Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q1 2023
Institutional positions in Harley-Davidson, Inc. as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 438
- −3 vs. Q4 2022
- Shares held
- 122.5M
- −3.15M (−2.5%) vs. Q4 2022
- Total value
- $4.65B
- −$581.3M (−11.1%) vs. Q4 2022
- New holders
- 55
- 143 more added
- Sold out
- 58
- 138 more reduced
9 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2022: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q1 2023
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q4 2022.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Norwood Financial Corp | 1,200 | $45.6K | 0.07% | 00.0% | Unchanged |
| IAG Wealth Partners, LLC | 1,199 | $45.5K | 0.01% | 00.0% | Unchanged |
| Parkside Financial Bank & Trust | 1,188 | $45.1K | 0.01% | −1,252−51.3% | Reduced |
| Proequities, Inc. | 1,164 | $44.2K | 0.00% | +1+0.1% | Added |
| Federation des caisses Desjardins du Quebec | 1,161 | $44.1K | 0.00% | 00.0% | Unchanged |
| EP Wealth Advisors, LLC | 12,200 | $41.6K | 0.00% | +5,614+85.2% | Added |
| Nomura Asset Management Co Ltd | 1,090 | $41.4K | 0.00% | −450−29.2% | Reduced |
| Global Retirement Partners, LLC | 1,121 | $39.9K | 0.00% | +1,110+10,090.9% | Added |
| Central Trust Co | 1,002 | $38.0K | 0.00% | 00.0% | Unchanged |
| Clearstead Advisors, LLC | 1,000 | $38.0K | 0.00% | 00.0% | Unchanged |
| Coastal Capital Group, Inc. | 936 | $35.5K | 0.01% | +8+0.9% | Added |
| Ameritas Advisory Services, LLC | 890 | $33.8K | 0.00% | +890 | New |
| Park Place Capital Corp | 867 | $32.9K | 0.01% | 00.0% | Unchanged |
| GWM Advisors LLC | 767 | $29.1K | 0.00% | −1,500−66.2% | Reduced |
| Quarry LP | 765 | $29.0K | 0.02% | −162−17.5% | Reduced |
| TD Capital Management LLC | 752 | $28.6K | 0.00% | 00.0% | Unchanged |
| National Bank of Canada | 728 | $27.6K | 0.00% | +103+16.5% | Added |
| Ci Investments Inc. | 650 | $25.0K | 0.00% | +51+8.5% | Added |
| Private Trust Co NA | 616 | $23.4K | 0.00% | 00.0% | Unchanged |
| Lindbrook Capital, LLC | 605 | $23.0K | 0.00% | 00.0% | Unchanged |
| Belpointe Asset Management LLC | 605 | $23.0K | 0.00% | +78+14.8% | Added |
| Geneos Wealth Management Inc. | 593 | $22.5K | 0.00% | +100+20.3% | Added |
| Nalls Sherbakoff Group, LLC | 540 | $20.1K | 0.02% | +540 | New |
| Bokf, NA | 525 | $19.9K | 0.00% | +525 | New |
| GHP Investment Advisors, Inc. | 511 | $19.4K | 0.00% | 00.0% | Unchanged |
| Mach-1 Financial Group, Inc. | 1,530 | $19.0K | 0.12% | +1,530 | New |
| McClarren Financial Advisors, Inc. | 513 | $19.0K | 0.02% | +2+0.4% | Added |
| Archer Investment Corp | 500 | $19.0K | 0.01% | −2−0.4% | Reduced |
| Sittner & Nelson, LLC | 500 | $19.0K | 0.01% | 00.0% | Unchanged |
| Signaturefd, LLC | 480 | $18.2K | 0.00% | +353+278.0% | Added |
| Farmers & Merchants Investments Inc | 460 | $17.5K | 0.00% | 00.0% | Unchanged |
| Quadrant Capital Group LLC | 447 | $17.0K | 0.00% | +231+106.9% | Added |
| First Manhattan Co | 440 | $16.7K | 0.00% | +440 | New |
| Moisand Fitzgerald Tamayo, LLC | 415 | $15.8K | 0.00% | 00.0% | Unchanged |
| Luken Investment Analytics, LLC | 412 | $15.6K | 0.01% | 00.0% | Unchanged |
| Spire Wealth Management | 398 | $15.1K | 0.00% | +290+268.5% | Added |
| Winch Advisory Services, LLC | 403 | $15.0K | 0.01% | +2+0.5% | Added |
| Capital Analysts, LLC | 399 | $15.0K | 0.00% | +1+0.3% | Added |
| Umb Bank N A | 390 | $14.8K | 0.00% | +45+13.0% | Added |
| Front Row Advisors LLC | 380 | $14.0K | 0.01% | 00.0% | Unchanged |
| First Horizon Advisors, Inc. | 367 | $13.9K | 0.00% | −37−9.2% | Reduced |
| Loomis Sayles & Co L P | 335 | $13.0K | 0.00% | +335 | New |
| TD Private Client Wealth LLC | 339 | $12.9K | 0.00% | 00.0% | Unchanged |
| AdvisorNet Financial, Inc | 324 | $12.3K | 0.00% | −26−7.4% | Reduced |
| Cary Street Partner Investment Advisory LLC | 316 | $12.0K | 0.00% | +216+216.0% | Added |
| Ten Capital Wealth Advisors, LLC | 311 | $11.8K | 0.00% | +311 | New |
