Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q1 2026
Institutional positions in Harley-Davidson, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 400
- +19 vs. Q4 2025
- Shares held
- 106.6M
- +11.4M (+12.0%) vs. Q4 2025
- Total value
- $2.16B
- +$202.2M (+10.3%) vs. Q4 2025
- New holders
- 81
- 136 more added
- Sold out
- 62
- 93 more reduced
9 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Deutsche Bank AG | 13,101 | $264.9K | 0.00% | +978+8.1% | Added |
| Callan Family Office, LLC | 13,209 | $267.1K | 0.01% | +13,209 | New |
| Leonteq Securities AG | 13,494 | $272.8K | 0.02% | −2,194−14.0% | Reduced |
| DRW Securities, LLC | 13,659 | $276.2K | 0.02% | +13,659 | New |
| International Assets Investment Management, LLC | 13,621 | $276.9K | 0.02% | +350+2.6% | Added |
| Ferguson Wellman Capital Management, Inc | 13,764 | $278.3K | 0.00% | 00.0% | Unchanged |
| Centiva Capital, LP | 13,929 | $281.6K | 0.01% | +13,929 | New |
| Mairs & Power Inc | 14,000 | $283.1K | 0.00% | 00.0% | Unchanged |
| CI Private Wealth, LLC | 15,735 | $288.9K | 0.00% | +15,735 | New |
| Verition Fund Management LLC | 14,296 | $289.1K | 0.00% | −127,877−89.9% | Reduced |
| Advisor Group Holdings, Inc. | 14,976 | $303.0K | 0.00% | −3,377−18.4% | Reduced |
| Cerity Partners LLC | 15,331 | $310.0K | 0.00% | +15,331 | New |
| Syon Capital LLC | 15,676 | $317.0K | 0.02% | +15,676 | New |
| Calamos Advisors LLC | 15,948 | $322.5K | 0.00% | +15,948 | New |
| Calamos Wealth Management LLC | 15,948 | $322.5K | 0.01% | +15,948 | New |
| JustInvest LLC | 16,083 | $325.2K | 0.00% | −521−3.1% | Reduced |
| Vontobel Holding Ltd. | 16,286 | $329.3K | 0.00% | −5,061−23.7% | Reduced |
| Crossmark Global Holdings, Inc. | 16,599 | $335.6K | 0.00% | −68,265−80.4% | Reduced |
| CIBC World Markets Inc. | 16,730 | $338.3K | 0.00% | +873+5.5% | Added |
| Blueshift Asset Management, LLC | 16,880 | $341.3K | 0.10% | −30,616−64.5% | Reduced |
| Xponance, Inc. | 17,009 | $343.9K | 0.00% | +2,614+18.2% | Added |
| McDonald Partners LLC | 17,050 | $344.8K | 0.08% | −2,300−11.9% | Reduced |
| Axq Capital, LP | 17,846 | $360.8K | 0.05% | +17,846 | New |
| Krane Funds Advisors LLC | 17,531 | $368.3K | 0.02% | +17,531 | New |
| Pictet Asset Management Holding SA | 18,575 | $375.6K | 0.00% | 00.0% | Unchanged |
| Stifel Financial Corp | 18,769 | $379.5K | 0.00% | +118+0.6% | Added |
| Zurcher Kantonalbank (Zurich Cantonalbank) | 20,944 | $423.5K | 0.00% | −14,487−40.9% | Reduced |
| Cetera Investment Advisers | 21,048 | $425.6K | 0.00% | −578−2.7% | Reduced |
| Landscape Capital Management, L.L.C. | 21,797 | $440.7K | 0.03% | +21,797 | New |
| Creative Planning | 22,119 | $447.3K | 0.00% | +11,079+100.4% | Added |
| Wiley Bros.-Aintree Capital, LLC | 20,667 | $450.3K | 0.00% | +20,667 | New |
