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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q1 2023

Institutional positions in Harley-Davidson, Inc. as of Mar 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
438
−3 vs. Q4 2022
Shares held
122.5M
−3.15M (−2.5%) vs. Q4 2022
Total value
$4.65B
−$581.3M (−11.1%) vs. Q4 2022
New holders
55
143 more added
Sold out
58
138 more reduced

9 institutions that held it in Q4 2022 haven't filed for Q1 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2023: 438 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ1 2023: $4.65B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q1 2023

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q4 2022.

Institutions holding HOG in Q1 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Valley National Advisers Inc4$00.00%00.0%Unchanged
PrairieView Partners, LLC5$00.00%00.0%Unchanged
Clear Street Markets LLC1$00.00%+1New
Silicon Valley Capital Partners0$10.00%0Unchanged
Bogart Wealth, LLC8$3040.00%00.0%Unchanged
Tfo-TDC, LLC9$3420.00%−509−98.3%Reduced
Baldwin Brothers Inc10$3800.00%00.0%Unchanged
Kayne Anderson Rudnick Investment Management LLC10$3800.00%+10New
Horan Securities, Inc.11$4310.00%00.0%Unchanged
Raffa Wealth Management, LLC19$7210.00%00.0%Unchanged
Newbridge Financial Services Group, Inc.19$7210.00%00.0%Unchanged
Sandy Spring Bank20$7600.00%00.0%Unchanged
Hoey Investments, Inc20$7600.00%00.0%Unchanged
TFC Financial Management21$7980.00%00.0%Unchanged
M&R Capital Management Inc25$9490.00%00.0%Unchanged
Asset Dedication, LLC26$1.00K0.00%00.0%Unchanged
EverSource Wealth Advisors, LLC28$1.06K0.00%+14+100.0%Added
Jackson, Grant Investment Advisers, Inc.28$1.06K0.00%+28New
Brown Brothers Harriman & Co31$1.18K0.00%00.0%Unchanged
Creative Financial Designs Inc32$1.21K0.00%00.0%Unchanged
Evermay Wealth Management LLC32$1.22K0.00%00.0%Unchanged
Disciplined Investments, LLC33$1.25K0.00%−5−13.2%Reduced
BDO Wealth Advisors, LLC33$1.25K0.00%00.0%Unchanged
Sunbelt Securities, Inc.38$1.41K0.00%+38New
SJS Investment Consulting Inc.43$1.63K0.00%−5−10.4%Reduced
Baker Avenue Asset Management, LP44$1.67K0.00%00.0%Unchanged
1832 Asset Management L.P.50$1.90K0.00%00.0%Unchanged
City State Bank40$2.00K0.00%00.0%Unchanged
SOA Wealth Advisors, LLC.53$2.01K0.00%00.0%Unchanged
Massmutual Trust Co FSB62$2.35K0.00%−158−71.8%Reduced
Versant Capital Management, Inc65$2.45K0.00%00.0%Unchanged
CVA Family Office, LLC65$2.47K0.00%−15−18.8%Reduced
Global Wealth Strategies & Associates70$2.66K0.00%00.0%Unchanged
Aspire Private Capital, LLC73$2.77K0.00%00.0%Unchanged
TCI Wealth Advisors, Inc.74$2.81K0.00%−3−3.9%Reduced
Hexagon Capital Partners LLC76$2.90K0.00%−51−40.2%Reduced
Bartlett & Co. LLC80$3.00K0.00%00.0%Unchanged
Bartlett & Co. Wealth Management LLC80$3.04K0.00%00.0%Unchanged
Earnest Partners LLC84$3.19K0.00%00.0%Unchanged
WR Wealth Planners, LLC86$3.27K0.00%+86New
Zions Bancorporation, N.A.88$3.34K0.00%−10−10.2%Reduced
Mascoma Wealth Management LLC100$3.71K0.00%00.0%Unchanged
Washington Trust Co100$3.80K0.00%00.0%Unchanged
BerganKDV Wealth Management, LLC100$3.80K0.00%00.0%Unchanged
