Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q4 2024
Institutional positions in Harley-Davidson, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 410
- −6 vs. Q3 2024
- Shares held
- 116.2M
- +145.6K (+0.1%) vs. Q3 2024
- Total value
- $3.50B
- −$967.1M (−21.6%) vs. Q3 2024
- New holders
- 67
- 93 more added
- Sold out
- 73
- 163 more reduced
5 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Front Row Advisors LLC | 380 | $11.4K | 0.00% | 00.0% | Unchanged |
| Proequities, Inc. | 424 | $12.0K | 0.00% | −23−5.1% | Reduced |
| Lindbrook Capital, LLC | 398 | $12.0K | 0.00% | −175−30.5% | Reduced |
| Hazlett, Burt & Watson, Inc. | 402 | $12.0K | 0.01% | +402 | New |
| Luken Investment Analytics, LLC | 412 | $12.4K | 0.01% | 00.0% | Unchanged |
| Moisand Fitzgerald Tamayo, LLC | 415 | $12.5K | 0.00% | 00.0% | Unchanged |
| Rise Advisors, LLC | 437 | $13.2K | 0.01% | +2+0.5% | Added |
| Farmers & Merchants Investments Inc | 445 | $13.4K | 0.00% | 00.0% | Unchanged |
| Future Financial Wealth Managment LLC | 453 | $13.6K | 0.01% | +3+0.7% | Added |
| First United Bank Trust | 460 | $13.9K | 0.01% | −100−17.9% | Reduced |
| Sittner & Nelson, LLC | 500 | $15.1K | 0.01% | 00.0% | Unchanged |
| Umb Bank N A | 515 | $15.5K | 0.00% | −69−11.8% | Reduced |
| Oarsman Capital, Inc. | 521 | $15.7K | 0.00% | 00.0% | Unchanged |
| SBI Securities Co., Ltd. | 527 | $15.9K | 0.00% | +527 | New |
| McClarren Financial Advisors, Inc. | 531 | $16.0K | 0.04% | +531 | New |
| Bokf, NA | 625 | $17.4K | 0.00% | −6−1.0% | Reduced |
| Rothschild Investment LLC | 600 | $18.1K | 0.00% | −5−0.8% | Reduced |
| Cherry Tree Wealth Management, LLC | 600 | $18.1K | 0.00% | 00.0% | Unchanged |
| Quadrant Capital Group LLC | 611 | $18.4K | 0.00% | −258−29.7% | Reduced |
| Principal Securities, Inc. | 622 | $18.7K | 0.00% | −327−34.5% | Reduced |
| Aster Capital Management (DIFC) Ltd | 630 | $19.0K | 0.01% | +630 | New |
| Migdal Insurance & Financial Holdings Ltd. | 615 | $19.0K | 0.00% | +615 | New |
| Bare Financial Services, Inc | 635 | $19.1K | 0.01% | 00.0% | Unchanged |
| North Ridge Wealth Advisors, Inc. | 689 | $20.8K | 0.01% | +689 | New |
| IFP Advisors, Inc | 623 | $21.0K | 0.00% | −37−5.6% | Reduced |
| MAI Capital Management | 708 | $21.3K | 0.00% | +708 | New |
| Mitsubishi UFJ Kokusai Asset Management Co., Ltd. | 715 | $21.5K | 0.00% | 00.0% | Unchanged |
| TD Capital Management LLC | 752 | $22.7K | 0.00% | 00.0% | Unchanged |
| Graney & King, LLC | 753 | $22.7K | 0.02% | +753 | New |
| Smartleaf Asset Management LLC | 773 | $22.9K | 0.00% | +152+24.5% | Added |
| Caitong International Asset Management Co., Ltd | 792 | $23.9K | 0.02% | +792 | New |
| Geneos Wealth Management Inc. | 831 | $25.0K | 0.00% | +77+10.2% | Added |
| Creative Financial Designs Inc | 832 | $25.1K | 0.00% | 00.0% | Unchanged |
| Venturi Wealth Management, LLC | 876 | $26.4K | 0.00% | +554+172.0% | Added |
| Trust Co | 878 | $26.5K | 0.00% | 00.0% | Unchanged |
| GeoWealth Management, LLC | 886 | $26.7K | 0.00% | −159−15.2% | Reduced |
| Global Financial Private Client, LLC | 962 | $29.0K | 0.01% | +9+0.9% | Added |
| IAG Wealth Partners, LLC | 999 | $30.1K | 0.01% | 00.0% | Unchanged |
| Central Trust Co | 1,000 | $30.1K | 0.00% | −44−4.2% | Reduced |
| Continuum Advisory, LLC | 1,043 | $31.4K | 0.00% | −60−5.4% | Reduced |
| NBT Bank N A | 1,062 | $32.0K | 0.00% | 00.0% | Unchanged |
| Parkside Financial Bank & Trust | 1,106 | $33.3K | 0.00% | +20+1.8% | Added |
| GWM Advisors LLC | 1,165 | $35.1K | 0.00% | +14+1.2% | Added |
| American National Bank | 1,200 | $36.2K | 0.00% | 00.0% | Unchanged |
| Armstrong Advisory Group, Inc | 1,227 | $37.0K | 0.00% | −624−33.7% | Reduced |
| Quest Partners LLC | 1,258 | $37.9K | 0.01% | −8,789−87.5% | Reduced |
| Bessemer Group Inc | 1,301 | $39.0K | 0.00% | +916+237.9% | Added |
| Farther Finance Advisors, LLC | 1,320 | $39.8K | 0.00% | −12−0.9% | Reduced |
| DekaBank Deutsche Girozentrale | 1,373 | $41.0K | 0.00% | 00.0% | Unchanged |