| Wealth Enhancement Advisory Services, LLC | 22,268 | $464.5K | 0.00% | +5,435+32.3% | Added |
| Guggenheim Capital LLC | 23,038 | $465.8K | 0.00% | −242−1.0% | Reduced |
| Gallacher Capital Management LLC | 23,091 | $466.9K | 0.18% | +23,091 | New |
| Envestnet Asset Management Inc | 23,177 | $468.6K | 0.00% | +23,177 | New |
| Jefferies Financial Group Inc. | 23,364 | $472.4K | 0.01% | +23,364 | New |
| Oregon Public Employees Retirement Fund | 24,251 | $490.4K | 0.01% | +600+2.5% | Added |
| Mercer Global Advisors Inc | 24,313 | $491.6K | 0.00% | +24,313 | New |
| Jones Financial Companies LLLP | 25,254 | $491.8K | 0.00% | +13,858+121.6% | Added |
| CWM, LLC | 24,412 | $493.6K | 0.00% | +17,663+261.7% | Added |
| Wells Fargo & Company | 24,563 | $496.7K | 0.00% | −7,561−23.5% | Reduced |
| Engineers Gate Manager LP | 25,100 | $507.5K | 0.01% | +11,977+91.3% | Added |
| Dark Forest Capital Management LP | 25,337 | $512.3K | 0.05% | +25,337 | New |
| Mitsubishi UFJ Trust & Banking Corp | 26,075 | $527.2K | 0.00% | −39,866−60.5% | Reduced |
| Northwestern Mutual Investment Management Company, LLC | 26,467 | $535.2K | 0.01% | +35+0.1% | Added |
| BNP Paribas Arbitrage, SA | 26,502 | $535.9K | 0.00% | −237,518−90.0% | Reduced |
| Thrivent Financial for Lutherans | 26,835 | $543.0K | 0.00% | +15+0.1% | Added |
| New Mexico Educational Retirement Board | 27,200 | $550.0K | 0.02% | 00.0% | Unchanged |
| XTX Topco Ltd | 27,421 | $554.5K | 0.01% | −143,410−83.9% | Reduced |
| State of Michigan Retirement System | 28,461 | $575.5K | 0.00% | +500+1.8% | Added |
| Bank of Montreal | 28,544 | $577.2K | 0.00% | −246,256−89.6% | Reduced |
| Toroso Investments, LLC | 28,788 | $582.1K | 0.00% | +1,802+6.7% | Added |
| Numerai GP LLC | 28,879 | $583.9K | 0.06% | +28,879 | New |
| Coldstream Capital Management Inc | 29,018 | $586.7K | 0.01% | +29,018 | New |
| Commonwealth of Pennsylvania Public School Empls Retrmt Sys | 29,601 | $598.5K | 0.00% | +37+0.1% | Added |
| Fifth Third Bancorp | 29,797 | $602.5K | 0.00% | +28,033+1,589.2% | Added |
| Jain Global LLC | 29,865 | $603.9K | 0.01% | +12,327+70.3% | Added |
| Caisse de Depot Et Placement du Quebec | 30,000 | $606.6K | 0.00% | +30,000 | New |
| Arizona State Retirement System | 30,846 | $623.7K | 0.00% | −1,554−4.8% | Reduced |
| Vanguard Investments Australia, Ltd. | 31,050 | $627.8K | 0.00% | +31,050 | New |
| TCM Advisors, LLC | – | $633.3K | 0.52% | – | – |
| Public Employees Retirement System of Ohio | 32,438 | $655.9K | 0.00% | −521−1.6% | Reduced |
| HSBC Holdings PLC | 33,644 | $677.7K | 0.00% | −11,021−24.7% | Reduced |
| Graham Capital Management, L.P. | 33,781 | $683.1K | 0.02% | +33,781 | New |
| Louisiana State Employees Retirement System | 34,300 | $693.5K | 0.01% | +1,600+4.9% | Added |
