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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q2 2026

Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
441
+47 vs. Q1 2026
Shares held
108.9M
+2.38M (+2.2%) vs. Q1 2026
Total value
$2.66B
+$509.4M (+23.6%) vs. Q1 2026
New holders
96
125 more added
Sold out
49
123 more reduced

6 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2026: 441 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ2 2026: $2.66B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q2 2026

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2026.

Institutions holding HOG in Q2 2026
InstitutionSharesValue% of portfolioChange in sharesAction
State of Tennessee, Treasury Department38,348$938.0K0.00%−690−1.8%Reduced
State of Wyoming38,495$941.6K0.10%+26,371+217.5%Added
Wealth Enhancement Advisory Services, LLC38,109$958.1K0.00%+15,841+71.1%Added
Oak Thistle LLC39,402$963.8K0.09%+39,402New
Cerity Partners LLC39,689$970.8K0.00%+24,358+158.9%Added
Jefferies Financial Group Inc.40,546$991.8K0.01%+17,182+73.5%Added
Handelsbanken Fonder AB40,823$999.0K0.00%−7,700−15.9%Reduced
Villanova Investment Management Co LLC41,760$1.02M0.97%−26,770−39.1%Reduced
Oppenheimer & Co Inc41,854$1.02M0.01%+1,122+2.8%Added
Vanguard Global Advisers, LLC42,092$1.03M0.00%−11,371−21.3%Reduced
Advisory Services Network, LLC43,267$1.06M0.01%−2,170−4.8%Reduced
Prudential Financial Inc43,496$1.06M0.00%−9,407−17.8%Reduced
Teachers Retirement System of the State of Kentucky44,206$1.08M0.01%00.0%Unchanged
Gabelli Funds LLC44,300$1.08M0.01%−2,000−4.3%Reduced
STRS Ohio44,600$1.09M0.00%+41,934+1,572.9%Added
Amalgamated Bank44,695$1.09M0.01%−8,067−15.3%Reduced
State Board of Administration of Florida Retirement System44,961$1.10M0.00%−77,586−63.3%Reduced
Zurcher Kantonalbank (Zurich Cantonalbank)45,186$1.11M0.00%+24,242+115.7%Added
Jain Global LLC45,287$1.11M0.01%+15,422+51.6%Added
Raymond James Financial Inc45,796$1.12M0.00%−11,401−19.9%Reduced
LPL Financial LLC47,664$1.17M0.00%+10,006+26.6%Added
EntryPoint Capital, LLC48,169$1.18M0.29%−24,174−33.4%Reduced
Mutual Advisors, LLC48,686$1.19M0.02%+48,686New
Picton Mahoney Asset Management49,121$1.20M0.01%+49,121New
Mercer Global Advisors Inc49,342$1.21M0.00%+25,029+102.9%Added
State of New Jersey Common Pension Fund D49,587$1.21M0.00%−61,307−55.3%Reduced
Mork Capital Management, LLC50,000$1.22M0.78%00.0%Unchanged
BNP Paribas Arbitrage, SA51,387$1.26M0.00%+24,885+93.9%Added
Ameritas Investment Partners, Inc.51,547$1.26M0.03%+7,285+16.5%Added
Jupiter Topco LLC52,099$1.28M0.00%+52,099New
Simplex Trading, LLC55,363$1.35M0.04%−13,368−19.4%Reduced
Mirae Asset Global ETFs Holdings Ltd.55,927$1.37M0.00%+55,927New
Dark Forest Capital Management LP56,814$1.39M0.09%+31,477+124.2%Added
Summit Trail Advisors, LLC58,288$1.43M0.02%−4,412−7.0%Reduced
Mariner, LLC59,125$1.45M0.00%+59,125New
Nomura Asset Management International Inc.59,700$1.46M0.00%00.0%Unchanged
Cinctive Capital Management LP62,546$1.53M0.06%+62,546New
Norges Bank63,006$1.54M0.00%+63,006New
ExodusPoint Capital Management, LP64,336$1.57M0.01%+64,336New
Boothbay Fund Management, LLC64,931$1.59M0.03%+64,931New
Manatuck Hill Partners, LLC65,000$1.59M0.53%+65,000New
Twelve Points Wealth Management LLC67,624$1.65M0.33%−1,449−2.1%Reduced
Bailard, Inc.68,108$1.67M0.03%+14,243+26.4%Added
FMR LLC70,286$1.72M0.00%+19,272+37.8%Added
Tudor Investment Corp Et Al75,086$1.84M0.01%+75,086New
