 2,043 | $2.10M | 1.00% | −122−5.6% | Reduced |
| Cigna Investments Inc | 2,031 | $2.09M | 0.36% | −36−1.7% | Reduced |
| U.S. Capital Wealth Advisors, LLC | 2,020 | $2.08M | 0.06% | +995+97.1% | Added |
| RiverPark Advisors, LLC | 2,014 | $2.07M | 1.27% | +7+0.3% | Added |
| Alaethes Wealth LLC | 2,014 | $2.07M | 0.62% | +135+7.2% | Added |
| L.M. Kohn & Company | 2,009 | $2.07M | 0.56% | +67+3.5% | Added |
| Cohen Klingenstein LLC | 2,000 | $2.06M | 0.07% | 00.0% | Unchanged |
| Uniting Wealth Partners, LLC | 2,000 | $2.06M | 0.80% | 00.0% | Unchanged |
| Harbor Investment Advisory, LLC | 1,999 | $2.06M | 0.18% | −93−4.4% | Reduced |
| Sagespring Wealth Partners, LLC | 1,998 | $2.05M | 0.04% | +474+31.1% | Added |
| Clarius Group, LLC | 1,995 | $2.05M | 0.12% | −146−6.8% | Reduced |
| Qtron Investments LLC | 1,992 | $2.05M | 0.26% | 00.0% | Unchanged |
| Intact Investment Management Inc. | 1,990 | $2.05M | 0.07% | +20+1.0% | Added |
| Means Investment Co., Inc. | 1,988 | $2.04M | 0.19% | 00.0% | Unchanged |
| Visionary Wealth Advisors | 1,982 | $2.04M | 0.10% | +116+6.2% | Added |
| Larson Financial Group LLC | 1,975 | $2.03M | 0.08% | +1,230+165.1% | Added |
| Coastline Trust Co | 1,971 | $2.03M | 0.23% | −429−17.9% | Reduced |
| Signature Wealth Management Group | 1,957 | $2.01M | 0.79% | +36+1.9% | Added |
| Kirtland Hills Capital Management, LLC | 1,947 | $2.00M | 0.92% | +151+8.4% | Added |
| Heritage Trust Co | 1,930 | $1.98M | 0.23% | −91−4.5% | Reduced |
| Transcend Wealth Collective, LLC | 1,928 | $1.98M | 0.15% | +279+16.9% | Added |
| Savant Capital, LLC | 1,926 | $1.98M | 0.01% | +87+4.7% | Added |
| Riggs Asset Managment Co. Inc. | 1,922 | $1.98M | 0.49% | +42+2.2% | Added |
| Fukoku Mutual Life Insurance Co | 1,922 | $1.98M | 0.13% | +659+52.2% | Added |
| Premier Path Wealth Partners, LLC | 1,921 | $1.97M | 0.27% | +254+15.2% | Added |
| Valmark Advisers, Inc. | 1,920 | $1.97M | 0.03% | −537−21.9% | Reduced |
| MWA Asset Management | 1,916 | $1.97M | 1.21% | +100+5.5% | Added |
| Trust Point Inc. | 1,909 | $1.96M | 0.19% | +234+14.0% | Added |
| Centaurus Financial, Inc. | 1,895 | $1.95M | 0.11% | +80+4.4% | Added |
| Caxton Associates LLP | 1,892 | $1.95M | 0.05% | +874+85.9% | Added |
| BIT Capital GmbH | 1,884 | $1.94M | 0.13% | +1,884 | New |
| Douglass Winthrop Advisors, LLC | 1,868 | $1.92M | 0.03% | −87−4.5% | Reduced |
| Everhart Financial Group, Inc. | 1,865 | $1.92M | 0.22% | +61+3.4% | Added |
| Redmond Asset Management, LLC | 1,860 | $1.91M | 0.46% | −5−0.3% | Reduced |
| Keeler Thomas Management LLC | 1,859 | $1.91M | 0.82% | +1,859 | New |
| WealthCare Investment Partners, LLC | 1,824 | $1.91M | 0.69% | −87−4.6% | Reduced |
| Citizens & Northern Corp | 1,853 | $1.91M | 0.51% | +51+2.8% | Added |
| AAFMAA Wealth Management & Trust LLC | 1,852 | $1.90M | 0.79% | −230−11.0% | Reduced |
| Aviso Financial Inc. | 1,851 | $1.90M | 0.09% | +3+0.2% | Added |
| Integrated Advisors Network LLC | 1,845 | $1.90M | 0.09% | −65−3.4% | Reduced |
| HBK Sorce Advisory LLC | 1,826 | $1.88M | 0.05% | +1+0.1% | Added |
| Silvant Capital Management LLC | 1,819 | $1.87M | 0.07% | +1,819 | New |
