Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q3 2025
Institutional positions in Harley-Davidson, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 404
- +12 vs. Q2 2025
- Shares held
- 103.3M
- −2.80M (−2.6%) vs. Q2 2025
- Total value
- $2.88B
- +$378.3M (+15.1%) vs. Q2 2025
- New holders
- 52
- 128 more added
- Sold out
- 40
- 126 more reduced
5 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Callan Family Office, LLC | 10,000 | $279.0K | 0.01% | −3,207−24.3% | Reduced |
| Triumph Capital Management | 10,171 | $283.8K | 0.08% | +454+4.7% | Added |
| Cambridge Investment Research Advisors, Inc. | 10,164 | $284.0K | 0.00% | −155−1.5% | Reduced |
| Envestnet Asset Management Inc | 10,309 | $287.6K | 0.00% | −5,113−33.2% | Reduced |
| AXA Investment Managers S.A. | 10,400 | $290.2K | 0.00% | +10,400 | New |
| Intech Investment Management LLC | 10,568 | $294.8K | 0.00% | −15,063−58.8% | Reduced |
| Ontario Teachers Pension Plan Board | 10,829 | $302.1K | 0.01% | −22,744−67.7% | Reduced |
| Ilex Capital Partners (UK) LLP | 10,860 | $303.0K | 0.01% | −26,007−70.5% | Reduced |
| Federated Hermes, Inc. | 11,080 | $309.1K | 0.00% | −4,996−31.1% | Reduced |
| Financiere des Professionnels - Fonds d,investissement inc. | 11,095 | $309.6K | 0.02% | +11,095 | New |
| Jones Financial Companies LLLP | 10,748 | $309.8K | 0.00% | +2,822+35.6% | Added |
| Matrix Trust Co | 11,265 | $314.0K | 0.05% | −184−1.6% | Reduced |
| Cerity Partners LLC | 11,283 | $314.8K | 0.00% | +11,283 | New |
| Deutsche Bank AG | 12,096 | $337.5K | 0.00% | +1,105+10.1% | Added |
| Vontobel Holding Ltd. | 12,460 | $347.6K | 0.00% | −9,686−43.7% | Reduced |
| Public Employees Retirement Association of Colorado | 12,465 | $348.0K | 0.00% | 00.0% | Unchanged |
| Aigen Investment Management, LP | 12,519 | $349.3K | 0.05% | +12,519 | New |
| LS Investment Advisors, LLC | 12,529 | $349.6K | 0.05% | 00.0% | Unchanged |
| CAPROCK Group, Inc. | 12,141 | $353.6K | 0.01% | +12,141 | New |
| PharVision Advisers, LLC | 12,858 | $358.7K | 0.20% | +12,858 | New |
| Armistice Capital, LLC | 12,991 | $362.4K | 0.01% | +12,991 | New |
| CoreCap Advisors, LLC | 13,219 | $368.8K | 0.01% | −12,931−49.4% | Reduced |
| State of Alaska, Department of Revenue | 13,273 | $370.0K | 0.00% | +1,010+8.2% | Added |
| Lecap Asset Management Ltd | 13,294 | $370.9K | 0.13% | −3,540−21.0% | Reduced |
| Ferguson Wellman Capital Management, Inc | 13,764 | $384.0K | 0.01% | −150−1.1% | Reduced |
| US Bancorp | 13,834 | $386.0K | 0.00% | −854−5.8% | Reduced |
| Mairs & Power Inc | 14,000 | $390.6K | 0.00% | 00.0% | Unchanged |
| MJP Associates Inc | 14,080 | $392.8K | 0.05% | +1,012+7.7% | Added |
| Advisor OS, LLC | 14,521 | $405.1K | 0.03% | −380−2.6% | Reduced |
| Prospera Financial Services Inc | 14,524 | $405.2K | 0.01% | −205−1.4% | Reduced |
