Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q3 2025
Institutional positions in Harley-Davidson, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 404
- +12 vs. Q2 2025
- Shares held
- 103.3M
- −2.80M (−2.6%) vs. Q2 2025
- Total value
- $2.88B
- +$378.3M (+15.1%) vs. Q2 2025
- New holders
- 52
- 128 more added
- Sold out
- 40
- 126 more reduced
5 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Donald Smith & Co., Inc. | 6,803,727 | $189.8M | 3.79% | +1,285,932+23.3% | Added |
| Beutel, Goodman & Co Ltd. | 6,867,982 | $191.6M | 1.15% | −480,144−6.5% | Reduced |
| BlackRock, Inc. | 10,909,387 | $304.4M | 0.01% | +469,572+4.5% | Added |
| Vanguard Group Inc | 12,958,561 | $361.5M | 0.01% | +886,998+7.3% | Added |
| Edgestream Partners, L.P. | 0 | $0 | 0.00% | −295,310−100.0% | Sold out |
| Man Group plc | 0 | $0 | 0.00% | −204,502−100.0% | Sold out |
| Artisan Partners Limited Partnership | 0 | $0 | 0.00% | −156,172−100.0% | Sold out |
| HRT Financial LP | 0 | $0 | 0.00% | −60,971−100.0% | Sold out |
| Banco Bilbao Vizcaya Argentaria, S.A. | 0 | $0 | 0.00% | −52,919−100.0% | Sold out |
| Banco BTG Pactual S.A. | 0 | $0 | 0.00% | −50,000−100.0% | Sold out |
| Prentice Capital Management, LP | 0 | $0 | 0.00% | −49,980−100.0% | Sold out |
| Entropy Technologies, LP | 0 | $0 | 0.00% | −47,302−100.0% | Sold out |
| Jump Financial, LLC | 0 | $0 | 0.00% | −46,113−100.0% | Sold out |
| Centiva Capital, LP | 0 | $0 | 0.00% | −36,687−100.0% | Sold out |
| Jefferies Financial Group Inc. | 0 | $0 | 0.00% | −24,960−100.0% | Sold out |
| Teza Capital Management LLC | 0 | $0 | 0.00% | −20,515−100.0% | Sold out |
| FORA Capital, LLC | 0 | $0 | 0.00% | −18,015−100.0% | Sold out |
| Jain Global LLC | 0 | $0 | 0.00% | −16,822−100.0% | Sold out |
| Natixis Advisors, L.P. | 0 | $0 | 0.00% | −16,382−100.0% | Sold out |
| Bridgefront Capital, LLC | 0 | $0 | 0.00% | −14,226−100.0% | Sold out |
| Occudo Quantitative Strategies LP | 0 | $0 | 0.00% | −13,306−100.0% | Sold out |
| Oak Thistle LLC | 0 | $0 | 0.00% | −12,933−100.0% | Sold out |
| SummitTX Capital, L.P. | 0 | $0 | 0.00% | −12,239−100.0% | Sold out |
| Squarepoint Ops LLC | 0 | $0 | 0.00% | −11,207−100.0% | Sold out |
| AXA S.A. | 0 | $0 | 0.00% | −10,400−100.0% | Sold out |
| CI Private Wealth, LLC | 0 | $0 | 0.00% | −9,553−100.0% | Sold out |
| XTX Topco Ltd | 0 | $0 | 0.00% | −8,542−100.0% | Sold out |
| Skopos Labs, Inc. | 0 | $0 | 0.00% | −2,884−100.0% | Sold out |
| Lazard Asset Management LLC | 0 | $0 | 0.00% | −2,777−100.0% | Sold out |
| IMG Wealth Management, Inc. | 0 | $0 | 0.00% | −1,973−100.0% | Sold out |
| American National Bank | 0 | $0 | 0.00% | −1,200−100.0% | Sold out |
| FNY Investment Advisers, LLC | 0 | $0 | 0.00% | −1,002−100.0% | Sold out |
| Old Second National Bank of Aurora | 0 | $0 | 0.00% | −229−100.0% | Sold out |
| Whipplewood Advisors, LLC | 0 | $0 | 0.00% | −130−100.0% | Sold out |
| Lavaca Capital LLC | 0 | $0 | 0.00% | −100−100.0% | Sold out |
| Evergreen Private Wealth LLC | 0 | $0 | 0.00% | −68−100.0% | Sold out |
| Riggs Asset Managment Co. Inc. | 0 | $0 | 0.00% | −21−100.0% | Sold out |
| West Branch Capital LLC | 0 | $0 | 0.00% | −16−100.0% | Sold out |
| Larson Financial Group LLC | 0 | $0 | 0.00% | −15−100.0% | Sold out |
| Spurstone Advisory Services, LLC | 0 | $0 | 0.00% | −11−100.0% | Sold out |
| Twin Peaks Wealth Advisors, LLC | 0 | $0 | 0.00% | −4−100.0% | Sold out |
| Accordant Advisory Group Inc | 0 | $0 | 0.00% | −4−100.0% | Sold out |
| Winnow Wealth LLC | 0 | $0 | 0.00% | −4−100.0% | Sold out |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main | 0 | $0 | 0.00% | −1−100.0% | Sold out |
| Norges Bank | – | – | – | – | Not filed |
| First Horizon Advisors, Inc. | – | – | – | – | Not filed |
| Oliver Lagore Vanvalin Investment Group | – | – | – | – | Not filed |
| Centricity Wealth Management, LLC | – | – | – | – | Not filed |
| Parkworth Wealth Management, Inc. | – | – | – | – | Not filed |