ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2025
Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,298
- +164 vs. Q1 2025
- Shares held
- 182.3M
- +461.4K (+0.3%) vs. Q1 2025
- Total value
- $187.2B
- +$42.5B (+29.4%) vs. Q1 2025
- New holders
- 289
- 990 more added
- Sold out
- 125
- 742 more reduced
33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Plato Investment Management Ltd | 4,156 | $4.26M | 0.32% | +356+9.4% | Added |
| Salem Investment Counselors Inc | 4,131 | $4.25M | 0.13% | −30−0.7% | Reduced |
| Meiji Yasuda Life Insurance Co | 4,128 | $4.24M | 0.13% | −13,575−76.7% | Reduced |
| Trexquant Investment LP | 4,126 | $4.24M | 0.05% | −27,348−86.9% | Reduced |
| Alps Advisors Inc | 4,123 | $4.24M | 0.02% | +74+1.8% | Added |
| Westshore Wealth, LLC | 4,114 | $4.23M | 1.62% | −244−5.6% | Reduced |
| Greenleaf Trust | 4,079 | $4.19M | 0.04% | −77−1.9% | Reduced |
| Prescott Group Capital Management, L.L.C. | 4,068 | $4.18M | 0.49% | +157+4.0% | Added |
| GAMMA Investing LLC | 4,059 | $4.17M | 0.26% | +681+20.2% | Added |
| SBI Securities Co., Ltd. | 4,043 | $4.16M | 0.12% | −191−4.5% | Reduced |
| We Are One Seven, LLC | 4,020 | $4.13M | 0.13% | −133−3.2% | Reduced |
| Columbus Hill Capital Management, L.P. | 4,000 | $4.11M | 0.59% | 00.0% | Unchanged |
| Guided Capital Wealth Management, LLC | 3,999 | $4.11M | 3.17% | +20+0.5% | Added |
| Saranac Partners Ltd | 3,998 | $4.11M | 2.18% | −36−0.9% | Reduced |
| Aft, Forsyth & Company, Inc. | 3,994 | $4.11M | 2.11% | −52−1.3% | Reduced |
| Williams Jones Wealth Management, LLC. | 3,949 | $4.06M | 0.05% | +1,582+66.8% | Added |
| Lazard Freres Gestion S.A.S. | 3,938 | $4.05M | 0.08% | −1,721−30.4% | Reduced |
| Berbice Capital Management LLC | 3,937 | $4.05M | 2.84% | 00.0% | Unchanged |
| Bosman Wealth Management, LLC | 3,908 | $4.02M | 3.57% | −1,234−24.0% | Reduced |
| Conscious Wealth Investments, LLC | 4,036 | $4.01M | 2.56% | −5−0.1% | Reduced |
| Kornitzer Capital Management Inc | 3,870 | $3.98M | 0.08% | +213+5.8% | Added |
| Callahan Advisors, LLC | 3,861 | $3.97M | 0.36% | −34−0.9% | Reduced |
| ABN AMRO Bank N.V. | 3,828 | $3.95M | 0.05% | +3,828 | New |
| EP Wealth Advisors, LLC | 3,825 | $3.93M | 0.03% | +164+4.5% | Added |
| Newbridge Financial Services Group, Inc. | 3,819 | $3.93M | 0.64% | +1,883+97.3% | Added |
| Headlands Technologies LLC | 3,818 | $3.93M | 0.47% | +1,348+54.6% | Added |
| Two Sigma Advisers, LP | 3,800 | $3.91M | 0.01% | −24,600−86.6% | Reduced |
| Natural Investments, LLC | 3,796 | $3.90M | 1.01% | −365−8.8% | Reduced |
| AE Wealth Management LLC | 3,795 | $3.90M | 0.03% | −9−0.2% | Reduced |
| Bowen Hanes & Co Inc | 3,770 | $3.88M | 0.10% | +3,770 | New |
