ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2025
Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,297
- +164 vs. Q1 2025
- Shares held
- 182.3M
- +461.4K (+0.3%) vs. Q1 2025
- Total value
- $187.2B
- +$42.5B (+29.4%) vs. Q1 2025
- New holders
- 289
- 989 more added
- Sold out
- 125
- 742 more reduced
33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Traveka Wealth, LLC | 318 | $327.3K | 0.17% | −27−7.8% | Reduced |
| Brucke Financial, Inc. | 318 | $326.9K | 0.23% | −22−6.5% | Reduced |
| MBB Public Markets I LLC | 318 | $326.9K | 0.04% | −68−17.6% | Reduced |
| Holistic Planning, LLC | 317 | $325.9K | 0.09% | +10+3.3% | Added |
| Alpha Family Trust | 315 | $323.8K | 0.16% | 00.0% | Unchanged |
| FSM Wealth Advisors, LLC | 311 | $322.3K | 0.05% | +311 | New |
| Pathway Financial Advisors LLC | 313 | $321.8K | 0.05% | 00.0% | Unchanged |
| Lantz Financial LLC | 313 | $321.8K | 0.08% | +33+11.8% | Added |
| BostonPremier Wealth LLC | 312 | $320.8K | 0.18% | −99−24.1% | Reduced |
| BKD Wealth Advisors, LLC | 311 | $319.7K | 0.01% | 00.0% | Unchanged |
| West Bancorporation Inc | 310 | $318.7K | 0.20% | +49+18.8% | Added |
| Spinnaker Investment Group, LLC | 309 | $317.7K | 0.07% | −10−3.1% | Reduced |
| Maia Wealth LLC | 309 | $317.7K | 0.06% | +46+17.5% | Added |
| Foster Group, Inc. | 307 | $315.6K | 0.01% | +307 | New |
| IFG Advisory, LLC | 305 | $313.6K | 0.02% | +6+2.0% | Added |
| Genesis Private Wealth, LLC | 305 | $313.6K | 0.15% | −6−1.9% | Reduced |
| Benedict Financial Advisors Inc | 305 | $313.6K | 0.07% | 00.0% | Unchanged |
| AA Financial Advisors, LLC | 305 | $313.6K | 0.07% | +8+2.7% | Added |
| Palisade Asset Management, LLC | 304 | $312.5K | 0.03% | −16−5.0% | Reduced |
| Annis Gardner Whiting Capital Advisors, LLC | 304 | $312.5K | 0.11% | +146+92.4% | Added |
| Brogan Financial, Inc. | 304 | $312.5K | 0.14% | +304 | New |
| Hengehold Capital Management LLC | 303 | $311.5K | 0.03% | 00.0% | Unchanged |
| CoreCap Advisors, LLC | 303 | $311.5K | 0.01% | −779−72.0% | Reduced |
| Saxony Capital Management, LLC | 303 | $311.5K | 0.24% | +33+12.2% | Added |
| Inscription Capital, LLC | 303 | $311.5K | 0.04% | +303 | New |
| PUREfi Wealth, LLC | 302 | $310.5K | 0.25% | +39+14.8% | Added |
| West Branch Capital LLC | 301 | $309.5K | 0.09% | +192+176.1% | Added |
| Navellier & Associates Inc | 300 | $308.4K | 0.04% | 00.0% | Unchanged |
| Paradigm Asset Management Co LLC | 300 | $308.4K | 0.08% | 00.0% | Unchanged |
| Champlain Investment Partners, LLC | 300 | $308.4K | 0.00% | +300 | New |
| Corundum Group, Inc. | 298 | $306.4K | 0.14% | −47−13.6% | Reduced |
| Roman Butler Fullerton & Co | 315 | $305.4K | 0.09% | −95−23.2% | Reduced |
| Alexander Labrunerie & Co., Inc. | 297 | $305.3K | 0.13% | −4−1.3% | Reduced |
| Osterweis Capital Management Inc | 297 | $305.3K | 0.01% | +133+81.1% | Added |
| TBH Global Asset Management, LLC | 296 | $304.6K | 0.07% | +296 | New |
| Diligent Investors, LLC | 295 | $303.3K | 0.07% | 00.0% | Unchanged |
| QTR Family Wealth, LLC | 295 | $303.3K | 0.19% | +295 | New |
| Rydar Equities, Inc. | 294 | $302.3K | 0.24% | +294 | New |
| Modera Wealth Management, LLC | 293 | $301.4K | 0.00% | +18+6.5% | Added |
| Twin Peaks Wealth Advisors, LLC | 352 | $300.8K | 0.10% | +11+3.2% | Added |
| Claret Asset Management Corp | 291 | $299.0K | 0.04% | – | – |
| Brendel Financial Advisors LLC | 291 | $299.0K | 0.17% | +291 | New |
| Up Strategic Wealth Investment Advisors LLC | 290 | $298.1K | 0.23% | +290 | New |
| Nations Financial Group Inc, | 290 | $298.1K | 0.02% | −1−0.3% | Reduced |
| Power Wealth Management LLC | 290 | $298.1K | 0.11% | +290 | New |
| Quarry LP | 289 | $297.1K | 0.07% | −122−29.7% | Reduced |
| Franklin Street Advisors Inc | 289 | $297.0K | 0.02% | +289 | New |
| Octavia Wealth Advisors, LLC | 288 | $296.1K | 0.03% | −1−0.3% | Reduced |
