ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2026
Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
Q3 2026 data is still coming in: 7 institutions have reported holding NOW so far. See Q3 2026
- Institutional holders
- 2,245
- +59 vs. Q1 2026
- Shares held
- 842.8M
- −20.0M (−2.3%) vs. Q1 2026
- Total value
- $83.7B
- −$6.59B (−7.3%) vs. Q1 2026
- New holders
- 329
- 963 more added
- Sold out
- 270
- 799 more reduced
27 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| CMT Capital Markets Trading GmbH | 0 | $0 | 0.00% | −3,279−100.0% | Sold out |
| Impact Capital Partners LLC | 0 | $0 | 0.00% | −3,226−100.0% | Sold out |
| Chesley Taft & Associates LLC | 0 | $0 | 0.00% | −3,135−100.0% | Sold out |
| Centurion Wealth Management LLC | 0 | $0 | 0.00% | −3,122−100.0% | Sold out |
| Rydar Equities, Inc. | 0 | $0 | 0.00% | −3,065−100.0% | Sold out |
| Westmount Partners, LLC | 0 | $0 | 0.00% | −3,020−100.0% | Sold out |
| Abc Arbitrage SA | 0 | $0 | 0.00% | −3,016−100.0% | Sold out |
| Alvarez & Marsal Private Wealth Partners, LLC | 0 | $0 | 0.00% | −2,980−100.0% | Sold out |
| Patton Fund Management, Inc. | 0 | $0 | 0.00% | −2,959−100.0% | Sold out |
| Values First Advisors, Inc. | 0 | $0 | 0.00% | −2,924−100.0% | Sold out |
| Mirador Capital Partners LP | 0 | $0 | 0.00% | −2,915−100.0% | Sold out |
| Counterpoint Mutual Funds LLC | 0 | $0 | 0.00% | −2,900−100.0% | Sold out |
| Legal Advantage Investments, Inc. | 0 | $0 | 0.00% | −2,800−100.0% | Sold out |
| Vivaldi Capital Management, LLC | 0 | $0 | 0.00% | −2,799−100.0% | Sold out |
| QTR Family Wealth, LLC | 0 | $0 | 0.00% | −3,298−100.0% | Sold out |
| Stratos Wealth Advisors, LLC | 0 | $0 | 0.00% | −2,695−100.0% | Sold out |
| Mizuho Markets Cayman LP | 0 | $0 | 0.00% | −2,665−100.0% | Sold out |
| Kingsbury Capital Investment Advisors LLC | 0 | $0 | 0.00% | −2,640−100.0% | Sold out |
| Crown Wealth Group, LLC | 0 | $0 | 0.00% | −2,594−100.0% | Sold out |
| New England Research & Management, Inc. | 0 | $0 | 0.00% | −2,550−100.0% | Sold out |
| Enterprise Financial Services Corp | 0 | $0 | 0.00% | −2,528−100.0% | Sold out |
| Oxford Financial Group Ltd | 0 | $0 | 0.00% | −2,490−100.0% | Sold out |
| Adelphi Trust Co | 0 | $0 | 0.00% | −2,490−100.0% | Sold out |
| Onyx Bridge Wealth Group LLC | 0 | $0 | 0.00% | −2,487−100.0% | Sold out |
| a16z Perennial Management, L.P. | 0 | $0 | 0.00% | −2,475−100.0% | Sold out |
| Congress Park Capital LLC | 0 | $0 | 0.00% | −2,450−100.0% | Sold out |
| Banque Pictet & Cie SA | 0 | $0 | 0.00% | −2,445−100.0% | Sold out |
| Fragasso Group Inc. | 0 | $0 | 0.00% | −2,495−100.0% | Sold out |
| Calton & Associates, Inc. | 0 | $0 | 0.00% | −2,410−100.0% | Sold out |
