Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q4 2025
Institutional positions in Harley-Davidson, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 390
- −8 vs. Q3 2025
- Shares held
- 108.2M
- +5.02M (+4.9%) vs. Q3 2025
- Total value
- $2.22B
- −$660.1M (−22.9%) vs. Q3 2025
- New holders
- 66
- 107 more added
- Sold out
- 74
- 147 more reduced
6 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| MJP Associates Inc | 12,550 | $257.2K | 0.03% | −1,530−10.9% | Reduced |
| The PNC Financial Services Group, Inc. | 12,818 | $262.6K | 0.00% | −2,053−13.8% | Reduced |
| Quantbot Technologies LP | 12,918 | $264.7K | 0.01% | −55,014−81.0% | Reduced |
| Advisor OS, LLC | 12,991 | $266.2K | 0.02% | −1,530−10.5% | Reduced |
| Engineers Gate Manager LP | 13,123 | $268.9K | 0.00% | −75,898−85.3% | Reduced |
| International Assets Investment Management, LLC | 13,271 | $271.9K | 0.02% | +13,271 | New |
| Ferguson Wellman Capital Management, Inc | 13,764 | $282.0K | 0.00% | 00.0% | Unchanged |
| Mairs & Power Inc | 14,000 | $286.9K | 0.00% | 00.0% | Unchanged |
| Pacer Advisors, Inc. | 14,130 | $289.5K | 0.00% | −1,100,939−98.7% | Reduced |
| Xponance, Inc. | 14,395 | $295.0K | 0.00% | −2,198−13.2% | Reduced |
| Mirabella Financial Services LLP | 14,409 | $295.2K | 0.03% | +14,409 | New |
| Ethic Inc. | 15,205 | $311.6K | 0.00% | −9,836−39.3% | Reduced |
| Factorial Partners, LLC | 15,404 | $315.6K | 0.21% | +15,404 | New |
| Marex Group plc | 15,499 | $317.6K | 0.00% | +15,499 | New |
| Leonteq Securities AG | 15,688 | $321.4K | 0.02% | +14,452+1,169.3% | Added |
| CIBC World Markets Inc. | 15,857 | $324.9K | 0.00% | −396−2.4% | Reduced |
| Skylands Capital, LLC | 16,000 | $327.8K | 0.04% | +9,800+158.1% | Added |
| AlphaGrep UK Ltd | 16,384 | $335.7K | 0.11% | +16,384 | New |
| JustInvest LLC | 16,604 | $340.2K | 0.00% | −7,070−29.9% | Reduced |
| Amundi | 16,899 | $346.3K | 0.00% | +16,899 | New |
| Jump Financial, LLC | 17,263 | $353.7K | 0.00% | +17,263 | New |
| Wealth Enhancement Advisory Services, LLC | 16,833 | $358.5K | 0.00% | −4,349−20.5% | Reduced |
| Jain Global LLC | 17,538 | $359.4K | 0.00% | +17,538 | New |
| Advisor Group Holdings, Inc. | 18,353 | $376.4K | 0.00% | −6,167−25.2% | Reduced |
| Pictet Asset Management Holding SA | 18,575 | $380.6K | 0.00% | +2,134+13.0% | Added |
| Stifel Financial Corp | 18,651 | $382.1K | 0.00% | −248−1.3% | Reduced |
| Acadian Asset Management LLC | 18,936 | $387.0K | 0.00% | 00.0% | Unchanged |
| Teacher Retirement System of Texas | 19,028 | $389.9K | 0.00% | −8,738−31.5% | Reduced |
| McDonald Partners LLC | 19,350 | $396.5K | 0.12% | −975−4.8% | Reduced |
| Vontobel Holding Ltd. | 21,347 | $437.4K | 0.00% | +8,887+71.3% | Added |
| Wealthfront Advisers LLC | 21,452 | $439.6K | 0.00% | −3,596−14.4% | Reduced |
| Cetera Investment Advisers | 21,626 | $443.1K | 0.00% | −911−4.0% | Reduced |
