ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2025
Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,297
- +164 vs. Q1 2025
- Shares held
- 182.3M
- +461.4K (+0.3%) vs. Q1 2025
- Total value
- $187.2B
- +$42.5B (+29.4%) vs. Q1 2025
- New holders
- 289
- 989 more added
- Sold out
- 125
- 742 more reduced
33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Financial Advocates Investment Management | 404 | $415.3K | 0.03% | −100−19.8% | Reduced |
| FRG Family Wealth Advisors LLC | 404 | $415.3K | 0.07% | 00.0% | Unchanged |
| First Business Financial Services, Inc. | 403 | $414.3K | 0.04% | 00.0% | Unchanged |
| Griffin Asset Management, Inc. | 402 | $413.3K | 0.05% | 00.0% | Unchanged |
| Crown Wealth Group, LLC | 401 | $412.3K | 0.15% | −3−0.7% | Reduced |
| Powell Investment Advisors, LLC | 401 | $412.3K | 0.15% | 00.0% | Unchanged |
| W.H. Cornerstone Investments Inc. | 400 | $411.2K | 0.26% | −74−15.6% | Reduced |
| North Berkeley Wealth Management, LLC | 400 | $411.2K | 0.38% | −50−11.1% | Reduced |
| Rossby Financial, LCC | 399 | $410.2K | 0.15% | +32+8.7% | Added |
| Financial Life Planners | 399 | $410.2K | 0.33% | −18−4.3% | Reduced |
| New World Advisors LLC | 398 | $409.2K | 0.09% | −74−15.7% | Reduced |
| Cary Street Partner Investment Advisory LLC | 395 | $406.1K | 0.20% | +8+2.1% | Added |
| FNY Investment Advisers, LLC | 394 | $405.0K | 0.17% | −522−57.0% | Reduced |
| KG&L Capital Management,LLC | 393 | $404.0K | 0.12% | −745−65.5% | Reduced |
| Manchester Capital Management LLC | 391 | $402.0K | 0.05% | −101−20.5% | Reduced |
| Tranquility Partners, LLC | 391 | $402.0K | 0.14% | 00.0% | Unchanged |
| United Community Bank | 389 | $399.9K | 0.14% | +170+77.6% | Added |
| FDx Advisors, Inc. | 388 | $399.0K | 0.12% | −1−0.3% | Reduced |
| Granite Group Advisors, LLC | 388 | $398.9K | 0.24% | +28+7.8% | Added |
| Sharp Financial Services, LLC | 387 | $397.9K | 0.26% | +72+22.9% | Added |
| Essex Financial Services, Inc. | 384 | $394.8K | 0.03% | +19+5.2% | Added |
| Spartan Planning & Wealth Management | 384 | $394.8K | 0.34% | +384 | New |
| Good Life Advisors, LLC | 382 | $392.7K | 0.02% | +382 | New |
| Seamount Financial Group Inc | 381 | $391.7K | 0.20% | −25−6.2% | Reduced |
| Weil Company, Inc. | 381 | $391.5K | 0.10% | +1+0.3% | Added |
| RKL Wealth Management LLC | 379 | $389.6K | 0.03% | 00.0% | Unchanged |
| Liberty One Investment Management, LLC | 378 | $388.6K | 0.04% | +44+13.2% | Added |
| Strive Asset Management, LLC | 377 | $387.6K | 0.23% | −380−50.2% | Reduced |
| Rossmore Private Capital | 377 | $387.1K | 0.05% | −19−4.8% | Reduced |
| Gordian Capital Singapore Pte Ltd | 373 | $383.5K | 0.58% | −325−46.6% | Reduced |
| Watershed Private Wealth LLC | 373 | $383.5K | 0.14% | −5−1.3% | Reduced |
| Farrell Financial LLC | 372 | $382.4K | 0.26% | 00.0% | Unchanged |
| JT Stratford LLC | 372 | $382.4K | 0.06% | +23+6.6% | Added |
| Keebeck Alpha, LP | 371 | $381.4K | 0.62% | +371 | New |
| Pictet & Cie (Europe) SA | 370 | $380.4K | 0.01% | 00.0% | Unchanged |
| WoodTrust Financial Corp | 370 | $380.0K | 0.05% | 00.0% | Unchanged |
| Kathmere Capital Management, LLC | 369 | $379.4K | 0.03% | −2−0.5% | Reduced |
| Marino, Stram & Associates LLC | 369 | $379.4K | 0.08% | +14+3.9% | Added |
| Cooper/Haims Advisors, LLC | 369 | $379.4K | 0.19% | +32+9.5% | Added |
| D'Orazio & Associates, Inc. | 367 | $377.3K | 0.05% | +5+1.4% | Added |
| Westwood Holdings Group Inc. | 367 | $377.3K | 0.00% | +10+2.8% | Added |
| Family Management Corp | 366 | $376.3K | 0.06% | +31+9.3% | Added |
| AlphaStar Capital Management, LLC | 365 | $375.2K | 0.03% | +365 | New |
| Smith Anglin Financial, LLC | 364 | $374.3K | 0.03% | +26+7.7% | Added |
| Westmount Partners, LLC | 362 | $372.2K | 0.10% | −45−11.1% | Reduced |
| Baker Tilly Wealth Management, LLC | 362 | $372.2K | 0.13% | +28+8.4% | Added |
| Cornerstone Wealth Management, LLC | 361 | $371.1K | 0.02% | −2−0.6% | Reduced |