| Penn Mutual Asset Management, LLC | 0 | $0 | 0.00% | −2,392−100.0% | Sold out |
| Fielder Capital Group LLC | 0 | $0 | 0.00% | −2,382−100.0% | Sold out |
| Redhawk Wealth Advisors, Inc. | 0 | $0 | 0.00% | −2,374−100.0% | Sold out |
| Atticus Wealth Management, LLC | 0 | $0 | 0.00% | −2,371−100.0% | Sold out |
| Florida Financial Advisors, LLC | 0 | $0 | 0.00% | −2,369−100.0% | Sold out |
| Sovereign Financial Group, Inc. | 0 | $0 | 0.00% | −2,320−100.0% | Sold out |
| Embree Financial Group | 0 | $0 | 0.00% | −2,266−100.0% | Sold out |
| Birch Financial Group, LLC | 0 | $0 | 0.00% | −2,265−100.0% | Sold out |
| Abel Hall, LLC | 0 | $0 | 0.00% | −2,238−100.0% | Sold out |
| North Dallas Bank & Trust Co | 0 | $0 | 0.00% | −2,230−100.0% | Sold out |
| Roehl & Yi Investment Advisors, LLC | 0 | $0 | 0.00% | −2,199−100.0% | Sold out |
| Sepio Capital, LP | 0 | $0 | 0.00% | −2,195−100.0% | Sold out |
| Strategic Blueprint, LLC | 0 | $0 | 0.00% | −2,194−100.0% | Sold out |
| ISAM Funds (UK) Ltd | 0 | $0 | 0.00% | −2,191−100.0% | Sold out |
| Cynosure Management, LLC | 0 | $0 | 0.00% | −2,190−100.0% | Sold out |
| Centerpoint Advisory Group | 0 | $0 | 0.00% | −2,190−100.0% | Sold out |
| Farmers & Merchants Trust Co of Long Beach | 0 | $0 | 0.00% | −2,183−100.0% | Sold out |
| DLK Investment Management, LLC | 0 | $0 | 0.00% | −2,175−100.0% | Sold out |
| Riverstone Advisors, LLC | 0 | $0 | 0.00% | −2,171−100.0% | Sold out |
| Flatrock Wealth Partners LLC | 0 | $0 | 0.00% | −2,161−100.0% | Sold out |
| Falcon Wealth Planning | 0 | $0 | 0.00% | −2,145−100.0% | Sold out |
| Family Wealth Partners, LLC | 0 | $0 | 0.00% | −2,140−100.0% | Sold out |
| Arista Wealth Management, LLC | 0 | $0 | 0.00% | −2,133−100.0% | Sold out |
| Investment Research Partners LLC | 0 | $0 | 0.00% | −2,133−100.0% | Sold out |
| Wesbanco Bank Inc | 0 | $0 | 0.00% | −2,115−100.0% | Sold out |
| Regent Peak Wealth Advisors LLC | 0 | $0 | 0.00% | −2,067−100.0% | Sold out |
| Adell Harriman & Carpenter Inc | 0 | $0 | 0.00% | −2,060−100.0% | Sold out |
| Seven Mile Advisory | 0 | $0 | 0.00% | −2,036−100.0% | Sold out |
| David J Yvars Group | 0 | $0 | 0.00% | −2,020−100.0% | Sold out |
| Zinnia Wealth Advisory, LLC | 0 | $0 | 0.00% | −2,010−100.0% | Sold out |
| Powell Investment Advisors, LLC | 0 | $0 | 0.00% | −2,005−100.0% | Sold out |
| Huntleigh Advisors, Inc. | 0 | $0 | 0.00% | −2,001−100.0% | Sold out |
| Riversedge Advisors, LLC | 0 | $0 | 0.00% | −1,982−100.0% | Sold out |
| Avail Investment Partners, LLC | 0 | $0 | 0.00% | −1,970−100.0% | Sold out |
| Bernicke Wealth Management, Ltd. | 0 | $0 | 0.00% | −1,959−100.0% | Sold out |
