Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q2 2026
Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 441
- +47 vs. Q1 2026
- Shares held
- 108.9M
- +2.38M (+2.2%) vs. Q1 2026
- Total value
- $2.66B
- +$509.4M (+23.6%) vs. Q1 2026
- New holders
- 96
- 125 more added
- Sold out
- 49
- 123 more reduced
6 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Strengthening Families & Communities, LLC | 287 | $7.03K | 0.00% | +2+0.7% | Added |
| Fortis Group Advisors, LLC | 290 | $7.09K | 0.00% | 00.0% | Unchanged |
| Paladin Partners, LLC | 300 | $7.34K | 0.00% | 00.0% | Unchanged |
| PFS Partners, LLC | 301 | $7.36K | 0.00% | 00.0% | Unchanged |
| Clearstead Advisors, LLC | 321 | $7.85K | 0.00% | +181+129.3% | Added |
| Highline Wealth Partners LLC | 329 | $8.05K | 0.00% | 00.0% | Unchanged |
| Signaturefd, LLC | 350 | $8.56K | 0.00% | 00.0% | Unchanged |
| Godfrey Financial Associates, Inc. | 362 | $8.86K | 0.01% | 00.0% | Unchanged |
| Larson Financial Group LLC | 396 | $9.69K | 0.00% | +336+560.0% | Added |
| Country Trust Bank | 400 | $9.78K | 0.00% | 00.0% | Unchanged |
| Elevated Capital Advisors, LLC | 400 | $9.78K | 0.00% | 00.0% | Unchanged |
| Vima LLC | 400 | $9.78K | 0.01% | +400 | New |
| Hazlett, Burt & Watson, Inc. | 422 | $10.0K | 0.00% | +3+0.7% | Added |
| Luken Investment Analytics, LLC | 412 | $10.1K | 0.00% | 00.0% | Unchanged |
| Moisand Fitzgerald Tamayo, LLC | 415 | $10.2K | 0.00% | 00.0% | Unchanged |
| Front Row Advisors LLC | 380 | $10.2K | 0.00% | 00.0% | Unchanged |
| Basepoint Wealth LLC | 423 | $10.4K | 0.01% | 00.0% | Unchanged |
| Winch Advisory Services, LLC | 429 | $10.5K | 0.00% | +3+0.7% | Added |
| NBT Bank N A | 445 | $10.9K | 0.00% | +1+0.2% | Added |
| Silver Grove Financial Group, Inc. | 446 | $10.9K | 0.01% | +446 | New |
| Cedar Mountain Advisors, LLC | 456 | $11.2K | 0.00% | 00.0% | Unchanged |
| ZRC Wealth Management, LLC | 482 | $11.8K | 0.00% | +482 | New |
| Strategic Wealth Partners, Ltd. | 500 | $12.2K | 0.00% | 00.0% | Unchanged |
| Sittner & Nelson, LLC | 500 | $12.2K | 0.00% | 00.0% | Unchanged |
| Smartleaf Asset Management LLC | 506 | $12.3K | 0.00% | 00.0% | Unchanged |
| Allied Private Wealth LLC | 500 | $12.7K | 0.01% | +500 | New |
| Bokf, NA | 525 | $12.8K | 0.00% | 00.0% | Unchanged |
| Basecamp Wealth Advisors LLC | 571 | $14.0K | 0.00% | +99+21.0% | Added |
| Cherry Tree Wealth Management, LLC | 600 | $14.7K | 0.00% | 00.0% | Unchanged |
| Huntington National Bank | 641 | $15.7K | 0.00% | 00.0% | Unchanged |
| Los Angeles Capital Management LLC | 651 | $15.9K | 0.00% | −168,291−99.6% | Reduced |
| IFP Advisors, Inc | 656 | $16.0K | 0.00% | +1+0.2% | Added |
| First United Bank Trust | 660 | $16.1K | 0.00% | 00.0% | Unchanged |
| Graney & King, LLC | 672 | $16.4K | 0.01% | +5+0.7% | Added |
| Hickory Point Bank & Trust | 680 | $16.6K | 0.01% | 00.0% | Unchanged |
| Mitsubishi UFJ Kokusai Asset Management Co., Ltd. | 715 | $17.5K | 0.00% | 00.0% | Unchanged |
| TD Capital Management LLC | 752 | $18.4K | 0.00% | 00.0% | Unchanged |
| Steward Partners Investment Advisory, LLC | 758 | $18.5K | 0.00% | −100−11.7% | Reduced |
| Kemnay Advisory Services Inc. | 782 | $19.1K | 0.00% | +782 | New |
| Bare Financial Services, Inc | 805 | $19.7K | 0.00% | 00.0% | Unchanged |
| GWM Advisors LLC | 835 | $20.4K | 0.00% | +298+55.5% | Added |
| Ronald Blue Trust, Inc. | 837 | $20.5K | 0.00% | +437+109.3% | Added |
| CX Institutional | 890 | $22.0K | 0.00% | +1+0.1% | Added |
| TD Private Client Wealth LLC | 900 | $22.0K | 0.00% | −69−7.1% | Reduced |
| Triumph Capital Management | 920 | $22.5K | 0.00% | −19−2.0% | Reduced |
| IAG Wealth Partners, LLC | 999 | $24.4K | 0.00% | 00.0% | Unchanged |
| Central Trust Co | 1,000 | $24.5K | 0.00% | 00.0% | Unchanged |
| MTM Investment Management, LLC | 1,000 | $24.5K | 0.01% | 00.0% | Unchanged |
| Gilpin Wealth Management, LLC | 1,000 | $24.5K | 0.02% | 00.0% | Unchanged |
