ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2025
Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,298
- +164 vs. Q1 2025
- Shares held
- 182.3M
- +461.4K (+0.3%) vs. Q1 2025
- Total value
- $187.2B
- +$42.5B (+29.4%) vs. Q1 2025
- New holders
- 289
- 990 more added
- Sold out
- 125
- 742 more reduced
33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| R Squared Ltd | 1,240 | $1.27M | 0.70% | +340+37.8% | Added |
| Canandaigua National Bank & Trust Co | 1,239 | $1.27M | 0.12% | +258+26.3% | Added |
| Advent Capital Management | 1,238 | $1.27M | 0.03% | +1,238 | New |
| Evelyn Partners Investment Management Services Ltd | 1,237 | $1.27M | 0.19% | +213+20.8% | Added |
| Twin Capital Management Inc | 1,232 | $1.27M | 0.13% | −19−1.5% | Reduced |
| Wolff Wiese Magana LLC | 1,222 | $1.26M | 0.78% | +343+39.0% | Added |
| Balboa Wealth Partners | 1,220 | $1.25M | 0.25% | −331−21.3% | Reduced |
| Aspire Private Capital, LLC | 1,217 | $1.25M | 0.29% | +98+8.8% | Added |
| AssuredPartners Investment Advisors, LLC | 1,215 | $1.25M | 0.31% | −235−16.2% | Reduced |
| Shelton Wealth Management, LLC | 1,214 | $1.25M | 0.63% | +109+9.9% | Added |
| Highview Capital Management LLC | 1,212 | $1.25M | 0.48% | +190+18.6% | Added |
| Strategic Wealth Partners, Ltd. | 1,210 | $1.24M | 0.10% | +1,210 | New |
| Advisory Resource Group | 1,209 | $1.24M | 0.24% | +23+1.9% | Added |
| Bell Bank | 1,205 | $1.24M | 0.06% | −21−1.7% | Reduced |
| Broderick Brian C | 1,200 | $1.23M | 0.24% | 00.0% | Unchanged |
| Ratan Capital Management LP | 1,200 | $1.23M | 0.61% | 00.0% | Unchanged |
| Evercore Wealth Management, LLC | 1,199 | $1.23M | 0.02% | +3+0.3% | Added |
| Summit Wealth Group LLC | 1,199 | $1.23M | 0.31% | +1,199 | New |
| Conning Inc. | 1,199 | $1.23M | 0.04% | −53−4.2% | Reduced |
| Whalen Wealth Management Inc. | 1,198 | $1.23M | 0.77% | +1,198 | New |
| Himension Fund | 1,196 | $1.23M | 0.10% | −242−16.8% | Reduced |
| 17 Capital Partners, LLC | 1,191 | $1.22M | 0.71% | +130+12.3% | Added |
| Creekmur Asset Management LLC | 1,189 | $1.22M | 0.22% | +588+97.8% | Added |
| Sapient Capital LLC | 1,188 | $1.22M | 0.02% | +400+50.8% | Added |
| Westwood Wealth Management | 1,180 | $1.21M | 0.41% | +30+2.6% | Added |
| Cim Investment Mangement Inc | 1,175 | $1.21M | 0.23% | −4−0.3% | Reduced |
| Anchor Investment Management, LLC | 1,174 | $1.21M | 0.11% | −16−1.3% | Reduced |
| LRI Investments, LLC | 1,172 | $1.21M | 0.10% | +171+17.1% | Added |
| B.O.S.S. Retirement Advisors, LLC | 1,172 | $1.20M | 0.30% | −85−6.8% | Reduced |
| Intellectus Partners, LLC | 1,172 | $1.20M | 0.26% | +298+34.1% | Added |
| CX Institutional | 1,171 | $1.20M | 0.04% | +22+1.9% | Added |
| Fedenia Advisers LLC | 1,168 | $1.20M | 0.57% | +8+0.7% | Added |
| Somerset Group LLC | 1,165 | $1.20M | 1.01% | +28+2.5% | Added |
| International Assets Investment Management, LLC | 1,157 | $1.19M | 0.10% | −185−13.8% | Reduced |
| UMA Financial Services, Inc. | 1,149 | $1.18M | 0.19% | +4+0.3% | Added |
| Platinum Investment Management Ltd | 1,149 | $1.18M | 0.08% | +1,149 | New |
| SRS Capital Advisors, Inc. | 1,144 | $1.18M | 0.05% | +142+14.2% | Added |
| Delta Investment Management, LLC | 1,142 | $1.17M | 0.23% | +14+1.2% | Added |
| Migdal Insurance & Financial Holdings Ltd. | 1,142 | $1.17M | 0.01% | +5+0.4% | Added |
| Spirit of America Management Corp | 1,130 | $1.16M | 0.24% | 00.0% | Unchanged |
| Perfromance Wealth Partners, LLC | 1,130 | $1.16M | 0.04% | +99+9.6% | Added |
| Hobart Private Capital, LLC | 1,127 | $1.16M | 0.26% | +641+131.9% | Added |
| Motiv8 Investments LLC | 1,125 | $1.16M | 0.71% | +108+10.6% | Added |
| Prospera Financial Services Inc | 1,125 | $1.16M | 0.02% | −655−36.8% | Reduced |
| Three Seasons Wealth, LLC | 1,124 | $1.16M | 0.13% | +81+7.8% | Added |
| Wright Investors Service Inc | 1,118 | $1.15M | 0.35% | −46−4.0% | Reduced |
| Forum Financial Management, LP | 1,117 | $1.15M | 0.02% | +223+24.9% | Added |
