Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q3 2025
Institutional positions in Harley-Davidson, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 404
- +12 vs. Q2 2025
- Shares held
- 103.3M
- −2.80M (−2.6%) vs. Q2 2025
- Total value
- $2.88B
- +$378.3M (+15.1%) vs. Q2 2025
- New holders
- 52
- 128 more added
- Sold out
- 40
- 126 more reduced
5 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Ronald Blue Trust, Inc. | 459 | $12.8K | 0.00% | −3−0.6% | Reduced |
| Future Financial Wealth Managment LLC | 462 | $12.9K | 0.01% | +3+0.7% | Added |
| Signaturefd, LLC | 465 | $13.0K | 0.00% | −386−45.4% | Reduced |
| Bessemer Group Inc | 485 | $13.0K | 0.00% | 00.0% | Unchanged |
| Strategic Wealth Partners, Ltd. | 500 | $13.9K | 0.00% | 00.0% | Unchanged |
| Sittner & Nelson, LLC | 500 | $13.9K | 0.01% | 00.0% | Unchanged |
| Bokf, NA | 525 | $14.6K | 0.00% | 00.0% | Unchanged |
| GWM Advisors LLC | 536 | $15.0K | 0.00% | −170−24.1% | Reduced |
| Nalls Sherbakoff Group, LLC | 540 | $15.1K | 0.01% | 00.0% | Unchanged |
| Mascoma Wealth Management LLC | 559 | $15.6K | 0.00% | +459+459.0% | Added |
| Cherry Tree Wealth Management, LLC | 600 | $16.7K | 0.00% | 00.0% | Unchanged |
| Clearstead Advisors, LLC | 610 | $17.0K | 0.00% | +268+78.4% | Added |
| Rockefeller Capital Management L.P. | 612 | $17.1K | 0.00% | +612 | New |
| IFP Advisors, Inc | 617 | $17.2K | 0.00% | +25+4.2% | Added |
| Graney & King, LLC | 655 | $18.3K | 0.01% | −20−3.0% | Reduced |
| North Ridge Wealth Advisors, Inc. | 689 | $19.2K | 0.01% | 00.0% | Unchanged |
| Mitsubishi UFJ Kokusai Asset Management Co., Ltd. | 715 | $19.9K | 0.00% | 00.0% | Unchanged |
| Strategic Advocates LLC | 733 | $20.5K | 0.01% | +733 | New |
| TD Capital Management LLC | 752 | $21.0K | 0.00% | 00.0% | Unchanged |
| Bare Financial Services, Inc | 758 | $21.1K | 0.01% | +25+3.4% | Added |
| SBI Securities Co., Ltd. | 814 | $22.7K | 0.00% | −225−21.7% | Reduced |
| Caitong International Asset Management Co., Ltd | 827 | $23.1K | 0.02% | +98+13.4% | Added |
| Steward Partners Investment Advisory, LLC | 830 | $23.2K | 0.00% | 00.0% | Unchanged |
| Creative Financial Designs Inc | 832 | $23.2K | 0.00% | 00.0% | Unchanged |
| MAI Capital Management | 851 | $23.7K | 0.00% | +380+80.7% | Added |
| First United Bank Trust | 860 | $24.0K | 0.01% | +400+87.0% | Added |
| Trust Co | 878 | $24.5K | 0.00% | 00.0% | Unchanged |
| EverSource Wealth Advisors, LLC | 944 | $26.3K | 0.00% | +549+139.0% | Added |
| Quadrant Capital Group LLC | 998 | $27.8K | 0.00% | +998 | New |
| IAG Wealth Partners, LLC | 999 | $27.9K | 0.00% | 00.0% | Unchanged |
| Central Trust Co | 1,000 | $27.9K | 0.00% | 00.0% | Unchanged |
| MTM Investment Management, LLC | 1,000 | $27.9K | 0.01% | 00.0% | Unchanged |
| Parkside Financial Bank & Trust | 1,105 | $30.8K | 0.00% | +2+0.2% | Added |
| CX Institutional | 1,103 | $31.0K | 0.00% | +5+0.5% | Added |
| Fifth Third Bancorp | 1,185 | $33.1K | 0.00% | −247−17.2% | Reduced |
| Leonteq Securities AG | 1,236 | $34.5K | 0.00% | −3,789−75.4% | Reduced |
| Huntington National Bank | 1,249 | $34.8K | 0.00% | +203+19.4% | Added |
| Armstrong Advisory Group, Inc | 1,294 | $36.1K | 0.00% | 00.0% | Unchanged |
| DekaBank Deutsche Girozentrale | 1,373 | $39.0K | 0.00% | 00.0% | Unchanged |
| Salem Investment Counselors Inc | 1,415 | $39.5K | 0.00% | 00.0% | Unchanged |
| CIBC Private Wealth Group, LLC | 1,514 | $42.2K | 0.00% | −805−34.7% | Reduced |
| Capital Analysts, LLC | 1,584 | $44.0K | 0.00% | +99+6.7% | Added |
| National Bank of Canada | 1,639 | $45.7K | 0.00% | −600−26.8% | Reduced |
| Global Retirement Partners, LLC | 1,721 | $48.0K | 0.00% | −387−18.4% | Reduced |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. | 1,794 | $50.0K | 0.00% | +22+1.2% | Added |
| Aster Capital Management (DIFC) Ltd | 2,011 | $56.1K | 0.03% | −20,534−91.1% | Reduced |
| Investors Research Corp | 2,030 | $56.6K | 0.01% | 00.0% | Unchanged |
