ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2025
Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,298
- +164 vs. Q1 2025
- Shares held
- 182.3M
- +461.4K (+0.3%) vs. Q1 2025
- Total value
- $187.2B
- +$42.5B (+29.4%) vs. Q1 2025
- New holders
- 289
- 990 more added
- Sold out
- 125
- 742 more reduced
33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Hallmark Capital Management Inc | 636 | $653.9K | 0.05% | −16−2.5% | Reduced |
| Mirador Capital Partners LP | 636 | $653.9K | 0.11% | +6+1.0% | Added |
| Quadcap Wealth Management, LLC | 636 | $653.9K | 0.08% | +6+1.0% | Added |
| Allred Capital Management, LLC | 632 | $649.7K | 0.24% | −11−1.7% | Reduced |
| Milestone Asset Management, LLC | 631 | $648.7K | 0.14% | −484−43.4% | Reduced |
| Michels Family Financial, LLC | 630 | $647.7K | 0.55% | −16−2.5% | Reduced |
| Emerald Advisers, LLC | 629 | $646.7K | 0.02% | −28−4.3% | Reduced |
| Trust Co of Toledo NA | 626 | $643.6K | 0.07% | 00.0% | Unchanged |
| Austin Private Wealth, LLC | 625 | $642.5K | 0.05% | +23+3.8% | Added |
| Highline Wealth Partners LLC | 623 | $640.5K | 0.19% | +11+1.8% | Added |
| Regatta Capital Group, LLC | 621 | $638.4K | 0.11% | −343−35.6% | Reduced |
| Valley Brook Capital Group | 621 | $638.4K | 0.48% | +35+6.0% | Added |
| Acorn Financial Advisory Services Inc | 620 | $637.5K | 0.10% | −11−1.7% | Reduced |
| ZEGA Investments, LLC | 620 | $637.4K | 0.16% | −2−0.3% | Reduced |
| Severin Investments, LLC | 617 | $634.6K | 0.60% | −68−9.9% | Reduced |
| Obermeyer Wood Investment Counsel, LLLP | 617 | $634.3K | 0.03% | +20+3.4% | Added |
| TD Capital Management LLC | 616 | $632.8K | 0.06% | +15+2.5% | Added |
| Winthrop Advisory Group LLC | 614 | $631.2K | 0.06% | −78−11.3% | Reduced |
| 1776 Wealth LLC | 614 | $631.2K | 0.26% | 00.0% | Unchanged |
| MUFG Securities EMEA plc | 612 | $629.2K | 0.03% | +525+603.4% | Added |
| Essex Savings Bank | 612 | $629.2K | 0.15% | +1+0.2% | Added |
| Maripau Wealth Management LLC | 611 | $626.1K | 0.32% | +611 | New |
| Hilltop National Bank | 609 | $626.1K | 0.16% | +609 | New |
| Wealth Management Partners, LLC | 600 | $621.0K | 0.22% | +5+0.8% | Added |
| CVA Family Office, LLC | 603 | $619.9K | 0.09% | +18+3.1% | Added |
| Ausdal Financial Partners, Inc. | 600 | $616.8K | 0.04% | −161−21.2% | Reduced |
| Fiduciary Family Office, LLC | 600 | $616.8K | 0.20% | −51−7.8% | Reduced |
| Texas Capital Bank Wealth Management Services Inc | 600 | $616.8K | 0.06% | +3+0.5% | Added |
| Fundamentun, LLC | 600 | $616.8K | 0.03% | +11+1.9% | Added |
| Edentree Asset Management Ltd | 600 | $616.3K | 0.17% | −185−23.6% | Reduced |
| LVW Advisors, LLC | 599 | $615.8K | 0.07% | +69+13.0% | Added |
| Chicago Trust Co NA | 597 | $613.8K | 0.09% | +137+29.8% | Added |
| Marshall & Sterling Wealth Advisors Inc. | 594 | $610.7K | 0.41% | +29+5.1% | Added |
| HMS Capital Management, LLC | 593 | $609.7K | 0.27% | −110−15.6% | Reduced |
| Integral Investment Advisors, Inc. | 593 | $609.7K | 0.17% | −11−1.8% | Reduced |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 593 | $609.7K | 0.02% | −7−1.2% | Reduced |
| Stiles Financial Services Inc | 585 | $601.4K | 0.21% | 00.0% | Unchanged |
| Pines Wealth Management, LLC | 575 | $600.7K | 0.21% | +83+16.9% | Added |
| D.B. Root & Company, LLC | 584 | $600.4K | 0.18% | −168−22.3% | Reduced |
| Rakuten Securities, Inc. | 583 | $599.4K | 0.23% | −124−17.5% | Reduced |
| Trueblood Wealth Management, LLC | 583 | $599.4K | 0.25% | +6+1.0% | Added |
| Magnus Financial Group LLC | 578 | $594.2K | 0.05% | +51+9.7% | Added |
| Cardinal Point Capital Management, ULC | 577 | $593.2K | 0.05% | +135+30.5% | Added |
| Castleview Partners, LLC | 577 | $593.2K | 0.38% | +241+71.7% | Added |
| Alpha Cubed Investments, LLC | 576 | $592.2K | 0.02% | −5−0.9% | Reduced |
| Heirloom Wealth Management | 576 | $592.2K | 0.16% | +576 | New |
| Prosperity Wealth Management, Inc. | 576 | $592.2K | 0.22% | +576 | New |
| Koshinski Asset Management, Inc. | 4,277 | $591.8K | 0.04% | +431+11.2% | Added |
