Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q2 2023
Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 431
- −6 vs. Q1 2023
- Shares held
- 117.7M
- −4.79M (−3.9%) vs. Q1 2023
- Total value
- $4.14B
- −$507.6M (−10.9%) vs. Q1 2023
- New holders
- 50
- 118 more added
- Sold out
- 56
- 158 more reduced
1 institution that held it in Q1 2023 haven't filed for Q2 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q2 2023
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| National Bank of Canada | 1,289 | $45.3K | 0.00% | +561+77.1% | Added |
| IAG Wealth Partners, LLC | 1,199 | $42.2K | 0.01% | 00.0% | Unchanged |
| Parkside Financial Bank & Trust | 1,164 | $41.0K | 0.01% | −24−2.0% | Reduced |
| Global Retirement Partners, LLC | 1,161 | $40.9K | 0.00% | +40+3.6% | Added |
| Proequities, Inc. | 1,132 | $39.9K | 0.00% | −32−2.7% | Reduced |
| Nomura Asset Management Co Ltd | 1,090 | $38.4K | 0.00% | 00.0% | Unchanged |
| Covestor Ltd | 1,046 | $37.0K | 0.03% | +780+293.2% | Added |
| Central Trust Co | 1,002 | $35.3K | 0.00% | 00.0% | Unchanged |
| Clearstead Advisors, LLC | 1,000 | $35.2K | 0.00% | 00.0% | Unchanged |
| Coastal Capital Group, Inc. | 940 | $33.1K | 0.01% | +4+0.4% | Added |
| Norwood Financial Corp | 900 | $31.7K | 0.05% | −300−25.0% | Reduced |
| Ci Investments Inc. | 815 | $29.0K | 0.00% | +165+25.4% | Added |
| GWM Advisors LLC | 766 | $27.0K | 0.00% | −1−0.1% | Reduced |
| TD Capital Management LLC | 752 | $26.5K | 0.00% | 00.0% | Unchanged |
| Quarry LP | 670 | $23.6K | 0.02% | −95−12.4% | Reduced |
| Private Trust Co NA | 622 | $21.9K | 0.00% | +6+1.0% | Added |
| Cherry Tree Wealth Management, LLC | 600 | $21.1K | 0.01% | +600 | New |
| Geneos Wealth Management Inc. | 593 | $20.9K | 0.00% | 00.0% | Unchanged |
| Lindbrook Capital, LLC | 583 | $20.5K | 0.00% | −22−3.6% | Reduced |
| Bokf, NA | 525 | $18.5K | 0.00% | 00.0% | Unchanged |
| McClarren Financial Advisors, Inc. | 516 | $18.0K | 0.01% | +3+0.6% | Added |
| Archer Investment Corp | 500 | $17.6K | 0.01% | 00.0% | Unchanged |
| Sittner & Nelson, LLC | 500 | $17.6K | 0.01% | 00.0% | Unchanged |
| GHP Investment Advisors, Inc. | 511 | $17.5K | 0.00% | 00.0% | Unchanged |
| Nalls Sherbakoff Group, LLC | 540 | $16.8K | 0.02% | 00.0% | Unchanged |
| Farmers & Merchants Investments Inc | 455 | $16.0K | 0.00% | −5−1.1% | Reduced |
| Spire Wealth Management | 448 | $15.8K | 0.00% | +50+12.6% | Added |
| Signaturefd, LLC | 447 | $15.7K | 0.00% | −33−6.9% | Reduced |
| Quadrant Capital Group LLC | 446 | $15.7K | 0.00% | −1−0.2% | Reduced |
| Moisand Fitzgerald Tamayo, LLC | 415 | $14.6K | 0.00% | 00.0% | Unchanged |
| Luken Investment Analytics, LLC | 412 | $14.5K | 0.01% | 00.0% | Unchanged |
| Winch Advisory Services, LLC | 405 | $14.0K | 0.01% | +2+0.5% | Added |
| Capital Analysts, LLC | 400 | $14.0K | 0.00% | +1+0.3% | Added |
| Bessemer Group Inc | 373 | $14.0K | 0.00% | +110+41.8% | Added |
| Umb Bank N A | 390 | $13.7K | 0.00% | 00.0% | Unchanged |
| Front Row Advisors LLC | 380 | $13.0K | 0.01% | 00.0% | Unchanged |
| North Star Investment Management Corp. | 340 | $12.0K | 0.00% | +40+13.3% | Added |
| Edmond de Rothschild Holding S.A. | 340 | $12.0K | 0.00% | +340 | New |
| AdvisorNet Financial, Inc | 337 | $11.9K | 0.00% | +13+4.0% | Added |
| Cary Street Partner Investment Advisory LLC | 316 | $11.1K | 0.00% | 00.0% | Unchanged |
| RE Dickinson Investment Advisors, LLC | 300 | $11.0K | 0.00% | 00.0% | Unchanged |
| Hazlett, Burt & Watson, Inc. | 301 | $11.0K | 0.01% | +301 | New |
| WFA Asset Management Corp | 307 | $10.8K | 0.01% | +1+0.3% | Added |
| PFS Partners, LLC | 300 | $10.6K | 0.01% | 00.0% | Unchanged |
| Adirondack Trust Co | 270 | $10.4K | 0.00% | 00.0% | Unchanged |
| New England Capital Financial Advisors LLC | 293 | $10.3K | 0.01% | +1+0.3% | Added |
| Sound Income Strategies, LLC | 280 | $9.86K | 0.00% | 00.0% | Unchanged |
| Arlington Partners LLC | 278 | $9.79K | 0.00% | 00.0% | Unchanged |
