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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q2 2024

Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
412
+2 vs. Q1 2024
Shares held
114.7M
+316.9K (+0.3%) vs. Q1 2024
Total value
$3.85B
−$1.15B (−23.1%) vs. Q1 2024
New holders
64
116 more added
Sold out
62
128 more reduced

3 institutions that held it in Q1 2024 haven't filed for Q2 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2024: 412 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ2 2024: $3.85B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q2 2024

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2024.

Institutions holding HOG in Q2 2024
InstitutionSharesValue% of portfolioChange in sharesAction
PrairieView Partners, LLC5$00.00%00.0%Unchanged
McClarren Financial Advisors, Inc.33$170.01%−491−93.7%Reduced
Rakuten Securities, Inc.2$670.00%+2New
Legend Financial Advisors, Inc.6$2010.00%+6New
Baldwin Brothers Inc10$3350.00%00.0%Unchanged
Coppell Advisory Solutions LLC10$3350.00%+10New
MV Capital Management, Inc.10$3360.00%−31−75.6%Reduced
Quest Partners LLC14$4700.00%−13−48.1%Reduced
Atlantic Edge Private Wealth Management, LLC15$5040.00%−18−54.5%Reduced
Raffa Wealth Management, LLC19$6370.00%00.0%Unchanged
Sandy Spring Bank20$6710.00%00.0%Unchanged
Hoey Investments, Inc20$6710.00%00.0%Unchanged
TFC Financial Management21$7050.00%00.0%Unchanged
American Capital Advisory, LLC20$7370.00%00.0%Unchanged
Wetzel Investment Advisors, Inc.17$7440.00%−188−91.7%Reduced
M&R Capital Management Inc25$8390.00%00.0%Unchanged
Planning Capital Management Corp25$8390.00%00.0%Unchanged
DiNuzzo Private Wealth, Inc.25$8390.00%+4+19.0%Added
Asset Dedication, LLC26$8730.00%00.0%Unchanged
NBT Bank N A28$9220.00%00.0%Unchanged
Cornerstone Planning Group LLC27$9660.00%+27New
International Assets Investment Management, LLC29$9730.00%+29New
Cullen/Frost Bankers, Inc.32$1.07K0.00%+32New
SJS Investment Consulting Inc.34$1.14K0.00%00.0%Unchanged
Sunbelt Securities, Inc.38$1.27K0.00%00.0%Unchanged
City State Bank40$1.34K0.00%00.0%Unchanged
Versant Capital Management, Inc45$1.51K0.00%00.0%Unchanged
TD Private Client Wealth LLC47$1.58K0.00%00.0%Unchanged
Glass Jacobson Investment Advisors llc50$1.68K0.00%00.0%Unchanged
Fairway Wealth LLC50$1.68K0.00%+50New
WealthCollab, LLC54$1.81K0.00%00.0%Unchanged
Manchester Capital Management LLC56$1.88K0.00%+42+300.0%Added
Opal Wealth Advisors, LLC64$2.14K0.00%+64New
Red Tortoise LLC68$2.28K0.00%00.0%Unchanged
Global Wealth Strategies & Associates70$2.35K0.00%00.0%Unchanged
Aspire Private Capital, LLC73$2.45K0.00%00.0%Unchanged
Creekmur Asset Management LLC74$2.48K0.00%00.0%Unchanged
Sound Income Strategies, LLC80$2.68K0.00%−203−71.7%Reduced
Bartlett & Co. Wealth Management LLC80$2.68K0.00%00.0%Unchanged
Zions Bancorporation, N.A.88$2.95K0.00%00.0%Unchanged
WR Wealth Planners, LLC88$2.95K0.00%00.0%Unchanged
AlphaMark Advisors, LLC100$3.00K0.00%00.0%Unchanged
Hexagon Capital Partners LLC94$3.15K0.00%+24+34.3%Added
RFP Financial Group LLC96$3.22K0.00%00.0%Unchanged
Ashton Thomas Private Wealth, LLC99$3.32K0.00%+99New
