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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q3 2022

Institutional positions in Harley-Davidson, Inc. as of Sep 30, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
415
+15 vs. Q2 2022
Shares held
123.4M
−3.10M (−2.5%) vs. Q2 2022
Total value
$4.31B
+$295.9M (+7.4%) vs. Q2 2022
New holders
60
101 more added
Sold out
45
157 more reduced

4 institutions that held it in Q2 2022 haven't filed for Q3 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2022: 415 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ3 2022: $4.31B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q3 2022

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q2 2022.

Institutions holding HOG in Q3 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Global Retirement Partners, LLC11$00.00%−9−45.0%Reduced
Valley National Advisers Inc4$00.00%00.0%Unchanged
Baldwin Brothers Inc10$00.00%00.0%Unchanged
M&R Capital Management Inc25$00.00%00.0%Unchanged
Whittier Trust Co of Nevada Inc5$00.00%00.0%Unchanged
Horan Securities, Inc.11$00.00%00.0%Unchanged
EverSource Wealth Advisors, LLC14$00.00%00.0%Unchanged
Bogart Wealth, LLC8$00.00%00.0%Unchanged
PrairieView Partners, LLC5$00.00%00.0%Unchanged
Carmichael Hill & Associates, Inc.13$00.00%00.0%Unchanged
ClariVest Asset Management LLC13$00.00%+13New
International Assets Investment Management, LLC9$00.00%+9New
Sutton Wealth Advisors Inc.15$5230.00%−14−48.3%Reduced
Raffa Wealth Management, LLC19$6630.00%00.0%Unchanged
Brown Brothers Harriman & Co31$1.00K0.00%−43−58.1%Reduced
First Horizon Advisors, Inc.37$1.00K0.00%−18−32.7%Reduced
Creative Financial Designs Inc32$1.00K0.00%+1+3.2%Added
Massmutual Trust Co FSB16$1.00K0.00%−2−11.1%Reduced
Sandy Spring Bank20$1.00K0.00%00.0%Unchanged
Baystate Wealth Management LLC22$1.00K0.00%00.0%Unchanged
Capital Advisors, Ltd. LLC22$1.00K0.00%−1−4.3%Reduced
BDO Wealth Advisors, LLC33$1.00K0.00%00.0%Unchanged
Semmax Financial Advisors Inc.31$1.00K0.00%00.0%Unchanged
Prestige Wealth Management Group LLC32$1.00K0.00%00.0%Unchanged
Hoey Investments, Inc20$1.00K0.00%00.0%Unchanged
Disciplined Investments, LLC38$1.00K0.00%+15+65.2%Added
TFC Financial Management21$1.00K0.00%00.0%Unchanged
SOA Wealth Advisors, LLC.53$1.00K0.00%00.0%Unchanged
Newbridge Financial Services Group, Inc.19$1.00K0.00%00.0%Unchanged
City State Bank40$1.00K0.00%00.0%Unchanged
Compagnie Lombard Odier SCmA25$1.00K0.00%+25New
Larson Financial Group LLC17$1.00K0.00%+17New
SJS Investment Consulting Inc.24$1.00K0.00%+24New
Hexagon Capital Partners LLC69$2.00K0.00%−397−85.2%Reduced
Rockefeller Capital Management L.P.73$2.00K0.00%−68−48.2%Reduced
Hazlett, Burt & Watson, Inc.48$2.00K0.00%00.0%Unchanged
Versant Capital Management, Inc65$2.00K0.00%00.0%Unchanged
CVA Family Office, LLC50$2.00K0.00%00.0%Unchanged
Accel Wealth Management46$2.00K0.00%00.0%Unchanged
Bartlett & Co. Wealth Management LLC80$2.79K0.00%00.0%Unchanged
Johnson Financial Group, Inc.100$3.00K0.00%−600−85.7%Reduced
Spire Wealth Management99$3.00K0.00%−209−67.9%Reduced
Washington Trust Co100$3.00K0.00%00.0%Unchanged
