Skip to main content
Livermore
Livermore
ZHEN

Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q4 2021

Institutional positions in Harley-Davidson, Inc. as of Dec 31, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
429
+22 vs. Q3 2021
Shares held
138.9M
+398.3K (+0.3%) vs. Q3 2021
Total value
$5.23B
+$161.4M (+3.2%) vs. Q3 2021
New holders
78
135 more added
Sold out
56
114 more reduced

6 institutions that held it in Q3 2021 haven't filed for Q4 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2021: 429 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ4 2021: $5.23B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q4 2021

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q3 2021.

Institutions holding HOG in Q4 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Baldwin Brothers Inc10$00.00%00.0%Unchanged
M&R Capital Management Inc25$00.00%00.0%Unchanged
Bogart Wealth, LLC8$00.00%00.0%Unchanged
Carmichael Hill & Associates, Inc.13$00.00%00.0%Unchanged
Private Capital Group, LLC2$00.00%00.0%Unchanged
Dark Forest Capital Management LP7$00.00%+1+16.7%Added
Ellevest, Inc.13$00.00%+13New
Horan Securities, Inc.11$00.00%+11New
Exane Derivatives6$2260.00%−103−94.5%Reduced
Raffa Wealth Management, LLC19$7160.00%00.0%Unchanged
Creative Financial Designs Inc31$1.00K0.00%00.0%Unchanged
Massmutual Trust Co FSB23$1.00K0.00%00.0%Unchanged
Sandy Spring Bank20$1.00K0.00%00.0%Unchanged
Baystate Wealth Management LLC22$1.00K0.00%00.0%Unchanged
BDO Wealth Advisors, LLC33$1.00K0.00%00.0%Unchanged
Hoey Investments, Inc20$1.00K0.00%00.0%Unchanged
TFC Financial Management21$1.00K0.00%00.0%Unchanged
SOA Wealth Advisors, LLC.53$1.00K0.00%00.0%Unchanged
EverSource Wealth Advisors, LLC14$1.00K0.00%+14New
Semmax Financial Advisors Inc.31$1.00K0.00%+31New
Newbridge Financial Services Group, Inc.19$1.00K0.00%+19New
Schubert & Co23$1.00K0.00%+23New
Amplius Wealth Advisors, LLC39$1.00K0.00%+39New
Zullo Investment Group, Inc.28$1.00K0.00%+28New
Confluence Wealth Services, Inc.32$1.00K0.00%+32New
Sutton Wealth Advisors Inc.29$1.09K0.00%+18+163.6%Added
Valley National Advisers Inc62$2.00K0.00%−100−61.7%Reduced
Tarbox Family Office, Inc.48$2.00K0.00%00.0%Unchanged
Versant Capital Management, Inc65$2.00K0.00%00.0%Unchanged
Accel Wealth Management46$2.00K0.00%00.0%Unchanged
Retirement Planning Co of New England, Inc.72$2.00K0.00%+72New
Rockbridge Investment Management, LCC50$2.00K0.00%+50New
Ahl Investment Management, Inc.60$2.00K0.00%+60New
Beaird Harris Wealth Management, LLC50$2.00K0.00%+50New
City State Bank40$2.00K0.00%+40New
Earnest Partners LLC84$3.00K0.00%00.0%Unchanged
Zions Bancorporation, N.A.88$3.00K0.00%00.0%Unchanged
Bedel Financial Consulting, Inc.80$3.00K0.00%00.0%Unchanged
Aspire Private Capital, LLC73$3.00K0.00%00.0%Unchanged
Mystic Asset Management, Inc.100$3.00K0.00%+100New
Stephens Consulting, LLC102$3.84K0.00%+102New
Brown Brothers Harriman & Co111$4.00K0.00%00.0%Unchanged
Howe & Rusling Inc119$4.00K0.00%00.0%Unchanged
Washington Trust Co100$4.00K0.00%00.0%Unchanged
