ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2025
Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,298
- +164 vs. Q1 2025
- Shares held
- 182.3M
- +461.4K (+0.3%) vs. Q1 2025
- Total value
- $187.2B
- +$42.5B (+29.4%) vs. Q1 2025
- New holders
- 289
- 990 more added
- Sold out
- 125
- 742 more reduced
33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| PFG Advisors | 1,633 | $1.68M | 0.08% | +368+29.1% | Added |
| Winton Group Ltd | 1,628 | $1.67M | 0.09% | +1,628 | New |
| Checchi Capital Advisers, LLC | 1,626 | $1.67M | 0.12% | +75+4.8% | Added |
| Peapack Gladstone Financial Corp | 1,621 | $1.67M | 0.02% | +166+11.4% | Added |
| SP Asset Management LLC | 1,619 | $1.66M | 0.14% | +1,303+412.3% | Added |
| Jackson Square Capital, LLC | 1,619 | $1.66M | 0.37% | +1,243+330.6% | Added |
| Fiduciary Group LLC | 1,611 | $1.66M | 0.16% | +385+31.4% | Added |
| Lebenthal Global Advisors, LLC | 1,604 | $1.65M | 0.31% | −18−1.1% | Reduced |
| Cooper Financial Group | 1,603 | $1.65M | 0.19% | +1,603 | New |
| Ascent Group, LLC | 1,602 | $1.65M | 0.06% | −443−21.7% | Reduced |
| Telligent Fund, LP | 1,600 | $1.64M | 1.50% | −200−11.1% | Reduced |
| Voleon Capital Management LP | 1,595 | $1.64M | 0.09% | −3,850−70.7% | Reduced |
| Princeton Capital Management LLC | 1,590 | $1.63M | 0.49% | +198+14.2% | Added |
| Darden Wealth Group Inc | 1,588 | $1.63M | 0.98% | −132−7.7% | Reduced |
| Resources Management Corp | 1,587 | $1.63M | 0.22% | +22+1.4% | Added |
| Zacks Investment Management | 1,587 | $1.63M | 0.01% | −279−15.0% | Reduced |
| Horst & Graben Wealth Management LLC | 1,581 | $1.63M | 0.27% | −35−2.2% | Reduced |
| Accuvest Global Advisors | 1,576 | $1.62M | 1.05% | +1,576 | New |
| Beacon Investment Advisory Services, Inc. | 1,570 | $1.61M | 0.07% | −1,054−40.2% | Reduced |
| Gryphon Financial Partners LLC | 1,568 | $1.61M | 0.21% | +171+12.2% | Added |
| Beta Wealth Group, Inc. | 1,562 | $1.61M | 0.59% | −1,006−39.2% | Reduced |
| Impact Investors, Inc | 1,555 | $1.60M | 1.13% | −7−0.4% | Reduced |
| Sheets Smith Investment Management | 1,553 | $1.60M | 1.40% | +1,553 | New |
| VisionPoint Advisory Group, LLC | 1,552 | $1.60M | 0.35% | +1,139+275.8% | Added |
| Fidelis Capital Partners, LLC | 1,747 | $1.59M | 0.15% | +11+0.6% | Added |
| Monetary Management Group Inc | 1,550 | $1.59M | 0.39% | −440−22.1% | Reduced |
| Wrapmanager Inc | 1,539 | $1.58M | 0.39% | +386+33.5% | Added |
| Evergreen Capital Management LLC | 1,535 | $1.58M | 0.05% | +78+5.4% | Added |
| Concord Asset Management, LLC | 1,528 | $1.57M | 0.24% | +54+3.7% | Added |
| Concord Wealth Partners | 1,528 | $1.57M | 0.23% | +222+17.0% | Added |