| Mirae Asset Global Investments Co., Ltd. | 1,385 | $41.9K | 0.00% | +1,385 | New |
| Salem Investment Counselors Inc | 1,415 | $42.6K | 0.00% | 00.0% | Unchanged |
| Nomura Asset Management Co Ltd | 1,450 | $43.7K | 0.00% | 00.0% | Unchanged |
| Signaturefd, LLC | 1,583 | $47.7K | 0.00% | −381−19.4% | Reduced |
| Huntington National Bank | 1,614 | $48.6K | 0.00% | +328+25.5% | Added |
| Capital Analysts, LLC | 1,632 | $49.0K | 0.00% | 00.0% | Unchanged |
| Harbour Investments, Inc. | 1,632 | $49.2K | 0.00% | +171+11.7% | Added |
| Steward Partners Investment Advisory, LLC | 1,663 | $50.1K | 0.00% | −2,423−59.3% | Reduced |
| Federation des caisses Desjardins du Quebec | 1,801 | $54.3K | 0.00% | +635+54.5% | Added |
| Leonteq Securities AG | 1,827 | $55.0K | 0.01% | +1,188+185.9% | Added |
| Global Retirement Partners, LLC | 1,850 | $55.7K | 0.00% | +846+84.3% | Added |
| National Bank of Canada | 1,889 | $56.9K | 0.00% | +1,263+201.8% | Added |
| Fifth Third Bancorp | 1,992 | $60.0K | 0.00% | −220−9.9% | Reduced |
| Investors Research Corp | 2,030 | $61.2K | 0.01% | 00.0% | Unchanged |
| Skopos Labs, Inc. | 2,060 | $62.1K | 0.02% | 00.0% | Unchanged |
| CIBC Private Wealth Group, LLC | 2,193 | $63.3K | 0.00% | −100−4.4% | Reduced |
| Bank Julius Baer & Co. Ltd, Zurich | 1,949 | $64.8K | 0.00% | +1,949 | New |
| GAMMA Investing LLC | 2,200 | $66.3K | 0.01% | −302−12.1% | Reduced |
| Promus Capital, LLC | 2,536 | $76.4K | 0.06% | +2,536 | New |
| Parallel Advisors, LLC | 2,639 | $79.5K | 0.00% | +174+7.1% | Added |
| Hilltop National Bank | 2,755 | $83.0K | 0.02% | 00.0% | Unchanged |
| Ronald Blue Trust, Inc. | 2,850 | $85.9K | 0.00% | −809−22.1% | Reduced |
| Jones Financial Companies LLLP | 3,156 | $95.1K | 0.00% | +1,215+62.6% | Added |
| Allworth Financial LP | 3,558 | $100.6K | 0.00% | −712−16.7% | Reduced |
| Twin Lakes Capital Management, LLC | 3,610 | $108.8K | 0.07% | −122−3.3% | Reduced |
| Covestor Ltd | 4,163 | $125.0K | 0.08% | +658+18.8% | Added |
| Matrix Trust Co | 5,689 | $171.0K | 0.03% | +5,063+808.8% | Added |
| KBC Group NV | 5,909 | $178.0K | 0.00% | +2,293+63.4% | Added |
| Dakota Wealth Management | 6,701 | $201.9K | 0.00% | 00.0% | Unchanged |
| Baird Financial Group, Inc. | 6,707 | $202.1K | 0.00% | +3,279+95.7% | Added |
| Petrus Trust Company, LTA | 6,769 | $203.9K | 0.02% | −16,043−70.3% | Reduced |
| Maryland State Retirement & Pension System | 6,906 | $208.1K | 0.00% | 00.0% | Unchanged |
| 180 Wealth Advisors, LLC | 6,973 | $210.1K | 0.03% | −3,175−31.3% | Reduced |
| HSBC Holdings PLC | 6,978 | $210.2K | 0.00% | −24,454−77.8% | Reduced |
| Mairs & Power Inc | 7,000 | $210.9K | 0.00% | 00.0% | Unchanged |
| Tower Research Capital LLC (TRC) | 7,075 | $213.2K | 0.00% | −2,952−29.4% | Reduced |
| Truist Financial Corp | 7,159 | $215.7K | 0.00% | −1,198−14.3% | Reduced |
| Sterling Capital Management LLC | 7,273 | $219.1K | 0.00% | +2,659+57.6% | Added |
| Cornercap Investment Counsel Inc | 7,420 | $223.6K | 0.07% | 00.0% | Unchanged |
| Triumph Capital Management | 7,674 | $231.2K | 0.08% | +337+4.6% | Added |
| SageView Advisory Group, LLC | 7,756 | $233.7K | 0.01% | −381−4.7% | Reduced |
| Walleye Trading LLC | 7,876 | $237.3K | 0.00% | −28,222−78.2% | Reduced |
| Neuberger Berman Group LLC | 7,919 | $238.6K | 0.00% | −528−6.3% | Reduced |
| Perennial Investment Advisors, LLC | 8,000 | $241.0K | 0.03% | 00.0% | Unchanged |
| Prospera Financial Services Inc | 8,034 | $242.1K | 0.01% | −451−5.3% | Reduced |
| Inceptionr LLC | 8,083 | $243.5K | 0.05% | −14,997−65.0% | Reduced |
| CCM Investment Group, LLC | 8,257 | $245.2K | 0.03% | +8,257 | New |
| Panagora Asset Management Inc | 8,162 | $245.9K | 0.00% | +8,162 | New |
| Northwestern Mutual Wealth Management Co | 8,403 | $253.2K | 0.00% | +1,168+16.1% | Added |
| EMC Capital Management | 8,467 | $255.0K | 0.14% | +4,967+141.9% | Added |
| Caption Management, LLC | 8,500 | $256.1K | 0.01% | −2,000−19.0% | Reduced |