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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q4 2022

Institutional positions in Harley-Davidson, Inc. as of Dec 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
450
+41 vs. Q3 2022
Shares held
125.9M
+3.43M (+2.8%) vs. Q3 2022
Total value
$5.24B
+$966.1M (+22.6%) vs. Q3 2022
New holders
90
141 more added
Sold out
49
115 more reduced

6 institutions that held it in Q3 2022 haven't filed for Q4 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2022: 450 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ4 2022: $5.24B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q4 2022

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q3 2022.

Institutions holding HOG in Q4 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Tfo-TDC, LLC518$12.8K0.00%+518New
Umb Bank N A345$14.0K0.00%00.0%Unchanged
TD Private Client Wealth LLC339$14.1K0.00%−9−2.6%Reduced
North Star Investment Management Corp.340$14.1K0.00%00.0%Unchanged
AdvisorNet Financial, Inc350$14.6K0.00%+50+16.7%Added
Covestor Ltd384$16.0K0.01%−274−41.6%Reduced
Capital Analysts, LLC398$16.0K0.00%+1+0.3%Added
Front Row Advisors LLC380$16.0K0.01%00.0%Unchanged
First Horizon Advisors, Inc.404$16.8K0.00%+367+991.9%Added
Winch Advisory Services, LLC401$17.0K0.01%+1+0.3%Added
Luken Investment Analytics, LLC412$17.1K0.01%+412New
Moisand Fitzgerald Tamayo, LLC415$17.3K0.00%00.0%Unchanged
Dark Forest Capital Management LP454$18.9K0.00%+454New
Farmers & Merchants Investments Inc460$19.1K0.00%00.0%Unchanged
Geneos Wealth Management Inc.493$20.5K0.00%00.0%Unchanged
Sittner & Nelson, LLC500$20.8K0.01%−100−16.7%Reduced
Archer Investment Corp502$20.9K0.01%00.0%Unchanged
McClarren Financial Advisors, Inc.511$21.0K0.02%+2+0.4%Added
GHP Investment Advisors, Inc.511$21.3K0.00%00.0%Unchanged
Belpointe Asset Management LLC527$21.9K0.00%+527New
Money Concepts Capital Corp540$22.5K0.00%+540New
Rockefeller Capital Management L.P.592$24.0K0.00%+519+711.0%Added
Ci Investments Inc.599$25.0K0.00%−168−21.9%Reduced
Lindbrook Capital, LLC605$25.2K0.00%+30+5.2%Added
National Bank of Canada625$26.0K0.00%+55+9.6%Added
Private Trust Co NA616$26.0K0.00%00.0%Unchanged
TD Capital Management LLC752$31.3K0.00%00.0%Unchanged
Coastal Capital Group, Inc.928$32.4K0.01%00.0%Unchanged
Park Place Capital Corp867$36.0K0.01%+867New
Quarry LP927$38.6K0.04%+927New
Clearstead Advisors, LLC1,000$41.6K0.00%00.0%Unchanged
Central Trust Co1,002$41.7K0.00%00.0%Unchanged
Ellevest, Inc.1,068$44.4K0.00%−47−4.2%Reduced
Federation des caisses Desjardins du Quebec1,161$48.3K0.00%−20−1.7%Reduced
Proequities, Inc.1,163$48.4K0.00%+615+112.2%Added
IAG Wealth Partners, LLC1,199$49.9K0.01%00.0%Unchanged
Norwood Financial Corp1,200$49.9K0.08%−475−28.4%Reduced
Harbour Investments, Inc.1,283$53.4K0.00%−188−12.8%Reduced
Advisory Services Network, LLC1,364$56.8K0.00%+1,364New
Salem Investment Counselors Inc1,415$58.9K0.00%00.0%Unchanged
GWM Advisors LLC2,267$62.4K0.00%+2,267New
Nomura Asset Management Co Ltd1,540$64.1K0.00%00.0%Unchanged
Kapitalo Investimentos Ltda1,690$70.3K0.06%+1,690New
Armstrong Advisory Group, Inc1,861$77.4K0.01%+1,861New
Investors Research Corp2,030$84.4K0.02%00.0%Unchanged
