Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q4 2024
Institutional positions in Harley-Davidson, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 410
- −6 vs. Q3 2024
- Shares held
- 116.2M
- +145.6K (+0.1%) vs. Q3 2024
- Total value
- $3.50B
- −$967.1M (−21.6%) vs. Q3 2024
- New holders
- 67
- 93 more added
- Sold out
- 73
- 163 more reduced
5 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Mercer Global Advisors Inc | 8,564 | $258.0K | 0.00% | −2,402−21.9% | Reduced |
| Securian Asset Management, Inc | 8,663 | $261.0K | 0.01% | −548−5.9% | Reduced |
| Alps Advisors Inc | 9,199 | $277.2K | 0.00% | −200−2.1% | Reduced |
| Jain Global LLC | 9,300 | $280.2K | 0.01% | +9,300 | New |
| Cerity Partners LLC | 8,017 | $300.3K | 0.00% | −16,141−66.8% | Reduced |
| MJP Associates Inc | 10,112 | $304.7K | 0.05% | +10,112 | New |
| Guggenheim Capital LLC | 10,127 | $305.1K | 0.00% | +2,285+29.1% | Added |
| MML Investors Services, LLC | 10,265 | $309.0K | 0.00% | +1,835+21.8% | Added |
| Vestcor Inc | 10,391 | $313.0K | 0.01% | +10,391 | New |
| Commerce Bank | 11,018 | $332.0K | 0.00% | −265−2.3% | Reduced |
| Qsemble Capital Management, LP | 11,391 | $343.2K | 0.05% | −190−1.6% | Reduced |
| Deutsche Bank AG | 11,486 | $346.1K | 0.00% | +831+7.8% | Added |
| Advisor OS, LLC | 11,988 | $361.2K | 0.04% | +11,988 | New |
| Cambridge Investment Research Advisors, Inc. | 12,449 | $375.0K | 0.00% | +2,520+25.4% | Added |
| Public Employees Retirement Association of Colorado | 12,465 | $376.0K | 0.00% | −1,642−11.6% | Reduced |
| LS Investment Advisors, LLC | 12,529 | $377.5K | 0.06% | 00.0% | Unchanged |
| Davidson Trust Co | 12,700 | $382.7K | 0.20% | 00.0% | Unchanged |
| HighTower Advisors, LLC | 12,729 | $383.5K | 0.00% | −9,929−43.8% | Reduced |
| Penserra Capital Management LLC | 12,862 | $387.0K | 0.01% | +12,862 | New |
| State of Alaska, Department of Revenue | 13,068 | $393.0K | 0.00% | −690−5.0% | Reduced |
| IMC-Chicago, LLC | 13,067 | $393.7K | 0.01% | +13,067 | New |
| Storebrand Asset Management AS | 13,246 | $399.1K | 0.00% | 00.0% | Unchanged |
| Mariner, LLC | 13,872 | $418.0K | 0.00% | −526−3.7% | Reduced |
| Ferguson Wellman Capital Management, Inc | 13,914 | $419.2K | 0.01% | 00.0% | Unchanged |
| Xponance, Inc. | 14,123 | $425.5K | 0.00% | +856+6.5% | Added |
| Walleye Capital LLC | 14,268 | $429.9K | 0.00% | +13,420+1,582.5% | Added |
| Empowered Funds, LLC | 14,848 | $447.4K | 0.01% | +20+0.1% | Added |
| CIBC World Markets Inc. | 15,159 | $457.0K | 0.00% | +3,943+35.2% | Added |
| Fernwood Investment Management, LLC | 15,200 | $458.0K | 0.16% | 00.0% | Unchanged |
| Nomura Holdings Inc | 15,205 | $458.1K | 0.00% | +15,205 | New |
| US Bancorp | 15,316 | $461.5K | 0.00% | −205−1.3% | Reduced |
| Ethic Inc. | 15,863 | $477.9K | 0.01% | −2,204−12.2% | Reduced |