| Voya Financial Advisors, Inc. | 1,825 | $1.87M | 0.19% | −128−6.6% | Reduced |
| Intrust Bank NA | 1,812 | $1.86M | 0.17% | +273+17.7% | Added |
| Harvest Fund Management Co., Ltd | 1,810 | $1.86M | 0.09% | −769−29.8% | Reduced |
| Sciencast Management LP | 1,805 | $1.86M | 0.38% | +1,805 | New |
| Evelyn Partners Investment Management LLP | 1,801 | $1.85M | 0.06% | +315+21.2% | Added |
| Shay Capital LLC | 1,800 | $1.85M | 0.42% | −9,350−83.9% | Reduced |
| Cullinan Associates Inc | 1,800 | $1.85M | 0.12% | −200−10.0% | Reduced |
| Weaver Capital Management LLC | 1,799 | $1.85M | 0.46% | +17+1.0% | Added |
| RMR Wealth Builders | 1,798 | $1.85M | 0.17% | +206+12.9% | Added |
| Commons Capital, LLC | 1,785 | $1.84M | 1.40% | +51+2.9% | Added |
| Nomura Holdings Inc | 1,784 | $1.83M | 0.01% | −14,116−88.8% | Reduced |
| EPG Wealth Management LLC | 1,778 | $1.83M | 0.55% | +82+4.8% | Added |
| 1248 Management, LLC | 1,771 | $1.82M | 0.67% | 00.0% | Unchanged |
| Essential Partners LLC | 1,767 | $1.82M | 0.73% | +1,767 | New |
| Arete Wealth Advisors, LLC | 1,757 | $1.81M | 0.13% | −38−2.1% | Reduced |
| Ferguson Wellman Capital Management, Inc | 1,756 | $1.81M | 0.03% | −652−27.1% | Reduced |
| Kapitalo Investimentos Ltda | 1,750 | $1.80M | 0.39% | −2,600−59.8% | Reduced |
| Lineweaver Wealth Advisors, LLC | 1,749 | $1.80M | 0.28% | −172−9.0% | Reduced |
| Turtle Creek Wealth Advisors, LLC | 1,747 | $1.80M | 0.21% | +1,747 | New |
| Angeles Wealth Management, LLC | 1,745 | $1.79M | 0.12% | +374+27.3% | Added |
| Argus Investors' Counsel, Inc. | 1,744 | $1.79M | 1.27% | +20+1.2% | Added |
| Belmont Capital, LLC | 1,735 | $1.78M | 0.27% | +250+16.8% | Added |
| Kane Investment Management, Inc. | 1,710 | $1.76M | 0.92% | −298−14.8% | Reduced |
| Capital Insight Partners, LLC | 1,702 | $1.75M | 0.30% | +68+4.2% | Added |
| PFG Investments, LLC | 1,695 | $1.74M | 0.10% | +99+6.2% | Added |
| Fiduciary Alliance LLC | 1,693 | $1.74M | 0.13% | +430+34.0% | Added |
| Bridge Generations Wealth Management LLC | 1,689 | $1.74M | 1.05% | −153−8.3% | Reduced |
| Yarbrough Capital, LLC | 1,680 | $1.73M | 0.06% | 00.0% | Unchanged |
| Connecticut Wealth Management, LLC | 1,676 | $1.72M | 0.08% | −4−0.2% | Reduced |
| Lord & Richards Wealth Management, LLC | 1,674 | $1.72M | 1.80% | +1,367+445.3% | Added |
| Verdence Capital Advisors LLC | 1,672 | $1.72M | 0.12% | +375+28.9% | Added |
| NorthCrest Asset Manangement, LLC | 1,644 | $1.72M | 0.05% | +74+4.7% | Added |
| Accent Capital Management, LLC | 1,841 | $1.71M | 0.77% | +71+4.0% | Added |
| Kesler, Norman & Wride, LLC | 1,660 | $1.71M | 0.30% | +220+15.3% | Added |
| Rockline Wealth Management, LLC | 1,659 | $1.71M | 0.40% | +111+7.2% | Added |
| Taylor Hoffman Capital Management LLC | 1,655 | $1.70M | 0.58% | −6−0.4% | Reduced |
| Old National Bancorp | 1,654 | $1.70M | 0.03% | +386+30.4% | Added |
| Thurston, Springer, Miller, Herd & Titak, Inc. | 1,652 | $1.70M | 0.22% | +279+20.3% | Added |
| Triangle Securities Wealth Management | 1,641 | $1.69M | 0.42% | −20−1.2% | Reduced |
| SageView Advisory Group, LLC | 1,711 | $1.69M | 0.06% | −113−6.2% | Reduced |
| Sowell Financial Services LLC | 1,635 | $1.68M | 0.07% | −86−5.0% | Reduced |