Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q2 2024
Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 412
- +2 vs. Q1 2024
- Shares held
- 114.7M
- +316.9K (+0.3%) vs. Q1 2024
- Total value
- $3.85B
- −$1.15B (−23.1%) vs. Q1 2024
- New holders
- 64
- 116 more added
- Sold out
- 62
- 128 more reduced
3 institutions that held it in Q1 2024 haven't filed for Q2 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q2 2024
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Sandy Spring Bank | 20 | $671 | 0.00% | 00.0% | Unchanged |
| Hoey Investments, Inc | 20 | $671 | 0.00% | 00.0% | Unchanged |
| Raffa Wealth Management, LLC | 19 | $637 | 0.00% | 00.0% | Unchanged |
| Atlantic Edge Private Wealth Management, LLC | 15 | $504 | 0.00% | −18−54.5% | Reduced |
| Quest Partners LLC | 14 | $470 | 0.00% | −13−48.1% | Reduced |
| MV Capital Management, Inc. | 10 | $336 | 0.00% | −31−75.6% | Reduced |
| Baldwin Brothers Inc | 10 | $335 | 0.00% | 00.0% | Unchanged |
| Coppell Advisory Solutions LLC | 10 | $335 | 0.00% | +10 | New |
| Legend Financial Advisors, Inc. | 6 | $201 | 0.00% | +6 | New |
| Rakuten Securities, Inc. | 2 | $67 | 0.00% | +2 | New |
| McClarren Financial Advisors, Inc. | 33 | $17 | 0.01% | −491−93.7% | Reduced |
| PrairieView Partners, LLC | 5 | $0 | 0.00% | 00.0% | Unchanged |
| Balyasny Asset Management LLC | 0 | $0 | 0.00% | −490,883−100.0% | Sold out |
| J. Goldman & Co LP | 0 | $0 | 0.00% | −413,759−100.0% | Sold out |
| SG Capital Management LLC | 0 | $0 | 0.00% | −269,702−100.0% | Sold out |
| Hudson Bay Capital Management LP | 0 | $0 | 0.00% | −226,585−100.0% | Sold out |
| Point72 Asset Management, L.P. | 0 | $0 | 0.00% | −213,000−100.0% | Sold out |
| Intrinsic Edge Capital Management LLC | 0 | $0 | 0.00% | −200,000−100.0% | Sold out |
| Cinctive Capital Management LP | 0 | $0 | 0.00% | −190,618−100.0% | Sold out |
| American International Group, Inc. | 0 | $0 | 0.00% | −167,759−100.0% | Sold out |
| Acadian Asset Management LLC | 0 | $0 | 0.00% | −162,874−100.0% | Sold out |
| Atom Investors LP | 0 | $0 | 0.00% | −133,441−100.0% | Sold out |
| Texas Permanent School Fund | 0 | $0 | 0.00% | −110,800−100.0% | Sold out |
| Impala Asset Management LLC | 0 | $0 | 0.00% | −90,000−100.0% | Sold out |
| Franklin Resources Inc | 0 | $0 | 0.00% | −86,542−100.0% | Sold out |
| Prentice Capital Management, LP | 0 | $0 | 0.00% | −53,314−100.0% | Sold out |
| Nomura Holdings Inc | 0 | $0 | 0.00% | −35,300−100.0% | Sold out |
| Landscape Capital Management, L.L.C. | 0 | $0 | 0.00% | −31,403−100.0% | Sold out |
| SYSTM Wealth Solutions LLC | 0 | $0 | 0.00% | −29,803−100.0% | Sold out |
| Impax Asset Management Group plc | 0 | $0 | 0.00% | −21,183−100.0% | Sold out |
| ARGA Investment Management, LP | 0 | $0 | 0.00% | −13,781−100.0% | Sold out |
| Oppenheimer & Co Inc | 0 | $0 | 0.00% | −11,914−100.0% | Sold out |
| CoreCap Advisors, LLC | 0 | $0 | 0.00% | −10,759−100.0% | Sold out |
| Campbell & CO Investment Adviser LLC | 0 | $0 | 0.00% | −10,661−100.0% | Sold out |
| Lecap Asset Management Ltd | 0 | $0 | 0.00% | −10,329−100.0% | Sold out |
