Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q1 2025
Institutional positions in Harley-Davidson, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 392
- −11 vs. Q4 2024
- Shares held
- 112.9M
- −2.82M (−2.4%) vs. Q4 2024
- Total value
- $2.85B
- −$636.6M (−18.3%) vs. Q4 2024
- New holders
- 57
- 127 more added
- Sold out
- 68
- 123 more reduced
7 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Commerce Bank | 10,716 | $270.6K | 0.00% | −302−2.7% | Reduced |
| Deutsche Bank AG | 10,470 | $264.4K | 0.00% | −1,016−8.8% | Reduced |
| Bayesian Capital Management, LP | 10,465 | $264.2K | 0.04% | +10,465 | New |
| Cambridge Investment Research Advisors, Inc. | 10,463 | $264.0K | 0.00% | −1,986−16.0% | Reduced |
| M&T Bank Corp | 10,058 | $254.2K | 0.00% | +10,058 | New |
| Aquatic Capital Management LLC | 9,231 | $233.1K | 0.01% | −135,227−93.6% | Reduced |
| Matrix Trust Co | 9,187 | $232.0K | 0.04% | +3,498+61.5% | Added |
| Mercer Global Advisors Inc | 9,186 | $231.9K | 0.00% | +622+7.3% | Added |
| Mariner, LLC | 8,818 | $222.7K | 0.00% | −5,054−36.4% | Reduced |
| Securian Asset Management, Inc | 8,663 | $218.7K | 0.01% | 00.0% | Unchanged |
| Atom Investors LP | 8,626 | $217.8K | 0.03% | +8,626 | New |
| HighTower Advisors, LLC | 8,515 | $215.0K | 0.00% | −4,214−33.1% | Reduced |
| EMC Capital Management | 8,467 | $214.0K | 0.13% | 00.0% | Unchanged |
| Jain Global LLC | 8,402 | $212.2K | 0.00% | −898−9.7% | Reduced |
| Triumph Capital Management | 8,214 | $207.4K | 0.07% | +540+7.0% | Added |
| Panagora Asset Management Inc | 8,162 | $206.1K | 0.00% | 00.0% | Unchanged |
| Perennial Investment Advisors, LLC | 8,000 | $202.0K | 0.02% | 00.0% | Unchanged |
| Mitsubishi UFJ Trust & Banking Corp | 7,450 | $188.1K | 0.00% | +7,450 | New |
| Northwestern Mutual Wealth Management Co | 7,303 | $184.4K | 0.00% | −1,100−13.1% | Reduced |
| Sterling Capital Management LLC | 6,368 | $160.8K | 0.00% | −905−12.4% | Reduced |
| KBC Group NV | 5,966 | $151.0K | 0.00% | +57+1.0% | Added |
| Tower Research Capital LLC (TRC) | 5,683 | $142.5K | 0.00% | −1,392−19.7% | Reduced |
| Covestor Ltd | 5,514 | $139.0K | 0.09% | +1,351+32.5% | Added |
| Jones Financial Companies LLLP | 5,103 | $128.3K | 0.00% | +1,947+61.7% | Added |
| Storebrand Asset Management AS | 5,080 | $128.3K | 0.00% | −8,166−61.6% | Reduced |
| Leonteq Securities AG | 4,663 | $117.7K | 0.01% | +2,836+155.2% | Added |
| Twin Lakes Capital Management, LLC | 3,637 | $91.8K | 0.06% | +27+0.7% | Added |
| Allworth Financial LP | 3,841 | $91.0K | 0.00% | +283+8.0% | Added |
| Parallel Advisors, LLC | 3,578 | $90.3K | 0.00% | +939+35.6% | Added |
| Coldstream Capital Management Inc | 3,313 | $83.7K | 0.00% | +3,313 | New |
| Farther Finance Advisors, LLC | 3,073 | $77.0K | 0.00% | +1,753+132.8% | Added |
| Signaturefd, LLC | 2,933 | $74.1K | 0.00% | +1,350+85.3% | Added |
| Lazard Asset Management LLC | 2,799 | $70.0K | 0.00% | −50,115−94.7% | Reduced |
| Promus Capital, LLC | 2,536 | $64.0K | 0.05% | 00.0% | Unchanged |
| Ronald Blue Trust, Inc. | 2,488 | $62.8K | 0.00% | −362−12.7% | Reduced |
| GAMMA Investing LLC | 2,319 | $58.6K | 0.00% | +119+5.4% | Added |
| Federation des caisses Desjardins du Quebec | 2,284 | $57.7K | 0.00% | +483+26.8% | Added |
| Nomura Asset Management Co Ltd | 2,280 | $57.6K | 0.00% | +830+57.2% | Added |
| Skopos Labs, Inc. | 2,250 | $56.8K | 0.01% | +190+9.2% | Added |
| Bank Julius Baer & Co. Ltd, Zurich | 2,147 | $54.2K | 0.00% | +198+10.2% | Added |
| State of Wyoming | 2,126 | $53.7K | 0.01% | +2,126 | New |
| Geneos Wealth Management Inc. | 2,109 | $53.3K | 0.00% | +1,278+153.8% | Added |
| Mirae Asset Global Investments Co., Ltd. | 2,110 | $53.0K | 0.00% | +725+52.3% | Added |
| Fifth Third Bancorp | 2,062 | $52.1K | 0.00% | +70+3.5% | Added |
| Investors Research Corp | 2,030 | $51.3K | 0.01% | 00.0% | Unchanged |
| IMG Wealth Management, Inc. | 1,888 | $47.7K | 0.04% | +1,888 | New |
