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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q2 2021

Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
449
+29 vs. Q1 2021
Shares held
143.2M
+6.36M (+4.6%) vs. Q1 2021
Total value
$6.56B
+$1.07B (+19.5%) vs. Q1 2021
New holders
79
123 more added
Sold out
50
133 more reduced

1 institution that held it in Q1 2021 haven't filed for Q2 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2021: 449 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ2 2021: $6.56B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q2 2021

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2021.

Institutions holding HOG in Q2 2021
InstitutionSharesValue% of portfolioChange in sharesAction
IFP Advisors, Inc408$21.0K0.00%00.0%Unchanged
FAI Wealth Management500$22.0K0.02%00.0%Unchanged
McClarren Financial Advisors, Inc.498$22.0K0.02%+1+0.2%Added
Spire Wealth Management499$23.0K0.00%−740−59.7%Reduced
Front Row Advisors LLC585$23.0K0.01%−25−4.1%Reduced
KB Financial Partners, LLC505$23.0K0.01%−43−7.8%Reduced
Compagnie Lombard Odier SCmA500$23.0K0.00%00.0%Unchanged
First Command Bank498$23.0K0.00%00.0%Unchanged
First Command Financial Services, Inc.498$23.0K0.00%00.0%Unchanged
Parallel Advisors, LLC533$24.0K0.00%−6−1.1%Reduced
Archer Investment Corp550$25.2K0.01%00.0%Unchanged
Hantz Financial Services, Inc.584$27.0K0.00%−21,875−97.4%Reduced
Graves-Light Private Wealth Management, Inc.600$27.0K0.00%00.0%Unchanged
Sittner & Nelson, LLC600$27.0K0.02%00.0%Unchanged
Red Door Wealth Management, LLC600$27.0K0.01%+600New
Tradition Wealth Management, LLC602$28.0K0.00%+2+0.3%Added
FORA Capital, LLC631$29.0K0.01%+631New
Security National Trust Co653$30.0K0.01%00.0%Unchanged
Newbridge Financial Services Group, Inc.700$32.0K0.02%+700New
Firestone Capital Management715$33.0K0.01%00.0%Unchanged
TD Capital Management LLC752$34.0K0.00%00.0%Unchanged
American Portfolios Advisors780$35.7K0.00%+2+0.3%Added
JFS Wealth Advisors, LLC815$37.0K0.01%00.0%Unchanged
Patriot Financial Group Insurance Agency, LLC819$38.0K0.01%00.0%Unchanged
O'Shaughnessy Asset Management, LLC855$39.0K0.00%+34+4.1%Added
Banque Cantonale Vaudoise896$41.0K0.00%00.0%Unchanged
Winch Advisory Services, LLC910$42.0K0.02%+1+0.1%Added
Coastal Capital Group, Inc.909$42.0K0.01%+3+0.3%Added
Clearstead Advisors, LLC1,000$46.0K0.00%00.0%Unchanged
Personal Wealth Partners1,019$47.0K0.02%+1,019New
Central Trust Co1,081$50.0K0.00%00.0%Unchanged
AdvisorNet Financial, Inc1,118$51.0K0.00%+1+0.1%Added
Berman Capital Advisors, LLC1,175$53.0K0.01%+43+3.8%Added
IAG Wealth Partners, LLC1,199$55.0K0.02%00.0%Unchanged
Trust Co of Vermont1,200$55.0K0.00%00.0%Unchanged
Canada Pension Plan Investment Board1,250$57.0K0.00%−20,095−94.1%Reduced
Northern Oak Wealth Management Inc1,400$64.0K0.01%+1,200+600.0%Added
Salem Investment Counselors Inc1,415$65.0K0.00%00.0%Unchanged
Huntington National Bank1,675$77.0K0.00%00.0%Unchanged
Allworth Financial LP1,723$79.0K0.00%+5+0.3%Added
Meeder Asset Management Inc1,742$80.0K0.00%−7−0.4%Reduced
Steward Partners Investment Advisory, LLC1,877$86.0K0.00%−1,157−38.1%Reduced
Federation des caisses Desjardins du Quebec1,950$89.3K0.00%−250−11.4%Reduced