Earnest Partners LLC84$3.00K0.00%00.0%Unchanged
AlphaMark Advisors, LLC100$3.00K0.00%00.0%Unchanged
Bartlett & Co. LLC80$3.00K0.00%00.0%Unchanged
BerganKDV Wealth Management, LLC100$3.00K0.00%00.0%Unchanged
Zions Bancorporation, N.A.88$3.00K0.00%00.0%Unchanged
Mascoma Wealth Management LLC100$3.00K0.00%00.0%Unchanged
Independence Bank of Kentucky100$3.00K0.00%00.0%Unchanged
Evoke Wealth, LLC87$3.00K0.00%00.0%Unchanged
CoreFirst Bank & Trust100$3.00K0.00%00.0%Unchanged
FourThought Financial, LLC100$3.00K0.00%00.0%Unchanged
TCI Wealth Advisors, Inc.74$3.00K0.00%+9+13.8%Added
Aspire Private Capital, LLC73$3.00K0.00%00.0%Unchanged
Cambridge Trust Co113$4.00K0.00%+1+0.9%Added
Ancora Advisors, LLC123$4.00K0.00%00.0%Unchanged
Johnson Midwest Financial, LLC114$4.00K0.02%+1+0.9%Added
Eagle Bay Advisors LLC106$4.00K0.00%00.0%Unchanged
Howe & Rusling Inc112$4.00K0.00%+11+10.9%Added
Cary Street Partners Asset Management LLC115$4.00K0.00%+115New
Tradition Wealth Management, LLC137$5.00K0.00%−1,209−89.8%Reduced
Horrell Capital Management, Inc.147$5.00K0.00%00.0%Unchanged
Cypress Capital Management LLC (WY)150$5.00K0.01%00.0%Unchanged
West Bancorporation Inc136$5.00K0.00%00.0%Unchanged
Nelson, Van Denburg & Campbell Wealth Management Group, LLC145$5.00K0.00%00.0%Unchanged
Investment Research & Advisory Group, Inc.129$5.00K0.00%00.0%Unchanged
Signaturefd, LLC139$5.00K0.00%+89+178.0%Added
Schubert & Co146$5.00K0.00%+70+92.1%Added
Credential Qtrade Securities Inc.145$5.06K0.00%+145New
Hantz Financial Services, Inc.172$6.00K0.00%−92−34.8%Reduced
Crewe Advisors LLC172$6.00K0.00%+86+100.0%Added
Smithfield Trust Co210$7.00K0.00%00.0%Unchanged
Arrow Financial Corp200$7.00K0.00%00.0%Unchanged
Trust Co of Vermont200$7.00K0.00%00.0%Unchanged
Kistler-Tiffany Companies, LLC195$7.00K0.00%00.0%Unchanged
Focused Wealth Management, Inc204$7.00K0.00%+1+0.5%Added
McIlrath & Eck, LLC192$7.00K0.00%00.0%Unchanged
HHM Wealth Advisors, LLC200$7.00K0.00%00.0%Unchanged
Almanack Investment Partners, LLC.204$7.00K0.00%+204New
Quadrant Capital Group LLC220$8.00K0.00%−1−0.5%Reduced
Community Bank, N.A.222$8.00K0.00%+22+11.0%Added
Bradley & Co. Private Wealth Management, LLC250$9.00K0.01%00.0%Unchanged
WFA Asset Management Corp273$9.53K0.01%+1+0.4%Added
Adirondack Trust Co280$10.0K0.01%00.0%Unchanged
Arlington Partners LLC278$10.0K0.00%00.0%Unchanged
AdvisorNet Financial, Inc300$10.0K0.00%00.0%Unchanged
JFS Wealth Advisors, LLC298$10.0K0.00%+26+9.6%Added
Sound Income Strategies, LLC280$10.0K0.00%00.0%Unchanged
RE Dickinson Investment Advisors, LLC300$10.0K0.01%+300New
PFS Partners, LLC300$10.5K0.01%00.0%Unchanged
Barrett & Company, Inc.256$10.7K0.01%+256New
Surevest, LLC315$11.0K0.00%00.0%Unchanged
Umb Bank N A345$12.0K0.00%−42−10.9%Reduced
North Star Investment Management Corp.340$12.0K0.00%00.0%Unchanged
Banque Cantonale Vaudoise350$12.0K0.00%00.0%Unchanged
TD Private Client Wealth LLC348$12.1K0.00%−4−1.1%Reduced
Bessemer Group Inc365$13.0K0.00%−2,938−88.9%Reduced
Front Row Advisors LLC380$13.0K0.01%00.0%Unchanged
De Burlo Group Inc400$14.0K0.00%+400New