| Quest Partners LLC | 21,937 | $449.5K | 0.03% | +16,459+300.5% | Added |
| Guggenheim Capital LLC | 23,280 | $477.0K | 0.00% | +2,156+10.2% | Added |
| Oregon Public Employees Retirement Fund | 23,651 | $484.6K | 0.01% | −800−3.3% | Reduced |
| Oxford Asset Management LLP | 23,938 | $490.5K | 0.17% | +23,938 | New |
| FNY Investment Advisers, LLC | 25,000 | $512.0K | 0.15% | +25,000 | New |
| TCM Advisors, LLC | – | $537.2K | 0.45% | – | – |
| Northwestern Mutual Investment Management Company, LLC | 26,432 | $541.6K | 0.01% | −661−2.4% | Reduced |
| Oppenheimer & Co Inc | 26,732 | $547.7K | 0.01% | −15,106−36.1% | Reduced |
| Thrivent Financial for Lutherans | 26,820 | $550.0K | 0.00% | −1,323−4.7% | Reduced |
| Toroso Investments, LLC | 26,986 | $552.9K | 0.00% | +1,772+7.0% | Added |
| New Mexico Educational Retirement Board | 27,200 | $557.0K | 0.02% | 00.0% | Unchanged |
| State of Michigan Retirement System | 27,961 | $572.9K | 0.00% | −1,000−3.5% | Reduced |
| Comerica Bank | 28,280 | $579.5K | 0.00% | −4,685−14.2% | Reduced |
| Commonwealth of Pennsylvania Public School Empls Retrmt Sys | 29,564 | $605.8K | 0.00% | −1,632−5.2% | Reduced |
| Advisory Services Network, LLC | 29,670 | $607.9K | 0.01% | +9,772+49.1% | Added |
| Schonfeld Strategic Advisors LLC | 29,866 | $612.0K | 0.00% | −189,737−86.4% | Reduced |
| Wells Fargo & Company | 32,124 | $658.2K | 0.00% | +6,242+24.1% | Added |
| Banco Bilbao Vizcaya Argentaria, S.A. | 32,201 | $662.7K | 0.00% | +32,201 | New |
| Arizona State Retirement System | 32,400 | $663.9K | 0.00% | −1,753−5.1% | Reduced |
| Louisiana State Employees Retirement System | 32,700 | $670.0K | 0.01% | −1,100−3.3% | Reduced |
| Public Employees Retirement System of Ohio | 32,959 | $675.3K | 0.00% | −1,250−3.7% | Reduced |
| Commonwealth Equity Services, LLC | 33,800 | $692.6K | 0.00% | −1,328−3.8% | Reduced |
| Summit Trail Advisors, LLC | 35,127 | $719.8K | 0.01% | −4,388−11.1% | Reduced |
| Zurcher Kantonalbank (Zurich Cantonalbank) | 35,431 | $726.0K | 0.00% | +3,386+10.6% | Added |
| KLP Kapitalforvaltning AS | 35,500 | $727.4K | 0.00% | −700−1.9% | Reduced |
| State of Tennessee, Treasury Department | 39,038 | $773.0K | 0.00% | −1,672−4.1% | Reduced |
| Russell Investments Group, Ltd. | 37,917 | $776.9K | 0.00% | −18,199−32.4% | Reduced |
| Yousif Capital Management, LLC | 39,142 | $786.8K | 0.01% | −1,616−4.0% | Reduced |
| LPL Financial LLC | 39,536 | $810.1K | 0.00% | −3,131−7.3% | Reduced |
| Brown Advisory Inc | 39,738 | $814.2K | 0.00% | +189+0.5% | Added |
| Handelsbanken Fonder AB | 40,923 | $839.0K | 0.00% | +1,300+3.3% | Added |
| State of Wisconsin Investment Board | 41,649 | $853.4K | 0.00% | −7,533−15.3% | Reduced |
| Teachers Retirement System of the State of Kentucky | 44,206 | $905.0K | 0.01% | 00.0% | Unchanged |