| WFA Asset Management Corp | 306 | $11.6K | 0.01% | +32+11.7% | Added |
| North Star Investment Management Corp. | 300 | $11.4K | 0.00% | −40−11.8% | Reduced |
| PFS Partners, LLC | 300 | $11.4K | 0.01% | 00.0% | Unchanged |
| Robbins Farley LLC | 300 | $11.4K | 0.01% | +300 | New |
| New England Capital Financial Advisors LLC | 292 | $11.1K | 0.01% | +1+0.3% | Added |
| RE Dickinson Investment Advisors, LLC | 300 | $11.0K | 0.00% | 00.0% | Unchanged |
| Sound Income Strategies, LLC | 280 | $10.6K | 0.00% | 00.0% | Unchanged |
| Arlington Partners LLC | 278 | $10.6K | 0.00% | 00.0% | Unchanged |
| Baystate Wealth Management LLC | 275 | $10.5K | 0.00% | +1+0.4% | Added |
| JFS Wealth Advisors, LLC | 273 | $10.4K | 0.00% | −32−10.5% | Reduced |
| Adirondack Trust Co | 270 | $10.3K | 0.01% | −10−3.6% | Reduced |
| Covestor Ltd | 266 | $10.0K | 0.01% | −118−30.7% | Reduced |
| Bessemer Group Inc | 263 | $10.0K | 0.00% | +20+8.2% | Added |
| Barrett & Company, Inc. | 256 | $9.72K | 0.01% | 00.0% | Unchanged |
| Bradley & Co. Private Wealth Management, LLC | 250 | $9.49K | 0.01% | 00.0% | Unchanged |
| Gradient Investments LLC | 238 | $9.02K | 0.00% | +1+0.4% | Added |
| Strategic Investment Solutions, Inc. | 225 | $8.56K | 0.00% | +225 | New |
| Cape Investment Advisory, Inc. | 225 | $8.54K | 0.01% | +225 | New |
| WealthPLAN Partners, LLC | 222 | $8.44K | 0.00% | +222 | New |
| Farther Finance Advisors, LLC | 216 | $8.20K | 0.00% | +7+3.3% | Added |
| Smithfield Trust Co | 210 | $8.00K | 0.00% | 00.0% | Unchanged |
| Focused Wealth Management, Inc | 206 | $7.81K | 0.00% | +1+0.5% | Added |
| City Holding Co | 205 | $7.78K | 0.00% | +205 | New |
| Trust Co of Vermont | 200 | $7.59K | 0.00% | 00.0% | Unchanged |
| Hollencrest Capital Management | 200 | $7.59K | 0.00% | 00.0% | Unchanged |
| HHM Wealth Advisors, LLC | 200 | $7.59K | 0.00% | 00.0% | Unchanged |
| Community Bank, N.A. | 200 | $7.59K | 0.00% | 00.0% | Unchanged |
| Arrow Financial Corp | 200 | $7.59K | 0.00% | 00.0% | Unchanged |
| Kistler-Tiffany Companies, LLC | 195 | $7.41K | 0.00% | 00.0% | Unchanged |
| McIlrath & Eck, LLC | 192 | $7.29K | 0.00% | 00.0% | Unchanged |
| Hantz Financial Services, Inc. | 172 | $7.00K | 0.00% | 00.0% | Unchanged |
| Oliver Lagore Vanvalin Investment Group | 181 | $6.87K | 0.00% | 00.0% | Unchanged |
| NewSquare Capital LLC | 180 | $6.83K | 0.00% | +180 | New |
| Boyd Watterson Asset Management LLC | 159 | $6.04K | 0.00% | 00.0% | Unchanged |
| Horrell Capital Management, Inc. | 147 | $6.00K | 0.00% | 00.0% | Unchanged |
| Cypress Capital Management LLC (WY) | 150 | $5.70K | 0.01% | 00.0% | Unchanged |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 145 | $5.50K | 0.00% | 00.0% | Unchanged |
| Schubert & Co | 133 | $5.05K | 0.00% | −34−20.4% | Reduced |
| Tradition Wealth Management, LLC | 138 | $5.00K | 0.00% | +1+0.7% | Added |
| Investment Research & Advisory Group, Inc. | 130 | $4.96K | 0.00% | 00.0% | Unchanged |
| Cary Street Partners Asset Management LLC | 115 | $4.37K | 0.00% | 00.0% | Unchanged |
| Johnson Midwest Financial, LLC | 115 | $4.36K | 0.01% | +1+0.9% | Added |
| Johnson Financial Group, Inc. | 112 | $4.25K | 0.00% | +12+12.0% | Added |
| Eagle Bay Advisors LLC | 106 | $4.03K | 0.00% | 00.0% | Unchanged |
| AlphaMark Advisors, LLC | 100 | $4.00K | 0.00% | 00.0% | Unchanged |
| Benjamin F. Edwards & Company, Inc. | 110 | $4.00K | 0.00% | +110 | New |
| Washington Trust Co | 100 | $3.80K | 0.00% | 00.0% | Unchanged |
| BerganKDV Wealth Management, LLC | 100 | $3.80K | 0.00% | 00.0% | Unchanged |
| CoreFirst Bank & Trust | 100 | $3.80K | 0.00% | 00.0% | Unchanged |
| Independence Bank of Kentucky | 100 | $3.80K | 0.00% | 00.0% | Unchanged |
| Mascoma Wealth Management LLC | 100 | $3.71K | 0.00% | 00.0% | Unchanged |
| Zions Bancorporation, N.A. | 88 | $3.34K | 0.00% | −10−10.2% | Reduced |
| WR Wealth Planners, LLC | 86 | $3.27K | 0.00% | +86 | New |
| Earnest Partners LLC | 84 | $3.19K | 0.00% | 00.0% | Unchanged |