| Bay Colony Advisory Group, Inc d/b/a Bay Colony Advisors | 575 | $591.1K | 0.08% | +12+2.1% | Added |
| Stoneridge Investment Partners LLC | 574 | $590.0K | 0.44% | −625−52.1% | Reduced |
| New Wave Wealth Advisors LLC | 573 | $589.1K | 0.25% | −54−8.6% | Reduced |
| Ashton Thomas Private Wealth, LLC | 572 | $588.2K | 0.02% | −407−41.6% | Reduced |
| Teamwork Financial Advisors, LLC | 571 | $587.0K | 0.07% | −66−10.4% | Reduced |
| Rothschild Investment LLC | 569 | $585.0K | 0.04% | +69+13.8% | Added |
| Centurion Wealth Management LLC | 566 | $581.9K | 0.17% | +95+20.2% | Added |
| New Insight Wealth Advisors | 565 | $580.9K | 0.24% | +157+38.5% | Added |
| Capital Investment Advisory Services, LLC | 562 | $577.8K | 0.05% | −15−2.6% | Reduced |
| Redwood Financial Network Corp | 558 | $573.7K | 0.39% | +1+0.2% | Added |
| New Hampshire Trust | 558 | $573.7K | 0.12% | 00.0% | Unchanged |
| Nemes Rush Group LLC | 554 | $569.6K | 0.06% | +51+10.1% | Added |
| Oarsman Capital, Inc. | 553 | $568.5K | 0.09% | +127+29.8% | Added |
| Capital Performance Advisors LLP | 551 | $566.6K | 0.11% | +112+25.5% | Added |
| Custom Index Systems, LLC | 551 | $566.5K | 0.27% | −73−11.7% | Reduced |
| Vivaldi Capital Management, LLC | 550 | $565.4K | 0.08% | +550 | New |
| Onefund, LLC | 547 | $562.0K | 0.40% | −5−0.9% | Reduced |
| Financial Perspectives, Inc | 545 | $560.3K | 0.17% | 00.0% | Unchanged |
| Breed's Hill Capital LLC | 543 | $558.4K | 0.27% | +30+5.8% | Added |
| Versant Capital Management, Inc | 542 | $557.2K | 0.08% | +274+102.2% | Added |
| Meridian Wealth Advisors, LLC | 540 | $555.2K | 0.09% | 00.0% | Unchanged |
| Legacy Capital Wealth Partners, LLC | 538 | $553.1K | 0.13% | −22−3.9% | Reduced |
| Brookwood Investment Group LLC | 534 | $549.0K | 0.09% | −297−35.7% | Reduced |
| Holderness Investments Co | 534 | $549.0K | 0.12% | −19−3.4% | Reduced |
| Johnson Financial Group, Inc. | 533 | $548.0K | 0.02% | −6−1.1% | Reduced |
| Klingman & Associates, LLC | 533 | $548.0K | 0.03% | +97+22.2% | Added |
| Lighthouse Investment Partners, LLC | 529 | $543.9K | 0.02% | +529 | New |
| Deltec Asset Management LLC | 526 | $540.8K | 0.10% | +526 | New |
| Sonora Investment Management Group, LLC | 521 | $535.6K | 0.04% | +39+8.1% | Added |
| Holistic Financial Partners | 520 | $534.6K | 0.23% | −20−3.7% | Reduced |
| McDaniel Terry & Co | 520 | $534.6K | 0.04% | −2−0.4% | Reduced |
| Wealth Management Associates, Inc. | 520 | $534.6K | 0.21% | +75+16.9% | Added |
| Proactive Wealth Strategies LLC | 518 | $533.0K | 0.25% | +45+9.5% | Added |
| IFC Advisors LLC | 514 | $528.4K | 0.10% | −51−9.0% | Reduced |
| Exencial Wealth Advisors, LLC | 513 | $527.5K | 0.02% | −59−10.3% | Reduced |
| Total Clarity Wealth Management, Inc. | 507 | $521.2K | 0.15% | +16+3.3% | Added |
| Coppell Advisory Solutions LLC | 509 | $520.4K | 0.06% | +4+0.8% | Added |
| Colonial Trust Advisors | 503 | $517.1K | 0.04% | 00.0% | Unchanged |
| Golden State Wealth Management, LLC | 503 | $517.1K | 0.06% | +35+7.5% | Added |
| Onyx Bridge Wealth Group LLC | 501 | $515.1K | 0.07% | −3−0.6% | Reduced |
| First Heartland Consultants, Inc. | 601 | $515.1K | 0.05% | +601 | New |
| Cladis Investment Advisory, LLC | 500 | $514.0K | 0.32% | 00.0% | Unchanged |
| Maxi Investments CY Ltd | 500 | $514.0K | 0.09% | −1,573−75.9% | Reduced |
| Three Bridge Wealth Advisors, LLC | 496 | $509.9K | 0.13% | +496 | New |
| Financiere des Professionnels - Fonds d,investissement inc. | 496 | $509.9K | 0.03% | +496 | New |
| Morris Retirement Advisors, LLC | 496 | $509.9K | 0.24% | +105+26.9% | Added |
| Clark Capital Management Group, Inc. | 496 | $509.8K | 0.00% | −41−7.6% | Reduced |
| GQG Partners LLC | 493 | $506.6K | 0.00% | −126−20.4% | Reduced |
| Caldwell Trust Co | 492 | $505.8K | 0.05% | +52+11.8% | Added |
| Kaufman Rossin Wealth, LLC | 490 | $503.8K | 0.32% | −96−16.4% | Reduced |
| Opes Wealth Management LLC | 490 | $503.8K | 0.09% | −2−0.4% | Reduced |
| Asset Advisors Investment Management, LLC | 490 | $503.8K | 0.05% | 00.0% | Unchanged |