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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q1 2025

Institutional positions in Harley-Davidson, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
392
−11 vs. Q4 2024
Shares held
112.9M
−2.82M (−2.4%) vs. Q4 2024
Total value
$2.85B
−$636.6M (−18.3%) vs. Q4 2024
New holders
57
127 more added
Sold out
68
123 more reduced

7 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 392 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ1 2025: $2.85B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q4 2024.

Institutions holding HOG in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main0$120.00%−1−100.0%Reduced
Parkworth Wealth Management, Inc.1$250.00%−4−80.0%Reduced
Creekmur Asset Management LLC2$510.00%+2New
Caitong International Asset Management Co., Ltd3$760.00%−789−99.6%Reduced
Private Wealth Management Group, LLC4$1010.00%+4New
HFM Investment Advisors, LLC4$1010.00%+4New
Bernard Wealth Management Corp.6$1470.00%+6New
Mather Group, LLC.6$1520.00%−15−71.4%Reduced
Sandy Spring Bank7$1770.00%00.0%Unchanged
SJS Investment Consulting Inc.8$2020.00%−18−69.2%Reduced
American Capital Advisory, LLC8$2020.00%+8New
UMA Financial Services, Inc.11$2760.00%00.0%Unchanged
Spurstone Advisory Services, LLC11$2770.01%00.0%Unchanged
Binnacle Investments Inc11$2780.00%+11New
MPWM Advisory Solutions, LLC15$3790.00%00.0%Unchanged
West Branch Capital LLC16$4040.00%+16New
MV Capital Management, Inc.19$4800.00%−2−9.5%Reduced
First Horizon Advisors, Inc.19$4800.00%00.0%Unchanged
CVA Family Office, LLC19$4800.00%+19New
Hoey Investments, Inc20$5050.00%00.0%Unchanged
TFC Financial Management21$5310.00%00.0%Unchanged
Riggs Asset Managment Co. Inc.21$5380.00%+21New
South State Corp.25$6320.00%+25New
WealthTrak Capital Management LLC25$6320.00%+25New
True Wealth Design, LLC28$7070.00%+28New
AdvisorNet Financial, Inc29$7320.00%+29New
Thompson Investment Management, Inc.33$8330.00%00.0%Unchanged
Atlantic Edge Private Wealth Management, LLC33$8340.00%00.0%Unchanged
Bank of New Hampshire35$8840.00%−177−83.5%Reduced
Grove Bank & Trust35$8840.00%00.0%Unchanged
Sunbelt Securities, Inc.38$9600.00%00.0%Unchanged
City State Bank40$1.01K0.00%00.0%Unchanged
Bank of Jackson Hole Trust40$1.03K0.00%00.0%Unchanged
Darwin Advisors, LLC37$1.11K0.00%00.0%Unchanged
Massmutual Trust Co FSB50$1.26K0.00%−63−55.8%Reduced
TD Private Client Wealth LLC59$1.49K0.00%+9+18.0%Added
Glass Jacobson Investment Advisors llc50$1.51K0.00%00.0%Unchanged
Sachetta, LLC67$1.69K0.00%+37+123.3%Added
Global Wealth Strategies & Associates70$1.77K0.00%00.0%Unchanged
Greenline Partners, LLC71$1.79K0.00%+71New
Activest Wealth Management77$1.94K0.00%+77New
Hemington Wealth Management93$2.00K0.00%+5+5.7%Added
Sound Income Strategies, LLC80$2.02K0.00%00.0%Unchanged
Whipplewood Advisors, LLC160$2.17K0.00%+56+53.8%Added
Atlantic Trust, LLC97$2.45K0.00%+97New
Clearstead Advisors, LLC100$2.52K0.00%−7−6.5%Reduced
