ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2026

Institutional positions in ServiceNow, Inc. as of Sep 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Q3 2026 data is still coming in (13F filing deadline: Nov 16, 2026), so these numbers are incomplete.

Institutional holders: 12; +2 vs. Q2 2026
Shares held: 88.4K; +43.4K (+96.4%) vs. Q2 2026
Total value: $11.8M; +$7.38M (+165.1%) vs. Q2 2026
New holders: 3; 5 more added
Sold out: 1; 2 more reduced

2,234 institutions that held it in Q2 2026 haven't filed for Q3 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holders

Value held

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,245	$83.7B
Q1 2026	2,213	$90.5B
Q4 2025	2,326	$138.5B
Q3 2025	2,249	$164.4B
Q2 2025	2,298	$187.2B
Q1 2025	2,167	$145.0B
Q4 2024	2,262	$194.6B
Q3 2024	1,945	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q3 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2026.

Institutions holding NOW in Q3 2026
Institution	Shares	Value	% of portfolio	Change in shares	Action
First Citizens Bank & Trust Co	–	–	–	–	Not filed
Vise Technologies, Inc.	–	–	–	–	Not filed
Lynch Asset Management, Inc.	–	–	–	–	Not filed
Clean Yield Group	–	–	–	–	Not filed
Mivtachim The Workers Social Insurance Fund Ltd. (Under Special Management)	–	–	–	–	Not filed
Illinois Municipal Retirement Fund	–	–	–	–	Not filed
Trifecta Capital Advisors, LLC	–	–	–	–	Not filed
Tejara Capital Ltd	–	–	–	–	Not filed
Saranac Partners Ltd	–	–	–	–	Not filed
Kempen Capital Management N.V.	–	–	–	–	Not filed
Bridgewater Advisors Inc.	–	–	–	–	Not filed
Rare Wolf Capital LLC	–	–	–	–	Not filed
Cohen Capital Management, Inc.	–	–	–	–	Not filed
Buttonwood Financial Advisors Inc.	–	–	–	–	Not filed
BOCHK Asset Management Ltd	–	–	–	–	Not filed
DV Trading LLC	–	–	–	–	Not filed
Tokio Marine Asset Management Co Ltd	–	–	–	–	Not filed
Stamos Capital Partners, L.P.	–	–	–	–	Not filed
Banque Cantonale Vaudoise	–	–	–	–	Not filed
Harbor Capital Advisors, Inc.	–	–	–	–	Not filed
Univest Financial Corp	–	–	–	–	Not filed
Group One Trading, L.P.	–	–	–	–	Not filed
Shelton Capital Management	–	–	–	–	Not filed
HB Wealth Management, LLC	–	–	–	–	Not filed
Fogel Capital Management, Inc.	–	–	–	–	Not filed
Core Alternative Capital	–	–	–	–	Not filed
Wealthcare Advisory Partners LLC	–	–	–	–	Not filed
Groupama Asset Managment	–	–	–	–	Not filed
CSM Advisors, LLC	–	–	–	–	Not filed
Mather Group, LLC.	–	–	–	–	Not filed
Granite Investment Partners, LLC	–	–	–	–	Not filed
Clear Harbor Asset Management, LLC	–	–	–	–	Not filed
Icon Advisers Inc	–	–	–	–	Not filed
Vestmark Advisory Solutions, Inc.	–	–	–	–	Not filed
Mendel Money Management	–	–	–	–	Not filed
Hudson Valley Investment Advisors Inc	–	–	–	–	Not filed
Wealth Advisory Solutions, LLC	–	–	–	–	Not filed
RSM US Wealth Management LLC	–	–	–	–	Not filed
Venturi Wealth Management, LLC	–	–	–	–	Not filed
Yarbrough Capital, LLC	–	–	–	–	Not filed
