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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q2 2023

Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
431
−6 vs. Q1 2023
Shares held
117.7M
−4.79M (−3.9%) vs. Q1 2023
Total value
$4.14B
−$507.6M (−10.9%) vs. Q1 2023
New holders
50
118 more added
Sold out
56
158 more reduced

1 institution that held it in Q1 2023 haven't filed for Q2 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2023: 431 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ2 2023: $4.14B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q2 2023

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2023.

Institutions holding HOG in Q2 2023
InstitutionSharesValue% of portfolioChange in sharesAction
PrairieView Partners, LLC5$00.00%00.0%Unchanged
Comerica Bank8,905$830.01%+8,905New
Bogart Wealth, LLC8$2820.00%00.0%Unchanged
Tfo-TDC, LLC9$3170.00%00.0%Unchanged
Kayne Anderson Rudnick Investment Management LLC10$3520.00%00.0%Unchanged
Baldwin Brothers Inc10$3520.00%00.0%Unchanged
Horan Securities, Inc.11$4020.00%00.0%Unchanged
25 LLC15$5410.00%+15New
Massmutual Trust Co FSB16$5630.00%−46−74.2%Reduced
Raffa Wealth Management, LLC19$6690.00%00.0%Unchanged
Newbridge Financial Services Group, Inc.19$6690.00%00.0%Unchanged
Sandy Spring Bank20$7050.00%00.0%Unchanged
Hoey Investments, Inc20$7050.00%00.0%Unchanged
Baker Avenue Asset Management, LP21$7390.00%−23−52.3%Reduced
M&R Capital Management Inc25$8800.00%00.0%Unchanged
Jackson, Grant Investment Advisers, Inc.28$9860.00%00.0%Unchanged
City State Bank40$1.00K0.00%00.0%Unchanged
Asset Dedication, LLC26$1.00K0.00%00.0%Unchanged
Disciplined Investments, LLC30$1.06K0.00%−3−9.1%Reduced
TFC Financial Management30$1.06K0.00%+9+42.9%Added
Bell Investment Advisors, Inc30$1.06K0.00%+30New
Brown Brothers Harriman & Co31$1.09K0.00%00.0%Unchanged
Creative Financial Designs Inc32$1.12K0.00%00.0%Unchanged
Evermay Wealth Management LLC32$1.13K0.00%00.0%Unchanged
BDO Wealth Advisors, LLC33$1.16K0.00%00.0%Unchanged
EverSource Wealth Advisors, LLC33$1.16K0.00%+5+17.9%Added
Sunbelt Securities, Inc.38$1.34K0.00%00.0%Unchanged
SJS Investment Consulting Inc.44$1.55K0.00%+1+2.3%Added
Independence Bank of Kentucky50$1.76K0.00%−50−50.0%Reduced
SOA Wealth Advisors, LLC.50$1.76K0.00%−3−5.7%Reduced
Glass Jacobson Investment Advisors llc50$1.76K0.00%+50New
Versant Capital Management, Inc64$2.25K0.00%−1−1.5%Reduced
Global Wealth Strategies & Associates70$2.46K0.00%00.0%Unchanged
Aspire Private Capital, LLC73$2.57K0.00%00.0%Unchanged
Hexagon Capital Partners LLC76$2.69K0.00%00.0%Unchanged
Bartlett & Co. Wealth Management LLC80$2.82K0.00%00.0%Unchanged
Earnest Partners LLC84$2.96K0.00%00.0%Unchanged
Bartlett & Co. LLC80$3.00K0.00%00.0%Unchanged
WR Wealth Planners, LLC86$3.04K0.00%00.0%Unchanged
Zions Bancorporation, N.A.88$3.10K0.00%00.0%Unchanged
First Capital Advisors Group, LLC.97$3.42K0.00%+97New
Johnson Financial Group, Inc.100$3.52K0.00%−12−10.7%Reduced
Washington Trust Co100$3.52K0.00%00.0%Unchanged
BerganKDV Wealth Management, LLC100$3.52K0.00%00.0%Unchanged
CoreFirst Bank & Trust100$3.52K0.00%00.0%Unchanged