Danske Bank A/S100$2.52K0.00%00.0%Unchanged
Lavaca Capital LLC100$2.52K0.00%00.0%Unchanged
Centricity Wealth Management, LLC100$2.52K0.00%00.0%Unchanged
Bell Investment Advisors, Inc101$2.55K0.00%−4−3.8%Reduced
N.E.W. Advisory Services LLC105$2.65K0.00%+105New
Fortitude Family Office, LLC107$2.70K0.00%00.0%Unchanged
DiNuzzo Private Wealth, Inc.115$2.92K0.00%−12−9.4%Reduced
Motco120$3.03K0.00%00.0%Unchanged
Curat Global, LLC130$3.28K0.00%+130New
Winch Advisory Services, LLC132$3.33K0.00%−154−53.8%Reduced
Boyd Watterson Asset Management LLC132$3.33K0.00%−22−14.3%Reduced
Investment Research & Advisory Group, Inc.136$3.44K0.00%+1+0.7%Added
Horrell Capital Management, Inc.147$3.71K0.00%00.0%Unchanged
Cypress Capital Management LLC (WY)150$3.79K0.00%00.0%Unchanged
High Note Wealth, LLC161$4.07K0.00%+161New
Spire Wealth Management165$4.17K0.00%−5−2.9%Reduced
Global Trust Asset Management, LLC166$4.19K0.00%00.0%Unchanged
Manchester Capital Management LLC168$4.24K0.00%+94+127.0%Added
JFS Wealth Advisors, LLC173$4.37K0.00%−94−35.2%Reduced
Richardson Capital Management LLC185$4.66K0.00%+2+1.1%Added
Private Wealth Asset Management, LLC190$4.80K0.00%+190New
McIlrath & Eck, LLC192$4.85K0.00%00.0%Unchanged
Trust Co of Vermont200$5.05K0.00%00.0%Unchanged
Community Bank, N.A.200$5.05K0.00%00.0%Unchanged
HHM Wealth Advisors, LLC200$5.05K0.00%00.0%Unchanged
EverSource Wealth Advisors, LLC222$5.61K0.00%+88+65.7%Added
Beacon Capital Management, LLC227$5.73K0.00%+227New
Old Second National Bank of Aurora229$5.78K0.00%+229New
Strategic Investment Solutions, Inc.235$5.93K0.00%+2+0.9%Added
Bruce G. Allen Investments, LLC235$5.93K0.00%+6+2.6%Added
Prudent Man Investment Management, Inc.200$6.03K0.00%00.0%Unchanged
Amundi270$6.21K0.00%+69+34.3%Added
Hexagon Capital Partners LLC250$6.31K0.00%−109−30.4%Reduced
Bradley & Co. Private Wealth Management, LLC250$6.31K0.00%00.0%Unchanged
Bryn Mawr Trust Co253$6.39K0.00%−20−7.3%Reduced
Barrett & Company, Inc.256$6.46K0.00%00.0%Unchanged
First Command Advisory Services, Inc.268$6.77K0.00%00.0%Unchanged
NBC Securities, Inc.292$7.00K0.00%+292New
Cape Investment Advisory, Inc.288$7.27K0.00%00.0%Unchanged
Fortis Group Advisors, LLC290$7.32K0.00%00.0%Unchanged
New England Capital Financial Advisors LLC298$7.54K0.00%+1+0.3%Added
PFS Partners, LLC300$7.58K0.00%00.0%Unchanged
Hantz Financial Services, Inc.313$8.00K0.00%+196+167.5%Added
WPG Advisers, LLC338$8.54K0.01%+233+221.9%Added
North Star Investment Management Corp.340$8.59K0.00%00.0%Unchanged
Lindbrook Capital, LLC355$8.96K0.00%−43−10.8%Reduced
MAI Capital Management358$9.04K0.00%−350−49.4%Reduced
Front Row Advisors LLC380$9.60K0.00%00.0%Unchanged
Hazlett, Burt & Watson, Inc.405$10.0K0.00%+3+0.7%Added
Luken Investment Analytics, LLC412$10.4K0.00%00.0%Unchanged
Moisand Fitzgerald Tamayo, LLC415$10.5K0.00%00.0%Unchanged
Rise Advisors, LLC441$11.1K0.00%+4+0.9%Added
Future Financial Wealth Managment LLC456$11.5K0.01%+3+0.7%Added
First United Bank Trust460$11.6K0.00%00.0%Unchanged