ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2025

Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders: 2,298; +164 vs. Q1 2025
Shares held: 182.3M; +461.4K (+0.3%) vs. Q1 2025
Total value: $187.2B; +$42.5B (+29.4%) vs. Q1 2025
New holders: 289; 990 more added
Sold out: 125; 742 more reduced

33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2025: 2,298 institutions

Value heldQ2 2025: $187.2B

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,213	$90.5B
Q4 2025	2,326	$138.5B
Q3 2025	2,249	$164.4B
Q2 2025	2,298	$187.2B
Q1 2025	2,167	$145.0B
Q4 2024	2,262	$194.6B
Q3 2024	1,945	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q2 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.

Institutions holding NOW in Q2 2025
Institution	Shares	Value	% of portfolio	Change in shares	Action
Halbert Hargrove Global Advisors, LLC	0	$505	0.00%	−3−100.0%	Reduced
Olistico Wealth, LLC	1	$1.03K	0.00%	00.0%	Unchanged
HFM Investment Advisors, LLC	1	$1.03K	0.00%	+1	New
DecisionPoint Financial, LLC	2	$2.02K	0.00%	00.0%	Unchanged
Caitong International Asset Management Co., Ltd	2	$2.06K	0.00%	−1−33.3%	Reduced
Clear Investment Research, LLC	2	$2.06K	0.00%	00.0%	Unchanged
Mascoma Wealth Management LLC	2	$2.06K	0.00%	00.0%	Unchanged
Eq Wealth Advisors, LLC	2	$2.06K	0.00%	00.0%	Unchanged
Catherine Avery Investment Management LLC	2	$2.06K	0.00%	00.0%	Unchanged
IMA Wealth, Inc.	2	$2.06K	0.00%	+2	New
Traub Capital Management LLC	2	$2.06K	0.00%	+2	New
Breakwater Investment Management	2	$2.06K	0.00%	00.0%	Unchanged
1620 Investment Advisors, Inc.	2	$2.47K	0.00%	00.0%	Unchanged
Capital A Wealth Management, LLC	4	$2.83K	0.03%	−291−98.6%	Reduced
Navigoe, LLC	3	$3.00K	0.00%	00.0%	Unchanged
PayPay Securities Corp	3	$3.08K	0.15%	−2−40.0%	Reduced
Global Wealth Strategies & Associates	3	$3.08K	0.00%	−2−40.0%	Reduced
McIlrath & Eck, LLC	3	$3.08K	0.00%	00.0%	Unchanged
MorganRosel Wealth Management, LLC	3	$3.08K	0.00%	00.0%	Unchanged
Rosenberg Matthew Hamilton	3	$3.08K	0.00%	+3	New
Stephens Consulting, LLC	3	$3.08K	0.00%	+3	New
Global Trust Asset Management, LLC	4	$4.03K	0.00%	00.0%	Unchanged
Heritage Wealth Advisors	4	$4.11K	0.00%	00.0%	Unchanged
Morton Brown Family Wealth, LLC	4	$4.11K	0.00%	00.0%	Unchanged
Parkworth Wealth Management, Inc.	4	$4.11K	0.00%	+3+300.0%	Added
S&T Bank	4	$4.11K	0.00%	+4	New
Evergreen Private Wealth LLC	4	$4.11K	0.00%	+4	New
Rialto Wealth Management, LLC	4	$4.11K	0.00%	00.0%	Unchanged
Briaud Financial Planning, Inc	5	$5.00K	0.00%	00.0%	Unchanged
Your Advocates Ltd., LLP	5	$5.14K	0.00%	00.0%	Unchanged
Painted Porch Advisors LLC	5	$5.14K	0.00%	00.0%	Unchanged
Kennebec Savings Bank	5	$5.14K	0.01%	00.0%	Unchanged
Compass Planning Associates Inc	5	$5.14K	0.00%	00.0%	Unchanged
Bellevue Asset Management, LLC	5	$5.14K	0.00%	00.0%	Unchanged
Pineridge Advisors LLC	5	$5.14K	0.00%	+2+66.7%	Added
Financial Gravity Companies, Inc.	5	$5.14K	0.00%	+5	New
Scarborough Advisors, LLC	5	$5.14K	0.00%	+5	New
Legacy Wealth Managment, LLC	5	$5.14K	0.00%	00.0%	Unchanged
Legacy Investment Solutions, LLC	5	$5.14K	0.00%	+5	New
MPWM Advisory Solutions, LLC	6	$6.17K	0.00%	−1−14.3%	Reduced
WestEnd Advisors, LLC	6	$6.17K	0.00%	00.0%	Unchanged
TruNorth Capital Management, LLC	6	$6.17K	0.00%	00.0%	Unchanged
a16z Perennial Management, L.P.	6	$6.17K	0.00%	00.0%	Unchanged
Chung Wu Investment Group, LLC	6	$6.17K	0.01%	+6	New
