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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q4 2021

Institutional positions in Harley-Davidson, Inc. as of Dec 31, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
429
+22 vs. Q3 2021
Shares held
138.9M
+398.3K (+0.3%) vs. Q3 2021
Total value
$5.23B
+$161.4M (+3.2%) vs. Q3 2021
New holders
78
135 more added
Sold out
56
114 more reduced

6 institutions that held it in Q3 2021 haven't filed for Q4 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2021: 429 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ4 2021: $5.23B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q4 2021

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q3 2021.

Institutions holding HOG in Q4 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Aigen Investment Management, LP14,784$552.0K0.03%+3,795+34.5%Added
ProShare Advisors LLC14,505$547.0K0.00%+3,206+28.4%Added
Ferguson Wellman Capital Management, Inc14,439$544.0K0.02%00.0%Unchanged
Grace Capital14,000$528.0K0.31%00.0%Unchanged
Davidson Trust Co14,000$528.0K0.36%00.0%Unchanged
Stifel Financial Corp13,887$524.0K0.00%+1,363+10.9%Added
Securian Asset Management, Inc13,697$516.0K0.01%−100−0.7%Reduced
Fox Run Management, L.L.C.13,653$515.0K0.30%+1,311+10.6%Added
Tower Research Capital LLC (TRC)13,387$505.0K0.01%+8,009+148.9%Added
Pacific Global Investment Management CO13,313$502.0K0.09%+2,188+19.7%Added
Crossmark Global Holdings, Inc.13,330$502.0K0.01%+2,330+21.2%Added
Future Fund LLC13,308$502.0K0.50%+13,308New
Leonteq Securities AG12,897$486.1K0.02%−7,617−37.1%Reduced
Corton Capital Inc.12,797$482.0K0.21%+12,797New
Twelve Points Wealth Management LLC12,671$478.0K0.39%+12,671New
LS Investment Advisors, LLC12,529$472.0K0.07%00.0%Unchanged
Pavion Blue Capital, LLC12,452$469.0K0.27%−14,623−54.0%Reduced
Cambridge Investment Research Advisors, Inc.12,337$465.0K0.00%−120−1.0%Reduced
Commerce Bank12,244$461.0K0.00%−50−0.4%Reduced
Maryland State Retirement & Pension System12,161$458.0K0.01%00.0%Unchanged
Wedbush Securities Inc12,119$457.0K0.02%−5,613−31.7%Reduced
Veritable, L.P.12,084$455.0K0.01%+149+1.2%Added
Millennium Management LLC11,750$443.0K0.00%−658,594−98.2%Reduced
Natixis11,500$433.0K0.00%+2,851+33.0%Added
Neuberger Berman Group LLC11,938$402.0K0.00%+11,938New
Captrust Financial Advisors10,644$401.0K0.00%+6,211+140.1%Added
ARGI Investment Services, LLC10,510$396.0K0.01%−100−0.9%Reduced
Bank of Hawaii10,482$395.0K0.02%−8,370−44.4%Reduced
Deutsche Bank AG10,387$391.0K0.00%−217,180−95.4%Reduced
HighTower Advisors, LLC10,237$385.0K0.00%+2,731+36.4%Added
Pictet Asset Management SA10,048$379.0K0.00%00.0%Unchanged
Shay Capital LLC10,031$378.0K0.14%+10,031New
Quent Capital, LLC9,919$374.0K0.08%+9,919New
Agf Investments Inc.8,976$338.0K0.00%+4,176+87.0%Added
Oak Thistle LLC8,883$335.0K0.26%+8,883New
Coldstream Capital Management Inc8,793$331.0K0.01%+8,793New
Pendal Group Limited8,600$324.0K0.00%+8,600New
Hennion & Walsh Asset Management, Inc.8,405$317.0K0.02%+192+2.3%Added
Shelton Capital Management8,141$307.0K0.01%00.0%Unchanged
Profund Advisors LLC8,151$307.0K0.01%+211+2.7%Added
Ford Financial Group, LLC8,100$305.0K0.11%+100+1.3%Added
Measured Wealth Private Client Group, LLC7,851$296.0K0.10%−1,280−14.0%Reduced
Mercer Global Advisors Inc7,760$292.0K0.00%+345+4.7%Added