| The PNC Financial Services Group, Inc. | 14,871 | $414.9K | 0.00% | +2,003+15.6% | Added |
| Empowered Funds, LLC | 15,190 | $423.8K | 0.00% | +553+3.8% | Added |
| ExodusPoint Capital Management, LP | 15,918 | $444.1K | 0.01% | −180,927−91.9% | Reduced |
| CIBC World Markets Inc. | 16,253 | $453.5K | 0.00% | +207+1.3% | Added |
| Pictet Asset Management Holding SA | 16,441 | $458.7K | 0.00% | 00.0% | Unchanged |
| Xponance, Inc. | 16,593 | $462.9K | 0.00% | +3,080+22.8% | Added |
| EntryPoint Capital, LLC | 16,703 | $466.0K | 0.18% | +16,703 | New |
| Sterling Capital Management LLC | 17,610 | $491.3K | 0.01% | +9,837+126.6% | Added |
| IMC-Chicago, LLC | 18,614 | $519.3K | 0.01% | −124−0.7% | Reduced |
| Stifel Financial Corp | 18,899 | $527.3K | 0.00% | −942−4.7% | Reduced |
| Acadian Asset Management LLC | 18,936 | $528.0K | 0.00% | +18,936 | New |
| Mercer Global Advisors Inc | 18,935 | $528.3K | 0.00% | +8,252+77.2% | Added |
| Bryce Point Capital, LLC | 19,018 | $530.6K | 0.65% | +19,018 | New |
| Advisory Services Network, LLC | 19,898 | $555.1K | 0.01% | −2,068−9.4% | Reduced |
| Concentric Capital Strategies, LP | 20,321 | $567.0K | 0.03% | +20,321 | New |
| McDonald Partners LLC | 20,325 | $567.1K | 0.17% | −500−2.4% | Reduced |
| Walleye Trading LLC | 20,367 | $568.2K | 0.01% | −50,929−71.4% | Reduced |
| Wealth Enhancement Advisory Services, LLC | 21,182 | $569.4K | 0.00% | +5,053+31.3% | Added |
| TD Waterhouse Canada Inc. | 20,778 | $586.7K | 0.00% | −8,510−29.1% | Reduced |
| Guggenheim Capital LLC | 21,124 | $589.4K | 0.00% | +829+4.1% | Added |
| Mariner, LLC | 22,180 | $618.8K | 0.00% | +22,180 | New |
| Cetera Investment Advisers | 22,537 | $628.8K | 0.00% | +2,703+13.6% | Added |
| Ensign Peak Advisors, Inc | 22,716 | $633.8K | 0.00% | −17,200−43.1% | Reduced |
| HSBC Holdings PLC | 22,734 | $634.9K | 0.00% | +12,068+113.1% | Added |
| Creative Planning | 23,353 | $651.6K | 0.00% | −674−2.8% | Reduced |
| JustInvest LLC | 23,674 | $660.5K | 0.01% | −1,966−7.7% | Reduced |
| Fox Run Management, L.L.C. | 24,380 | $680.2K | 0.11% | +4,690+23.8% | Added |
| Oregon Public Employees Retirement Fund | 24,451 | $682.2K | 0.01% | +2,100+9.4% | Added |
| SRS Capital Advisors, Inc. | 24,790 | $691.6K | 0.01% | +24,458+7,366.9% | Added |
| Ethic Inc. | 25,041 | $698.6K | 0.01% | −1,266−4.8% | Reduced |
| Wealthfront Advisers LLC | 25,048 | $698.8K | 0.00% | −1,564−5.9% | Reduced |
| Toroso Investments, LLC | 25,214 | $703.5K | 0.00% | +4,908+24.2% | Added |
| Advisor Group Holdings, Inc. | 24,520 | $709.5K | 0.00% | −722−2.9% | Reduced |
| Natixis | 25,750 | $718.4K | 0.00% | +25,750 | New |
| Wells Fargo & Company | 25,882 | $722.1K | 0.00% | −3,468−11.8% | Reduced |
| CWM, LLC | 25,988 | $725.0K | 0.00% | +16,164+164.5% | Added |
| TCM Advisors, LLC | – | $734.3K | 0.62% | – | – |