Strong Retirement Solutions LLC	–	–	–	–	Not filed
Kingsview Wealth Management, LLC	–	–	–	–	Not filed
Summit Trail Advisors, LLC	–	–	–	–	Not filed
Sequoia Financial Advisors, LLC	–	–	–	–	Not filed
SIH Partners, LLLP	–	–	–	–	Not filed
Generali Investments CEE, investicni spolecnost, a.s.	–	–	–	–	Not filed
AE Wealth Management LLC	–	–	–	–	Not filed
Mountain Hill Investment Partners Corp.	–	–	–	–	Not filed
Foundations Investment Advisors, LLC	–	–	–	–	Not filed
Overbrook Management Corp	–	–	–	–	Not filed
Harel Insurance Investments & Financial Services Ltd.	–	–	–	–	Not filed
Osmosis Investment Management UK Ltd	–	–	–	–	Not filed
Tritonpoint Wealth, LLC	–	–	–	–	Not filed
Havemeyer Place LP	–	–	–	–	Not filed
Advent Capital Management	–	–	–	–	Not filed
Bragg Financial Advisors, Inc	–	–	–	–	Not filed
ICICI Prudential Asset Management Co Ltd	–	–	–	–	Not filed
Adviser Investments LLC	–	–	–	–	Not filed
Sigma Investment Counselors Inc	–	–	–	–	Not filed
SCS Capital Management LLC	–	–	–	–	Not filed
Capital International Inc	–	–	–	–	Not filed
Ameritas Investment Partners, Inc.	–	–	–	–	Not filed
Fulcrum Capital LLC	–	–	–	–	Not filed
Marks Group Wealth Management, Inc	–	–	–	–	Not filed
Lockheed Martin Investment Management Co	–	–	–	–	Not filed
Eos Management, L.P.	–	–	–	–	Not filed
First Foundation Advisors	–	–	–	–	Not filed
Merit Financial Group, LLC	–	–	–	–	Not filed
Hennion & Walsh Asset Management, Inc.	–	–	–	–	Not filed
Empirical Finance, LLC	–	–	–	–	Not filed
Inlight Wealth Management, LLC	–	–	–	–	Not filed
Neo Ivy Capital Management	–	–	–	–	Not filed
Rothschild Investment LLC	–	–	–	–	Not filed
Ledyard National Bank	–	–	–	–	Not filed
Barlow Wealth Partners, Inc.	–	–	–	–	Not filed
Y.D. More Investments Ltd	–	–	–	–	Not filed
Bastion Asset Management Inc.	–	–	–	–	Not filed
VestGen Advisors, LLC	–	–	–	–	Not filed
Northwestern Mutual Investment Management Company, LLC	–	–	–	–	Not filed
Spartan Wealth Advisory Services LLC	–	–	–	–	Not filed
Summit Financial, LLC	–	–	–	–	Not filed
Greenwood Capital Associates LLC	–	–	–	–	Not filed
Bulltick Wealth Management, LLC	–	–	–	–	Not filed
Kinneret Advisory, LLC	–	–	–	–	Not filed
Capstone Capital Management Ltd	–	–	–	–	Not filed
Alphadyne Asset Management LP	–	–	–	–	Not filed
Moneta Group Investment Advisors LLC	–	–	–	–	Not filed
Ashton Thomas Private Wealth, LLC	–	–	–	–	Not filed
Weatherly Asset Management L. P.	–	–	–	–	Not filed
Allworth Financial LP	–	–	–	–	Not filed
SFE Investment Counsel	–	–	–	–	Not filed
Montag A & Associates Inc	–	–	–	–	Not filed
Pine Valley Investments Ltd Liability Co	–	–	–	–	Not filed
Encore Global Management, LP	–	–	–	–	Not filed
Petredis Investment Advisors LLC	–	–	–	–	Not filed
Grimes & Company, Inc.	–	–	–	–	Not filed
Quantbot Technologies LP	–	–	–	–	Not filed
Plato Investment Management Ltd	–	–	–	–	Not filed
MUFG Securities Americas Inc.	–	–	–	–	Not filed
North Dakota State Investment Board	–	–	–	–	Not filed