ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2025
Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,298
- +164 vs. Q1 2025
- Shares held
- 182.3M
- +461.4K (+0.3%) vs. Q1 2025
- Total value
- $187.2B
- +$42.5B (+29.4%) vs. Q1 2025
- New holders
- 289
- 990 more added
- Sold out
- 125
- 742 more reduced
33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Credit Industriel Et Commercial | 489 | $502.7K | 0.08% | +489 | New |
| Abbot Financial Management, Inc. | 488 | $501.7K | 0.23% | 00.0% | Unchanged |
| New Century Financial Group, LLC | 487 | $500.7K | 0.59% | −560−53.5% | Reduced |
| Fairscale Capital, LLC | 530 | $499.9K | 0.36% | −15−2.8% | Reduced |
| West Oak Capital, LLC | 486 | $499.6K | 0.20% | −3−0.6% | Reduced |
| Morling Financial Advisors, LLC | 485 | $498.6K | 0.16% | −162−25.0% | Reduced |
| Fortitude Advisory Group L.L.C. | 485 | $498.6K | 0.28% | +5+1.0% | Added |
| Founders Financial Alliance, LLC | 485 | $498.6K | 0.11% | −26−5.1% | Reduced |
| Jefferies Financial Group Inc. | 485 | $498.2K | 0.01% | −528−52.1% | Reduced |
| Moloney Securities Asset Management, LLC | 484 | $497.6K | 0.06% | +4+0.8% | Added |
| Values First Advisors, Inc. | 483 | $496.1K | 0.27% | −123−20.3% | Reduced |
| Riverstone Advisors, LLC | 482 | $495.5K | 0.27% | −10−2.0% | Reduced |
| Hudock, Inc. | 482 | $495.5K | 0.08% | +482 | New |
| AMG National Trust Bank | 480 | $493.8K | 0.01% | −24−4.8% | Reduced |
| Wealth Preservation Advisors, LLC | 480 | $493.5K | 0.30% | 00.0% | Unchanged |
| Contravisory Investment Management, Inc. | 480 | $493.5K | 0.10% | +5+1.1% | Added |
| Fi3 FINANCIAL ADVISORS, LLC | 479 | $492.0K | 0.18% | −89−15.7% | Reduced |
| Claudia M.P. Batlle, CRP (R) LLC | 478 | $491.4K | 0.10% | −10−2.0% | Reduced |
| Aspiriant, LLC | 478 | $491.4K | 0.02% | +67+16.3% | Added |
| FLC Capital Advisors | 476 | $489.4K | 0.10% | 00.0% | Unchanged |
| Beese Fulmer Investment Management, Inc. | 476 | $489.4K | 0.04% | +21+4.6% | Added |
| RiverGlades Family Offices LLC | 475 | $488.3K | 0.32% | 00.0% | Unchanged |
| Liberty Square Wealth Partners LLC | 475 | $488.3K | 0.17% | 00.0% | Unchanged |
| Jackson Wealth Management, LLC | 475 | $488.0K | 0.05% | +475 | New |
| Evexia Wealth LLC | 504 | $485.6K | 0.15% | +130+34.8% | Added |
| Enterprise Financial Services Corp | 471 | $484.2K | 0.26% | +93+24.6% | Added |
| Presidio Capital Management, LLC | 470 | $483.2K | 0.19% | 00.0% | Unchanged |
| Schmidt P J Investment Management Inc | 469 | $482.2K | 0.08% | +469 | New |
| Rebalance, LLC | 468 | $481.1K | 0.03% | +468 | New |
| Howe & Rusling Inc | 467 | $480.5K | 0.04% | +27+6.1% | Added |
| Semus Wealth Partners LLC | 467 | $480.1K | 0.31% | −5−1.1% | Reduced |
| WMG Financial Advisors, LLC | 467 | $480.1K | 0.18% | +1+0.2% | Added |
| Redhawk Wealth Advisors, Inc. | 463 | $476.0K | 0.06% | +5+1.1% | Added |
| Verus Capital Partners, LLC | 462 | $475.0K | 0.04% | +5+1.1% | Added |
| Pandora Wealth, Inc. | 461 | $473.9K | 0.29% | +454+6,485.7% | Added |
| Main Street Financial Solutions, LLC | 461 | $473.9K | 0.03% | +461 | New |
| Advus Financial Partners, LLC | 460 | $472.9K | 0.12% | +27+6.2% | Added |
| Edgemoor Investment Advisors, Inc. | 459 | $472.6K | 0.04% | 00.0% | Unchanged |
| Hanson & Doremus Investment Management | 459 | $472.0K | 0.06% | −1−0.2% | Reduced |
| Plancorp, LLC | 459 | $471.9K | 0.02% | +134+41.2% | Added |
| Carnegie Capital Asset Management, LLC | 459 | $471.9K | 0.01% | +187+68.8% | Added |
| Eqis Capital Management, Inc. | 456 | $469.7K | 0.04% | +13+2.9% | Added |
| Magnetar Financial LLC | 454 | $466.7K | 0.00% | −11,334−96.1% | Reduced |
| Two Sigma Securities, LLC | 454 | $466.7K | 0.06% | +454 | New |
| OneAscent Financial Services LLC | 456 | $466.0K | 0.03% | +29+6.8% | Added |
| Catalyst Capital Advisors LLC | 453 | $465.7K | 0.01% | −74−14.0% | Reduced |
| True North Advisors, LLC | 453 | $465.7K | 0.09% | +152+50.5% | Added |