XTX Topco Ltd75,145$1.84M0.02%+47,724+174.0%Added
Aquatic Capital Management LLC75,189$1.84M0.06%+75,189New
Great West Life Assurance Co81,191$1.99M0.00%+1,794+2.3%Added
JCP Investment Management, LLC83,030$2.03M1.09%+83,030New
New York State Teachers Retirement System84,590$2.07M0.00%+446+0.5%Added
VARCOV Co.87,653$2.14M0.81%−4,359−4.7%Reduced
Redwood Investment Management, LLC90,891$2.22M0.22%+90,891New
Nisa Investment Advisors, LLC93,768$2.29M0.01%+10,093+12.1%Added
Manufacturers Life Insurance Company, The93,935$2.30M0.00%+14,959+18.9%Added
Vanguard Asset Management, Ltd97,450$2.38M0.00%00.0%Unchanged
Engineers Gate Manager LP99,046$2.42M0.03%+73,946+294.6%Added
Retirement Systems of Alabama108,878$2.66M0.01%−35,958−24.8%Reduced
Schonfeld Strategic Advisors LLC109,870$2.69M0.01%−121,478−52.5%Reduced
MetLife Investment Management110,376$2.70M0.01%+52,370+90.3%Added
Deutsche Bank AG112,908$2.76M0.00%+99,807+761.8%Added
Wells Fargo & Company114,669$2.80M0.00%+90,106+366.8%Added
Money Concepts Capital Corp117,398$2.87M0.13%+4,565+4.0%Added
Virginia Retirement Systems Et Al117,700$2.88M0.02%+117,700New
Bridgewater Associates, LP128,632$3.15M0.01%+41,832+48.2%Added
California State Teachers Retirement System129,281$3.16M0.00%+5,524+4.5%Added
Walleye Capital LLC133,325$3.26M0.02%−316,817−70.4%Reduced
SG Americas Securities, LLC134,060$3.28M0.00%+6,016+4.7%Added
Acadian Asset Management LLC137,304$3.36M0.00%+96,579+237.1%Added
Jump Financial, LLC140,524$3.44M0.03%+140,524New
Holocene Advisors, LP145,617$3.56M0.01%−125,555−46.3%Reduced
Price T Rowe Associates Inc148,672$3.64M0.00%+44,761+43.1%Added
Legal & General Group Plc154,556$3.78M0.00%−3,539−2.2%Reduced
Robinson Value Management, Ltd.157,085$3.84M2.06%−1,901−1.2%Reduced
Citigroup Inc157,653$3.86M0.00%−40,919−20.6%Reduced
Ameriprise Financial Inc160,461$3.92M0.00%−27,058−14.4%Reduced
State of Wisconsin Investment Board164,076$4.01M0.01%+20,581+14.3%Added
Royal Bank of Canada177,060$4.33M0.00%−52,156−22.8%Reduced
Squarepoint Ops LLC184,863$4.52M0.01%−310,067−62.6%Reduced
Barclays PLC184,939$4.52M0.00%−85,417−31.6%Reduced
Holowesko Partners Ltd.188,000$4.60M1.16%+188,000New
Caxton Associates LLP197,826$4.84M0.09%+150,514+318.1%Added
BNP PARIBAS ASSET MANAGEMENT Holding S.A.200,897$4.91M0.00%−1,138−0.6%Reduced
Russell Investments Group, Ltd.202,029$4.94M0.00%−10,936−5.1%Reduced
Jupiter Asset Management Ltd204,923$5.01M0.02%−411,236−66.7%Reduced
Universal- Beteiligungs- und Servicegesellschaft mbH212,147$5.19M0.01%−7,428−3.4%Reduced
Connor, Clark & Lunn Investment Management Ltd.212,781$5.20M0.01%−213,736−50.1%Reduced
Swiss National Bank218,900$5.35M0.00%−3,200−1.4%Reduced
Susquehanna International Group, LLP222,300$5.44M0.00%−410,037−64.8%Reduced
Principal Financial Group Inc240,084$5.87M0.00%−23,650−9.0%Reduced
Man Group plc244,266$5.97M0.01%−16,526−6.3%Reduced
Victory Capital Management Inc245,567$6.01M0.00%−41,934−14.6%Reduced
Franklin Resources Inc253,837$6.21M0.00%+195,252+333.3%Added
Jacobs Levy Equity Management, Inc262,803$6.43M0.02%−95,487−26.7%Reduced
Bessemer Group Inc264,037$6.46M0.01%+261,100+8,890.0%Added
Alliancebernstein L.P.320,511$6.48M0.00%+193,358+152.1%Added
PDT Partners, LLC267,478$6.54M0.34%−88,786−24.9%Reduced
SEI Investments Co278,716$6.82M0.01%+50,707+22.2%Added
Towle & Co278,861$6.82M2.31%+278,861New
Rhumbline Advisers329,241$8.05M0.01%+13,586+4.3%Added
Capital Fund Management S.A.333,169$8.15M0.06%+111,115+50.0%Added