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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2026

Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Q3 2026 data is still coming in: 12 institutions have reported holding NOW so far. See Q3 2026

Institutional holders
2,244
+59 vs. Q1 2026
Shares held
842.8M
−20.0M (−2.3%) vs. Q1 2026
Total value
$83.7B
−$6.59B (−7.3%) vs. Q1 2026
New holders
329
962 more added
Sold out
270
799 more reduced

27 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2026: 2,245 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ2 2026: $83.7B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.

Institutions holding NOW in Q2 2026
InstitutionSharesValue% of portfolioChange in sharesAction
Jackson, Grant Investment Advisers, Inc.0$00.00%−35−100.0%Sold out
Scarborough Advisors, LLC0$00.00%−28−100.0%Sold out
Mascoma Wealth Management LLC0$00.00%−25−100.0%Sold out
Delos Wealth Advisors, LLC0$00.00%−25−100.0%Sold out
True Link Financial Advisors, LLC0$00.00%−15−100.0%Sold out
Clear Investment Research, LLC0$00.00%−10−100.0%Sold out
MBM Wealth Consultants, LLC0$00.00%−10−100.0%Sold out
Capital & Planning, LLC0$00.00%−10−100.0%Sold out
Kingdom Financial Group LLC.0$00.00%−8−100.0%Sold out
Global Wealth Strategies & Associates0$00.00%−7−100.0%Sold out
NorthAvenue LLC0$00.00%−5−100.0%Sold out
Curio Wealth, LLC0$00.00%−1−100.0%Sold out
Accent Capital Management, LLC0$00.00%−300−100.0%Sold out
Aster Capital Management (DIFC) Ltd0$00.00%−196−100.0%Sold out
Janus Henderson Group PLC––––Not filed
CWM, LLC––––Not filed
Arcadia Investment Management Corp––––Not filed
Skopos Labs, Inc.––––Not filed
Canandaigua National Corp––––Not filed
Gibbs Wealth Management––––Not filed
GM Advisory Group, Inc.––––Not filed
Signet Financial Management, LLC––––Not filed
U.S. Capital Wealth Advisors, LLC––––Not filed
Bey-Douglas LLC––––Not filed
Evelyn Partners Investment Management Services Ltd––––Not filed
Signature Wealth Management Group––––Not filed
Journey Strategic Wealth LLC––––Not filed
Sunbelt Securities, Inc.––––Not filed
Canandaigua National Trust Co of Florida––––Not filed
Reflection Asset Management––––Not filed
Evelyn Partners Investment Management LLP––––Not filed
First Affirmative Financial Network––––Not filed
Evanson Asset Management, LLC––––Not filed
Integrity Wealth Partners, LLC––––Not filed
Leo Wealth, LLC––––Not filed
Exencial Wealth Advisors, LLC––––Not filed
Opes Wealth Management LLC––––Not filed
Evelyn Partners Asset Management Ltd––––Not filed
Anfield Capital Management, LLC––––Not filed
Red Tortoise LLC––––Not filed
USA Financial Portformulas Corp––––Not filed