Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q2 2025
Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 397
- +8 vs. Q1 2025
- Shares held
- 107.0M
- −5.83M (−5.2%) vs. Q1 2025
- Total value
- $2.53B
- −$324.4M (−11.4%) vs. Q1 2025
- New holders
- 58
- 125 more added
- Sold out
- 50
- 141 more reduced
3 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Smartleaf Asset Management LLC | 406 | $9.59K | 0.00% | −67−14.2% | Reduced |
| Luken Investment Analytics, LLC | 412 | $9.72K | 0.00% | 00.0% | Unchanged |
| WFA Asset Management Corp | 291 | $9.77K | 0.01% | +1+0.3% | Added |
| Moisand Fitzgerald Tamayo, LLC | 415 | $9.79K | 0.00% | 00.0% | Unchanged |
| Hazlett, Burt & Watson, Inc. | 408 | $10.0K | 0.00% | +3+0.7% | Added |
| Rise Advisors, LLC | 444 | $10.5K | 0.00% | +3+0.7% | Added |
| Future Financial Wealth Managment LLC | 459 | $10.8K | 0.01% | +3+0.7% | Added |
| First United Bank Trust | 460 | $10.9K | 0.00% | 00.0% | Unchanged |
| Ronald Blue Trust, Inc. | 462 | $10.9K | 0.00% | −2,026−81.4% | Reduced |
| Bessemer Group Inc | 485 | $11.0K | 0.00% | −24−4.7% | Reduced |
| MAI Capital Management | 471 | $11.1K | 0.00% | +113+31.6% | Added |
| Sittner & Nelson, LLC | 500 | $11.8K | 0.00% | 00.0% | Unchanged |
| Strategic Wealth Partners, Ltd. | 500 | $11.8K | 0.00% | +500 | New |
| Bokf, NA | 525 | $12.4K | 0.00% | −600−53.3% | Reduced |
| Nalls Sherbakoff Group, LLC | 540 | $12.7K | 0.01% | 00.0% | Unchanged |
| IFP Advisors, Inc | 592 | $14.1K | 0.00% | −31−5.0% | Reduced |
| Rothschild Investment LLC | 600 | $14.2K | 0.00% | 00.0% | Unchanged |
| Cherry Tree Wealth Management, LLC | 600 | $14.2K | 0.00% | 00.0% | Unchanged |
| Graney & King, LLC | 675 | $15.9K | 0.01% | +5+0.7% | Added |
| North Ridge Wealth Advisors, Inc. | 689 | $16.3K | 0.01% | 00.0% | Unchanged |
| GWM Advisors LLC | 706 | $16.7K | 0.00% | −381−35.1% | Reduced |
| Mitsubishi UFJ Kokusai Asset Management Co., Ltd. | 715 | $16.9K | 0.00% | 00.0% | Unchanged |
| First Horizon Advisors, Inc. | 727 | $17.2K | 0.00% | +708+3,726.3% | Added |
| Caitong International Asset Management Co., Ltd | 729 | $17.2K | 0.01% | +726+24,200.0% | Added |
| Bare Financial Services, Inc | 733 | $17.3K | 0.01% | +98+15.4% | Added |
| TD Capital Management LLC | 752 | $17.7K | 0.00% | 00.0% | Unchanged |
| Hantz Financial Services, Inc. | 800 | $19.0K | 0.00% | +487+155.6% | Added |
| Steward Partners Investment Advisory, LLC | 830 | $19.6K | 0.00% | −82−9.0% | Reduced |
| Creative Financial Designs Inc | 832 | $19.6K | 0.00% | −5−0.6% | Reduced |
| Signaturefd, LLC | 851 | $20.1K | 0.00% | −2,082−71.0% | Reduced |
| Trust Co | 878 | $20.7K | 0.00% | 00.0% | Unchanged |
| FNY Investment Advisers, LLC | 1,002 | $23.0K | 0.01% | +1,002 | New |
| IAG Wealth Partners, LLC | 999 | $23.6K | 0.00% | 00.0% | Unchanged |
| Central Trust Co | 1,000 | $23.6K | 0.00% | 00.0% | Unchanged |
| MTM Investment Management, LLC | 1,000 | $23.6K | 0.01% | +1,000 | New |
| SBI Securities Co., Ltd. | 1,039 | $24.5K | 0.00% | +199+23.7% | Added |
| Huntington National Bank | 1,046 | $24.7K | 0.00% | −176−14.4% | Reduced |
| CX Institutional | 1,098 | $26.0K | 0.00% | 00.0% | Unchanged |
| Parkside Financial Bank & Trust | 1,103 | $26.0K | 0.00% | −108−8.9% | Reduced |
| American National Bank | 1,200 | $28.3K | 0.00% | 00.0% | Unchanged |
| Armstrong Advisory Group, Inc | 1,294 | $30.5K | 0.00% | +67+5.5% | Added |
| DekaBank Deutsche Girozentrale | 1,373 | $32.0K | 0.00% | 00.0% | Unchanged |
| Salem Investment Counselors Inc | 1,415 | $33.4K | 0.00% | 00.0% | Unchanged |
| Fifth Third Bancorp | 1,432 | $33.8K | 0.00% | −630−30.6% | Reduced |
| Capital Analysts, LLC | 1,485 | $35.0K | 0.00% | 00.0% | Unchanged |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. | 1,772 | $42.0K | 0.00% | +1,772 | New |
| Federation des caisses Desjardins du Quebec | 1,968 | $46.4K | 0.00% | −316−13.8% | Reduced |
| IMG Wealth Management, Inc. | 1,973 | $46.6K | 0.04% | +85+4.5% | Added |
