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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q3 2022

Institutional positions in Harley-Davidson, Inc. as of Sep 30, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
415
+15 vs. Q2 2022
Shares held
123.4M
−3.10M (−2.5%) vs. Q2 2022
Total value
$4.31B
+$295.9M (+7.4%) vs. Q2 2022
New holders
60
101 more added
Sold out
45
157 more reduced

4 institutions that held it in Q2 2022 haven't filed for Q3 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2022: 415 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ3 2022: $4.31B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q3 2022

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q2 2022.

Institutions holding HOG in Q3 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Winch Advisory Services, LLC400$14.0K0.01%+2+0.5%Added
Moisand Fitzgerald Tamayo, LLC415$14.0K0.00%00.0%Unchanged
Capital Analysts, LLC397$14.0K0.00%+151+61.4%Added
Gradient Investments LLC402$14.0K0.00%+167+71.1%Added
Farmers & Merchants Investments Inc460$16.0K0.00%−360−43.9%Reduced
Geneos Wealth Management Inc.493$17.0K0.00%−3,808−88.5%Reduced
FAI Wealth Management500$17.0K0.02%00.0%Unchanged
Mach-1 Financial Group, Inc.500$17.0K0.02%00.0%Unchanged
McClarren Financial Advisors, Inc.509$17.0K0.02%+509New
Archer Investment Corp502$17.5K0.01%+2+0.4%Added
GHP Investment Advisors, Inc.511$18.0K0.00%00.0%Unchanged
Proequities, Inc.548$19.0K0.00%+39+7.7%Added
Neo Ivy Capital Management577$20.0K0.05%−970−62.7%Reduced
National Bank of Canada570$20.0K0.00%−134−19.0%Reduced
Lindbrook Capital, LLC575$20.0K0.00%+3+0.5%Added
Private Trust Co NA616$21.0K0.00%00.0%Unchanged
Sittner & Nelson, LLC600$21.0K0.01%00.0%Unchanged
Covestor Ltd658$23.0K0.02%−435−39.8%Reduced
TD Capital Management LLC752$26.0K0.00%+752New
Ci Investments Inc.767$27.0K0.00%−40−5.0%Reduced
American Portfolios Advisors790$27.6K0.00%+2+0.3%Added
Coastal Capital Group, Inc.928$32.0K0.01%+4+0.4%Added
Central Trust Co1,002$35.0K0.00%00.0%Unchanged
Clearstead Advisors, LLC1,000$35.0K0.00%00.0%Unchanged
Ellevest, Inc.1,115$39.0K0.00%+854+327.2%Added
Federation des caisses Desjardins du Quebec1,181$41.2K0.00%−398−25.2%Reduced
IAG Wealth Partners, LLC1,199$42.0K0.01%00.0%Unchanged
Harbour Investments, Inc.1,471$47.0K0.00%00.0%Unchanged
Salem Investment Counselors Inc1,415$49.0K0.00%00.0%Unchanged
Nomura Asset Management Co Ltd1,540$53.7K0.00%00.0%Unchanged
Norwood Financial Corp1,675$59.0K0.10%−75−4.3%Reduced
Lazard Asset Management LLC1,817$63.0K0.00%+1,020+128.0%Added
Meeder Asset Management Inc1,911$67.0K0.00%−81−4.1%Reduced
Investors Research Corp2,030$71.0K0.02%00.0%Unchanged
Canada Pension Plan Investment Board2,075$72.0K0.00%−16,610−88.9%Reduced
Stephens Consulting, LLC2,147$74.9K0.07%+2,147New
Ronald Blue Trust, Inc.2,402$76.0K0.00%+22+0.9%Added
Global Financial Private Client, LLC2,244$81.0K0.05%00.0%Unchanged
State of Wyoming2,431$85.0K0.04%−2,701−52.6%Reduced
Huntington National Bank2,476$87.0K0.00%−6−0.2%Reduced
Allworth Financial LP2,567$90.0K0.00%+410+19.0%Added
Deutsche Bank AG2,695$94.0K0.00%−6,230−69.8%Reduced
Parallel Advisors, LLC2,739$96.0K0.00%+108+4.1%Added
Wipfli Financial Advisors LLC,2,917$102.0K0.01%+2,917New
