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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q1 2025

Institutional positions in Harley-Davidson, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
392
−11 vs. Q4 2024
Shares held
112.9M
−2.82M (−2.4%) vs. Q4 2024
Total value
$2.85B
−$636.6M (−18.3%) vs. Q4 2024
New holders
57
127 more added
Sold out
68
123 more reduced

7 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 392 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ1 2025: $2.85B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q4 2024.

Institutions holding HOG in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
North Star Investment Management Corp.340$8.59K0.00%00.0%Unchanged
WPG Advisers, LLC338$8.54K0.01%+233+221.9%Added
Hantz Financial Services, Inc.313$8.00K0.00%+196+167.5%Added
PFS Partners, LLC300$7.58K0.00%00.0%Unchanged
New England Capital Financial Advisors LLC298$7.54K0.00%+1+0.3%Added
Fortis Group Advisors, LLC290$7.32K0.00%00.0%Unchanged
Cape Investment Advisory, Inc.288$7.27K0.00%00.0%Unchanged
NBC Securities, Inc.292$7.00K0.00%+292New
First Command Advisory Services, Inc.268$6.77K0.00%00.0%Unchanged
Barrett & Company, Inc.256$6.46K0.00%00.0%Unchanged
Bryn Mawr Trust Co253$6.39K0.00%−20−7.3%Reduced
Hexagon Capital Partners LLC250$6.31K0.00%−109−30.4%Reduced
Bradley & Co. Private Wealth Management, LLC250$6.31K0.00%00.0%Unchanged
Amundi270$6.21K0.00%+69+34.3%Added
Prudent Man Investment Management, Inc.200$6.03K0.00%00.0%Unchanged
Bruce G. Allen Investments, LLC235$5.93K0.00%+6+2.6%Added
Strategic Investment Solutions, Inc.235$5.93K0.00%+2+0.9%Added
Old Second National Bank of Aurora229$5.78K0.00%+229New
Beacon Capital Management, LLC227$5.73K0.00%+227New
EverSource Wealth Advisors, LLC222$5.61K0.00%+88+65.7%Added
Trust Co of Vermont200$5.05K0.00%00.0%Unchanged
Community Bank, N.A.200$5.05K0.00%00.0%Unchanged
HHM Wealth Advisors, LLC200$5.05K0.00%00.0%Unchanged
McIlrath & Eck, LLC192$4.85K0.00%00.0%Unchanged
Private Wealth Asset Management, LLC190$4.80K0.00%+190New
Richardson Capital Management LLC185$4.66K0.00%+2+1.1%Added
JFS Wealth Advisors, LLC173$4.37K0.00%−94−35.2%Reduced
Manchester Capital Management LLC168$4.24K0.00%+94+127.0%Added
Global Trust Asset Management, LLC166$4.19K0.00%00.0%Unchanged
Spire Wealth Management165$4.17K0.00%−5−2.9%Reduced
High Note Wealth, LLC161$4.07K0.00%+161New
Cypress Capital Management LLC (WY)150$3.79K0.00%00.0%Unchanged
Horrell Capital Management, Inc.147$3.71K0.00%00.0%Unchanged
Investment Research & Advisory Group, Inc.136$3.44K0.00%+1+0.7%Added
Winch Advisory Services, LLC132$3.33K0.00%−154−53.8%Reduced
Boyd Watterson Asset Management LLC132$3.33K0.00%−22−14.3%Reduced
Curat Global, LLC130$3.28K0.00%+130New
Motco120$3.03K0.00%00.0%Unchanged
DiNuzzo Private Wealth, Inc.115$2.92K0.00%−12−9.4%Reduced
Fortitude Family Office, LLC107$2.70K0.00%00.0%Unchanged
N.E.W. Advisory Services LLC105$2.65K0.00%+105New
Bell Investment Advisors, Inc101$2.55K0.00%−4−3.8%Reduced