| KLP Kapitalforvaltning AS | 35,500 | $717.8K | 0.00% | 00.0% | Unchanged |
| Amundi | 37,140 | $751.0K | 0.00% | +20,241+119.8% | Added |
| Yousif Capital Management, LLC | 37,331 | $754.8K | 0.01% | −1,811−4.6% | Reduced |
| LPL Financial LLC | 37,658 | $761.4K | 0.00% | −1,878−4.8% | Reduced |
| Commonwealth Equity Services, LLC | 38,357 | $775.6K | 0.00% | +4,557+13.5% | Added |
| Brown Advisory Inc | 38,932 | $787.2K | 0.00% | −806−2.0% | Reduced |
| State of Tennessee, Treasury Department | 39,038 | $789.3K | 0.00% | 00.0% | Unchanged |
| Acadian Asset Management LLC | 40,725 | $822.0K | 0.00% | +21,789+115.1% | Added |
| Oppenheimer & Co Inc | 40,732 | $823.6K | 0.01% | +14,000+52.4% | Added |
| Teachers Retirement System of the State of Kentucky | 44,206 | $894.0K | 0.01% | 00.0% | Unchanged |
| Ameritas Investment Partners, Inc. | 44,262 | $895.0K | 0.03% | 00.0% | Unchanged |
| Mutual of America Capital Management LLC | 45,274 | $915.4K | 0.01% | −3,894−7.9% | Reduced |
| Advisory Services Network, LLC | 45,437 | $918.7K | 0.01% | +15,767+53.1% | Added |
| Gabelli Funds LLC | 46,300 | $936.2K | 0.01% | 00.0% | Unchanged |
| Police & Firemen's Retirement System of New Jersey | 46,765 | $945.6K | 0.01% | 00.0% | Unchanged |
| Caxton Associates LLP | 47,312 | $956.6K | 0.02% | +47,312 | New |
| Treasurer of the State of North Carolina | 47,711 | $965.0K | 0.00% | +1,829+4.0% | Added |
| Handelsbanken Fonder AB | 48,523 | $981.0K | 0.00% | +7,600+18.6% | Added |
| Mork Capital Management, LLC | 50,000 | $1.01M | 0.72% | 00.0% | Unchanged |
| FMR LLC | 51,014 | $1.03M | 0.00% | −5,807,792−99.1% | Reduced |
| Darwins River Capital, LP | 51,361 | $1.04M | 0.56% | +51,361 | New |
| Janus Henderson Group PLC | 52,099 | $1.05M | 0.00% | 00.0% | Unchanged |
| Amalgamated Bank | 52,762 | $1.07M | 0.01% | −968−1.8% | Reduced |
| Prudential Financial Inc | 52,903 | $1.07M | 0.00% | −212,660−80.1% | Reduced |
| Vanguard Global Advisers, LLC | 53,463 | $1.08M | 0.00% | +53,463 | New |
| Bailard, Inc. | 53,865 | $1.09M | 0.03% | −167−0.3% | Reduced |
| Factorial Partners, LLC | 54,404 | $1.10M | 0.80% | +39,000+253.2% | Added |
| Raymond James Financial Inc | 57,197 | $1.16M | 0.00% | −389,173−87.2% | Reduced |
| MetLife Investment Management | 58,006 | $1.17M | 0.01% | +420+0.7% | Added |
| Franklin Resources Inc | 58,585 | $1.18M | 0.00% | +58,585 | New |
| Ontario Teachers Pension Plan Board | 58,956 | $1.19M | 0.03% | +1,686+2.9% | Added |
| Nomura Asset Management International Inc. | 59,700 | $1.21M | 0.00% | 00.0% | Unchanged |
| Summit Trail Advisors, LLC | 62,700 | $1.27M | 0.02% | +27,573+78.5% | Added |
| Hussman Strategic Advisors, Inc. | 63,000 | $1.27M | 0.28% | +63,000 | New |
| New York State Common Retirement Fund | 63,876 | $1.29M | 0.00% | 00.0% | Unchanged |