Isthmus Partners, LLC2,004$92.0K0.02%+2,004New
Investors Research Corp2,030$93.0K0.03%00.0%Unchanged
Global Financial Private Client, LLC2,244$105.4K0.06%00.0%Unchanged
Parkside Financial Bank & Trust2,403$110.0K0.03%+158+7.0%Added
Bessemer Group Inc3,317$152.0K0.00%−106−3.1%Reduced
Glassman Wealth Services3,484$160.0K0.03%00.0%Unchanged
Twin Lakes Capital Management, LLC3,524$161.0K0.09%+11+0.3%Added
Agf Investments Inc.3,880$178.0K0.00%+3,880New
NuWave Investment Management, LLC3,936$180.0K0.20%+3,936New
C M Bidwell & Associates Ltd4,155$190.0K0.12%+4,155New
Captrust Financial Advisors4,229$194.0K0.00%−5,477−56.4%Reduced
State of Wyoming4,242$194.0K0.12%+4,242New
IBM Retirement Fund4,370$200.0K0.02%−936−17.6%Reduced
Leonteq Securities AG4,430$203.0K0.02%−8,396−65.5%Reduced
Johnson Financial Group, Inc.4,444$203.0K0.01%00.0%Unchanged
Folger Nolan Fleming Douglas Capital Management, Inc4,600$211.0K0.02%+4,600New
Verition Fund Management LLC4,604$211.0K0.00%+4,604New
XTX Topco Ltd4,622$212.0K0.07%+4,622New
Y-Intercept (Hong Kong) Ltd4,656$213.0K0.05%+4,656New
M&T Bank Corp4,653$214.0K0.00%+4,653New
Corient Capital Partners, LLC4,704$216.0K0.02%+4,704New
Cigna Investments Inc4,750$217.0K0.02%−700−12.8%Reduced
Janney Montgomery Scott LLC4,859$223.0K0.00%+4,859New
Leavell Investment Management, Inc.5,687$228.0K0.02%00.0%Unchanged
Van Cleef Asset Management,Inc5,000$229.0K0.03%−400−7.4%Reduced
Landaas & Co4,990$229.0K0.13%+20.0%Added
Mount Yale Investment Advisors, LLC5,013$230.0K0.03%−324−6.1%Reduced
Pacific Global Investment Management CO5,105$234.0K0.05%+5,105New
Advisor Partners LLC5,250$241.0K0.02%−59−1.1%Reduced
Comerica Securities,inc.5,265$241.0K0.02%+288+5.8%Added
Girard Partners Ltd.5,348$245.0K0.03%00.0%Unchanged
Sargent Bickham Lagudis LLC5,375$246.0K0.02%00.0%Unchanged
Geneos Wealth Management Inc.5,319$248.0K0.01%+33+0.6%Added
Cetera Investment Advisers5,444$249.0K0.00%−5,234−49.0%Reduced
United Capital Financial Advisers, LLC5,428$249.0K0.00%−97−1.8%Reduced
Fulton Bank, N.A.5,477$251.0K0.01%−482−8.1%Reduced
Convergence Investment Partners, LLC5,579$256.0K0.11%+5,579New
Hennion & Walsh Asset Management, Inc.5,739$263.0K0.01%+5,739New
Park National Corp5,761$264.0K0.01%−360−5.9%Reduced
CIBC Asset Management Inc5,758$264.0K0.00%00.0%Unchanged
Lido Advisors, LLC5,809$266.0K0.01%+5,809New
Kestra Advisory Services, LLC5,990$274.0K0.00%−4−0.1%Reduced
AE Wealth Management LLC6,052$277.0K0.00%−776−11.4%Reduced
Mercer Global Advisors Inc6,137$281.0K0.00%+980+19.0%Added
Tudor Investment Corp Et Al6,159$282.0K0.01%−24,519−79.9%Reduced
JustInvest LLC6,209$284.0K0.03%+6,209New
Sciencast Management LP6,300$285.0K0.06%+6,300New
Diligent Investors, LLC6,356$291.0K0.10%00.0%Unchanged
Fifth Third Bancorp6,425$294.0K0.00%−9−0.1%Reduced
Northwestern Mutual Wealth Management Co6,502$298.0K0.00%+429+7.1%Added
Sigma Planning Corp6,529$299.0K0.01%+920+16.4%Added
Illinois Municipal Retirement Fund6,544$300.0K0.01%+6,544New
Walleye Trading LLC6,607$303.0K0.01%+6,607New
Campbell & CO Investment Adviser LLC6,750$309.0K0.13%+6,750New
Impax Asset Management Group plc7,411$340.0K0.00%+7,411New
HighTower Advisors, LLC7,461$341.0K0.00%+379+5.4%Added
Poehling Capital Management, LLC7,660$351.0K0.11%−28,980−79.1%Reduced