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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q2 2023

Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
431
−6 vs. Q1 2023
Shares held
117.7M
−4.79M (−3.9%) vs. Q1 2023
Total value
$4.14B
−$507.6M (−10.9%) vs. Q1 2023
New holders
50
118 more added
Sold out
56
158 more reduced

1 institution that held it in Q1 2023 haven't filed for Q2 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2023: 431 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ2 2023: $4.14B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q2 2023

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2023.

Institutions holding HOG in Q2 2023
InstitutionSharesValue% of portfolioChange in sharesAction
State of Alaska, Department of Revenue16,213$570.0K0.01%−2,078−11.4%Reduced
Capula Management Ltd16,180$569.7K0.07%+16,180New
US Bancorp16,163$569.1K0.00%−216−1.3%Reduced
Pictet Asset Management SA16,104$567.0K0.00%00.0%Unchanged
Xponance, Inc.16,095$566.7K0.01%−1,614−9.1%Reduced
Bank of Nova Scotia16,024$564.2K0.00%+16,024New
Parallax Volatility Advisers, L.P.15,862$558.5K0.02%−15,425−49.3%Reduced
Guggenheim Capital LLC15,710$553.1K0.00%+594+3.9%Added
Ferguson Wellman Capital Management, Inc15,314$539.2K0.01%00.0%Unchanged
Baird Financial Group, Inc.15,239$536.6K0.00%+1,005+7.1%Added
Mairs & Power Inc14,350$505.3K0.01%−108−0.7%Reduced
Pacific Global Investment Management CO14,157$498.5K0.10%−807−5.4%Reduced
CWM, LLC14,133$498.0K0.00%−3,691−20.7%Reduced
Segall Bryant & Hamill, LLC14,037$494.2K0.01%−445,047−96.9%Reduced
Davidson Trust Co14,000$492.9K0.36%00.0%Unchanged
CIBC World Markets Inc.13,535$477.0K0.00%+290+2.2%Added
Commerce Bank13,345$469.9K0.00%−309−2.3%Reduced
Storebrand Asset Management AS13,246$466.4K0.00%00.0%Unchanged
Veritable, L.P.13,084$460.7K0.01%−10−0.1%Reduced
State of Wisconsin Investment Board13,037$459.0K0.00%−10,955−45.7%Reduced
Weil Company, Inc.12,628$444.6K0.20%00.0%Unchanged
LS Investment Advisors, LLC12,529$441.1K0.08%00.0%Unchanged
Mariner, LLC12,437$437.9K0.00%−4,342−25.9%Reduced
PDT Partners, LLC12,349$434.8K0.06%+12,349New
Impax Asset Management Group plc12,203$429.7K0.00%00.0%Unchanged
Leonteq Securities AG11,953$420.9K0.04%+1,622+15.7%Added
Securian Asset Management, Inc11,654$410.3K0.01%−391−3.2%Reduced
Neo Ivy Capital Management11,565$407.0K0.21%+11,565New
Bridgefront Capital, LLC11,332$399.0K0.22%−426−3.6%Reduced
Quadrature Capital Ltd11,143$392.2K0.01%+5,806+108.8%Added
Cambridge Investment Research Advisors, Inc.11,072$390.0K0.00%−1,524−12.1%Reduced
Tower Research Capital LLC (TRC)11,052$389.1K0.01%−480−4.2%Reduced
CI Private Wealth, LLC10,869$382.7K0.00%−693−6.0%Reduced
Maryland State Retirement & Pension System10,353$364.5K0.01%00.0%Unchanged
Canada Pension Plan Investment Board10,200$359.1K0.00%−32,800−76.3%Reduced
Captrust Financial Advisors9,944$350.1K0.00%−980−9.0%Reduced
Atom Investors LP9,798$345.0K0.13%+824+9.2%Added
Truist Financial Corp9,554$336.4K0.00%−55,256−85.3%Reduced
Ethic Inc.9,259$326.0K0.01%−6,167−40.0%Reduced
HighTower Advisors, LLC9,022$316.0K0.00%−1,144−11.3%Reduced
JustInvest LLC8,905$313.5K0.01%−7,756−46.6%Reduced
Corton Capital Inc.8,844$311.4K0.15%+8,844New
Deutsche Bank AG8,799$309.8K0.00%−2,323−20.9%Reduced
Avantax Advisory Services, Inc.8,787$309.4K0.00%+8,787New