Fairfield, Bush & Co.100$3.52K0.00%+100New
Key Financial Inc104$3.66K0.00%+104New
Eagle Bay Advisors LLC106$3.73K0.00%00.0%Unchanged
AlphaMark Advisors, LLC100$4.00K0.00%00.0%Unchanged
Benjamin F. Edwards & Company, Inc.110$4.00K0.00%00.0%Unchanged
Johnson Midwest Financial, LLC115$4.06K0.00%00.0%Unchanged
Atlas Capital Advisors LLC125$4.40K0.00%−5,978−98.0%Reduced
Investment Research & Advisory Group, Inc.131$4.62K0.00%+1+0.8%Added
Horrell Capital Management, Inc.147$5.00K0.00%00.0%Unchanged
Tradition Wealth Management, LLC133$5.00K0.00%−5−3.6%Reduced
Nelson, Van Denburg & Campbell Wealth Management Group, LLC145$5.11K0.00%00.0%Unchanged
Cypress Capital Management LLC (WY)150$5.28K0.01%00.0%Unchanged
Boyd Watterson Asset Management LLC159$5.60K0.00%00.0%Unchanged
Hantz Financial Services, Inc.172$6.00K0.00%00.0%Unchanged
NewSquare Capital LLC180$6.34K0.00%00.0%Unchanged
Oliver Lagore Vanvalin Investment Group181$6.37K0.00%00.0%Unchanged
WealthPLAN Partners, LLC192$6.76K0.00%−30−13.5%Reduced
McIlrath & Eck, LLC192$6.76K0.00%00.0%Unchanged
TD Private Client Wealth LLC193$6.80K0.00%−146−43.1%Reduced
Kistler-Tiffany Companies, LLC195$6.87K0.00%00.0%Unchanged
Smithfield Trust Co210$7.00K0.00%00.0%Unchanged
Community Bank, N.A.200$7.04K0.00%00.0%Unchanged
Arrow Financial Corp200$7.04K0.00%00.0%Unchanged
Trust Co of Vermont200$7.04K0.00%00.0%Unchanged
Hollencrest Capital Management200$7.04K0.00%00.0%Unchanged
HHM Wealth Advisors, LLC200$7.04K0.00%00.0%Unchanged
Strategic Investment Solutions, Inc.225$7.06K0.00%00.0%Unchanged
City Holding Co205$7.22K0.00%00.0%Unchanged
Focused Wealth Management, Inc207$7.28K0.00%+1+0.5%Added
Cape Investment Advisory, Inc.225$7.92K0.00%00.0%Unchanged
Farther Finance Advisors, LLC226$7.96K0.00%+10+4.6%Added
Loomis Sayles & Co L P221$8.00K0.00%−114−34.0%Reduced
Gradient Investments LLC245$8.62K0.00%+7+2.9%Added
Bradley & Co. Private Wealth Management, LLC250$8.80K0.01%00.0%Unchanged
Barrett & Company, Inc.256$9.01K0.01%00.0%Unchanged
JFS Wealth Advisors, LLC270$9.50K0.00%−3−1.1%Reduced
Baystate Wealth Management LLC277$9.76K0.00%+2+0.7%Added
Arlington Partners LLC278$9.79K0.00%00.0%Unchanged
Sound Income Strategies, LLC280$9.86K0.00%00.0%Unchanged
New England Capital Financial Advisors LLC293$10.3K0.01%+1+0.3%Added
Adirondack Trust Co270$10.4K0.00%00.0%Unchanged
PFS Partners, LLC300$10.6K0.01%00.0%Unchanged
WFA Asset Management Corp307$10.8K0.01%+1+0.3%Added
RE Dickinson Investment Advisors, LLC300$11.0K0.00%00.0%Unchanged
Hazlett, Burt & Watson, Inc.301$11.0K0.01%+301New
Cary Street Partner Investment Advisory LLC316$11.1K0.00%00.0%Unchanged
AdvisorNet Financial, Inc337$11.9K0.00%+13+4.0%Added
North Star Investment Management Corp.340$12.0K0.00%+40+13.3%Added
Edmond de Rothschild Holding S.A.340$12.0K0.00%+340New
Front Row Advisors LLC380$13.0K0.01%00.0%Unchanged
Umb Bank N A390$13.7K0.00%00.0%Unchanged
Winch Advisory Services, LLC405$14.0K0.01%+2+0.5%Added
Capital Analysts, LLC400$14.0K0.00%+1+0.3%Added
Bessemer Group Inc373$14.0K0.00%+110+41.8%Added
Luken Investment Analytics, LLC412$14.5K0.01%00.0%Unchanged