| Profund Advisors LLC | 3,760 | $3.87M | 0.14% | +214+6.0% | Added |
| Canal Capital Management, LLC | 3,760 | $3.87M | 0.61% | +256+7.3% | Added |
| Bragg Financial Advisors, Inc | 3,758 | $3.86M | 0.14% | +2,226+145.3% | Added |
| Shaker Investments LLC | 3,748 | $3.85M | 1.58% | +222+6.3% | Added |
| FWL Investment Management, LLC | 3,719 | $3.82M | 1.17% | +3,714+74,280.0% | Added |
| Hilltop Holdings Inc. | 3,717 | $3.82M | 0.24% | +189+5.4% | Added |
| Granite Investment Partners, LLC | 3,714 | $3.82M | 0.19% | +3,714 | New |
| TD Private Client Wealth LLC | 3,689 | $3.79M | 0.09% | −383−9.4% | Reduced |
| Citizens National Bank Trust Department | 3,675 | $3.78M | 0.75% | −29−0.8% | Reduced |
| CHB Investment Group, LLC | 3,660 | $3.76M | 1.92% | +170+4.9% | Added |
| Fort Washington Investment Advisors Inc | 3,647 | $3.75M | 0.02% | 00.0% | Unchanged |
| Independent Financial Group, LLC | 3,634 | $3.74M | 0.10% | +118+3.4% | Added |
| Waldron Private Wealth LLC | 3,595 | $3.70M | 0.16% | −23−0.6% | Reduced |
| Univest Financial Corp | 3,593 | $3.69M | 0.22% | −762−17.5% | Reduced |
| Ballentine Partners, LLC | 3,583 | $3.68M | 0.06% | +287+8.7% | Added |
| Quantum Private Wealth, LLC | 3,556 | $3.66M | 1.18% | +33+0.9% | Added |
| Partners Capital Investment Group, LLP | 3,535 | $3.63M | 0.15% | −2,802−44.2% | Reduced |
| Sculati Wealth Management, LLC | 3,535 | $3.63M | 1.37% | −81−2.2% | Reduced |
| Frank, Rimerman Advisors LLC | 3,525 | $3.62M | 0.24% | +184+5.5% | Added |
| Icon Advisers Inc | 3,524 | $3.62M | 0.83% | 00.0% | Unchanged |
| Circle Wealth Management, LLC | 3,512 | $3.61M | 0.08% | +250+7.7% | Added |
| Leonteq Securities AG | 3,495 | $3.59M | 0.21% | −4,621−56.9% | Reduced |
| Morse Asset Management, Inc | 3,488 | $3.59M | 0.79% | +19+0.5% | Added |
| Gallagher Capital Advisors, LLC | 3,622 | $3.58M | 2.90% | −22−0.6% | Reduced |
| Canada Post Corp Registered Pension Plan | 3,435 | $3.53M | 0.21% | +3,435 | New |
| Empower Advisory Group, LLC | 3,432 | $3.53M | 0.01% | +3+0.1% | Added |
| Ritholtz Wealth Management | 3,425 | $3.52M | 0.08% | +557+19.4% | Added |
| Argent Trust Co | 3,424 | $3.52M | 0.13% | +61+1.8% | Added |
| PDS Planning, Inc | 3,417 | $3.51M | 0.26% | +32+0.9% | Added |
| S-Bank Fund Management Ltd | 3,410 | $3.51M | 0.52% | −262−7.1% | Reduced |
| Cunning Capital Partners, LP | 3,405 | $3.50M | 1.82% | 00.0% | Unchanged |
| Generali Investments CEE, investicni spolecnost, a.s. | 3,400 | $3.50M | 0.29% | 00.0% | Unchanged |
| Campbell & CO Investment Adviser LLC | 3,373 | $3.47M | 0.22% | −3,480−50.8% | Reduced |
| Western Wealth Management, LLC | 3,363 | $3.46M | 0.21% | +69+2.1% | Added |
