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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q2 2021

Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
449
+29 vs. Q1 2021
Shares held
143.2M
+6.36M (+4.6%) vs. Q1 2021
Total value
$6.56B
+$1.07B (+19.5%) vs. Q1 2021
New holders
79
123 more added
Sold out
50
133 more reduced

1 institution that held it in Q1 2021 haven't filed for Q2 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2021: 449 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ2 2021: $6.56B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q2 2021

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2021.

Institutions holding HOG in Q2 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Baldwin Brothers Inc10$00.00%00.0%Unchanged
D'Orazio & Associates, Inc.5$00.00%00.0%Unchanged
Bogart Wealth, LLC8$00.00%00.0%Unchanged
Private Capital Group, LLC2$00.00%00.0%Unchanged
Prestige Wealth Management Group LLC10$00.00%00.0%Unchanged
Mark Sheptoff Financial Planning, LLC5$00.00%+5New
Sutton Wealth Advisors Inc.11$5040.00%00.0%Unchanged
Raffa Wealth Management, LLC19$8710.00%00.0%Unchanged
Sandy Spring Bank20$1.00K0.00%−20−50.0%Reduced
Creative Financial Designs Inc31$1.00K0.00%00.0%Unchanged
M&R Capital Management Inc25$1.00K0.00%00.0%Unchanged
Baystate Wealth Management LLC22$1.00K0.00%+1+4.8%Added
Carmichael Hill & Associates, Inc.13$1.00K0.00%00.0%Unchanged
TFC Financial Management21$1.00K0.00%00.0%Unchanged
Financial Management Professionals, Inc.26$1.00K0.00%+26New
Horan Securities, Inc.11$1.00K0.00%+11New
Truvestments Capital LLC22$1.00K0.00%+22New
SOA Wealth Advisors, LLC.53$2.00K0.00%−155−74.5%Reduced
Rockefeller Capital Management L.P.56$2.00K0.00%−39−41.1%Reduced
Hudock, Inc.50$2.00K0.00%00.0%Unchanged
Tarbox Family Office, Inc.48$2.00K0.00%00.0%Unchanged
Bellevue Asset Management, LLC50$2.00K0.00%00.0%Unchanged
Accel Wealth Management46$2.00K0.00%00.0%Unchanged
BDO Wealth Advisors, LLC33$2.00K0.00%00.0%Unchanged
Trustcore Financial Services, LLC37$2.00K0.00%+37New
MCF Advisors LLC74$3.00K0.00%+1+1.4%Added
Versant Capital Management, Inc65$3.00K0.00%−4−5.8%Reduced
CX Institutional70$3.00K0.00%+7+11.1%Added
Aspire Private Capital, LLC73$3.00K0.00%00.0%Unchanged
Ritter Daniher Financial Advisory, LLC75$3.00K0.00%00.0%Unchanged
Johnson Midwest Financial, LLC61$3.00K0.00%00.0%Unchanged
CVA Family Office, LLC55$3.00K0.00%+55New
Bartlett & Co. Wealth Management LLC80$3.67K0.00%00.0%Unchanged
Nelson, Van Denburg & Campbell Wealth Management Group, LLC105$4.00K0.00%00.0%Unchanged
Zions Bancorporation, N.A.88$4.00K0.00%00.0%Unchanged
FourThought Financial, LLC100$4.00K0.00%00.0%Unchanged
Earnest Partners LLC84$4.00K0.00%00.0%Unchanged
Bartlett & Co. LLC80$4.00K0.00%00.0%Unchanged
Bedel Financial Consulting, Inc.80$4.00K0.00%00.0%Unchanged
Evolution Wealth Advisors, LLC80$4.00K0.00%00.0%Unchanged
Resolute Partners Group84$4.00K0.00%00.0%Unchanged
GW&K Investment Management, LLC79$4.00K0.00%+79New
Caldwell Trust Co100$4.58K0.00%+100New
Exane Derivatives109$4.87K0.00%00.0%Unchanged