| RMB Capital Management, LLC | 1,525 | $1.57M | 0.03% | +1,525 | New |
| Procyon Private Wealth Partners, LLC | 1,523 | $1.57M | 0.15% | −680−30.9% | Reduced |
| VELA Investment Management, LLC | 1,519 | $1.56M | 0.46% | 00.0% | Unchanged |
| United Bank | 1,519 | $1.56M | 0.60% | +204+15.5% | Added |
| Morangie Management LLC | 1,515 | $1.56M | 1.35% | +1,515 | New |
| Aigen Investment Management, LP | 1,511 | $1.55M | 0.21% | +387+34.4% | Added |
| NBT Bank N A | 1,507 | $1.55M | 0.11% | +65+4.5% | Added |
| Riverpark Capital Management LLC | 1,503 | $1.55M | 2.51% | 00.0% | Unchanged |
| Bank of New Hampshire | 1,494 | $1.54M | 0.38% | +87+6.2% | Added |
| Ronald Blue Trust, Inc. | 1,490 | $1.53M | 0.02% | +126+9.2% | Added |
| Livforsakringsbolaget Skandia, Omsesidigt | 1,490 | $1.53M | 0.07% | 00.0% | Unchanged |
| Axxcess Wealth Management, LLC | 1,488 | $1.53M | 0.04% | +738+98.4% | Added |
| Dynasty Wealth Management, LLC | 1,481 | $1.52M | 0.03% | −424−22.3% | Reduced |
| Mayflower Financial Advisors, LLC | 1,471 | $1.51M | 0.21% | −7−0.5% | Reduced |
| Advisor OS, LLC | 1,468 | $1.51M | 0.15% | −205−12.3% | Reduced |
| Howard Capital Management Inc. | 1,465 | $1.51M | 0.02% | +355+32.0% | Added |
| Virtus Investment Advisers, Inc. | 1,464 | $1.51M | 0.51% | +247+20.3% | Added |
| BTC Capital Management, Inc. | 1,458 | $1.50M | 0.12% | +146+11.1% | Added |
| Talon Private Wealth, LLC | 1,449 | $1.49M | 0.21% | +64+4.6% | Added |
| Sage Mountain Advisors LLC | 1,448 | $1.49M | 0.10% | +126+9.5% | Added |
| Papamarkou Wellner Asset Management inc. | 1,447 | $1.49M | 0.98% | +1+0.1% | Added |
| Principal Street Partners, LLC | 1,443 | $1.48M | 0.15% | +448+45.0% | Added |
| Abc Arbitrage SA | 1,435 | $1.48M | 0.17% | −530−27.0% | Reduced |
| GraniteShares Advisors LLC | 1,435 | $1.48M | 0.91% | −143−9.1% | Reduced |
| StoneX Group Inc. | 1,433 | $1.47M | 0.07% | +62+4.5% | Added |
| Ellevest, Inc. | 1,428 | $1.47M | 0.23% | −67−4.5% | Reduced |
| Dark Forest Capital Management LP | 1,426 | $1.47M | 0.06% | +216+17.9% | Added |
| EverSource Wealth Advisors, LLC | 1,410 | $1.45M | 0.07% | +278+24.6% | Added |
| Haverford Trust Co | 1,408 | $1.45M | 0.01% | +232+19.7% | Added |
| WBI Investments | 1,400 | $1.44M | 0.37% | +1,063+315.4% | Added |
| Cornerstone Advisors, LLC | 1,400 | $1.44M | 0.05% | 00.0% | Unchanged |
| Stablepoint Partners, LLC | 1,396 | $1.44M | 0.24% | +47+3.5% | Added |
| Narwhal Capital Management | 1,394 | $1.43M | 0.12% | −79−5.4% | Reduced |
| Peterson Wealth Management | 1,382 | $1.42M | 0.84% | +1,382 | New |
| Argonautica Private Wealth Management, Inc | 1,373 | $1.41M | 0.45% | −5−0.4% | Reduced |