| Brighton Jones LLC | 3,342 | $3.44M | 0.09% | +628+23.1% | Added |
| Baader Bank INC | 3,344 | $3.43M | 0.29% | +1,894+130.6% | Added |
| Mather Group, LLC. | 3,329 | $3.42M | 0.04% | −38−1.1% | Reduced |
| Great Valley Advisor Group, Inc. | 3,324 | $3.42M | 0.08% | −4,308−56.4% | Reduced |
| Game Plan Financial Advisors, LLC | 3,303 | $3.40M | 1.48% | +3,303 | New |
| Paradigm Financial Partners, LLC | 3,287 | $3.38M | 0.37% | +2,282+227.1% | Added |
| Waterloo Capital, L.P. | 3,281 | $3.37M | 0.27% | +1,078+48.9% | Added |
| Loomis Sayles & Co L P | 3,271 | $3.36M | 0.00% | −95−2.8% | Reduced |
| Smartleaf Asset Management LLC | 3,285 | $3.36M | 0.30% | +199+6.4% | Added |
| HCR Wealth Advisors | 3,256 | $3.35M | 0.39% | −8−0.2% | Reduced |
| BBR Partners, LLC | 3,227 | $3.32M | 0.21% | +3,227 | New |
| Linscomb & Williams, Inc. | 3,223 | $3.31M | 0.15% | +236+7.9% | Added |
| JBF Capital, Inc. | 3,204 | $3.29M | 0.53% | −800−20.0% | Reduced |
| CWA Asset Management Group, LLC | 3,203 | $3.29M | 0.14% | −170−5.0% | Reduced |
| Westpac Banking Corp | 3,199 | $3.29M | 0.22% | −430−11.8% | Reduced |
| Pinnacle Associates Ltd | 3,180 | $3.27M | 0.05% | +117+3.8% | Added |
| SeaCrest Wealth Management, LLC | 3,156 | $3.24M | 0.35% | +184+6.2% | Added |
| Guardian Capital LP | 3,135 | $3.22M | 0.11% | +6+0.2% | Added |
| Highland Capital Management, LLC | 3,131 | $3.22M | 0.17% | +702+28.9% | Added |
| Summit Financial, LLC | 3,128 | $3.22M | 0.07% | +1,051+50.6% | Added |
| Boomfish Wealth Group, LLC | 3,115 | $3.20M | 1.85% | +46+1.5% | Added |
| Institute for Wealth Management, LLC. | 3,113 | $3.20M | 0.36% | −80−2.5% | Reduced |
| Davidson Capital Management Inc. | 3,105 | $3.19M | 0.77% | +140+4.7% | Added |
| OMC Financial Services LTD | 3,091 | $3.18M | 1.30% | +61+2.0% | Added |
| AXS Investments LLC | 3,080 | $3.17M | 1.30% | −1,304−29.7% | Reduced |
| Simmons Bank | 3,078 | $3.16M | 0.23% | +3,078 | New |
| AlphaCore Capital LLC | 3,040 | $3.13M | 0.12% | +1,231+68.0% | Added |
| Principal Securities, Inc. | 3,037 | $3.12M | 0.06% | +223+7.9% | Added |
| Grove Bank & Trust | 3,028 | $3.11M | 0.39% | +631+26.3% | Added |
| Signet Financial Management, LLC | 3,017 | $3.10M | 0.39% | −58−1.9% | Reduced |
| Eagle Strategies LLC | 3,015 | $3.10M | 0.47% | +2,090+225.9% | Added |
| Financial Engines Advisors L.L.C. | 2,999 | $3.08M | 0.01% | −125−4.0% | Reduced |
| Denali Advisors LLC | 2,994 | $3.08M | 0.32% | −619−17.1% | Reduced |
| Pallas Capital Advisors LLC | 2,977 | $3.06M | 0.12% | −248−7.7% | Reduced |
| Kingsview Wealth Management, LLC | 2,976 | $3.06M | 0.05% | +71+2.4% | Added |
| CBOE Vest Financial, LLC | 2,972 | $3.06M | 0.04% | +867+41.2% | Added |