| Federated Hermes, Inc. | 16,124 | $485.8K | 0.00% | +3,051+23.3% | Added |
| Wealth Enhancement Advisory Services, LLC | 16,235 | $489.2K | 0.00% | −1,011−5.9% | Reduced |
| HRT Financial LP | 16,511 | $497.0K | 0.00% | +16,511 | New |
| Pathstone Holdings, LLC | 16,782 | $505.9K | 0.00% | −2,307−12.1% | Reduced |
| Wolverine Trading, LLC | 17,487 | $519.2K | 0.01% | +17,487 | New |
| Pictet Asset Management Holding SA | 17,252 | $519.8K | 0.00% | −472−2.7% | Reduced |
| Axq Capital, LP | 17,355 | $522.9K | 0.24% | −167−1.0% | Reduced |
| Toroso Investments, LLC | 17,493 | $527.1K | 0.00% | +5,059+40.7% | Added |
| CWM, LLC | 17,776 | $536.0K | 0.00% | +75+0.4% | Added |
| CoreCap Advisors, LLC | 17,896 | $539.2K | 0.02% | +3,289+22.5% | Added |
| Kentucky Retirement Systems Insurance Trust Fund | 7,830 | $542.0K | 0.09% | +7,830 | New |
| Bailard, Inc. | 18,081 | $544.8K | 0.01% | −517−2.8% | Reduced |
| Centiva Capital, LP | 18,690 | $563.1K | 0.02% | −6,299−25.2% | Reduced |
| Stifel Financial Corp | 19,413 | $584.9K | 0.00% | −2,580−11.7% | Reduced |
| Natixis Advisors, L.P. | 19,658 | $592.0K | 0.00% | −2,998−13.2% | Reduced |
| The PNC Financial Services Group, Inc. | 19,775 | $595.8K | 0.00% | −1,149−5.5% | Reduced |
| RBF Capital, LLC | 20,000 | $602.6K | 0.03% | 00.0% | Unchanged |
| JustInvest LLC | 21,109 | $636.0K | 0.01% | −2,930−12.2% | Reduced |
| Landscape Capital Management, L.L.C. | 21,148 | $637.2K | 0.07% | −114,429−84.4% | Reduced |
| PDT Partners, LLC | 21,668 | $652.9K | 0.06% | −54,492−71.5% | Reduced |
| McDonald Partners LLC | 22,635 | $682.0K | 0.17% | −1,095−4.6% | Reduced |
| Oppenheimer & Co Inc | 22,914 | $690.4K | 0.01% | +22,914 | New |
| Creative Planning | 23,071 | $695.1K | 0.00% | −1,776−7.1% | Reduced |
| Banco Bilbao Vizcaya Argentaria, S.A. | 23,286 | $701.3K | 0.01% | −23,025−49.7% | Reduced |
| Advisor Group Holdings, Inc. | 23,313 | $702.7K | 0.00% | +793+3.5% | Added |
| Oregon Public Employees Retirement Fund | 23,351 | $703.6K | 0.01% | −800−3.3% | Reduced |
| Schonfeld Strategic Advisors LLC | 23,541 | $709.3K | 0.00% | −15,701−40.0% | Reduced |
| Skylands Capital, LLC | 24,100 | $726.1K | 0.10% | +24,100 | New |
| KLP Kapitalforvaltning AS | 25,000 | $753.3K | 0.00% | +25,000 | New |
| Commonwealth of Pennsylvania Public School Empls Retrmt Sys | 25,309 | $762.6K | 0.00% | −803−3.1% | Reduced |
| Northwestern Mutual Investment Management Company, LLC | 25,468 | $767.4K | 0.02% | −813−3.1% | Reduced |
| Sherbrooke Park Advisers LLC | 25,988 | $783.0K | 0.25% | +25,988 | New |
| Vontobel Holding Ltd. | 26,201 | $789.4K | 0.00% | +17,086+187.4% | Added |
| J. Goldman & Co LP | 26,251 | $790.9K | 0.03% | +26,251 | New |
| SG Americas Securities, LLC | 26,546 | $800.0K | 0.00% | +26,546 | New |
