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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q4 2022

Institutional positions in Harley-Davidson, Inc. as of Dec 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
450
+41 vs. Q3 2022
Shares held
125.9M
+3.43M (+2.8%) vs. Q3 2022
Total value
$5.24B
+$966.1M (+22.6%) vs. Q3 2022
New holders
90
141 more added
Sold out
49
115 more reduced

6 institutions that held it in Q3 2022 haven't filed for Q4 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2022: 450 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ4 2022: $5.24B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q4 2022

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q3 2022.

Institutions holding HOG in Q4 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Advanced Asset Management Advisors Inc100$4.16K0.00%+100New
Cary Street Partner Investment Advisory LLC100$4.16K0.00%+100New
Zions Bancorporation, N.A.98$4.08K0.00%+10+11.4%Added
AlphaMark Advisors, LLC100$4.00K0.00%00.0%Unchanged
Independence Bank of Kentucky100$4.00K0.00%00.0%Unchanged
Spire Wealth Management108$4.00K0.00%+9+9.1%Added
Crewe Advisors LLC86$3.58K0.00%−86−50.0%Reduced
Earnest Partners LLC84$3.49K0.00%00.0%Unchanged
Bartlett & Co. Wealth Management LLC80$3.33K0.00%00.0%Unchanged
CVA Family Office, LLC80$3.33K0.00%+30+60.0%Added
Accurate Wealth Management, LLC75$3.28K0.00%+75New
TCI Wealth Advisors, Inc.77$3.20K0.00%+3+4.1%Added
Aspire Private Capital, LLC73$3.04K0.00%00.0%Unchanged
Bartlett & Co. LLC80$3.00K0.00%00.0%Unchanged
Global Wealth Strategies & Associates70$2.91K0.00%+70New
Versant Capital Management, Inc65$2.70K0.00%00.0%Unchanged
SOA Wealth Advisors, LLC.53$2.21K0.00%00.0%Unchanged
Beaird Harris Wealth Management, LLC53$2.21K0.00%+53New
1832 Asset Management L.P.50$2.08K0.00%+50New
Thompson Siegel & Walmsley LLC59$2.00K0.00%−228,075−100.0%Reduced
Hazlett, Burt & Watson, Inc.48$2.00K0.00%00.0%Unchanged
City State Bank40$2.00K0.00%00.0%Unchanged
SJS Investment Consulting Inc.48$2.00K0.00%+24+100.0%Added
Accel Wealth Management46$1.91K0.00%00.0%Unchanged
Baker Avenue Asset Management, LP44$1.83K0.00%+44New
Disciplined Investments, LLC38$1.58K0.00%00.0%Unchanged
BDO Wealth Advisors, LLC33$1.37K0.00%00.0%Unchanged
Evermay Wealth Management LLC32$1.33K0.00%+32New
Creative Financial Designs Inc32$1.32K0.00%00.0%Unchanged
Brown Brothers Harriman & Co31$1.29K0.00%00.0%Unchanged
Sanctuary Wealth Management, L.L.C.30$1.25K0.00%+30New
M&R Capital Management Inc25$1.04K0.00%00.0%Unchanged
Semmax Financial Advisors Inc.32$1.00K0.00%+1+3.2%Added
ClariVest Asset Management LLC13$1.00K0.00%00.0%Unchanged
Asset Dedication, LLC26$1.00K0.00%+26New
TFC Financial Management21$8740.00%00.0%Unchanged
Sandy Spring Bank20$8320.00%00.0%Unchanged
Hoey Investments, Inc20$8320.00%00.0%Unchanged
Newbridge Financial Services Group, Inc.19$7900.00%00.0%Unchanged
Raffa Wealth Management, LLC19$7900.00%00.0%Unchanged
Sutton Wealth Advisors Inc.19$7900.00%+4+26.7%Added
Larson Financial Group LLC17$7180.00%00.0%Unchanged
EverSource Wealth Advisors, LLC14$5820.00%00.0%Unchanged
