ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2025
Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,298
- +164 vs. Q1 2025
- Shares held
- 182.3M
- +461.4K (+0.3%) vs. Q1 2025
- Total value
- $187.2B
- +$42.5B (+29.4%) vs. Q1 2025
- New holders
- 289
- 990 more added
- Sold out
- 125
- 742 more reduced
33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Lewis Asset Management, LLC | 803 | $825.9K | 0.39% | +26+3.3% | Added |
| South Dakota Investment Council | 800 | $822.0K | 0.02% | 00.0% | Unchanged |
| Sax Wealth Advisors, LLC | 798 | $820.8K | 0.05% | +529+196.7% | Added |
| Ted Buchan & Co | 798 | $820.4K | 0.33% | +798 | New |
| Investment House LLC | 797 | $819.4K | 0.04% | −25−3.0% | Reduced |
| WealthPLAN Partners, LLC | 792 | $814.2K | 0.13% | −1,130−58.8% | Reduced |
| Zions Bancorporation, National Association | 792 | $814.2K | 0.04% | −55−6.5% | Reduced |
| Geneos Wealth Management Inc. | 789 | $811.2K | 0.02% | +29+3.8% | Added |
| Salvus Wealth Management, LLC | 789 | $811.2K | 0.47% | +80+11.3% | Added |
| Cornercap Investment Counsel Inc | 787 | $809.1K | 0.42% | −17−2.1% | Reduced |
| Portfolio Design Labs, LLC | 786 | $808.1K | 0.16% | −704−47.2% | Reduced |
| Drive Wealth Management, LLC | 785 | $807.1K | 0.18% | +5+0.6% | Added |
| Sargent Investment Group, LLC | 882 | $804.7K | 0.11% | +570+182.7% | Added |
| Compass Ion Advisors, LLC | 782 | $804.0K | 0.09% | +20+2.6% | Added |
| Quotient Wealth Partners, LLC | 782 | $803.7K | 0.02% | +17+2.2% | Added |
| Boston Trust Walden Corp | 779 | $800.9K | 0.01% | +285+57.7% | Added |
| Foundations Investment Advisors, LLC | 778 | $799.6K | 0.01% | +70+9.9% | Added |
| Paladin Wealth, LLC | 777 | $798.8K | 0.62% | −9−1.1% | Reduced |
| Prosperity Financial Group, Inc. | 777 | $798.8K | 0.34% | 00.0% | Unchanged |
| Net Worth Advisory Group | 776 | $797.4K | 0.18% | −1−0.1% | Reduced |
| ICONIQ Capital, LLC | 774 | $795.7K | 0.01% | −12−1.5% | Reduced |
| Fortress Wealth Group, LLC | 855 | $788.9K | 0.37% | +32+3.9% | Added |
| Vista Cima Wealth Management LLC | 767 | $788.5K | 0.74% | +3+0.4% | Added |
| GM Advisory Group, Inc. | 764 | $785.5K | 0.04% | +392+105.4% | Added |
| Krane Funds Advisors LLC | 763 | $784.4K | 0.03% | −162−17.5% | Reduced |
| Gsa Capital Partners LLP | 762 | $783.0K | 0.05% | −230−23.2% | Reduced |
| Capital Advisors Inc | 761 | $782.7K | 0.01% | +228+42.8% | Added |
| Nicolet Bankshares Inc | 761 | $782.4K | 0.14% | +36+5.0% | Added |
| KRS Capital Management, LLC | 760 | $781.3K | 0.52% | 00.0% | Unchanged |
| Driehaus Capital Management LLC | 760 | $781.3K | 0.01% | +216+39.7% | Added |
| Bullock Wealth Management Group | 764 | $773.1K | 0.41% | +5+0.7% | Added |
| TFB Advisors LLC | 751 | $772.1K | 0.20% | −117−13.5% | Reduced |
| Cross Staff Investments Inc | 750 | $771.1K | 0.57% | +200+36.4% | Added |
| Meridian Financial Partners LLC | 750 | $771.0K | 0.36% | −386−34.0% | Reduced |
| Resonant Capital Advisors, LLC | 747 | $768.0K | 0.05% | +166+28.6% | Added |
| Real Talk Capital, LLC | 745 | $765.9K | 0.92% | 00.0% | Unchanged |
| Aventura Private Wealth, LLC | 743 | $763.9K | 0.33% | −6−0.8% | Reduced |
| Pinnacle Wealth Management Advisory Group, LLC | 743 | $763.9K | 0.06% | +69+10.2% | Added |
| First National Bank Sioux Falls | 742 | $762.8K | 0.28% | +2+0.3% | Added |
| Red Lighthouse Investment Management, LLC | 739 | $759.8K | 0.29% | −46−5.9% | Reduced |
| Nicholas Hoffman & Company, LLC. | 735 | $755.6K | 0.02% | 00.0% | Unchanged |
| Joule Financial, LLC | 732 | $752.6K | 0.24% | +732 | New |
| Western Financial Corp | 730 | $750.5K | 0.40% | −34−4.5% | Reduced |
| Element Pointe Advisors, LLC | 728 | $748.4K | 0.18% | 00.0% | Unchanged |
| Canvas Wealth Advisors, LLC | 759 | $748.2K | 0.15% | +257+51.2% | Added |
| Aprio Wealth Management, LLC | 727 | $747.1K | 0.08% | +315+76.5% | Added |
| Mindset Wealth Management, LLC | 726 | $746.8K | 0.24% | −41−5.3% | Reduced |