| Journey Strategic Wealth LLC | 1,111 | $1.14M | 0.04% | +592+114.1% | Added |
| MMBG Investment Advisors Co. | 1,110 | $1.14M | 0.11% | +25+2.3% | Added |
| Passive Capital Management, LLC. | 1,124 | $1.14M | 0.35% | −190−14.5% | Reduced |
| Monetta Financial Services Inc | 1,100 | $1.13M | 0.82% | +200+22.2% | Added |
| Rehmann Capital Advisory Group | 1,099 | $1.13M | 0.07% | −36−3.2% | Reduced |
| American National Bank | 1,098 | $1.13M | 0.12% | −18−1.6% | Reduced |
| Legacy Bridge, LLC | 1,098 | $1.13M | 0.54% | −4−0.4% | Reduced |
| Probity Advisors, Inc. | 1,096 | $1.13M | 0.20% | +133+13.8% | Added |
| Trust Co of Vermont | 1,092 | $1.12M | 0.05% | −6−0.5% | Reduced |
| Eleva Capital SAS | 1,087 | $1.12M | 0.24% | +1,087 | New |
| TrueMark Investments, LLC | 1,084 | $1.11M | 0.24% | −39−3.5% | Reduced |
| BlueSpruce Investments, LP | 1,084 | $1.11M | 0.03% | +300+38.3% | Added |
| Alta Advisers Ltd | 1,083 | $1.11M | 0.40% | 00.0% | Unchanged |
| Murphy & Mullick Capital Management Corp | 1,169 | $1.11M | 0.90% | +44+3.9% | Added |
| Balyasny Asset Management LLC | 1,080 | $1.11M | 0.00% | +4+0.4% | Added |
| Savvy Advisors, Inc. | 1,080 | $1.11M | 0.07% | +159+17.3% | Added |
| King Luther Capital Management Corp | 1,078 | $1.11M | 0.00% | −1−0.1% | Reduced |
| Landscape Capital Management, L.L.C. | 1,077 | $1.11M | 0.09% | −2,302−68.1% | Reduced |
| Sandler Capital Management | 1,076 | $1.11M | 0.38% | +1,076 | New |
| NVWM, LLC | 1,075 | $1.11M | 0.27% | −4−0.4% | Reduced |
| Golden State Equity Partners | 1,072 | $1.10M | 0.20% | +239+28.7% | Added |
| Greenwich Wealth Management LLC | 1,071 | $1.10M | 0.05% | −16−1.5% | Reduced |
| Gerber Kawasaki Wealth & Investment Management | 1,069 | $1.10M | 0.04% | +364+51.6% | Added |
| Oak Harvest Investment Services | 1,068 | $1.10M | 0.14% | +61+6.1% | Added |
| Keel Point, LLC | 1,066 | $1.10M | 0.07% | +144+15.6% | Added |
| J. W. Coons Advisors, LLC | 1,064 | $1.09M | 0.25% | +1,064 | New |
| Albert D Mason Inc | 1,061 | $1.09M | 0.79% | −76−6.7% | Reduced |
| Atom Investors LP | 1,061 | $1.09M | 0.10% | +1,061 | New |
| MJP Associates Inc | 1,058 | $1.09M | 0.16% | −143−11.9% | Reduced |
| Fulcrum Asset Management LLP | 1,058 | $1.09M | 0.31% | +1,058 | New |
| Beaton Management Co. Inc. | 1,050 | $1.08M | 0.53% | +25+2.4% | Added |
| Malaga Cove Capital, LLC | 1,049 | $1.08M | 0.42% | −28−2.6% | Reduced |
| Legacy Financial Advisors, Inc. | 1,049 | $1.08M | 0.17% | +126+13.7% | Added |
| Prosperity Consulting Group, LLC | 1,042 | $1.07M | 0.08% | −43−4.0% | Reduced |
| Symphony Financial, Ltd. Co. | 7,187 | $1.07M | 0.14% | +7,187 | New |
| Carr Financial Group Corp | 1,041 | $1.07M | 0.32% | −179−14.7% | Reduced |
| Tower Trust & Investment Co | 1,041 | $1.07M | 0.76% | +21+2.1% | Added |
| AlTi Global, Inc. | 1,043 | $1.07M | 0.03% | +553+112.9% | Added |
| Guardian Wealth Advisors, LLC | 1,037 | $1.07M | 0.08% | +783+308.3% | Added |
| Sentry Investment Management LLC | 1,042 | $1.07M | 0.59% | 00.0% | Unchanged |
| Avantax Planning Partners, Inc. | 1,033 | $1.06M | 0.03% | +87+9.2% | Added |
| KPP Advisory Services LLC | 1,033 | $1.06M | 0.18% | +78+8.2% | Added |
| Regal Investment Advisors LLC | 1,033 | $1.06M | 0.08% | +191+22.7% | Added |
| Prelude Capital Management, LLC | 1,028 | $1.06M | 0.10% | +619+151.3% | Added |
| Sustainable Insight Capital Management, LLC | 1,025 | $1.05M | 0.48% | +365+55.3% | Added |
| Compass Capital Corp | 1,329 | $1.05M | 0.50% | 00.0% | Unchanged |
| BFSG, LLC | 1,022 | $1.05M | 0.12% | +984+2,589.5% | Added |
| Y.D. More Investments Ltd | 1,020 | $1.05M | 0.07% | −20−1.9% | Reduced |
| Optas, LLC | 1,013 | $1.04M | 0.20% | +60+6.3% | Added |
| IAM Advisory, LLC | 1,012 | $1.04M | 0.25% | −8−0.8% | Reduced |
| American Trust | 1,011 | $1.04M | 0.10% | −7−0.7% | Reduced |
| Harmony Asset Management LLC | 1,009 | $1.04M | 0.39% | 00.0% | Unchanged |
| Aaron Wealth Advisors | 1,008 | $1.04M | 0.11% | +179+21.6% | Added |