ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2025
Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,298
- +164 vs. Q1 2025
- Shares held
- 182.3M
- +461.4K (+0.3%) vs. Q1 2025
- Total value
- $187.2B
- +$42.5B (+29.4%) vs. Q1 2025
- New holders
- 289
- 990 more added
- Sold out
- 125
- 742 more reduced
33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Postrock Partners LLC | 1,007 | $1.04M | 0.50% | 00.0% | Unchanged |
| KLCM Advisors, Inc. | 1,000 | $1.03M | 0.11% | 00.0% | Unchanged |
| Corient IA LLC | 1,000 | $1.03M | 0.61% | 00.0% | Unchanged |
| Paloma Partners Management Co | 1,000 | $1.03M | 0.23% | +1,000 | New |
| MidWestOne Financial Group, Inc. | 999 | $1.03M | 0.13% | −8−0.8% | Reduced |
| Primoris Wealth Advisors, LLC | 999 | $1.03M | 0.70% | +14+1.4% | Added |
| Pure Financial Advisors, Inc. | 993 | $1.02M | 0.02% | +137+16.0% | Added |
| BSW Wealth Partners | 990 | $1.02M | 0.14% | +155+18.6% | Added |
| One Wealth Capital Management, LLC | 986 | $1.01M | 0.48% | +219+28.6% | Added |
| Veracity Capital LLC | 983 | $1.01M | 0.35% | −51−4.9% | Reduced |
| Hills Bank & Trust Co | 983 | $1.01M | 0.06% | +321+48.5% | Added |
| Quent Capital, LLC | 982 | $1.01M | 0.10% | +53+5.7% | Added |
| Edmond de Rothschild Holding S.A. | 978 | $1.01M | 0.02% | +42+4.5% | Added |
| Cassaday & Co Wealth Management LLC | 973 | $1.00M | 0.03% | +973 | New |
| Dynamic Advisor Solutions LLC | 970 | $997.2K | 0.03% | −631−39.4% | Reduced |
| Carnegie Lake Advisors LLC | 964 | $991.0K | 0.39% | +964 | New |
| Iron Financial, LLC | 962 | $989.0K | 0.52% | +17+1.8% | Added |
| Stratos Wealth Advisors, LLC | 961 | $988.0K | 0.05% | +48+5.3% | Added |
| Kozak & Associates, Inc. | 968 | $981.3K | 0.20% | +35+3.8% | Added |
| Baron Wealth Management LLC | 954 | $980.8K | 0.35% | −14−1.4% | Reduced |
| Heartland Bank & Trust Co | 954 | $980.8K | 0.46% | −7−0.7% | Reduced |
| Index Fund Advisors, Inc. | 954 | $980.8K | 0.06% | +569+147.8% | Added |
| TCI Wealth Advisors, Inc. | 953 | $979.8K | 0.07% | −199−17.3% | Reduced |
| Kera Capital Partners, Inc. | 952 | $978.7K | 0.19% | +583+158.0% | Added |
| Orrstown Financial Services Inc | 947 | $973.6K | 0.21% | +119+14.4% | Added |
| Segment Wealth Management, LLC | 946 | $972.6K | 0.06% | +25+2.7% | Added |
| West Family Investments, Inc. | 946 | $972.6K | 0.25% | +230+32.1% | Added |
| Silver Oak Securities, Inc | 936 | $962.5K | 0.08% | +272+41.0% | Added |
| Fox Run Management, L.L.C. | 936 | $962.3K | 0.16% | +437+87.6% | Added |
| Virtue Capital Management, LLC | 935 | $961.3K | 0.18% | −245−20.8% | Reduced |
| Signature Wealth Management Partners, LLC | 934 | $960.2K | 0.55% | −10−1.1% | Reduced |
| Wealthedge Investment Advisors, LLC | 932 | $958.2K | 0.40% | +932 | New |
| Parkside Financial Bank & Trust | 930 | $956.1K | 0.10% | +216+30.3% | Added |
| Forefront Wealth Partners, LLC | 900 | $954.1K | 0.65% | −22−2.4% | Reduced |
| L2 Asset Management, LLC | 928 | $954.1K | 0.16% | +40+4.5% | Added |
| Pinnacle Wealth Planning Services, Inc. | 928 | $954.1K | 0.13% | +130+16.3% | Added |
| Ancora Advisors, LLC | 926 | $952.4K | 0.02% | +5+0.5% | Added |
| Stevens Capital Management LP | 924 | $950.0K | 0.26% | +361+64.1% | Added |
| Invst, LLC | 920 | $945.8K | 0.12% | −72−7.3% | Reduced |
| Freestone Capital Holdings, LLC | 920 | $945.8K | 0.03% | +28+3.1% | Added |
| Smithfield Trust Co | 917 | $944.0K | 0.04% | 00.0% | Unchanged |
| Zullo Investment Group, Inc. | 918 | $943.8K | 0.38% | +1+0.1% | Added |
| Dudley Capital Management, LLC | 916 | $941.7K | 0.47% | +916 | New |
| Affiance Financial, LLC | 915 | $940.7K | 0.19% | 00.0% | Unchanged |
| Becker Capital Management Inc | 914 | $939.7K | 0.03% | −10−1.1% | Reduced |
| Sovran Advisors, LLC | 916 | $937.0K | 0.10% | −16−1.7% | Reduced |
| Revolve Wealth Partners, LLC | 907 | $932.5K | 0.12% | −16−1.7% | Reduced |
| Paces Ferry Wealth Advisors, LLC | 907 | $932.5K | 0.43% | −3−0.3% | Reduced |