| Baystate Wealth Management LLC | 277 | $9.76K | 0.00% | +2+0.7% | Added |
| JFS Wealth Advisors, LLC | 270 | $9.50K | 0.00% | −3−1.1% | Reduced |
| Barrett & Company, Inc. | 256 | $9.01K | 0.01% | 00.0% | Unchanged |
| Bradley & Co. Private Wealth Management, LLC | 250 | $8.80K | 0.01% | 00.0% | Unchanged |
| Gradient Investments LLC | 245 | $8.62K | 0.00% | +7+2.9% | Added |
| Loomis Sayles & Co L P | 221 | $8.00K | 0.00% | −114−34.0% | Reduced |
| Farther Finance Advisors, LLC | 226 | $7.96K | 0.00% | +10+4.6% | Added |
| Cape Investment Advisory, Inc. | 225 | $7.92K | 0.00% | 00.0% | Unchanged |
| Focused Wealth Management, Inc | 207 | $7.28K | 0.00% | +1+0.5% | Added |
| City Holding Co | 205 | $7.22K | 0.00% | 00.0% | Unchanged |
| Strategic Investment Solutions, Inc. | 225 | $7.06K | 0.00% | 00.0% | Unchanged |
| Arrow Financial Corp | 200 | $7.04K | 0.00% | 00.0% | Unchanged |
| Trust Co of Vermont | 200 | $7.04K | 0.00% | 00.0% | Unchanged |
| Hollencrest Capital Management | 200 | $7.04K | 0.00% | 00.0% | Unchanged |
| HHM Wealth Advisors, LLC | 200 | $7.04K | 0.00% | 00.0% | Unchanged |
| Community Bank, N.A. | 200 | $7.04K | 0.00% | 00.0% | Unchanged |
| Smithfield Trust Co | 210 | $7.00K | 0.00% | 00.0% | Unchanged |
| Kistler-Tiffany Companies, LLC | 195 | $6.87K | 0.00% | 00.0% | Unchanged |
| TD Private Client Wealth LLC | 193 | $6.80K | 0.00% | −146−43.1% | Reduced |
| WealthPLAN Partners, LLC | 192 | $6.76K | 0.00% | −30−13.5% | Reduced |
| McIlrath & Eck, LLC | 192 | $6.76K | 0.00% | 00.0% | Unchanged |
| Oliver Lagore Vanvalin Investment Group | 181 | $6.37K | 0.00% | 00.0% | Unchanged |
| NewSquare Capital LLC | 180 | $6.34K | 0.00% | 00.0% | Unchanged |
| Hantz Financial Services, Inc. | 172 | $6.00K | 0.00% | 00.0% | Unchanged |
| Boyd Watterson Asset Management LLC | 159 | $5.60K | 0.00% | 00.0% | Unchanged |
| Cypress Capital Management LLC (WY) | 150 | $5.28K | 0.01% | 00.0% | Unchanged |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 145 | $5.11K | 0.00% | 00.0% | Unchanged |
| Horrell Capital Management, Inc. | 147 | $5.00K | 0.00% | 00.0% | Unchanged |
| Tradition Wealth Management, LLC | 133 | $5.00K | 0.00% | −5−3.6% | Reduced |
| Investment Research & Advisory Group, Inc. | 131 | $4.62K | 0.00% | +1+0.8% | Added |
| Atlas Capital Advisors LLC | 125 | $4.40K | 0.00% | −5,978−98.0% | Reduced |
| Johnson Midwest Financial, LLC | 115 | $4.06K | 0.00% | 00.0% | Unchanged |
| AlphaMark Advisors, LLC | 100 | $4.00K | 0.00% | 00.0% | Unchanged |
| Benjamin F. Edwards & Company, Inc. | 110 | $4.00K | 0.00% | 00.0% | Unchanged |
| Eagle Bay Advisors LLC | 106 | $3.73K | 0.00% | 00.0% | Unchanged |
| Key Financial Inc | 104 | $3.66K | 0.00% | +104 | New |
| Johnson Financial Group, Inc. | 100 | $3.52K | 0.00% | −12−10.7% | Reduced |
| Washington Trust Co | 100 | $3.52K | 0.00% | 00.0% | Unchanged |
| BerganKDV Wealth Management, LLC | 100 | $3.52K | 0.00% | 00.0% | Unchanged |
| CoreFirst Bank & Trust | 100 | $3.52K | 0.00% | 00.0% | Unchanged |
| Fairfield, Bush & Co. | 100 | $3.52K | 0.00% | +100 | New |
| First Capital Advisors Group, LLC. | 97 | $3.42K | 0.00% | +97 | New |
| Zions Bancorporation, N.A. | 88 | $3.10K | 0.00% | 00.0% | Unchanged |
| WR Wealth Planners, LLC | 86 | $3.04K | 0.00% | 00.0% | Unchanged |
| Bartlett & Co. LLC | 80 | $3.00K | 0.00% | 00.0% | Unchanged |
| Earnest Partners LLC | 84 | $2.96K | 0.00% | 00.0% | Unchanged |
| Bartlett & Co. Wealth Management LLC | 80 | $2.82K | 0.00% | 00.0% | Unchanged |
| Hexagon Capital Partners LLC | 76 | $2.69K | 0.00% | 00.0% | Unchanged |
| Aspire Private Capital, LLC | 73 | $2.57K | 0.00% | 00.0% | Unchanged |
| Global Wealth Strategies & Associates | 70 | $2.46K | 0.00% | 00.0% | Unchanged |
| Versant Capital Management, Inc | 64 | $2.25K | 0.00% | −1−1.5% | Reduced |
| Independence Bank of Kentucky | 50 | $1.76K | 0.00% | −50−50.0% | Reduced |