Clearstead Advisors, LLC100$2.52K0.00%−7−6.5%Reduced
Danske Bank A/S100$2.52K0.00%00.0%Unchanged
Lavaca Capital LLC100$2.52K0.00%00.0%Unchanged
Centricity Wealth Management, LLC100$2.52K0.00%00.0%Unchanged
Atlantic Trust, LLC97$2.45K0.00%+97New
Whipplewood Advisors, LLC160$2.17K0.00%+56+53.8%Added
Sound Income Strategies, LLC80$2.02K0.00%00.0%Unchanged
Hemington Wealth Management93$2.00K0.00%+5+5.7%Added
Activest Wealth Management77$1.94K0.00%+77New
Greenline Partners, LLC71$1.79K0.00%+71New
Global Wealth Strategies & Associates70$1.77K0.00%00.0%Unchanged
Sachetta, LLC67$1.69K0.00%+37+123.3%Added
Glass Jacobson Investment Advisors llc50$1.51K0.00%00.0%Unchanged
TD Private Client Wealth LLC59$1.49K0.00%+9+18.0%Added
Massmutual Trust Co FSB50$1.26K0.00%−63−55.8%Reduced
Darwin Advisors, LLC37$1.11K0.00%00.0%Unchanged
Bank of Jackson Hole Trust40$1.03K0.00%00.0%Unchanged
City State Bank40$1.01K0.00%00.0%Unchanged
Sunbelt Securities, Inc.38$9600.00%00.0%Unchanged
Bank of New Hampshire35$8840.00%−177−83.5%Reduced
Grove Bank & Trust35$8840.00%00.0%Unchanged
Atlantic Edge Private Wealth Management, LLC33$8340.00%00.0%Unchanged
Thompson Investment Management, Inc.33$8330.00%00.0%Unchanged
AdvisorNet Financial, Inc29$7320.00%+29New
True Wealth Design, LLC28$7070.00%+28New
South State Corp.25$6320.00%+25New
WealthTrak Capital Management LLC25$6320.00%+25New
Riggs Asset Managment Co. Inc.21$5380.00%+21New
TFC Financial Management21$5310.00%00.0%Unchanged
Hoey Investments, Inc20$5050.00%00.0%Unchanged
MV Capital Management, Inc.19$4800.00%−2−9.5%Reduced
First Horizon Advisors, Inc.19$4800.00%00.0%Unchanged
CVA Family Office, LLC19$4800.00%+19New
West Branch Capital LLC16$4040.00%+16New
MPWM Advisory Solutions, LLC15$3790.00%00.0%Unchanged
Binnacle Investments Inc11$2780.00%+11New
Spurstone Advisory Services, LLC11$2770.01%00.0%Unchanged
UMA Financial Services, Inc.11$2760.00%00.0%Unchanged
SJS Investment Consulting Inc.8$2020.00%−18−69.2%Reduced
American Capital Advisory, LLC8$2020.00%+8New
Sandy Spring Bank7$1770.00%00.0%Unchanged
Mather Group, LLC.6$1520.00%−15−71.4%Reduced
Bernard Wealth Management Corp.6$1470.00%+6New
Private Wealth Management Group, LLC4$1010.00%+4New
HFM Investment Advisors, LLC4$1010.00%+4New
Caitong International Asset Management Co., Ltd3$760.00%−789−99.6%Reduced
Creekmur Asset Management LLC2$510.00%+2New
Parkworth Wealth Management, Inc.1$250.00%−4−80.0%Reduced
DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main0$120.00%−1−100.0%Reduced
Financial Harvest, LLC1,178––+1,178New
Proequities, Inc.0$00.00%−424−100.0%Sold out
Brandywine Global Investment Management, LLC0$00.00%−454,994−100.0%Sold out
Renaissance Technologies LLC0$00.00%−307,200−100.0%Sold out
Bastion Asset Management Inc.0$00.00%−118,935−100.0%Sold out
Illinois Municipal Retirement Fund0$00.00%−99,514−100.0%Sold out
Qube Research & Technologies Ltd0$00.00%−70,151−100.0%Sold out
Pinebridge Investments, L.P.0$00.00%−65,132−100.0%Sold out
Wedge Capital Management L L P0$00.00%−64,416−100.0%Sold out