Horan Securities, Inc.11$4710.00%00.0%Unchanged
Global Retirement Partners, LLC11$4580.00%00.0%Unchanged
Baldwin Brothers Inc10$4160.00%00.0%Unchanged
Bogart Wealth, LLC8$3330.00%00.0%Unchanged
Silicon Valley Capital Partners0$20.00%0New
Valley National Advisers Inc4$00.00%00.0%Unchanged
PrairieView Partners, LLC5$00.00%00.0%Unchanged
Balyasny Asset Management LLC0$00.00%−765,023−100.0%Sold out
RWC Asset Management LLP0$00.00%−546,861−100.0%Sold out
Intrinsic Edge Capital Management LLC0$00.00%−355,843−100.0%Sold out
Holocene Advisors, LP0$00.00%−262,375−100.0%Sold out
Twin Tree Management, LP0$00.00%−253,110−100.0%Sold out
Susquehanna International Group, LLP0$00.00%−235,557−100.0%Sold out
Cartenna Capital, LP0$00.00%−210,000−100.0%Sold out
Natixis0$00.00%−194,097−100.0%Sold out
Driehaus Capital Management LLC0$00.00%−162,642−100.0%Sold out
Clear Sky Advisers, LLC0$00.00%−85,000−100.0%Sold out
First Eagle Investment Management, LLC0$00.00%−54,942−100.0%Sold out
Westpac Banking Corp0$00.00%−41,600−100.0%Sold out
Redwood Investment Management, LLC0$00.00%−35,870−100.0%Sold out
Susquehanna Fundamental Investments, LLC0$00.00%−26,997−100.0%Sold out
Nomura Holdings Inc0$00.00%−24,766−100.0%Sold out
Engineers Gate Manager LP0$00.00%−22,662−100.0%Sold out
ETF Managers Group, LLC0$00.00%−21,020−100.0%Sold out
XTX Topco Ltd0$00.00%−17,747−100.0%Sold out
FORA Capital, LLC0$00.00%−15,896−100.0%Sold out
Two Sigma Advisers, LP0$00.00%−14,800−100.0%Sold out
Centiva Capital, LP0$00.00%−9,825−100.0%Sold out
Prelude Capital Management, LLC0$00.00%−8,624−100.0%Sold out
AlphaCrest Capital Management LLC0$00.00%−8,378−100.0%Sold out
Gsa Capital Partners LLP0$00.00%−7,435−100.0%Sold out
Diametric Capital, LP0$00.00%−7,324−100.0%Sold out
Bridgewater Associates, LP0$00.00%−7,231−100.0%Sold out
Wintrust Investments LLC0$00.00%−7,000−100.0%Sold out
Moody National Bank Trust Division0$00.00%−6,894−100.0%Sold out
Seven Eight Capital, LP0$00.00%−6,367−100.0%Sold out
Counterpoint Mutual Funds LLC0$00.00%−6,365−100.0%Sold out
CIBC Asset Management Inc0$00.00%−6,108−100.0%Sold out
Asset Management One Co.,Ltd.0$00.00%−5,191−100.0%Sold out
Altshuler Shaham Ltd0$00.00%−3,755−100.0%Sold out
Meeder Asset Management Inc0$00.00%−1,911−100.0%Sold out
FAI Wealth Management0$00.00%−500−100.0%Sold out
Mach-1 Financial Group, Inc.0$00.00%−500−100.0%Sold out
De Burlo Group Inc0$00.00%−400−100.0%Sold out
Banque Cantonale Vaudoise0$00.00%−350−100.0%Sold out
Almanack Investment Partners, LLC.0$00.00%−204−100.0%Sold out
Credential Qtrade Securities Inc.0$00.00%−145−100.0%Sold out
West Bancorporation Inc0$00.00%−136−100.0%Sold out
Howe & Rusling Inc0$00.00%−112−100.0%Sold out
Evoke Wealth, LLC0$00.00%−87−100.0%Sold out
Capital Advisors, Ltd. LLC0$00.00%−22−100.0%Sold out
Compagnie Lombard Odier SCmA0$00.00%−25−100.0%Sold out
Prestige Wealth Management Group LLC0$00.00%−32−100.0%Sold out
Whittier Trust Co of Nevada Inc0$00.00%−5−100.0%Sold out
Carmichael Hill & Associates, Inc.0$00.00%−13−100.0%Sold out
International Assets Investment Management, LLC0$00.00%−9−100.0%Sold out
Eaton Vance Management––––Not filed