Ronald Blue Trust, Inc.2,516$88.0K0.00%+114+4.7%Added
Global Financial Private Client, LLC2,244$93.3K0.05%00.0%Unchanged
State of Wyoming2,321$96.6K0.03%−110−4.5%Reduced
C M Bidwell & Associates Ltd2,355$98.0K0.08%+2,355New
Parkside Financial Bank & Trust2,440$101.5K0.03%−851−25.9%Reduced
Huntington National Bank2,476$103.0K0.00%00.0%Unchanged
ICA Group Wealth Management, LLC2,501$104.5K0.02%+2,501New
CoreCap Advisors, LLC2,530$105.3K0.01%+2,530New
Parallel Advisors, LLC2,716$113.0K0.00%−23−0.8%Reduced
Jefferies Financial Group Inc.2,750$114.4K0.00%+2,750New
Tower Research Capital LLC (TRC)2,831$118.0K0.00%−6,784−70.6%Reduced
Allworth Financial LP2,978$123.9K0.00%+411+16.0%Added
Canada Pension Plan Investment Board3,175$132.1K0.00%+1,100+53.0%Added
Romano Brothers and Company3,505$145.8K0.02%+3,505New
Glassman Wealth Services3,540$147.3K0.03%+12+0.3%Added
Twin Lakes Capital Management, LLC3,613$150.3K0.12%+13+0.4%Added
Steward Partners Investment Advisory, LLC3,880$161.4K0.00%−61−1.5%Reduced
Convergence Investment Partners, LLC3,985$165.8K0.10%+3,985New
Lazard Asset Management LLC4,084$169.0K0.00%+2,267+124.8%Added
Assetmark, Inc4,400$183.0K0.00%+4,400New
Comerica Securities,inc.4,452$185.2K0.01%+4,452New
Stephens Consulting, LLC4,730$196.8K0.13%+2,583+120.3%Added
M&T Bank Corp4,847$201.4K0.00%+4,847New
Quantamental Technologies LLC4,961$206.4K0.09%+4,961New
Landaas & Co5,008$208.0K0.11%+5,008New
Sargent Bickham Lagudis LLC5,075$211.1K0.02%00.0%Unchanged
Future Fund LLC5,128$213.3K0.90%−5,759−52.9%Reduced
Profund Advisors LLC5,225$217.4K0.01%+5,225New
Leonteq Securities AG5,333$221.9K0.01%+1,607+43.1%Added
Folger Nolan Fleming Douglas Capital Management, Inc5,362$223.0K0.03%+5,362New
MML Investors Services, LLC5,416$225.0K0.00%+5,416New
Raymond James Trust N.A.5,436$226.0K0.01%+5,436New
Girard Partners Ltd.5,498$228.7K0.03%+5,498New
Sigma Planning Corp5,634$234.4K0.01%−206−3.5%Reduced
Leavell Investment Management, Inc.5,687$237.0K0.02%+5,687New
Mitsubishi UFJ Trust & Banking Corp5,753$239.3K0.00%−5,012−46.6%Reduced
Oppenheimer Asset Management Inc.5,833$242.7K0.00%+5,833New
Annex Advisory Services, LLC5,925$246.5K0.01%+11+0.2%Added
IFP Advisors, Inc5,202$248.0K0.01%+1,577+43.5%Added
Bank of Hawaii6,089$253.3K0.02%00.0%Unchanged
JustInvest LLC6,146$255.7K0.01%+6,146New
C2C Wealth Management, LLC5,946$258.3K0.04%00.0%Unchanged
Boothbay Fund Management, LLC6,282$261.3K0.01%−70,681−91.8%Reduced
Northwestern Mutual Wealth Management Co6,394$266.0K0.00%+137+2.2%Added
Fifth Third Bancorp6,423$267.2K0.00%+334+5.5%Added
Hennion & Walsh Asset Management, Inc.6,443$268.0K0.02%−939−12.7%Reduced
Gyon Technologies Capital Management, LP6,502$270.5K0.10%−33,860−83.9%Reduced
First Republic Investment Management, Inc.6,570$273.3K0.00%+99+1.5%Added
EP Wealth Advisors, LLC6,586$274.0K0.00%+6,586New
Impax Asset Management Group plc6,631$275.9K0.00%−261−3.8%Reduced
EMC Capital Management6,668$277.0K0.25%+913+15.9%Added
Snowden Capital Advisors LLC6,772$281.7K0.01%+6,772New
CI Private Wealth, LLC6,762$281.9K0.00%+6,762New
Atlas Capital Advisors LLC6,821$283.8K0.05%00.0%Unchanged
Hamilton Wealth, LLC6,866$285.6K0.12%+13+0.2%Added