| Trust Co of Vermont | 1,000 | $24.5K | 0.00% | +1,000 | New |
| Bullseye Investment Management, LLC | 1,000 | $24.5K | 0.01% | +1,000 | New |
| Parkside Financial Bank & Trust | 1,036 | $25.3K | 0.00% | 00.0% | Unchanged |
| Aberdeen Wealth Management LLC | 1,200 | $29.4K | 0.01% | +1,200 | New |
| Armstrong Advisory Group, Inc | 1,227 | $30.0K | 0.00% | 00.0% | Unchanged |
| EverSource Wealth Advisors, LLC | 1,275 | $31.2K | 0.00% | +723+131.0% | Added |
| Quarry LP | 1,368 | $33.5K | 0.01% | +1,159+554.5% | Added |
| Salem Investment Counselors Inc | 1,415 | $34.6K | 0.00% | 00.0% | Unchanged |
| Pinnacle Holdings, LLC | 1,468 | $35.9K | 0.01% | 00.0% | Unchanged |
| Nomura Asset Management Co Ltd | 1,500 | $36.7K | 0.00% | −2,400−61.5% | Reduced |
| Quent Capital, LLC | 1,507 | $36.9K | 0.00% | +99+7.0% | Added |
| SBI Securities Co., Ltd. | 1,540 | $37.7K | 0.00% | −735−32.3% | Reduced |
| Geneos Wealth Management Inc. | 1,582 | $38.7K | 0.00% | +4+0.3% | Added |
| Versant Capital Management, Inc | 1,629 | $39.8K | 0.00% | +1,459+858.2% | Added |
| Wellington-Altus USA Inc. | 2,000 | $40.4K | 0.03% | 00.0% | Unchanged |
| Mirae Asset Global Investments Co., Ltd. | 1,715 | $41.9K | 0.00% | +1,715 | New |
| Pinnacle Wealth Planning Services, Inc. | 1,750 | $42.8K | 0.00% | 00.0% | Unchanged |
| National Bank of Canada | 1,785 | $43.7K | 0.00% | +101+6.0% | Added |
| Rockefeller Capital Management L.P. | 1,915 | $46.9K | 0.00% | +24+1.3% | Added |
| Investors Research Corp | 2,030 | $49.7K | 0.01% | 00.0% | Unchanged |
| Sterling Capital Management LLC | 2,124 | $52.0K | 0.00% | −1,688−44.3% | Reduced |
| Johnson Financial Group, Inc. | 2,405 | $58.8K | 0.00% | −1,300−35.1% | Reduced |
| Parallel Advisors, LLC | 2,677 | $65.5K | 0.00% | +635+31.1% | Added |
| Umb Bank N A | 2,825 | $69.1K | 0.00% | −82−2.8% | Reduced |
| New Age Alpha Advisors, LLC | 3,013 | $73.7K | 0.00% | +3,013 | New |
| Global Retirement Partners, LLC | 3,139 | $76.8K | 0.00% | +3,139 | New |
| Hilltop National Bank | 3,278 | $80.2K | 0.02% | +1,523+86.8% | Added |
| KBC Group NV | 3,334 | $82.0K | 0.00% | 00.0% | Unchanged |
| Nykredit A/S | 3,603 | $88.1K | 0.00% | +3,603 | New |
| TD Waterhouse Canada Inc. | 3,687 | $89.1K | 0.00% | −1,411−27.7% | Reduced |
| Twin Lakes Capital Management, LLC | 3,785 | $92.6K | 0.04% | +27+0.7% | Added |
| Westfuller Advisors, LLC | 3,904 | $95.5K | 0.03% | −256−6.2% | Reduced |
| Leonteq Securities AG | 4,166 | $101.9K | 0.01% | −9,328−69.1% | Reduced |
| Hantz Financial Services, Inc. | 4,596 | $112.0K | 0.00% | +1,047+29.5% | Added |
| Farther Finance Advisors, LLC | 4,627 | $113.2K | 0.00% | +206+4.7% | Added |
| Northwestern Mutual Wealth Management Co | 5,011 | $122.6K | 0.00% | −35−0.7% | Reduced |
| Federation des caisses Desjardins du Quebec | 5,126 | $125.4K | 0.00% | 00.0% | Unchanged |
| Harbour Investments, Inc. | 5,182 | $126.7K | 0.00% | −73−1.4% | Reduced |
| Covestor Ltd | 5,421 | $133.0K | 0.08% | −137−2.5% | Reduced |
| Creative Financial Designs Inc | 5,667 | $138.6K | 0.01% | +4,835+581.1% | Added |
| Rothschild Investment LLC | 5,688 | $139.1K | 0.01% | +4,181+277.4% | Added |
| Ensign Peak Advisors, Inc | 5,916 | $144.7K | 0.00% | −1,050−15.1% | Reduced |
| Mitsubishi UFJ Trust & Banking Corp | 5,961 | $145.8K | 0.00% | −20,114−77.1% | Reduced |
| CoreCap Advisors, LLC | 6,342 | $155.1K | 0.00% | −718−10.2% | Reduced |
| International Assets Investment Management, LLC | 6,816 | $164.6K | 0.01% | −6,805−50.0% | Reduced |
| GAMMA Investing LLC | 6,852 | $167.6K | 0.01% | +2,212+47.7% | Added |
| Allworth Financial LP | 7,810 | $191.0K | 0.00% | +3,876+98.5% | Added |
| Tower Research Capital LLC (TRC) | 7,852 | $192.1K | 0.00% | +4,203+115.2% | Added |
| Commerce Bank | 8,188 | $200.3K | 0.00% | +8,188 | New |
| Centiva Capital, LP | 8,274 | $202.4K | 0.01% | −5,655−40.6% | Reduced |
| Federated Hermes, Inc. | 8,286 | $202.7K | 0.00% | −1,249−13.1% | Reduced |