| Investors Research Corp | 2,030 | $47.9K | 0.01% | 00.0% | Unchanged |
| Global Retirement Partners, LLC | 2,108 | $49.7K | 0.00% | +2,108 | New |
| Bank Julius Baer & Co. Ltd, Zurich | 2,141 | $50.5K | 0.00% | −6−0.3% | Reduced |
| Umb Bank N A | 2,198 | $51.9K | 0.00% | +892+68.3% | Added |
| Harbour Investments, Inc. | 2,237 | $52.8K | 0.00% | +351+18.6% | Added |
| National Bank of Canada | 2,239 | $52.8K | 0.00% | +354+18.8% | Added |
| Nomura Asset Management Co Ltd | 2,280 | $53.8K | 0.00% | 00.0% | Unchanged |
| CIBC Private Wealth Group, LLC | 2,319 | $54.7K | 0.00% | +133+6.1% | Added |
| Quarry LP | 2,486 | $58.7K | 0.01% | +2,486 | New |
| STRS Ohio | 2,665 | $62.9K | 0.00% | +2,665 | New |
| Lazard Asset Management LLC | 2,777 | $65.0K | 0.00% | −22−0.8% | Reduced |
| Hilltop National Bank | 2,755 | $65.0K | 0.02% | +2,755 | New |
| Parallel Advisors, LLC | 2,777 | $65.5K | 0.00% | −801−22.4% | Reduced |
| Skopos Labs, Inc. | 2,884 | $68.1K | 0.01% | +634+28.2% | Added |
| Mirae Asset Global Investments Co., Ltd. | 2,900 | $68.4K | 0.00% | +790+37.4% | Added |
| Farther Finance Advisors, LLC | 3,011 | $71.1K | 0.00% | −62−2.0% | Reduced |
| Assetmark, Inc | 3,069 | $72.4K | 0.00% | +2,016+191.5% | Added |
| Storebrand Asset Management AS | 3,136 | $74.0K | 0.00% | −1,944−38.3% | Reduced |
| KBC Group NV | 3,334 | $79.0K | 0.00% | −2,632−44.1% | Reduced |
| Geneos Wealth Management Inc. | 3,405 | $80.4K | 0.00% | +1,296+61.5% | Added |
| Tower Research Capital LLC (TRC) | 3,489 | $82.3K | 0.00% | −2,194−38.6% | Reduced |
| Twin Lakes Capital Management, LLC | 3,665 | $86.5K | 0.05% | +28+0.8% | Added |
| Allworth Financial LP | 3,795 | $89.6K | 0.00% | −46−1.2% | Reduced |
| Mirae Asset Global ETFs Holdings Ltd. | 4,387 | $103.5K | 0.00% | −82,049−94.9% | Reduced |
| Leonteq Securities AG | 5,025 | $118.6K | 0.01% | +362+7.8% | Added |
| EMC Capital Management | 5,596 | $132.0K | 0.07% | −2,871−33.9% | Reduced |
| Van Eck Associates Corp | 6,433 | $150.0K | 0.00% | −159,526−96.1% | Reduced |
| Covestor Ltd | 6,615 | $156.0K | 0.09% | +1,101+20.0% | Added |
| State of Wyoming | 7,330 | $173.0K | 0.02% | +5,204+244.8% | Added |
| Sterling Capital Management LLC | 7,773 | $183.4K | 0.00% | +1,405+22.1% | Added |
| Jones Financial Companies LLLP | 7,926 | $187.2K | 0.00% | +2,823+55.3% | Added |
| Securian Asset Management, Inc | 8,326 | $196.5K | 0.01% | −337−3.9% | Reduced |
| XTX Topco Ltd | 8,542 | $201.6K | 0.01% | −31,499−78.7% | Reduced |
| Mitsubishi UFJ Trust & Banking Corp | 8,590 | $202.7K | 0.00% | +1,140+15.3% | Added |
| Quest Partners LLC | 8,680 | $204.8K | 0.02% | +7,422+590.0% | Added |
| GAMMA Investing LLC | 8,880 | $209.6K | 0.01% | +6,561+282.9% | Added |
| Northwestern Mutual Wealth Management Co | 9,310 | $219.7K | 0.00% | +2,007+27.5% | Added |
| Commerce Bank | 9,535 | $225.0K | 0.00% | −1,181−11.0% | Reduced |
| CI Private Wealth, LLC | 9,553 | $225.5K | 0.00% | +9,553 | New |
| Triumph Capital Management | 9,717 | $229.3K | 0.07% | +1,503+18.3% | Added |
| Panagora Asset Management Inc | 9,758 | $230.3K | 0.00% | +1,596+19.6% | Added |
| CWM, LLC | 9,824 | $232.0K | 0.00% | −5,693−36.7% | Reduced |
| Claret Asset Management Corp | 9,848 | $232.0K | 0.03% | +9,848 | New |
| Cambridge Investment Research Advisors, Inc. | 10,319 | $244.0K | 0.00% | −144−1.4% | Reduced |
| AXA S.A. | 10,400 | $245.4K | 0.00% | +10,400 | New |
| HSBC Holdings PLC | 10,666 | $251.6K | 0.00% | −67,570−86.4% | Reduced |
| Mercer Global Advisors Inc | 10,683 | $252.1K | 0.00% | +1,497+16.3% | Added |
| Deutsche Bank AG | 10,991 | $259.4K | 0.00% | +521+5.0% | Added |
| Squarepoint Ops LLC | 11,207 | $264.5K | 0.00% | +11,207 | New |
| Matrix Trust Co | 11,449 | $270.0K | 0.04% | +2,262+24.6% | Added |
| SummitTX Capital, L.P. | 12,239 | $288.8K | 0.01% | −71,565−85.4% | Reduced |
| State of Alaska, Department of Revenue | 12,263 | $289.0K | 0.00% | −930−7.0% | Reduced |