Washington Trust Co100$3.35K0.00%00.0%Unchanged
Cassady Schiller Wealth Management, LLC100$3.35K0.00%00.0%Unchanged
Clearstead Advisors, LLC100$3.35K0.00%+100New
Key Financial Inc104$3.49K0.00%00.0%Unchanged
Fortitude Family Office, LLC107$3.59K0.00%00.0%Unchanged
Sachetta, LLC94$3.62K0.00%+64+213.3%Added
Massmutual Trust Co FSB113$3.79K0.00%−27−19.3%Reduced
Nelson, Van Denburg & Campbell Wealth Management Group, LLC118$3.96K0.00%−194−62.2%Reduced
Transcendent Capital Group LLC118$3.96K0.00%00.0%Unchanged
Hantz Financial Services, Inc.117$4.00K0.00%00.0%Unchanged
Benjamin F. Edwards & Company, Inc.110$4.00K0.00%00.0%Unchanged
Motco120$4.03K0.00%+120New
McMahon Financial Advisors, LLC126$4.23K0.00%+126New
SRS Capital Advisors, Inc.128$4.29K0.00%+128New
Bell Investment Advisors, Inc131$4.39K0.00%−15−10.3%Reduced
Investment Research & Advisory Group, Inc.134$4.48K0.00%+1+0.8%Added
Horrell Capital Management, Inc.147$5.00K0.00%00.0%Unchanged
Cypress Capital Management LLC (WY)150$5.03K0.01%00.0%Unchanged
Quent Capital, LLC151$5.07K0.00%−79−34.3%Reduced
Boyd Watterson Asset Management LLC154$5.17K0.00%00.0%Unchanged
Adirondack Trust Co165$5.53K0.00%00.0%Unchanged
Spire Wealth Management165$5.53K0.00%−200−54.8%Reduced
Global Trust Asset Management, LLC166$5.57K0.00%00.0%Unchanged
Oliver Lagore Vanvalin Investment Group181$6.07K0.00%00.0%Unchanged
Richardson Capital Management LLC181$6.08K0.00%+1+0.6%Added
ClariVest Asset Management LLC184$6.17K0.00%+117+174.6%Added
McIlrath & Eck, LLC192$6.44K0.00%00.0%Unchanged
RE Dickinson Investment Advisors, LLC200$6.71K0.00%−100−33.3%Reduced
Arrow Financial Corp200$6.71K0.00%00.0%Unchanged
Trust Co of Vermont200$6.71K0.00%00.0%Unchanged
Hollencrest Capital Management200$6.71K0.00%00.0%Unchanged
GHP Investment Advisors, Inc.200$6.71K0.00%00.0%Unchanged
HHM Wealth Advisors, LLC200$6.71K0.00%00.0%Unchanged
Community Bank, N.A.200$6.71K0.00%00.0%Unchanged
AdvisorNet Financial, Inc205$6.88K0.00%−57−21.8%Reduced
Cape Investment Advisory, Inc.225$7.55K0.00%00.0%Unchanged
Bruce G. Allen Investments, LLC229$7.68K0.01%00.0%Unchanged
Gradient Investments LLC231$7.75K0.00%−75−24.5%Reduced
JFS Wealth Advisors, LLC237$7.94K0.00%00.0%Unchanged
Family Firm, Inc.241$8.10K0.00%+241New
Bradley & Co. Private Wealth Management, LLC250$8.38K0.01%00.0%Unchanged
Venturi Wealth Management, LLC255$8.55K0.00%+190+292.3%Added
Barrett & Company, Inc.256$8.59K0.00%00.0%Unchanged
Strategic Investment Solutions, Inc.218$8.75K0.00%+218New
First Command Advisory Services, Inc.268$8.99K0.00%−67−20.0%Reduced
Bessemer Group Inc254$9.00K0.00%00.0%Unchanged
Arlington Trust Co LLC278$9.32K0.00%00.0%Unchanged
Fortis Group Advisors, LLC290$9.73K0.00%00.0%Unchanged
WFA Asset Management Corp291$9.77K0.01%+1+0.3%Added
First Horizon Advisors, Inc.294$9.86K0.00%00.0%Unchanged
New England Capital Financial Advisors LLC296$9.92K0.01%+1+0.3%Added
Hazlett, Burt & Watson, Inc.307$10.0K0.01%+1+0.3%Added
PFS Partners, LLC300$10.1K0.01%00.0%Unchanged
Umb Bank N A306$10.3K0.00%+31+11.3%Added
NBC Securities, Inc.340$11.0K0.00%00.0%Unchanged