| Second Line Capital, LLC | 361 | $371.1K | 0.09% | +361 | New |
| Sovereign Financial Group, Inc. | 360 | $370.1K | 0.08% | −7−1.9% | Reduced |
| Virtus ETF Advisers LLC | 360 | $370.1K | 0.23% | 00.0% | Unchanged |
| Axq Capital, LP | 360 | $370.1K | 0.12% | +360 | New |
| Insight Wealth Partners, LLC | 359 | $369.1K | 0.20% | +62+20.9% | Added |
| Parisi Gray Wealth Management | 358 | $368.1K | 0.11% | +1+0.3% | Added |
| Genus Capital Management Inc. | 358 | $368.1K | 0.05% | −55−13.3% | Reduced |
| SlateStone Wealth, LLC | 357 | $367.0K | 0.03% | 00.0% | Unchanged |
| Cobblestone Capital Advisors LLC | 354 | $363.9K | 0.02% | +2+0.6% | Added |
| CFO4Life Group, LLC | 354 | $363.9K | 0.06% | +354 | New |
| Archford Capital Strategies, LLC | 352 | $361.9K | 0.05% | +31+9.7% | Added |
| Shoker Investment Counsel, Inc. | 349 | $358.8K | 0.11% | 00.0% | Unchanged |
| New Republic Capital, LLC | 349 | $358.8K | 0.13% | +81+30.2% | Added |
| Wesbanco Bank Inc | 348 | $357.8K | 0.01% | −191−35.4% | Reduced |
| Armis Advisers, LLC | 380 | $356.7K | 0.03% | +380 | New |
| one8zero8, LLC | 345 | $354.7K | 0.08% | −11−3.1% | Reduced |
| Richard W. Paul & Associates, LLC | 345 | $354.7K | 0.13% | −3−0.9% | Reduced |
| Nautilus Advisors LLC | 343 | $352.6K | 0.26% | +46+15.5% | Added |
| Independent Solutions Wealth Management, LLC | 343 | $352.6K | 0.07% | +343 | New |
| Allium Financial Advisors, LLC | 341 | $350.6K | 0.31% | +3+0.9% | Added |
| Soundwatch Capital LLC | 563 | $350.4K | 0.07% | +563 | New |
| McAdam, LLC | 341 | $350.3K | 0.02% | −32−8.6% | Reduced |
| Ewa, LLC | 340 | $349.5K | 0.11% | −23−6.3% | Reduced |
| Boltwood Capital Management | 340 | $349.5K | 0.10% | −10−2.9% | Reduced |
| Bearing Point Capital, LLC | 340 | $349.5K | 0.06% | +30+9.7% | Added |
| MONECO Advisors, LLC | 340 | $349.5K | 0.03% | +81+31.3% | Added |
| Clarus Group, Inc. | 340 | $349.5K | 0.13% | +340 | New |
| Watts Gwilliam & Co., LLC | 368 | $348.8K | 0.06% | +368 | New |
| Northside Capital Management, LLC | 338 | $347.5K | 0.03% | 00.0% | Unchanged |
| Integrity Alliance, LLC. | 333 | $342.4K | 0.02% | −685−67.3% | Reduced |
| Guardian Asset Advisors, LLC | 333 | $342.4K | 0.20% | +333 | New |
| Drucker Wealth 3.0, LLC | 336 | $341.2K | 0.07% | +336 | New |
| Panoramic Capital Partners, LLC | 325 | $339.5K | 0.24% | −7−2.1% | Reduced |
| Werba Rubin Papier Wealth Management | 330 | $339.3K | 0.06% | −8−2.4% | Reduced |
| Nichols & Pratt Advisers LLP | 330 | $339.3K | 0.02% | 00.0% | Unchanged |
| Brevan Howard Capital Management LP | 330 | $339.3K | 0.00% | +330 | New |
| Guyasuta Investment Advisors Inc | 329 | $338.2K | 0.02% | +329 | New |
| Bellecapital International Ltd. | 329 | $338.2K | 0.06% | −97−22.8% | Reduced |
| SGL Investment Advisors, Inc. | 329 | $336.6K | 0.16% | +61+22.8% | Added |
| Sepio Capital, LP | 326 | $335.2K | 0.02% | −21−6.1% | Reduced |
| Armbruster Capital Management, Inc. | 326 | $335.2K | 0.06% | 00.0% | Unchanged |
| Capstone Investment Advisors, LLC | 325 | $334.1K | 0.00% | −2,725−89.3% | Reduced |
| Sterling Investment Counsel, LLC | 325 | $334.1K | 0.20% | −1,455−81.7% | Reduced |
| Anb Bank | 325 | $334.1K | 0.15% | −9−2.7% | Reduced |
| Mathes Company, Inc. | 325 | $334.0K | 0.12% | −4,322−93.0% | Reduced |
| Prestige Wealth Management Group LLC | 324 | $333.1K | 0.07% | +279+620.0% | Added |
| Warren Street Wealth Advisors, LLC | 322 | $331.0K | 0.11% | +55+20.6% | Added |
| Everpar Advisors LLC | 322 | $331.0K | 0.15% | +322 | New |
| BlackDiamond Wealth Management Inc. | 327 | $330.9K | 0.19% | +75+29.8% | Added |
| Ethos Financial Group, LLC | 321 | $330.0K | 0.03% | +74+30.0% | Added |
| Souders Financial Advisors | 321 | $330.0K | 0.04% | +321 | New |
| Asset Allocation & Management Company, LLC | 320 | $329.0K | 0.15% | 00.0% | Unchanged |
| Annex Advisory Services, LLC | 320 | $329.0K | 0.01% | −496−60.8% | Reduced |