Cetera Advisor Networks LLC8,779$309.1K0.00%+174+2.0%Added
Boothbay Fund Management, LLC8,751$308.1K0.01%−14,824−62.9%Reduced
SageView Advisory Group, LLC8,504$299.4K0.02%+300+3.7%Added
Campbell & CO Investment Adviser LLC8,354$294.1K0.05%+8,354New
Verition Fund Management LLC8,340$293.7K0.00%+8,340New
Brinker Capital Investments, LLC8,325$293.1K0.00%−15,097−64.5%Reduced
Orion Portfolio Solutions, LLC8,325$293.1K0.00%−15,097−64.5%Reduced
Versor Investments LP8,222$289.5K0.05%+8,222New
Perennial Investment Advisors, LLC8,000$281.7K0.05%−259−3.1%Reduced
Alps Advisors Inc7,990$281.3K0.00%+60+0.8%Added
Pavion Blue Capital, LLC7,962$280.3K0.16%−161−2.0%Reduced
EMC Capital Management8,651$276.0K0.56%+1,983+29.7%Added
Neuberger Berman Group LLC7,836$275.9K0.00%−16,184−67.4%Reduced
Mercer Global Advisors Inc7,776$274.0K0.00%+185+2.4%Added
ProShare Advisors LLC7,643$269.1K0.00%−271−3.4%Reduced
Nebula Research & Development LLC7,568$266.5K0.20%+7,568New
Lazard Asset Management LLC7,378$259.0K0.00%+4,727+178.3%Added
New York Life Investment Management LLC7,315$257.6K0.00%+7,315New
EP Wealth Advisors, LLC38,715$256.0K0.00%+26,515+217.3%Added
Mitsubishi UFJ Trust & Banking Corp7,230$254.6K0.00%+799+12.4%Added
IHT Wealth Management, LLC7,003$246.6K0.01%+7,003New
Northwestern Mutual Wealth Management Co6,991$246.2K0.00%−165−2.3%Reduced
Stephens Consulting, LLC6,960$245.1K0.10%00.0%Unchanged
Aigen Investment Management, LP6,946$244.6K0.04%+6,946New
Renaissance Technologies LLC6,900$243.0K0.00%−10,300−59.9%Reduced
Kestra Advisory Services, LLC6,845$241.0K0.00%+22+0.3%Added
Fifth Third Bancorp6,817$240.0K0.00%+630+10.2%Added
Future Fund LLC6,801$239.5K2.28%+6,801New
Healthcare of Ontario Pension Plan Trust Fund6,795$239.3K0.00%+6,795New
Shelton Capital Management6,558$230.9K0.01%−323−4.7%Reduced
Raymond James Trust N.A.6,309$222.0K0.01%+949+17.7%Added
Annex Advisory Services, LLC6,066$213.6K0.01%−28−0.5%Reduced
C2C Wealth Management, LLC5,946$210.2K0.03%00.0%Unchanged
Bank of Hawaii5,909$208.1K0.01%00.0%Unchanged
Girard Partners Ltd.5,837$205.5K0.02%−30−0.5%Reduced
Private Advisor Group, LLC5,780$203.5K0.00%+5,780New
Leavell Investment Management, Inc.5,687$200.0K0.01%00.0%Unchanged
Twin Lakes Capital Management, LLC3,647$128.4K0.09%+18+0.5%Added
Steward Partners Investment Advisory, LLC3,585$126.2K0.00%−271−7.0%Reduced
Glassman Wealth Services3,561$125.4K0.02%00.0%Unchanged
IFP Advisors, Inc2,506$115.6K0.01%−27,958−91.8%Reduced
Ronald Blue Trust, Inc.2,808$107.0K0.00%+294+11.7%Added
DuPont Capital Management Corp2,710$95.4K0.00%+2,710New
Parallel Advisors, LLC2,675$94.2K0.00%−20−0.7%Reduced
Cutler Group LP2,358$83.0K0.02%−1,506−39.0%Reduced
Global Financial Private Client, LLC2,244$81.6K0.04%00.0%Unchanged
International Assets Investment Management, LLC12,079$80.8K0.01%+12,079New
Allworth Financial LP2,180$76.8K0.00%−405−15.7%Reduced
ICA Group Wealth Management, LLC2,097$73.8K0.02%−51−2.4%Reduced
Investors Research Corp2,030$71.5K0.02%00.0%Unchanged
Armstrong Advisory Group, Inc1,851$65.2K0.01%−10−0.5%Reduced
DekaBank Deutsche Girozentrale1,760$61.0K0.00%+1,760New
Huntington National Bank1,526$53.7K0.00%−955−38.5%Reduced
Federation des caisses Desjardins du Quebec1,514$53.3K0.00%+353+30.4%Added
Salem Investment Counselors Inc1,415$49.8K0.00%00.0%Unchanged
Harbour Investments, Inc.1,330$46.8K0.00%+9+0.7%Added