Parkside Financial Bank & Trust3,291$114.0K0.04%+12+0.4%Added
Glassman Wealth Services3,528$123.0K0.03%+3+0.1%Added
Twin Lakes Capital Management, LLC3,600$126.0K0.10%+15+0.4%Added
Leonteq Securities AG3,726$130.0K0.01%−4,337−53.8%Reduced
Altshuler Shaham Ltd3,755$135.0K0.00%−434−10.4%Reduced
Steward Partners Investment Advisory, LLC3,941$137.0K0.00%+55+1.4%Added
IFP Advisors, Inc3,625$176.0K0.01%+105+3.0%Added
Sargent Bickham Lagudis LLC5,075$177.0K0.02%00.0%Unchanged
Asset Management One Co.,Ltd.5,191$181.0K0.00%+5,191New
EMC Capital Management5,755$201.0K0.19%00.0%Unchanged
Sigma Planning Corp5,840$204.0K0.01%+5,840New
Annex Advisory Services, LLC5,914$206.0K0.01%+5,914New
Fifth Third Bancorp6,089$212.0K0.00%+146+2.5%Added
Bank of Hawaii6,089$212.0K0.01%+6,089New
CIBC Asset Management Inc6,108$213.0K0.00%+6,108New
Kestra Advisory Services, LLC6,163$215.0K0.00%−1,476−19.3%Reduced
Cetera Advisor Networks LLC6,201$216.0K0.00%+6,201New
Northwestern Mutual Wealth Management Co6,257$219.0K0.00%+143+2.3%Added
Seven Eight Capital, LP6,367$222.0K0.04%−4,205−39.8%Reduced
Counterpoint Mutual Funds LLC6,365$222.0K0.54%+3,071+93.2%Added
C2C Wealth Management, LLC5,946$226.0K0.04%00.0%Unchanged
First Republic Investment Management, Inc.6,471$226.0K0.00%+51+0.8%Added
Capula Management Ltd6,640$232.0K0.03%+6,640New
Atlas Capital Advisors LLC6,821$237.9K0.04%+6,821New
Hamilton Wealth, LLC6,853$239.0K0.10%+6,853New
Impax Asset Management Group plc6,892$240.0K0.00%−285−4.0%Reduced
Moody National Bank Trust Division6,894$240.0K0.02%+6,894New
Wintrust Investments LLC7,000$244.0K0.03%−100−1.4%Reduced
NuWave Investment Management, LLC7,126$249.0K0.29%+7,126New
Bridgewater Associates, LP7,231$252.0K0.00%−300,970−97.7%Reduced
Diametric Capital, LP7,324$255.0K0.13%+7,324New
Hennion & Walsh Asset Management, Inc.7,382$257.0K0.02%−379−4.9%Reduced
Gsa Capital Partners LLP7,435$259.0K0.03%+7,435New
ProShare Advisors LLC7,488$261.0K0.00%−900−10.7%Reduced
Shelton Capital Management7,734$270.0K0.01%−407−5.0%Reduced
Wedge Capital Management L L P7,893$275.0K0.00%+1,025+14.9%Added
Mercer Global Advisors Inc7,943$277.0K0.00%+535+7.2%Added
Ford Financial Group, LLC8,000$279.0K0.12%00.0%Unchanged
Mariner, LLC7,994$279.0K0.00%+7,994New
AlphaCrest Capital Management LLC8,378$292.0K0.02%−7,193−46.2%Reduced
Captrust Financial Advisors8,397$293.0K0.00%+3,429+69.0%Added
Pavion Blue Capital, LLC8,426$294.0K0.21%00.0%Unchanged
Prelude Capital Management, LLC8,624$301.0K0.02%+282+3.4%Added
Quent Capital, LLC9,070$316.0K0.07%−31−0.3%Reduced
Tower Research Capital LLC (TRC)9,615$336.0K0.01%−5,523−36.5%Reduced
HighTower Advisors, LLC9,800$336.0K0.00%−265−2.6%Reduced
Centiva Capital, LP9,825$342.0K0.03%+9,825New
Guggenheim Capital LLC9,981$348.0K0.00%−2,030−16.9%Reduced
Pictet Asset Management SA10,048$350.0K0.00%00.0%Unchanged
Pathstone Family Office, LLC10,140$353.7K0.01%+3,724+58.0%Added
Pinkerton Retirement Specialists, LLC10,376$362.0K0.14%+10,376New
Mitsubishi UFJ Trust & Banking Corp10,765$375.0K0.00%−11,822−52.3%Reduced
Ethic Inc.10,846$378.0K0.03%+2,738+33.8%Added
Future Fund LLC10,887$380.0K0.76%−418−3.7%Reduced
Virtu Financial LLC10,954$382.0K0.03%+10,954New
ARGI Investment Services, LLC11,513$402.0K0.01%+1,001+9.5%Added