| Harbour Investments, Inc. | 1,886 | $47.6K | 0.00% | +254+15.6% | Added |
| National Bank of Canada | 1,885 | $47.6K | 0.00% | −4−0.2% | Reduced |
| CIBC Private Wealth Group, LLC | 2,186 | $45.5K | 0.00% | −7−0.3% | Reduced |
| Capital Analysts, LLC | 1,485 | $37.0K | 0.00% | −147−9.0% | Reduced |
| Armstrong Advisory Group, Inc | 1,227 | $37.0K | 0.00% | 00.0% | Unchanged |
| Salem Investment Counselors Inc | 1,415 | $35.7K | 0.00% | 00.0% | Unchanged |
| DekaBank Deutsche Girozentrale | 1,373 | $34.0K | 0.00% | 00.0% | Unchanged |
| Umb Bank N A | 1,306 | $33.0K | 0.00% | +791+153.6% | Added |
| Quest Partners LLC | 1,258 | $31.8K | 0.00% | 00.0% | Unchanged |
| Huntington National Bank | 1,222 | $30.9K | 0.00% | −392−24.3% | Reduced |
| Parkside Financial Bank & Trust | 1,211 | $30.6K | 0.00% | +105+9.5% | Added |
| American National Bank | 1,200 | $30.3K | 0.00% | 00.0% | Unchanged |
| Bokf, NA | 1,125 | $28.4K | 0.00% | +500+80.0% | Added |
| CX Institutional | 1,098 | $28.0K | 0.00% | +1,098 | New |
| GWM Advisors LLC | 1,087 | $27.4K | 0.00% | −78−6.7% | Reduced |
| NBT Bank N A | 1,062 | $26.8K | 0.00% | 00.0% | Unchanged |
| Assetmark, Inc | 1,053 | $26.6K | 0.00% | +713+209.7% | Added |
| Continuum Advisory, LLC | 1,043 | $26.3K | 0.00% | 00.0% | Unchanged |
| Central Trust Co | 1,000 | $25.3K | 0.00% | 00.0% | Unchanged |
| IAG Wealth Partners, LLC | 999 | $25.2K | 0.00% | 00.0% | Unchanged |
| Versant Capital Management, Inc | 976 | $24.6K | 0.00% | +949+3,514.8% | Added |
| Global Financial Private Client, LLC | 969 | $24.5K | 0.01% | +7+0.7% | Added |
| Steward Partners Investment Advisory, LLC | 912 | $23.0K | 0.00% | −751−45.2% | Reduced |
| SRS Capital Advisors, Inc. | 910 | $23.0K | 0.00% | +910 | New |
| Trust Co | 878 | $22.2K | 0.00% | 00.0% | Unchanged |
| SBI Securities Co., Ltd. | 840 | $21.2K | 0.00% | +313+59.4% | Added |
| Creative Financial Designs Inc | 837 | $21.1K | 0.00% | +5+0.6% | Added |
| TD Capital Management LLC | 752 | $19.0K | 0.00% | 00.0% | Unchanged |
| Principal Securities, Inc. | 622 | $18.7K | 0.00% | 00.0% | Unchanged |
| Mitsubishi UFJ Kokusai Asset Management Co., Ltd. | 715 | $18.1K | 0.00% | 00.0% | Unchanged |
| IFP Advisors, Inc | 623 | $17.6K | 0.00% | 00.0% | Unchanged |
| North Ridge Wealth Advisors, Inc. | 689 | $17.4K | 0.01% | 00.0% | Unchanged |
| Graney & King, LLC | 670 | $16.9K | 0.01% | −83−11.0% | Reduced |
| Bare Financial Services, Inc | 635 | $16.0K | 0.01% | 00.0% | Unchanged |
| Quadrant Capital Group LLC | 619 | $15.6K | 0.00% | +8+1.3% | Added |
| Rothschild Investment LLC | 600 | $15.2K | 0.00% | 00.0% | Unchanged |
| Cherry Tree Wealth Management, LLC | 600 | $15.2K | 0.00% | 00.0% | Unchanged |
| Nalls Sherbakoff Group, LLC | 540 | $13.6K | 0.01% | +540 | New |
| Bessemer Group Inc | 509 | $13.0K | 0.00% | −792−60.9% | Reduced |
| GHP Investment Advisors, Inc. | 502 | $12.7K | 0.00% | +302+151.0% | Added |
| WFA Asset Management Corp | 290 | $12.7K | 0.01% | −4−1.4% | Reduced |
| Sittner & Nelson, LLC | 500 | $12.6K | 0.01% | 00.0% | Unchanged |
| Farmers & Merchants Investments Inc | 488 | $12.3K | 0.00% | +43+9.7% | Added |
| Private Trust Co NA | 478 | $12.1K | 0.00% | +242+102.5% | Added |
| Smartleaf Asset Management LLC | 473 | $11.9K | 0.00% | −300−38.8% | Reduced |
| First United Bank Trust | 460 | $11.6K | 0.00% | 00.0% | Unchanged |
| Future Financial Wealth Managment LLC | 456 | $11.5K | 0.01% | +3+0.7% | Added |
| Rise Advisors, LLC | 441 | $11.1K | 0.00% | +4+0.9% | Added |
| Moisand Fitzgerald Tamayo, LLC | 415 | $10.5K | 0.00% | 00.0% | Unchanged |
| Luken Investment Analytics, LLC | 412 | $10.4K | 0.00% | 00.0% | Unchanged |
| Hazlett, Burt & Watson, Inc. | 405 | $10.0K | 0.00% | +3+0.7% | Added |
| Front Row Advisors LLC | 380 | $9.60K | 0.00% | 00.0% | Unchanged |
| MAI Capital Management | 358 | $9.04K | 0.00% | −350−49.4% | Reduced |
| Lindbrook Capital, LLC | 355 | $8.96K | 0.00% | −43−10.8% | Reduced |