| Bourgeon Capital Management LLC | 452 | $464.7K | 0.09% | −7−1.5% | Reduced |
| LCM Capital Management Inc | 452 | $464.7K | 0.24% | +9+2.0% | Added |
| ZWJ Investment Counsel Inc | 451 | $463.7K | 0.02% | +2+0.4% | Added |
| Womack Financial LLC | 450 | $462.6K | 0.39% | 00.0% | Unchanged |
| Seven Mile Advisory | 450 | $462.6K | 0.28% | +86+23.6% | Added |
| Integrated Investment Consultants, LLC | 449 | $461.6K | 0.09% | −1−0.2% | Reduced |
| Oak Harbor Wealth Partners, LLC | 449 | $461.6K | 0.12% | +68+17.8% | Added |
| Mount Yale Investment Advisors, LLC | 448 | $460.6K | 0.04% | 00.0% | Unchanged |
| Carlton Hofferkamp & Jenks Wealth Management, LLC | 467 | $456.5K | 0.17% | −50−9.7% | Reduced |
| Legacy Edge Advisors, LLC | 444 | $456.5K | 0.06% | +1+0.2% | Added |
| Jacobsen Capital Management | 444 | $456.5K | 0.17% | +112+33.7% | Added |
| Fullcircle Wealth LLC | 493 | $455.0K | 0.17% | +46+10.3% | Added |
| Avidian Wealth Solutions, LLC | 442 | $454.4K | 0.02% | −81−15.5% | Reduced |
| Diversified Enterprises, LLC | 442 | $454.4K | 0.03% | +442 | New |
| Finivi Inc. | 441 | $453.4K | 0.31% | +6+1.4% | Added |
| Anderson Financial Strategies, LLC | 441 | $453.0K | 0.29% | 00.0% | Unchanged |
| Knightsbridge Asset Management, LLC | 439 | $451.3K | 0.10% | −13−2.9% | Reduced |
| International Private Wealth Advisors LLC | 438 | $450.3K | 0.39% | +438 | New |
| Exane Asset Management | 372 | $448.8K | 0.18% | −1,092−74.6% | Reduced |
| Advyzon Investment Management, LLC | 436 | $448.6K | 0.10% | −159−26.7% | Reduced |
| Enterprise Bank & Trust Co | 436 | $448.2K | 0.17% | −255−36.9% | Reduced |
| David J Yvars Group | 435 | $447.2K | 0.26% | 00.0% | Unchanged |
| Twinbeech Capital LP | 434 | $446.2K | 0.01% | +434 | New |
| Thrive Wealth Management, LLC | 433 | $445.2K | 0.07% | +68+18.6% | Added |
| City National Bank of Florida | 432 | $444.1K | 0.32% | +67+18.4% | Added |
| Vicus Capital | 430 | $442.1K | 0.04% | −307−41.7% | Reduced |
| Parsonex Advisory Services, Inc. | 430 | $442.1K | 0.37% | +430 | New |
| Birch Financial Group, LLC | 428 | $440.5K | 0.35% | −13−2.9% | Reduced |
| YANKCOM Partnership | 428 | $440.0K | 0.22% | +4+0.9% | Added |
| Capital Asset Advisory Services LLC | 432 | $437.1K | 0.02% | −6−1.4% | Reduced |
| Allstate Corp | 425 | $436.9K | 0.03% | −4,149−90.7% | Reduced |
| Knuff & Co LLC | 425 | $436.9K | 0.14% | 00.0% | Unchanged |
| Strategic Blueprint, LLC | 424 | $435.9K | 0.02% | +167+65.0% | Added |
| Maridea Wealth Management LLC | 420 | $432.2K | 0.11% | +420 | New |
| Towarzystwo Funduszy Inwestycyjnych Pzu SA | 420 | $431.8K | 0.12% | +45+12.0% | Added |
| Calton & Associates, Inc. | 420 | $431.3K | 0.07% | +134+46.9% | Added |
| Dynamic Wealth Strategies, LLC | 418 | $429.7K | 0.31% | −22−5.0% | Reduced |
| Cornell Pochily Investment Advisors, Inc. | 418 | $429.7K | 0.14% | +77+22.6% | Added |
| Modern Wealth Management, LLC | 418 | $429.7K | 0.01% | +16+4.0% | Added |
| Midland Wealth Advisors LLC | 417 | $428.7K | 0.02% | −14−3.2% | Reduced |
| Wick Capital Partners, LLC | 123,777 | $427.7K | 0.11% | +123,777 | New |
| Accurate Wealth Management, LLC | 441 | $426.9K | 0.07% | +117+36.1% | Added |
| Raleigh Capital Management Inc. | 415 | $426.1K | 0.18% | +60+16.9% | Added |
| Cascade Investment Group, Inc. | 414 | $425.6K | 0.30% | −37−8.2% | Reduced |
| Independence Bank of Kentucky | 413 | $424.6K | 0.06% | 00.0% | Unchanged |
| Syverson Strege & Co | 413 | $424.6K | 0.10% | +413 | New |
| Chemung Canal Trust Co | 411 | $422.5K | 0.09% | 00.0% | Unchanged |
| Sherbrooke Park Advisers LLC | 411 | $422.5K | 0.18% | −381−48.1% | Reduced |
| Foster Dykema Cabot & Partners, LLC | 411 | $422.5K | 0.03% | 00.0% | Unchanged |
| Pinnacle Bancorp, Inc. | 410 | $421.5K | 0.13% | 00.0% | Unchanged |
| North Dallas Bank & Trust Co | 410 | $421.5K | 0.32% | +410 | New |
| Great Diamond Partners, LLC | 407 | $418.4K | 0.09% | −4−1.0% | Reduced |
| Sandy Cove Advisors, LLC | 407 | $418.4K | 0.15% | +13+3.3% | Added |