| Nebula Research & Development LLC | 906 | $931.4K | 0.08% | +609+205.1% | Added |
| KCM Investment Advisors LLC | 901 | $926.3K | 0.03% | 00.0% | Unchanged |
| Country Club Bank | 905 | $925.3K | 0.06% | +19+2.1% | Added |
| Aviso Wealth Management | 899 | $924.2K | 0.43% | +6+0.7% | Added |
| Brandywine Managers, LLC | 893 | $918.1K | 0.91% | 00.0% | Unchanged |
| Harold Davidson & Associates Inc. | 890 | $915.0K | 0.59% | −392−30.6% | Reduced |
| Generation Capital Management LLC | 888 | $912.9K | 0.72% | +888 | New |
| Cary Street Partners Financial LLC | 883 | $907.8K | 0.03% | +2+0.2% | Added |
| Wealth Alliance | 879 | $903.5K | 0.10% | +112+14.6% | Added |
| Payne Capital Management, LLC | 878 | $902.7K | 0.35% | 00.0% | Unchanged |
| First Affirmative Financial Network | 877 | $902.0K | 0.46% | +5+0.6% | Added |
| Huntleigh Advisors, Inc. | 877 | $901.6K | 0.17% | −3−0.3% | Reduced |
| Renasant Bank | 876 | $900.6K | 0.60% | +121+16.0% | Added |
| Global Assets Advisory, LLC | 889 | $899.6K | 0.35% | −1,239−58.2% | Reduced |
| Keebeck Wealth Management, LLC | 871 | $895.5K | 0.12% | −205−19.1% | Reduced |
| First Horizon Advisors, Inc. | 870 | $895.5K | 0.02% | +322+58.8% | Added |
| Worth Financial Advisory Group, LLC | 867 | $891.3K | 0.55% | −19−2.1% | Reduced |
| Gilliland Jeter Wealth Management LLC | 867 | $891.3K | 0.29% | 00.0% | Unchanged |
| First United Bank Trust | 867 | $891.3K | 0.31% | +145+20.1% | Added |
| Interchange Capital Partners, LLC | 860 | $884.1K | 0.20% | +5+0.6% | Added |
| Daymark Wealth Partners, LLC | 856 | $879.5K | 0.03% | +130+17.9% | Added |
| Alteri Wealth LLC | 855 | $879.0K | 0.34% | +14+1.7% | Added |
| Elevated Capital Advisors, LLC | 1,099 | $875.0K | 0.25% | 00.0% | Unchanged |
| Relyea Zuckerberg Hanson LLC | 849 | $872.8K | 0.10% | +4+0.5% | Added |
| J.Safra Asset Management Corp | 849 | $872.8K | 0.06% | +103+13.8% | Added |
| Adell Harriman & Carpenter Inc | 843 | $866.7K | 0.06% | −149−15.0% | Reduced |
| Allen Capital Group, LLC | 838 | $861.5K | 0.09% | +118+16.4% | Added |
| Evanson Asset Management, LLC | 838 | $861.2K | 0.06% | 00.0% | Unchanged |
| Sivia Capital Partners, LLC | 837 | $860.5K | 0.29% | +34+4.2% | Added |
| Consolidated Portfolio Review Corp | 836 | $859.5K | 0.12% | +234+38.9% | Added |
| Tectonic Advisors LLC | 835 | $858.4K | 0.05% | +221+36.0% | Added |
| Stock Yards Bank & Trust Co | 832 | $855.4K | 0.03% | +336+67.7% | Added |
| Valley National Advisers Inc | 832 | $855.0K | 0.14% | +101+13.8% | Added |
| Brady Martz Wealth Solutions, LLC | 831 | $854.3K | 0.17% | +13+1.6% | Added |
| Elgethun Capital Management | 830 | $853.3K | 0.17% | 00.0% | Unchanged |
| Patron Partners Advisors, LLC | 828 | $851.3K | 0.42% | +10+1.2% | Added |
| Summit Global Investments | 828 | $851.0K | 0.05% | −673−44.8% | Reduced |
| Jaffetilchin Investment Partners, LLC | 826 | $849.2K | 0.06% | +826 | New |
| Meyer Handelman Co | 825 | $848.2K | 0.03% | 00.0% | Unchanged |
| Outlook Wealth Advisors, LLC | 823 | $846.1K | 0.22% | +7+0.9% | Added |
| Chicago Partners Investment Group LLC | 883 | $844.6K | 0.02% | +57+6.9% | Added |
| Toth Financial Advisory Corp | 820 | $843.0K | 0.10% | +616+302.0% | Added |
| Scientech Research LLC | 819 | $842.0K | 0.21% | +458+126.9% | Added |
| Paragon Private Wealth Management, LLC | 819 | $842.0K | 0.34% | +138+20.3% | Added |
| Cynosure Management, LLC | 817 | $839.9K | 0.10% | +20+2.5% | Added |
| Private Trust Co NA | 817 | $839.5K | 0.08% | +257+45.9% | Added |
| Sandbox Financial Partners, LLC | 816 | $838.6K | 0.26% | +4+0.5% | Added |
| Evermay Wealth Management LLC | 813 | $835.8K | 0.10% | +13+1.6% | Added |
| Claro Advisors LLC | 812 | $834.8K | 0.14% | −519−39.0% | Reduced |
| McMahon Financial Advisors, LLC | 808 | $830.7K | 0.19% | −50−5.8% | Reduced |
| BOK Financial Private Wealth, Inc. | 807 | $829.7K | 0.06% | −307−27.6% | Reduced |
| Battery Global Advisors, LLC | 806 | $828.6K | 0.41% | 00.0% | Unchanged |