| State of Michigan Retirement System | 27,161 | $818.4K | 0.00% | −1,000−3.6% | Reduced |
| Thrivent Financial for Lutherans | 27,207 | $820.0K | 0.00% | −867−3.1% | Reduced |
| New Mexico Educational Retirement Board | 27,200 | $820.0K | 0.03% | 00.0% | Unchanged |
| Nebula Research & Development LLC | 27,864 | $839.5K | 0.10% | +11,193+67.1% | Added |
| Zurcher Kantonalbank (Zurich Cantonalbank) | 29,928 | $901.7K | 0.00% | +2,888+10.7% | Added |
| Russell Investments Group, Ltd. | 30,097 | $906.8K | 0.00% | −5,242−14.8% | Reduced |
| Intech Investment Management LLC | 31,011 | $934.4K | 0.01% | +19,108+160.5% | Added |
| TCM Advisors, LLC | – | $952.1K | 0.84% | – | – |
| Louisiana State Employees Retirement System | 31,800 | $958.1K | 0.02% | −1,000−3.0% | Reduced |
| Susquehanna International Group, LLP | 33,897 | $1.02M | 0.00% | −72,123−68.0% | Reduced |
| Quantinno Capital Management LP | 34,710 | $1.05M | 0.01% | −15,765−31.2% | Reduced |
| Winton Group Ltd | 34,719 | $1.05M | 0.07% | −157,081−81.9% | Reduced |
| Handelsbanken Fonder AB | 35,323 | $1.06M | 0.00% | +3,100+9.6% | Added |
| Arizona State Retirement System | 36,289 | $1.09M | 0.01% | −505−1.4% | Reduced |
| Wealthfront Advisers LLC | 36,555 | $1.10M | 0.00% | −677−1.8% | Reduced |
| Commonwealth Equity Services, LLC | 36,684 | $1.10M | 0.00% | −1,318−3.5% | Reduced |
| Edgestream Partners, L.P. | 38,760 | $1.17M | 0.05% | +38,760 | New |
| Ensign Peak Advisors, Inc | 39,916 | $1.20M | 0.00% | 00.0% | Unchanged |
| Public Employees Retirement System of Ohio | 40,670 | $1.23M | 0.00% | −3,277−7.5% | Reduced |
| Villanova Investment Management Co LLC | 41,544 | $1.25M | 1.12% | +4,031+10.7% | Added |
| TD Waterhouse Canada Inc. | 42,589 | $1.28M | 0.01% | +2,813+7.1% | Added |
| Police & Firemen's Retirement System of New Jersey | 43,160 | $1.30M | 0.01% | +43,160 | New |
| Yousif Capital Management, LLC | 43,447 | $1.31M | 0.01% | −2,648−5.7% | Reduced |
| Teachers Retirement System of the State of Kentucky | 44,206 | $1.33M | 0.01% | −830−1.8% | Reduced |
| State of Tennessee, Treasury Department | 45,710 | $1.38M | 0.00% | −1,290−2.7% | Reduced |
| Arrowstreet Capital, Limited Partnership | 46,565 | $1.40M | 0.00% | −1,095,252−95.9% | Reduced |
| LPL Financial LLC | 46,887 | $1.41M | 0.00% | −2,824−5.7% | Reduced |
| Toronto Dominion Bank | 49,685 | $1.50M | 0.00% | −310−0.6% | Reduced |
| Ameritas Investment Partners, Inc. | 49,953 | $1.51M | 0.05% | −1,350−2.6% | Reduced |
| Mork Capital Management, LLC | 50,000 | $1.51M | 0.99% | 00.0% | Unchanged |
| Wells Fargo & Company | 50,066 | $1.51M | 0.00% | −4,933−9.0% | Reduced |
| Teacher Retirement System of Texas | 50,126 | $1.51M | 0.01% | −7,905−13.6% | Reduced |
| Jump Financial, LLC | 50,700 | $1.53M | 0.03% | −8,434−14.3% | Reduced |