| FIL Ltd | 1,362 | $1.40M | 0.00% | +880+182.6% | Added |
| Syon Capital LLC | 1,360 | $1.40M | 0.09% | +281+26.0% | Added |
| Parsons Capital Management Inc | 1,355 | $1.39M | 0.09% | −17−1.2% | Reduced |
| Hudson Value Partners, LLC | 1,355 | $1.39M | 0.48% | 00.0% | Unchanged |
| Arthur M. Cohen & Associates, LLC | 1,354 | $1.39M | 0.25% | −65−4.6% | Reduced |
| Sym Financial Corp | 1,350 | $1.39M | 0.16% | −159−10.5% | Reduced |
| Wealth Advisors of Tampa Bay, LLC | 1,349 | $1.39M | 0.52% | −35−2.5% | Reduced |
| Brown Financial Advisors | 1,347 | $1.38M | 0.54% | −229−14.5% | Reduced |
| SFM, LLC | 1,342 | $1.38M | 0.89% | −5−0.4% | Reduced |
| Fairfield, Bush & Co. | 1,338 | $1.38M | 0.78% | +40+3.1% | Added |
| Steel Peak Wealth Management LLC | 1,334 | $1.37M | 0.05% | −817−38.0% | Reduced |
| Synergy Financial Group, LTD | 1,327 | $1.36M | 1.00% | −93−6.5% | Reduced |
| Sunpointe, LLC | 1,323 | $1.36M | 0.54% | +1,028+348.5% | Added |
| Stance Capital LLC | 1,322 | $1.36M | 0.51% | +1,322 | New |
| Bradyco, Inc. | 1,320 | $1.36M | 1.00% | 00.0% | Unchanged |
| Ashton Thomas Securities, LLC | 1,313 | $1.35M | 0.33% | −34−2.5% | Reduced |
| Sound View Wealth Advisors Group, LLC | 1,304 | $1.34M | 0.10% | +205+18.7% | Added |
| Absoluto Partners Gestao de Recursos Ltda | 1,300 | $1.34M | 0.94% | −59−4.3% | Reduced |
| RB Capital Management, LLC | 1,300 | $1.34M | 0.30% | +45+3.6% | Added |
| OV Management LLC | 1,299 | $1.34M | 1.12% | −2,164−62.5% | Reduced |
| 180 Wealth Advisors, LLC | 1,293 | $1.33M | 0.19% | −75−5.5% | Reduced |
| Copperwynd Financial, LLC | 1,287 | $1.32M | 0.33% | −122−8.7% | Reduced |
| David Loasby | 1,446 | $1.32M | 0.11% | +212+17.2% | Added |
| Grantham, Mayo, Van Otterloo & Co. LLC | 1,281 | $1.32M | 0.00% | −140−9.9% | Reduced |
| Moran Wealth Management, LLC | 1,274 | $1.31M | 0.04% | +98+8.3% | Added |
| WBH Advisory Inc | 1,267 | $1.30M | 0.11% | 00.0% | Unchanged |
| Nationale-Nederlanden Powszechne Towarzystwo Emerytalne S.A. | 1,266 | $1.30M | 0.15% | −3−0.2% | Reduced |
| Kingswood Wealth Advisors, LLC | 1,264 | $1.30M | 0.10% | +117+10.2% | Added |
| First National Bank of Hutchinson | 1,263 | $1.30M | 0.81% | +372+41.8% | Added |
| Vega Investment Solutions | 1,258 | $1.29M | 0.30% | +963+326.4% | Added |
| Catalyst Financial Partners LLC | 1,257 | $1.29M | 0.14% | +88+7.5% | Added |
| Continuum Advisory, LLC | 1,257 | $1.29M | 0.16% | +1,123+838.1% | Added |
| Sierra Capital LLC | 1,254 | $1.29M | 0.15% | −116−8.5% | Reduced |
| 111 Capital | 1,252 | $1.29M | 0.22% | +1,252 | New |
| Systematic Alpha Investments, LLC | 1,247 | $1.28M | 0.05% | 00.0% | Unchanged |