| Ameritas Investment Partners, Inc. | 44,262 | $906.9K | 0.03% | −3,483−7.3% | Reduced |
| HSBC Holdings PLC | 44,665 | $920.5K | 0.00% | +21,931+96.5% | Added |
| Treasurer of the State of North Carolina | 45,882 | $940.0K | 0.00% | −3,352−6.8% | Reduced |
| Gabelli Funds LLC | 46,300 | $948.7K | 0.01% | −1,000−2.1% | Reduced |
| Twelve Points Wealth Management LLC | 44,293 | $949.2K | 0.21% | −34,393−43.7% | Reduced |
| Police & Firemen's Retirement System of New Jersey | 46,765 | $958.2K | 0.01% | −1,881−3.9% | Reduced |
| EntryPoint Capital, LLC | 47,027 | $963.6K | 0.38% | +30,324+181.5% | Added |
| Blueshift Asset Management, LLC | 47,496 | $973.2K | 0.28% | +47,496 | New |
| Toronto Dominion Bank | 48,216 | $987.0K | 0.00% | −185−0.4% | Reduced |
| Mutual of America Capital Management LLC | 49,168 | $1.01M | 0.01% | −6,968−12.4% | Reduced |
| IMC-Chicago, LLC | 49,605 | $1.02M | 0.02% | +30,991+166.5% | Added |
| Mork Capital Management, LLC | 50,000 | $1.02M | 0.63% | 00.0% | Unchanged |
| Janus Henderson Group PLC | 52,099 | $1.07M | 0.00% | +6,348+13.9% | Added |
| Amalgamated Bank | 53,730 | $1.10M | 0.01% | −1,159−2.1% | Reduced |
| Bailard, Inc. | 54,032 | $1.11M | 0.02% | +26,219+94.3% | Added |
| Ontario Teachers Pension Plan Board | 57,270 | $1.17M | 0.03% | +46,441+428.9% | Added |
| MetLife Investment Management | 57,586 | $1.18M | 0.01% | −4,689−7.5% | Reduced |
| Nomura Asset Management International Inc. | 59,700 | $1.22M | 0.00% | +59,700 | New |
| New York State Common Retirement Fund | 63,876 | $1.31M | 0.00% | 00.0% | Unchanged |
| Money Concepts Capital Corp | 64,299 | $1.32M | 0.07% | +64,299 | New |
| Mitsubishi UFJ Trust & Banking Corp | 65,941 | $1.35M | 0.00% | +4,476+7.3% | Added |
| Nisa Investment Advisors, LLC | 74,198 | $1.52M | 0.01% | −5,800−7.3% | Reduced |
| Simplex Trading, LLC | 75,979 | $1.56M | 0.04% | −64,459−45.9% | Reduced |
| Aquatic Capital Management LLC | 76,689 | $1.57M | 0.04% | −31,705−29.2% | Reduced |
| Villanova Investment Management Co LLC | 78,945 | $1.62M | 1.14% | −246−0.3% | Reduced |
| Great West Life Assurance Co | 79,397 | $1.63M | 0.00% | −48,850−38.1% | Reduced |
| Manufacturers Life Insurance Company, The | 80,159 | $1.64M | 0.00% | −5,087−6.0% | Reduced |
| Campbell & CO Investment Adviser LLC | 83,636 | $1.71M | 0.08% | +74,543+819.8% | Added |
| Crossmark Global Holdings, Inc. | 84,864 | $1.74M | 0.02% | +2,515+3.1% | Added |
| PEAK6 LLC | 90,425 | $1.85M | 0.05% | +84,366+1,392.4% | Added |
| State of New Jersey Common Pension Fund D | 90,815 | $1.86M | 0.01% | +12,210+15.5% | Added |
| Atom Investors LP | 90,937 | $1.86M | 0.15% | +90,937 | New |
| Price T Rowe Associates Inc | 93,735 | $1.92M | 0.00% | +7,759+9.0% | Added |
| Brevan Howard Capital Management LP | 94,705 | $1.94M | 0.04% | −24,834−20.8% | Reduced |
| Bridgeway Capital Management, LLC | 100,122 | $2.05M | 0.04% | +100,122 | New |