| Provenance Wealth Advisors, LLC | 725 | $745.4K | 0.11% | 00.0% | Unchanged |
| Dearborn Partners LLC | 724 | $744.3K | 0.04% | +130+21.9% | Added |
| Capital Square, LLC | 784 | $736.0K | 0.39% | +29+3.8% | Added |
| Keudell/Morrison Wealth Management | 714 | $734.0K | 0.16% | +56+8.5% | Added |
| Comprehensive Financial Planning, Inc. | 709 | $728.9K | 0.57% | 00.0% | Unchanged |
| Tradition Wealth Management, LLC | 709 | $728.9K | 0.06% | +87+14.0% | Added |
| Palumbo Wealth Management LLC | 708 | $727.9K | 0.23% | +13+1.9% | Added |
| Boston Private Wealth LLC | 708 | $727.9K | 0.04% | −375−34.6% | Reduced |
| Soltis Investment Advisors LLC | 707 | $726.9K | 0.06% | +22+3.2% | Added |
| Dohj, LLC | 894 | $726.6K | 0.21% | −228−20.3% | Reduced |
| Private Wealth Partners, LLC | 706 | $725.8K | 0.06% | +706 | New |
| Cookson Peirce & Co Inc | 704 | $723.8K | 0.03% | −1,096−60.9% | Reduced |
| Mesirow Financial Investment Management, Inc. | 704 | $722.7K | 0.01% | +349+98.3% | Added |
| Choate Investment Advisors | 702 | $721.7K | 0.02% | −162−18.8% | Reduced |
| Nicholas Investment Partners, LP | 702 | $721.7K | 0.06% | −99−12.4% | Reduced |
| RD Lewis Holdings, Inc. | 825 | $721.1K | 0.73% | 00.0% | Unchanged |
| CastleKnight Management LP | 700 | $719.7K | 0.05% | 00.0% | Unchanged |
| Walleye Capital LLC | 699 | $718.6K | 0.01% | −5,962−89.5% | Reduced |
| Triad Wealth Partners, LLC | 699 | $718.6K | 0.15% | +170+32.1% | Added |
| Transatlantique Private Wealth LLC | 698 | $717.6K | 0.26% | +20+2.9% | Added |
| Kennedy Investment Group | 697 | $716.6K | 0.30% | +1+0.1% | Added |
| Green Square Capital Advisors LLC | 696 | $715.8K | 0.09% | +6+0.9% | Added |
| First Citizens Bank & Trust Co | 696 | $715.5K | 0.01% | −3−0.4% | Reduced |
| Confluence Wealth Services, Inc. | 692 | $711.4K | 0.04% | −81−10.5% | Reduced |
| Capital Market Strategies LLC | 691 | $710.4K | 0.49% | −350−33.6% | Reduced |
| Moss Adams Wealth Advisors LLC | 691 | $710.2K | 0.06% | +174+33.7% | Added |
| Kestra Investment Management, LLC | 777 | $709.8K | 0.01% | +393+102.3% | Added |
| Secure Asset Management, LLC | 686 | $704.8K | 0.13% | +112+19.5% | Added |
| HM Payson & Co | 683 | $702.2K | 0.01% | −100−12.8% | Reduced |
| Centerpoint Advisory Group | 683 | $702.2K | 0.61% | 00.0% | Unchanged |
| Impact Capital Partners LLC | 676 | $695.0K | 0.23% | +17+2.6% | Added |
| Proficio Capital Partners LLC | 673 | $691.9K | 0.04% | +30+4.7% | Added |
| Cromwell Holdings LLC | 672 | $690.9K | 0.42% | 00.0% | Unchanged |
| Csenge Advisory Group | 683 | $690.6K | 0.04% | −45−6.2% | Reduced |
| Childress Capital Advisors, LLC | 669 | $687.5K | 0.17% | +71+11.9% | Added |
| Stonebrook Private Inc. | 668 | $686.8K | 0.16% | +36+5.7% | Added |
| Camden Capital, LLC | 666 | $685.1K | 0.06% | +41+6.6% | Added |
| Willner & Heller, LLC | 662 | $680.6K | 0.57% | +302+83.9% | Added |
| Oxford Financial Group Ltd | 658 | $676.5K | 0.04% | +359+120.1% | Added |
| Caliber Wealth Management, LLC | 653 | $671.3K | 0.07% | −86−11.6% | Reduced |
| Centiva Capital, LP | 652 | $670.3K | 0.04% | −2,325−78.1% | Reduced |
| Strategic Investment Advisors | 658 | $670.3K | 0.07% | −66−9.1% | Reduced |
| ISAM Funds (UK) Ltd | 649 | $667.2K | 0.15% | +649 | New |
| Pathway Financial Advisers, LLC | 644 | $662.2K | 0.21% | +25+4.0% | Added |
| Lion Street Advisors, LLC | 641 | $659.0K | 0.20% | −23−3.5% | Reduced |
| Versor Investments LP | 641 | $659.0K | 0.12% | +100+18.5% | Added |
| ORG Wealth Partners, LLC | 651 | $658.9K | 0.16% | +171+35.6% | Added |
| Eos Management, L.P. | 640 | $658.0K | 0.28% | 00.0% | Unchanged |
| Unique Wealth Strategies, LLC | 640 | $657.8K | 0.28% | −22−3.3% | Reduced |
| Wallace Advisory Group, LLC | 824 | $656.0K | 0.48% | −474−36.5% | Reduced |
| Bahl & Gaynor Inc | 637 | $654.9K | 0.00% | 00.0% | Unchanged |
| Minot DeBlois Advisors LLC | 637 | $654.9K | 0.62% | +118+22.7% | Added |
| Galvin, Gaustad & Stein, LLC | 636 | $654.1K | 0.06% | −50−7.3% | Reduced |