| Federation des caisses Desjardins du Quebec | 2,045 | $57.1K | 0.00% | +77+3.9% | Added |
| Geneos Wealth Management Inc. | 2,089 | $58.3K | 0.00% | −1,316−38.6% | Reduced |
| Quarry LP | 2,135 | $59.6K | 0.01% | −351−14.1% | Reduced |
| Bank Julius Baer & Co. Ltd, Zurich | 2,153 | $60.1K | 0.00% | +12+0.6% | Added |
| Umb Bank N A | 2,171 | $60.6K | 0.00% | −27−1.2% | Reduced |
| Clear Street Markets LLC | 2,261 | $63.1K | 0.02% | +2,261 | New |
| Nomura Asset Management Co Ltd | 2,280 | $63.6K | 0.00% | 00.0% | Unchanged |
| Westfuller Advisors, LLC | 2,414 | $67.4K | 0.03% | +2,414 | New |
| Hantz Financial Services, Inc. | 2,426 | $68.0K | 0.00% | +1,626+203.3% | Added |
| Rothschild Investment LLC | 2,461 | $68.7K | 0.00% | +1,861+310.2% | Added |
| STRS Ohio | 2,618 | $73.0K | 0.00% | −47−1.8% | Reduced |
| Hilltop National Bank | 2,755 | $76.9K | 0.02% | 00.0% | Unchanged |
| Parallel Advisors, LLC | 2,775 | $77.4K | 0.00% | −2−0.1% | Reduced |
| Farther Finance Advisors, LLC | 3,021 | $84.3K | 0.00% | +10+0.3% | Added |
| Mirae Asset Global Investments Co., Ltd. | 3,118 | $87.0K | 0.00% | +218+7.5% | Added |
| Storebrand Asset Management AS | 3,136 | $87.5K | 0.00% | 00.0% | Unchanged |
| KBC Group NV | 3,334 | $93.0K | 0.00% | 00.0% | Unchanged |
| Twin Lakes Capital Management, LLC | 3,687 | $102.9K | 0.05% | +22+0.6% | Added |
| Johnson Financial Group, Inc. | 3,717 | $103.7K | 0.00% | +3,693+15,387.5% | Added |
| Harbour Investments, Inc. | 3,846 | $107.3K | 0.00% | +1,609+71.9% | Added |
| Tower Research Capital LLC (TRC) | 4,191 | $116.9K | 0.00% | +702+20.1% | Added |
| Allworth Financial LP | 4,314 | $120.4K | 0.00% | +519+13.7% | Added |
| Van Eck Associates Corp | 6,433 | $150.0K | 0.00% | 00.0% | Unchanged |
| Quest Partners LLC | 5,478 | $152.8K | 0.01% | −3,202−36.9% | Reduced |
| EMC Capital Management | 5,596 | $156.0K | 0.07% | 00.0% | Unchanged |
| Centaurus Financial, Inc. | 6,023 | $168.0K | 0.01% | +6,023 | New |
| PEAK6 LLC | 6,059 | $169.0K | 0.00% | −26,480−81.4% | Reduced |
| Skylands Capital, LLC | 6,200 | $173.0K | 0.02% | −51,350−89.2% | Reduced |
| Covestor Ltd | 7,057 | $197.0K | 0.11% | +442+6.7% | Added |
| Meeder Advisory Services, Inc. | 7,185 | $200.5K | 0.01% | +7,185 | New |
| Caxton Associates LLP | 7,628 | $212.8K | 0.01% | −60,277−88.8% | Reduced |
| Neuberger Berman Group LLC | 7,779 | $217.0K | 0.00% | +7,779 | New |
| Northwestern Mutual Wealth Management Co | 7,870 | $219.6K | 0.00% | −1,440−15.5% | Reduced |
| Perennial Investment Advisors, LLC | 8,000 | $223.2K | 0.02% | +8,000 | New |
| SageView Advisory Group, LLC | 8,044 | $224.4K | 0.01% | +8,044 | New |
| GAMMA Investing LLC | 8,182 | $228.3K | 0.01% | −698−7.9% | Reduced |
| Everhart Financial Group, Inc. | 8,207 | $229.0K | 0.02% | +8,207 | New |
| Drake & Associates, LLC | 9,206 | $234.1K | 0.05% | +9,206 | New |
| Axq Capital, LP | 8,442 | $235.5K | 0.09% | −7,514−47.1% | Reduced |
| Versor Investments LP | 8,610 | $240.2K | 0.04% | +8,610 | New |
| Marshall Wace, LLP | 8,883 | $247.8K | 0.00% | +8,883 | New |
| Voya Investment Management LLC | 9,088 | $253.6K | 0.00% | −22,527−71.3% | Reduced |
| Campbell & CO Investment Adviser LLC | 9,093 | $253.7K | 0.02% | −90,396−90.9% | Reduced |
| Securian Asset Management, Inc | 9,103 | $254.0K | 0.01% | +777+9.3% | Added |
| Farringdon Capital, Ltd. | 9,382 | $261.8K | 0.07% | +9,382 | New |
| Commerce Bank | 9,535 | $266.0K | 0.00% | 00.0% | Unchanged |
| Mirae Asset Global ETFs Holdings Ltd. | 9,537 | $266.1K | 0.00% | +5,150+117.4% | Added |
| Claret Asset Management Corp | 9,711 | $271.0K | 0.03% | −137−1.4% | Reduced |
| State of Wyoming | 9,744 | $271.9K | 0.03% | +2,414+32.9% | Added |
| Graham Capital Management, L.P. | 9,746 | $271.9K | 0.01% | +9,746 | New |
| Panagora Asset Management Inc | 9,758 | $272.2K | 0.00% | 00.0% | Unchanged |
| Pathstone Holdings, LLC | 9,897 | $276.1K | 0.00% | +9,897 | New |
| Captrust Financial Advisors | 9,910 | $276.5K | 0.00% | +9,910 | New |