| Center For Asset Management LLC | 277 | $295.8K | 0.18% | −13−4.5% | Reduced |
| Howard Bailey Securities, LLC | 287 | $295.1K | 0.09% | −41−12.5% | Reduced |
| Pine Valley Investments Ltd Liability Co | 287 | $295.1K | 0.02% | +9+3.2% | Added |
| Tidemark, LLC | 286 | $294.0K | 0.09% | 00.0% | Unchanged |
| MV Capital Management, Inc. | 285 | $293.0K | 0.03% | −5−1.7% | Reduced |
| Victory Financial Group, LLC | 285 | $293.0K | 0.05% | +2+0.7% | Added |
| Wealthstream Advisors, Inc. | 285 | $293.0K | 0.05% | +285 | New |
| Chemistry Wealth Management LLC | 285 | $293.0K | 0.06% | +285 | New |
| Traynor Capital Management, Inc. | 288 | $291.1K | 0.02% | −83−22.4% | Reduced |
| Fiduciary Planning LLC | 283 | $290.9K | 0.10% | 00.0% | Unchanged |
| TFR Capital, LLC. | 281 | $288.9K | 0.10% | +4+1.4% | Added |
| Roble, Belko & Company, Inc | 280 | $288.0K | 0.04% | −15−5.1% | Reduced |
| Elyxium Wealth, LLC | 280 | $287.9K | 0.11% | +26+10.2% | Added |
| Blossom Wealth Management | 280 | $287.9K | 0.51% | 00.0% | Unchanged |
| Aspen Grove Capital, LLC | 280 | $287.9K | 0.05% | +280 | New |
| waypoint wealth counsel | 279 | $286.8K | 0.14% | +279 | New |
| Kaizen Financial Strategies | 279 | $286.8K | 0.15% | +2+0.7% | Added |
| Quest Partners LLC | 277 | $284.8K | 0.03% | −454−62.1% | Reduced |
| Commonwealth Financial Services, LLC | 277 | $284.8K | 0.05% | +277 | New |
| Cahill Financial Advisors Inc | 276 | $283.8K | 0.04% | 00.0% | Unchanged |
| Northwest Wealth Management, LLC | 276 | $283.8K | 0.05% | +276 | New |
| Colonial River Wealth Management, LLC | 293 | $283.6K | 0.12% | −32−9.8% | Reduced |
| Quantum Financial Planning Services, Inc. | 275 | $282.7K | 0.13% | −60−17.9% | Reduced |
| Smith, Moore & Co. | 275 | $282.7K | 0.02% | +18+7.0% | Added |
| Chesapeake Wealth Management | 274 | $281.7K | 0.09% | −12−4.2% | Reduced |
| Florida Financial Advisors, LLC | 273 | $280.5K | 0.09% | +14+5.4% | Added |
| Insight Advisors, LLC | 272 | $279.6K | 0.05% | +272 | New |
| Forte Capital LLC | 271 | $278.4K | 0.03% | −4−1.5% | Reduced |
| Founders Financial Securities LLC | 270 | $277.6K | 0.02% | −1−0.4% | Reduced |
| Covestor Ltd | 269 | $277.0K | 0.16% | −63−19.0% | Reduced |
| Consilium Wealth Advisory, LLC | 269 | $276.6K | 0.12% | 00.0% | Unchanged |
| River Street Advisors LLC | 269 | $276.6K | 0.12% | 00.0% | Unchanged |
| KilterHowling LLC | 268 | $275.5K | 0.16% | 00.0% | Unchanged |
| Seeds Investor LLC | 268 | $275.0K | 0.06% | −26−8.8% | Reduced |
| Abel Hall, LLC | 267 | $274.5K | 0.13% | +267 | New |
| Heck Capital Advisors, LLC | 266 | $273.5K | 0.02% | +15+6.0% | Added |
| Red Wave Investments LLC | 265 | $272.4K | 0.09% | 00.0% | Unchanged |
| Petrus Trust Company, LTA | 264 | $271.4K | 0.03% | −808−75.4% | Reduced |
| Cornerstone Advisory, LLC | 264 | $271.4K | 0.03% | +32+13.8% | Added |
| Amplius Wealth Advisors, LLC | 264 | $271.4K | 0.03% | +5+1.9% | Added |
| TCFG Wealth Management, LLC | 264 | $271.4K | 0.12% | +264 | New |
| Hazlett, Burt & Watson, Inc. | 263 | $270.0K | 0.11% | −6−2.2% | Reduced |
| Leavell Investment Management, Inc. | 262 | $269.4K | 0.01% | 00.0% | Unchanged |
| Leo Wealth, LLC | 261 | $268.3K | 0.02% | +261 | New |
| Keyvantage Wealth, LLC | 261 | $268.3K | 0.12% | −73−21.9% | Reduced |
| Teramo Advisors, LLC | 261 | $268.3K | 0.10% | 00.0% | Unchanged |
| Addison Capital Co | 261 | $268.3K | 0.09% | +261 | New |
| Rothschild Capital Partners, LLC | 260 | $267.3K | 0.07% | −100−27.8% | Reduced |
| Sterneck Capital Management, LLC | 260 | $267.3K | 0.14% | 00.0% | Unchanged |
| Yoder Wealth Management, Inc. | 260 | $267.3K | 0.14% | 00.0% | Unchanged |
| BancorpSouth Bank | 260 | $267.3K | 0.02% | +5+2.0% | Added |
| E Fund Management (Hong Kong) Co., Ltd. | 259 | $266.3K | 0.26% | +259 | New |