AlphaMark Advisors, LLC100$4.00K0.00%00.0%Unchanged
Benjamin F. Edwards & Company, Inc.117$4.00K0.00%00.0%Unchanged
Quadrant Capital Group LLC111$4.00K0.00%−11−9.0%Reduced
BerganKDV Wealth Management, LLC100$4.00K0.00%00.0%Unchanged
Independence Bank of Kentucky100$4.00K0.00%00.0%Unchanged
Johnson Midwest Financial, LLC122$4.00K0.00%+10+8.9%Added
Vectors Research Management, LLC100$4.00K0.00%00.0%Unchanged
Eagle Bay Advisors LLC106$4.00K0.00%00.0%Unchanged
FourThought Financial, LLC100$4.00K0.00%00.0%Unchanged
Concord Wealth Partners109$4.00K0.00%+109New
TCI Wealth Advisors, Inc.139$5.00K0.00%−320−69.7%Reduced
Ancora Advisors, LLC123$5.00K0.00%00.0%Unchanged
Nelson, Van Denburg & Campbell Wealth Management Group, LLC145$5.00K0.00%00.0%Unchanged
First Bank & Trust120$5.00K0.00%00.0%Unchanged
Mascoma Wealth Management LLC120$5.00K0.00%00.0%Unchanged
Evoke Wealth, LLC124$5.00K0.00%−4−3.1%Reduced
Cambridge Trust Co131$5.00K0.00%+131New
West Bancorporation Inc136$5.00K0.00%+136New
Glen Eagle Advisors, LLC150$5.65K0.00%00.0%Unchanged
Meeder Asset Management Inc159$6.00K0.00%−1,632−91.1%Reduced
Proequities, Inc.164$6.00K0.00%00.0%Unchanged
Horrell Capital Management, Inc.147$6.00K0.00%00.0%Unchanged
Cypress Capital Management LLC (WY)150$6.00K0.01%00.0%Unchanged
Kistler-Tiffany Companies, LLC195$7.00K0.00%00.0%Unchanged
McIlrath & Eck, LLC192$7.00K0.00%00.0%Unchanged
Pinnacle Bancorp, Inc.177$7.00K0.00%00.0%Unchanged
Mach-1 Financial Group, Inc.202$7.00K0.00%+202New
Charter Oak Capital Management, LLC206$8.00K0.00%+1+0.5%Added
Smithfield Trust Co210$8.00K0.00%00.0%Unchanged
Focused Wealth Management, Inc201$8.00K0.00%+1+0.5%Added
Community Bank, N.A.200$8.00K0.00%00.0%Unchanged
HHM Wealth Advisors, LLC200$8.00K0.00%00.0%Unchanged
Freedman Financial Associates, Inc.200$8.00K0.01%00.0%Unchanged
JFS Wealth Advisors, LLC204$8.00K0.00%+38+22.9%Added
Trust Co of Vermont200$8.00K0.00%+200New
Capital Analysts, LLC244$9.00K0.00%+1+0.4%Added
Roble, Belko & Company, Inc240$9.00K0.00%00.0%Unchanged
Bradley & Co. Private Wealth Management, LLC250$9.00K0.01%00.0%Unchanged
Gradient Investments LLC233$9.00K0.00%+1+0.4%Added
Widmann Financial Services, Inc.243$9.00K0.01%+243New
Gemmer Asset Management LLC268$10.0K0.00%00.0%Unchanged
Vestcor Inc256$10.0K0.00%00.0%Unchanged
Signaturefd, LLC260$10.0K0.00%+55+26.8%Added
KB Financial Partners, LLC277$10.0K0.00%+277New
WFA Asset Management Corp270$10.2K0.01%+270New
Sound Income Strategies, LLC280$11.0K0.00%00.0%Unchanged
PFS Partners, LLC300$11.3K0.01%+300New
Hantz Financial Services, Inc.326$12.0K0.00%−258−44.2%Reduced
First Horizon Advisors, Inc.338$12.0K0.00%−95−21.9%Reduced
Adirondack Trust Co310$12.0K0.01%00.0%Unchanged
Assetmark, Inc320$12.0K0.00%+320New
Arlington Partners LLC326$12.0K0.00%+326New
Surevest, LLC315$12.0K0.00%+315New
Cordasco Financial Network351$13.0K0.01%00.0%Unchanged
North Star Investment Management Corp.340$13.0K0.00%00.0%Unchanged
Koshinski Asset Management, Inc.376$14.2K0.00%−710−65.4%Reduced