CoreFirst Bank & Trust100$3.80K0.00%00.0%Unchanged
Independence Bank of Kentucky100$3.80K0.00%00.0%Unchanged
AlphaMark Advisors, LLC100$4.00K0.00%00.0%Unchanged
Benjamin F. Edwards & Company, Inc.110$4.00K0.00%+110New
Eagle Bay Advisors LLC106$4.03K0.00%00.0%Unchanged
Johnson Financial Group, Inc.112$4.25K0.00%+12+12.0%Added
Johnson Midwest Financial, LLC115$4.36K0.01%+1+0.9%Added
Cary Street Partners Asset Management LLC115$4.37K0.00%00.0%Unchanged
Investment Research & Advisory Group, Inc.130$4.96K0.00%00.0%Unchanged
Tradition Wealth Management, LLC138$5.00K0.00%+1+0.7%Added
Schubert & Co133$5.05K0.00%−34−20.4%Reduced
Nelson, Van Denburg & Campbell Wealth Management Group, LLC145$5.50K0.00%00.0%Unchanged
Cypress Capital Management LLC (WY)150$5.70K0.01%00.0%Unchanged
Horrell Capital Management, Inc.147$6.00K0.00%00.0%Unchanged
Boyd Watterson Asset Management LLC159$6.04K0.00%00.0%Unchanged
NewSquare Capital LLC180$6.83K0.00%+180New
Oliver Lagore Vanvalin Investment Group181$6.87K0.00%00.0%Unchanged
Hantz Financial Services, Inc.172$7.00K0.00%00.0%Unchanged
McIlrath & Eck, LLC192$7.29K0.00%00.0%Unchanged
Kistler-Tiffany Companies, LLC195$7.41K0.00%00.0%Unchanged
Trust Co of Vermont200$7.59K0.00%00.0%Unchanged
Hollencrest Capital Management200$7.59K0.00%00.0%Unchanged
HHM Wealth Advisors, LLC200$7.59K0.00%00.0%Unchanged
Community Bank, N.A.200$7.59K0.00%00.0%Unchanged
Arrow Financial Corp200$7.59K0.00%00.0%Unchanged
City Holding Co205$7.78K0.00%+205New
Focused Wealth Management, Inc206$7.81K0.00%+1+0.5%Added
Smithfield Trust Co210$8.00K0.00%00.0%Unchanged
Farther Finance Advisors, LLC216$8.20K0.00%+7+3.3%Added
WealthPLAN Partners, LLC222$8.44K0.00%+222New
Cape Investment Advisory, Inc.225$8.54K0.01%+225New
Strategic Investment Solutions, Inc.225$8.56K0.00%+225New
Gradient Investments LLC238$9.02K0.00%+1+0.4%Added
Bradley & Co. Private Wealth Management, LLC250$9.49K0.01%00.0%Unchanged
Barrett & Company, Inc.256$9.72K0.01%00.0%Unchanged
Covestor Ltd266$10.0K0.01%−118−30.7%Reduced
Bessemer Group Inc263$10.0K0.00%+20+8.2%Added
Adirondack Trust Co270$10.3K0.01%−10−3.6%Reduced
JFS Wealth Advisors, LLC273$10.4K0.00%−32−10.5%Reduced
Baystate Wealth Management LLC275$10.5K0.00%+1+0.4%Added
Arlington Partners LLC278$10.6K0.00%00.0%Unchanged
Sound Income Strategies, LLC280$10.6K0.00%00.0%Unchanged
RE Dickinson Investment Advisors, LLC300$11.0K0.00%00.0%Unchanged
New England Capital Financial Advisors LLC292$11.1K0.01%+1+0.3%Added
North Star Investment Management Corp.300$11.4K0.00%−40−11.8%Reduced
PFS Partners, LLC300$11.4K0.01%00.0%Unchanged
Robbins Farley LLC300$11.4K0.01%+300New
WFA Asset Management Corp306$11.6K0.01%+32+11.7%Added
Ten Capital Wealth Advisors, LLC311$11.8K0.00%+311New
Cary Street Partner Investment Advisory LLC316$12.0K0.00%+216+216.0%Added
AdvisorNet Financial, Inc324$12.3K0.00%−26−7.4%Reduced
TD Private Client Wealth LLC339$12.9K0.00%00.0%Unchanged
Loomis Sayles & Co L P335$13.0K0.00%+335New
First Horizon Advisors, Inc.367$13.9K0.00%−37−9.2%Reduced
Front Row Advisors LLC380$14.0K0.01%00.0%Unchanged
Umb Bank N A390$14.8K0.00%+45+13.0%Added