| Clear Wave Wealth Management LLC | 0 | $0 | 0.00% | −1,927−100.0% | Sold out |
| Three Arch Wealth Management LLC | 0 | $0 | 0.00% | −1,925−100.0% | Sold out |
| AMG Asset Management Group, Inc. | 0 | $0 | 0.00% | −1,917−100.0% | Sold out |
| Ariadne Wealth Management, LP | 0 | $0 | 0.00% | −1,913−100.0% | Sold out |
| Archetype Wealth Partners | 0 | $0 | 0.00% | −1,816−100.0% | Sold out |
| Paradigm Asset Management Co LLC | 0 | $0 | 0.00% | −1,500−100.0% | Sold out |
| Root Financial Partners, LLC | 0 | $0 | 0.00% | −1,313−100.0% | Sold out |
| S.A. Mason LLC | 0 | $0 | 0.00% | −1,080−100.0% | Sold out |
| Limestone Investment Advisors LP | 0 | $0 | 0.00% | −1,030−100.0% | Sold out |
| Berbice Capital Management LLC | 0 | $0 | 0.00% | −1,000−100.0% | Sold out |
| Crux Wealth Advisors | 0 | $0 | 0.00% | −1,000−100.0% | Sold out |
| Wall Street Financial Group, Inc. | 0 | $0 | 0.00% | −970−100.0% | Sold out |
| StepStone Group LP | 0 | $0 | 0.00% | −638−100.0% | Sold out |
| RWM Asset Management, LLC | 0 | $0 | 0.00% | −545−100.0% | Sold out |
| Osterweis Capital Management Inc | 0 | $0 | 0.00% | −525−100.0% | Sold out |
| Portus Wealth Advisors, LLC | 0 | $0 | 0.00% | −510−100.0% | Sold out |
| Barnes Dennig Private Wealth Management LLC | 0 | $0 | 0.00% | −407−100.0% | Sold out |
| Intentional Wealth Strategies, LLC | 0 | $0 | 0.00% | −395−100.0% | Sold out |
| Timothy G. Youngquist 2020 Irrevocable Trust | 0 | $0 | 0.00% | −367−100.0% | Sold out |
| Wellington Grp LLC | 0 | $0 | 0.00% | −367−100.0% | Sold out |
| TopTier Wealth Management, LLC | 0 | $0 | 0.00% | −315−100.0% | Sold out |
| Perkins Coie Trust Co | 0 | $0 | 0.00% | −300−100.0% | Sold out |
| NFJ Investment Group, LLC | 0 | $0 | 0.00% | −295−100.0% | Sold out |
| Longview Financial Advisors LLC | 0 | $0 | 0.00% | −245−100.0% | Sold out |
| DAGCO, Inc. | 0 | $0 | 0.00% | −210−100.0% | Sold out |
| Sachetta, LLC | 0 | $0 | 0.00% | −204−100.0% | Sold out |
| Legend Capital Advisors LLC | 0 | $0 | 0.00% | −200−100.0% | Sold out |
| Stephenson National Bank & Trust | 0 | $0 | 0.00% | −150−100.0% | Sold out |
| Bank of Jackson Hole Trust | 0 | $0 | 0.00% | −146−100.0% | Sold out |
| JNBA Financial Advisors | 0 | $0 | 0.00% | −141−100.0% | Sold out |
| Missouri Trust & Investment Co | 0 | $0 | 0.00% | −110−100.0% | Sold out |
| Legacy Wealth Managment, LLC | 0 | $0 | 0.00% | −95−100.0% | Sold out |
| Operose Advisors LLC | 0 | $0 | 0.00% | −76−100.0% | Sold out |
| Bayban | 0 | $0 | 0.00% | −75−100.0% | Sold out |
| Tower View Investment Management & Research LLC | 0 | $0 | 0.00% | −40−100.0% | Sold out |
| Clayton Financial Group LLC | 0 | $0 | 0.00% | −40−100.0% | Sold out |