| Dark Forest Capital Management LP | 26,445 | $737.8K | 0.03% | +872+3.4% | Added |
| Northwestern Mutual Investment Management Company, LLC | 27,093 | $755.9K | 0.01% | +2,680+11.0% | Added |
| New Mexico Educational Retirement Board | 27,200 | $759.0K | 0.02% | 00.0% | Unchanged |
| Teacher Retirement System of Texas | 27,766 | $774.7K | 0.00% | +5,656+25.6% | Added |
| Bailard, Inc. | 27,813 | $776.0K | 0.02% | −6,218−18.3% | Reduced |
| Thrivent Financial for Lutherans | 28,143 | $785.0K | 0.00% | +2,182+8.4% | Added |
| Bayforest Capital Ltd | 28,299 | $789.5K | 0.38% | −23,314−45.2% | Reduced |
| State of Michigan Retirement System | 28,961 | $808.0K | 0.00% | +2,700+10.3% | Added |
| Commonwealth of Pennsylvania Public School Empls Retrmt Sys | 31,196 | $870.4K | 0.00% | +3,103+11.0% | Added |
| Zurcher Kantonalbank (Zurich Cantonalbank) | 32,045 | $894.1K | 0.00% | +2,117+7.1% | Added |
| Comerica Bank | 32,965 | $919.7K | 0.00% | −23−0.1% | Reduced |
| Picton Mahoney Asset Management | 33,127 | $923.0K | 0.01% | +33,127 | New |
| Louisiana State Employees Retirement System | 33,800 | $943.0K | 0.02% | +3,000+9.7% | Added |
| Arizona State Retirement System | 34,153 | $952.9K | 0.01% | −144−0.4% | Reduced |
| Public Employees Retirement System of Ohio | 34,209 | $954.4K | 0.00% | −407−1.2% | Reduced |
| Susquehanna Portfolio Strategies, LLC | 34,627 | $966.1K | 0.02% | −14,843−30.0% | Reduced |
| Commonwealth Equity Services, LLC | 35,128 | $980.0K | 0.00% | −6,723−16.1% | Reduced |
| Virginia Retirement Systems Et Al | 36,164 | $1.01M | 0.01% | +9,000+33.1% | Added |
| KLP Kapitalforvaltning AS | 36,200 | $1.01M | 0.00% | 00.0% | Unchanged |
| Summit Trail Advisors, LLC | 39,515 | $1.10M | 0.02% | +23,756+150.7% | Added |
| Brown Advisory Inc | 39,549 | $1.10M | 0.00% | +170.0% | Added |
| Handelsbanken Fonder AB | 39,623 | $1.10M | 0.00% | +5,100+14.8% | Added |
| Bayesian Capital Management, LP | 40,365 | $1.13M | 0.23% | +25,800+177.1% | Added |
| Hudson Bay Capital Management LP | 40,649 | $1.13M | 0.01% | −59,500−59.4% | Reduced |
| State of Tennessee, Treasury Department | 40,710 | $1.14M | 0.00% | 00.0% | Unchanged |
| Yousif Capital Management, LLC | 40,758 | $1.14M | 0.01% | +785+2.0% | Added |
| Oppenheimer & Co Inc | 41,838 | $1.17M | 0.01% | +8,944+27.2% | Added |
| LPL Financial LLC | 42,667 | $1.19M | 0.00% | −2,547−5.6% | Reduced |
| Teachers Retirement System of the State of Kentucky | 44,206 | $1.23M | 0.01% | 00.0% | Unchanged |
| Walleye Capital LLC | 44,667 | $1.25M | 0.01% | −231,572−83.8% | Reduced |
| BNP Paribas Arbitrage, SA | 45,393 | $1.27M | 0.00% | −254,336−84.9% | Reduced |
| Janus Henderson Group PLC | 45,751 | $1.28M | 0.00% | 00.0% | Unchanged |
| Gabelli Funds LLC | 47,300 | $1.32M | 0.01% | 00.0% | Unchanged |