Brown Brothers Harriman & Co111$5.00K0.00%−64−36.6%Reduced
Howe & Rusling Inc115$5.00K0.00%00.0%Unchanged
First Bank & Trust120$5.00K0.00%00.0%Unchanged
CNB Bank114$5.00K0.00%00.0%Unchanged
Washington Trust Co100$5.00K0.00%00.0%Unchanged
AlphaMark Advisors, LLC100$5.00K0.00%00.0%Unchanged
Quadrant Capital Group LLC115$5.00K0.00%+9+8.5%Added
BerganKDV Wealth Management, LLC100$5.00K0.00%00.0%Unchanged
Independence Bank of Kentucky100$5.00K0.00%00.0%Unchanged
Vectors Research Management, LLC100$5.00K0.00%00.0%Unchanged
Capital Advisory Group Advisory Services, LLC100$5.00K0.00%00.0%Unchanged
Corbenic Partners LLC111$5.00K0.00%+111New
Eagle Bay Advisors LLC106$5.00K0.00%+106New
Ancora Advisors, LLC123$6.00K0.00%00.0%Unchanged
Evoke Wealth, LLC128$6.00K0.00%00.0%Unchanged
Signaturefd, LLC132$6.00K0.00%+37+38.9%Added
BBVA USA140$6.00K0.00%+140New
Glen Eagle Advisors, LLC150$6.87K0.00%00.0%Unchanged
Valley National Advisers Inc162$7.00K0.00%00.0%Unchanged
Horrell Capital Management, Inc.147$7.00K0.00%00.0%Unchanged
Cypress Capital Management LLC (WY)150$7.00K0.01%00.0%Unchanged
Proequities, Inc.164$8.00K0.00%00.0%Unchanged
Jacobi Capital Management LLC170$8.00K0.00%+10+6.3%Added
SRS Capital Advisors, Inc.173$8.00K0.00%+173New
Brendel Financial Advisors LLC168$8.00K0.00%+168New
Reilly Financial Advisors, LLC200$9.00K0.00%−15−7.0%Reduced
First Horizon Corp209$9.00K0.00%+6+3.0%Added
Peoples Financial Services Corp.200$9.00K0.00%00.0%Unchanged
Kistler-Tiffany Companies, LLC195$9.00K0.00%00.0%Unchanged
Focused Wealth Management, Inc200$9.00K0.00%+1+0.5%Added
Community Bank, N.A.200$9.00K0.00%00.0%Unchanged
McIlrath & Eck, LLC192$9.00K0.00%00.0%Unchanged
HHM Wealth Advisors, LLC200$9.00K0.00%00.0%Unchanged
Charter Oak Capital Management, LLC205$9.00K0.00%+1+0.5%Added
Mach-1 Financial Group, Inc.200$9.00K0.01%00.0%Unchanged
Freedman Financial Associates, Inc.200$9.00K0.01%00.0%Unchanged
Ade, LLC201$9.00K0.01%+201New
First Horizon Advisors, Inc.224$10.0K0.00%−162−42.0%Reduced
Smithfield Trust Co210$10.0K0.00%00.0%Unchanged
Larson Financial Group LLC209$10.0K0.00%+209New
Capital Analysts, LLC242$11.0K0.00%+1+0.4%Added
Roble, Belko & Company, Inc240$11.0K0.00%00.0%Unchanged
Bradley & Co. Private Wealth Management, LLC250$11.0K0.01%00.0%Unchanged
International Assets Investment Management, LLC10,009$11.0K0.00%+10,009New
Gemmer Asset Management LLC268$12.0K0.00%00.0%Unchanged
Sound Income Strategies, LLC280$13.0K0.00%00.0%Unchanged
Adirondack Trust Co310$14.0K0.01%00.0%Unchanged
Gradient Investments LLC331$15.0K0.00%−179−35.1%Reduced
Cordasco Financial Network351$16.0K0.01%00.0%Unchanged
North Star Investment Management Corp.340$16.0K0.00%+300+750.0%Added
Sonora Investment Management, LLC400$18.0K0.00%00.0%Unchanged
Neo Ivy Capital Management401$18.0K0.02%+401New
Hoover Financial Advisors, Inc.425$19.0K0.00%00.0%Unchanged
Moisand Fitzgerald Tamayo, LLC415$19.0K0.01%00.0%Unchanged
Hexagon Capital Partners LLC444$20.0K0.01%−17−3.7%Reduced
TCI Wealth Advisors, Inc.459$21.0K0.00%00.0%Unchanged