| Geometric Wealth Advisors | 0 | $0 | 0.00% | −9,530−100.0% | Sold out |
| Balentine LLC | 0 | $0 | 0.00% | −8,840−100.0% | Sold out |
| Group One Trading, L.P. | 0 | $0 | 0.00% | −8,038−100.0% | Sold out |
| Parallax Volatility Advisers, L.P. | 0 | $0 | 0.00% | −7,410−100.0% | Sold out |
| United Capital Financial Advisers, LLC | 0 | $0 | 0.00% | −6,328−100.0% | Sold out |
| Mizuho Markets Americas LLC | 0 | $0 | 0.00% | −6,300−100.0% | Sold out |
| ProShare Advisors LLC | 0 | $0 | 0.00% | −6,183−100.0% | Sold out |
| Morningstar Investment Services LLC | 0 | $0 | 0.00% | −5,913−100.0% | Sold out |
| Bank of Hawaii | 0 | $0 | 0.00% | −5,629−100.0% | Sold out |
| Sciencast Management LP | 0 | $0 | 0.00% | −5,545−100.0% | Sold out |
| Leavell Investment Management, Inc. | 0 | $0 | 0.00% | −5,487−100.0% | Sold out |
| Shelton Capital Management | 0 | $0 | 0.00% | −5,466−100.0% | Sold out |
| Private Advisor Group, LLC | 0 | $0 | 0.00% | −5,416−100.0% | Sold out |
| Lido Advisors, LLC | 0 | $0 | 0.00% | −5,362−100.0% | Sold out |
| Girard Partners Ltd. | 0 | $0 | 0.00% | −5,348−100.0% | Sold out |
| Kestra Advisory Services, LLC | 0 | $0 | 0.00% | −5,301−100.0% | Sold out |
| Landaas & Co | 0 | $0 | 0.00% | −5,263−100.0% | Sold out |
| Wedmont Private Capital | 0 | $0 | 0.00% | −5,349−100.0% | Sold out |
| Annex Advisory Services, LLC | 0 | $0 | 0.00% | −5,005−100.0% | Sold out |
| Folger Nolan Fleming Douglas Capital Management, Inc | 0 | $0 | 0.00% | −4,966−100.0% | Sold out |
| Sequoia Financial Advisors, LLC | 0 | $0 | 0.00% | −4,846−100.0% | Sold out |
| Coldstream Capital Management Inc | 0 | $0 | 0.00% | −4,820−100.0% | Sold out |
| Ieq Capital, LLC | 0 | $0 | 0.00% | −4,782−100.0% | Sold out |
| Janney Montgomery Scott LLC | 0 | $0 | 0.00% | −4,751−100.0% | Sold out |
| Equitable Holdings, Inc. | 0 | $0 | 0.00% | −4,735−100.0% | Sold out |
| Avantax Advisory Services, Inc. | 0 | $0 | 0.00% | −4,583−100.0% | Sold out |
| ICA Group Wealth Management, LLC | 0 | $0 | 0.00% | −2,000−100.0% | Sold out |
| Future Financial Wealth Managment LLC | 0 | $0 | 0.00% | −896−100.0% | Sold out |
| Old Point Trust & Financial Services N A | 0 | $0 | 0.00% | −250−100.0% | Sold out |
| City Holding Co | 0 | $0 | 0.00% | −205−100.0% | Sold out |
| CoreFirst Bank & Trust | 0 | $0 | 0.00% | −100−100.0% | Sold out |
| Valley National Advisers Inc | 0 | $0 | 0.00% | −99−100.0% | Sold out |
| Independence Bank of Kentucky | 0 | $0 | 0.00% | −50−100.0% | Sold out |
| SOA Wealth Advisors, LLC. | 0 | $0 | 0.00% | −50−100.0% | Sold out |
| Westend Capital Management, LLC | 0 | $0 | 0.00% | −40−100.0% | Sold out |
| Larson Financial Group LLC | 0 | $0 | 0.00% | −18−100.0% | Sold out |
| Thompson Investment Management, Inc. | 0 | $0 | 0.00% | −10−100.0% | Sold out |
| Tfo-TDC, LLC | 0 | $0 | 0.00% | −9−100.0% | Sold out |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main | 0 | $0 | 0.00% | −1−100.0% | Sold out |
| Credit Suisse AG | – | – | – | – | Not filed |
| Norwood Financial Corp | – | – | – | – | Not filed |
| Highlander Capital Management, LLC | – | – | – | – | Not filed |