Poehling Capital Management, LLC7,603$287.0K0.09%00.0%Unchanged
Gotham Asset Management, LLC7,492$282.0K0.01%−108−1.4%Reduced
C2C Wealth Management, LLC7,346$277.0K0.04%+7,346New
Janney Montgomery Scott LLC7,268$274.0K0.00%−5,816−44.5%Reduced
Verition Fund Management LLC7,260$274.0K0.00%+7,260New
Impax Asset Management Group plc7,214$272.0K0.00%−197−2.7%Reduced
Beck Bode, LLC7,136$269.0K0.07%+7,136New
TD Private Client Wealth LLC6,952$262.0K0.01%−5,001−41.8%Reduced
First Republic Investment Management, Inc.6,657$251.0K0.00%+16+0.2%Added
Fifth Third Bancorp6,619$249.0K0.00%+110+1.7%Added
CIBC Asset Management Inc6,591$248.0K0.00%+262+4.1%Added
Northwestern Mutual Wealth Management Co6,573$248.0K0.00%+392+6.3%Added
Old National Bancorp6,401$242.0K0.01%−5,701−47.1%Reduced
Kestra Advisory Services, LLC6,316$238.0K0.00%−132−2.0%Reduced
Twin Tree Management, LP6,250$236.0K0.01%+6,250New
Cetera Advisor Networks LLC6,187$233.0K0.00%−1,537−19.9%Reduced
Reilly Financial Advisors, LLC6,072$229.0K0.02%00.0%Unchanged
Campbell & CO Investment Adviser LLC6,000$226.0K0.08%−14,900−71.3%Reduced
Leavell Investment Management, Inc.5,687$214.0K0.01%00.0%Unchanged
Davenport & Co LLC5,673$214.0K0.00%+5,673New
Two Sigma Securities, LLC5,503$207.0K0.04%+5,503New
Gyon Technologies Capital Management, LP5,487$207.0K0.04%+5,487New
Sargent Bickham Lagudis LLC5,375$203.0K0.02%00.0%Unchanged
Wintrust Investments LLC5,350$202.0K0.02%+5,350New
Comerica Securities,inc.5,346$201.0K0.01%+5,346New
Girard Partners Ltd.5,348$201.0K0.02%+5,348New
Geneos Wealth Management Inc.5,319$200.0K0.01%00.0%Unchanged
Delphia (USA) Inc.5,318$200.0K0.21%+5,318New
Johnson Financial Group, Inc.4,444$168.0K0.01%00.0%Unchanged
Altshuler Shaham Ltd4,041$152.0K0.00%+4,041New
Caption Management, LLC3,944$150.0K0.01%−26,056−86.9%Reduced
Steward Partners Investment Advisory, LLC3,829$144.0K0.00%−226−5.6%Reduced
Twin Lakes Capital Management, LLC3,553$134.0K0.07%+15+0.4%Added
Glassman Wealth Services3,484$131.0K0.02%00.0%Unchanged
Aquatic Capital Management LLC3,400$128.0K0.25%+3,400New
Maverick Capital LtdSuperinvestorMaverick Capital3,368$127.0K0.00%−24,477−87.9%Reduced
Bessemer Group Inc3,342$126.0K0.00%−197−5.6%Reduced
Parkside Financial Bank & Trust2,914$110.0K0.03%+479+19.7%Added
Total Clarity Wealth Management, Inc.2,698$102.0K0.05%+2,698New
Huntington National Bank2,682$101.0K0.00%+1,007+60.1%Added
National Bank of Canada2,584$97.0K0.00%+2,584New
CoreCap Advisors, LLC2,400$90.0K0.01%+2,400New
Global Financial Private Client, LLC2,244$84.6K0.04%00.0%Unchanged
Cutler Group LP2,195$82.0K0.01%−6,109−73.6%Reduced
Investors Research Corp2,030$77.0K0.02%00.0%Unchanged
Banque Cantonale Vaudoise2,001$75.0K0.00%+32+1.6%Added
Federation des caisses Desjardins du Quebec1,909$72.0K0.00%00.0%Unchanged
Norwood Financial Corp1,750$66.0K0.09%+1,750New
Allworth Financial LP1,696$64.0K0.00%−278−14.1%Reduced
Tompkins Financial Corp1,620$61.0K0.01%00.0%Unchanged
State of Wyoming1,496$56.0K0.03%−168−10.1%Reduced
Harbour Investments, Inc.1,456$55.0K0.00%−5,256−78.3%Reduced
Ci Investments Inc.1,443$54.0K0.00%+1,191+472.6%Added
Salem Investment Counselors Inc1,415$53.0K0.00%00.0%Unchanged
Northern Oak Wealth Management Inc1,400$53.0K0.01%00.0%Unchanged
IAG Wealth Partners, LLC1,199$45.0K0.01%00.0%Unchanged
Snowden Capital Advisors LLC1,163$43.0K0.00%+1,163New