Redwood Park Advisors LLC	6	$6.17K	0.00%	00.0%	Unchanged
Hughes Financial Services, LLC	7	$6.39K	0.00%	+1+16.7%	Added
PMV Capital Advisers, LLC	6	$6.49K	0.01%	+6	New
Atlas Capital Advisors LLC	7	$7.20K	0.00%	00.0%	Unchanged
Jackson, Grant Investment Advisers, Inc.	7	$7.20K	0.00%	00.0%	Unchanged
Deseret Mutual Benefit Administrators	7	$7.20K	0.00%	00.0%	Unchanged
Cetera Trust Company, N.A	7	$7.20K	0.00%	00.0%	Unchanged
Aspect Partners, LLC	7	$7.20K	0.00%	+6+600.0%	Added
Legend Financial Advisors, Inc.	7	$7.20K	0.00%	+7	New
Piscataqua Savings Bank	8	$8.22K	0.01%	+8	New
Tower View Investment Management & Research LLC	8	$8.22K	0.00%	00.0%	Unchanged
Hager Investment Management Services, LLC	8	$8.22K	0.00%	00.0%	Unchanged
IAG Wealth Partners, LLC	9	$9.25K	0.00%	00.0%	Unchanged
Principia Wealth Advisory, LLC	9	$9.25K	0.01%	00.0%	Unchanged
POM Investment Strategies, LLC	9	$9.25K	0.01%	00.0%	Unchanged
Altshuler Shaham Ltd	9	$9.25K	0.00%	+4+80.0%	Added
Dogwood Wealth Management LLC	10	$10.2K	0.00%	−3−23.1%	Reduced
Pacific Center for Financial Services	10	$10.3K	0.00%	00.0%	Unchanged
First Financial Corp	10	$10.3K	0.00%	00.0%	Unchanged
Berkshire Capital Holdings Inc	10	$10.3K	0.00%	00.0%	Unchanged
Estabrook Capital Management	10	$10.3K	0.00%	00.0%	Unchanged
TCTC Holdings, LLC	10	$10.3K	0.00%	00.0%	Unchanged
Midwest Capital Advisors, LLC	10	$10.3K	0.01%	00.0%	Unchanged
Blume Capital Management, Inc.	10	$10.3K	0.00%	+4+66.7%	Added
Beaird Harris Wealth Management, LLC	10	$10.3K	0.00%	+4+66.7%	Added
Redmont Wealth Advisors LLC	10	$10.3K	0.02%	+10	New
SWAN Capital LLC	10	$10.3K	0.00%	+10	New
Stone House Investment Management, LLC	11	$11.3K	0.00%	00.0%	Unchanged
IMG Wealth Management, Inc.	11	$11.3K	0.01%	+11	New
USA Financial Portformulas Corp	12	$12.3K	0.00%	−739−98.4%	Reduced
Cape Investment Advisory, Inc.	12	$12.3K	0.00%	00.0%	Unchanged
Bare Financial Services, Inc	12	$12.3K	0.00%	+8+200.0%	Added
First Command Advisory Services, Inc.	12	$12.3K	0.00%	+10+500.0%	Added
Safe Harbor Fiduciary, LLC	12	$12.3K	0.01%	+12	New
SOA Wealth Advisors, LLC.	12,415	$12.4K	0.00%	−810−6.1%	Reduced
Christopher J. Hasenberg, Inc	13	$13.4K	0.00%	00.0%	Unchanged
HighMark Wealth Management LLC	13	$13.4K	0.01%	00.0%	Unchanged
Missouri Trust & Investment Co	13	$13.4K	0.00%	00.0%	Unchanged
First Pacific Financial	13	$13.4K	0.00%	00.0%	Unchanged
Ogorek Anthony Joseph	14	$14.0K	0.00%	+10+250.0%	Added
BankPlus Trust Department	14	$14.4K	0.00%	−71−83.5%	Reduced
Clal Insurance Enterprises Holdings Ltd	15	$15.0K	0.00%	−9−37.5%	Reduced
Atlantic Edge Private Wealth Management, LLC	15	$15.4K	0.00%	00.0%	Unchanged
WealthTrak Capital Management LLC	15	$15.4K	0.01%	+11+275.0%	Added
Ameriflex Group, Inc.	16	$16.2K	0.01%	−4−20.0%	Reduced
City Holding Co	16	$16.4K	0.00%	00.0%	Unchanged
Bogart Wealth, LLC	16	$16.4K	0.00%	−16−50.0%	Reduced
Stuart Chaussee & Associates, Inc.	16	$16.4K	0.00%	00.0%	Unchanged
Bellwether Advisors, LLC	16	$16.4K	0.00%	00.0%	Unchanged
Creative Financial Designs Inc	16	$16.4K	0.00%	+2+14.3%	Added
Coston, McIsaac & Partners	17	$17.0K	0.00%	00.0%	Unchanged
Decker Retirement Planning Inc.	17	$17.5K	0.01%	+17	New
Moser Wealth Advisors, LLC	18	$18.5K	0.01%	00.0%	Unchanged
Delta Asset Management LLC	19	$19.5K	0.00%	00.0%	Unchanged
Albion Financial Group	19	$19.5K	0.00%	00.0%	Unchanged
Hurley Capital, LLC	19	$19.5K	0.01%	00.0%	Unchanged