ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2026

Institutional positions in ServiceNow, Inc. as of Sep 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Q3 2026 data is still coming in (13F filing deadline: Nov 16, 2026), so these numbers are incomplete.

Institutional holders: 12; +2 vs. Q2 2026
Shares held: 88.4K; +43.4K (+96.4%) vs. Q2 2026
Total value: $11.8M; +$7.38M (+165.1%) vs. Q2 2026
New holders: 3; 5 more added
Sold out: 1; 2 more reduced

2,234 institutions that held it in Q2 2026 haven't filed for Q3 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holders

Value held

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,245	$83.7B
Q1 2026	2,213	$90.5B
Q4 2025	2,326	$138.5B
Q3 2025	2,249	$164.4B
Q2 2025	2,298	$187.2B
Q1 2025	2,167	$145.0B
Q4 2024	2,262	$194.6B
Q3 2024	1,945	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q3 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2026.

Institutions holding NOW in Q3 2026
Institution	Shares	Value	% of portfolio	Change in shares	Action
Game Creek Capital, LP	–	–	–	–	Not filed
Knuff & Co LLC	–	–	–	–	Not filed
Vestcor Inc	–	–	–	–	Not filed
Fortis Capital Management LLC	–	–	–	–	Not filed
Graybill Bartz & Assoc Ltd	–	–	–	–	Not filed
Consolidated Investment Group LLC	–	–	–	–	Not filed
Sound Capital Solutions LLC	–	–	–	–	Not filed
Ravenswood Partners LP	–	–	–	–	Not filed
Spears Abacus Advisors LLC	–	–	–	–	Not filed
Atomi Financial Group, Inc.	–	–	–	–	Not filed
Trexquant Investment LP	–	–	–	–	Not filed
King Luther Capital Management Corp	–	–	–	–	Not filed
Titan Investment Solutions Ltd	–	–	–	–	Not filed
Hartford Investment Management Co	–	–	–	–	Not filed
Capital International Ltd	–	–	–	–	Not filed
Firetrail Investments Pty Ltd	–	–	–	–	Not filed
YHB Investment Advisors, Inc.	–	–	–	–	Not filed
Privium Fund Management (UK) Ltd	–	–	–	–	Not filed
Newbridge Financial Services Group, Inc.	–	–	–	–	Not filed
Maryland State Retirement & Pension System	–	–	–	–	Not filed
Diversified Trust Co	–	–	–	–	Not filed
Element Capital Management LLC	–	–	–	–	Not filed
Perigon Wealth Management, LLC	–	–	–	–	Not filed
Ironwood Investment Counsel, LLC	–	–	–	–	Not filed
Readystate Asset Management LP	–	–	–	–	Not filed
Titan Global Capital Management USA LLC	–	–	–	–	Not filed
Farther Finance Advisors, LLC	–	–	–	–	Not filed
Envestnet Portfolio Solutions, Inc.	–	–	–	–	Not filed
Louisiana State Employees Retirement System	–	–	–	–	Not filed
Weiss Asset Management LP	–	–	–	–	Not filed
Wealthspire Advisors, LLC	–	–	–	–	Not filed
Hahn Capital Management LLC	–	–	–	–	Not filed
Titleist Asset Management, LLC	–	–	–	–	Not filed
New Mexico Educational Retirement Board	–	–	–	–	Not filed
Harber Asset Management LLC	–	–	–	–	Not filed
Torray LLC	–	–	–	–	Not filed
Danica Pension, Livsforsikringsaktieselskab	–	–	–	–	Not filed
Linden Thomas Advisory Services, LLC	–	–	–	–	Not filed
First American Trust, FSB	–	–	–	–	Not filed
Moors & Cabot, Inc.	–	–	–	–	Not filed
Brown Shipley& Co Ltd	–	–	–	–	Not filed
Whittier Trust Co	–	–	–	–	Not filed
CenterBook Partners LP	–	–	–	–	Not filed
Twin Lakes Capital Management, LLC	–	–	–	–	Not filed
Stratos Wealth Partners, LTD.	–	–	–	–	Not filed
Worldquant Millennium Advisors LLC	–	–	–	–	Not filed
Hantz Financial Services, Inc.	–	–	–	–	Not filed
Generali Investments, Management Co LLC	–	–	–	–	Not filed
Banque Transatlantique SA	–	–	–	–	Not filed
SBI Securities Co., Ltd.	–	–	–	–	Not filed
X-Square Capital, LLC	–	–	–	–	Not filed
Soltis Investment Advisors LLC	–	–	–	–	Not filed
Beacon Investment Advisory Services, Inc.	–	–	–	–	Not filed
Global X Japan Co., Ltd.	–	–	–	–	Not filed
Meiji Yasuda America Inc	–	–	–	–	Not filed
Keybank National Association	–	–	–	–	Not filed
Deane Retirement Strategies, Inc.	–	–	–	–	Not filed
Pallas Capital Advisors LLC	–	–	–	–	Not filed
Soros Fund Management LLCSuperinvestorSoros Fund Management	–	–	–	–	Not filed
Baader Bank INC	–	–	–	–	Not filed
JB Capital LLC	–	–	–	–	Not filed
EP Wealth Advisors, LLC	–	–	–	–	Not filed
Terry L. Blaker	–	–	–	–	Not filed
Stephens Inc	–	–	–	–	Not filed
Banco Santander, S.A.	–	–	–	–	Not filed
Morningstar Investment Management LLC	–	–	–	–	Not filed
American Trust Investment Advisors, LLC	–	–	–	–	Not filed
Sphera Management Technology Funds Ltd	–	–	–	–	Not filed
Lombard Odier Asset Management (Switzerland) SA	–	–	–	–	Not filed
Integrated Advisors Network LLC	–	–	–	–	Not filed
AG2R la Mondiale Gestion D'Actifs	–	–	–	–	Not filed
Bessemer Group Inc	–	–	–	–	Not filed
Generali Investments Towarzystwo Funduszy Inwestycyjnych	–	–	–	–	Not filed
Pensionmark Financial Group, LLC	–	–	–	–	Not filed
Callan Family Office, LLC	–	–	–	–	Not filed
Miracle Mile Advisors, LLC	–	–	–	–	Not filed
GTS Securities LLC	–	–	–	–	Not filed
Calamos Wealth Management LLC	–	–	–	–	Not filed
Bokf, NA	–	–	–	–	Not filed
Traynor Capital Management, Inc.	–	–	–	–	Not filed
Arkadios Wealth Advisors	–	–	–	–	Not filed
Worm Capital, LLC	–	–	–	–	Not filed
Laird Norton Trust Company, LLC	–	–	–	–	Not filed
Focus Financial Network, Inc.	–	–	–	–	Not filed
TritonPoint Partners, LLC	–	–	–	–	Not filed
Ancora Advisors, LLC	–	–	–	–	Not filed
Park Avenue Securities LLC	–	–	–	–	Not filed
CMH Wealth Management LLC	–	–	–	–	Not filed
Prospera Financial Services Inc	–	–	–	–	Not filed
BNC Wealth Management, LLC	–	–	–	–	Not filed
Wedbush Securities Inc	–	–	–	–	Not filed
Prescott Group Capital Management, L.L.C.	–	–	–	–	Not filed
Trust Co of Kansas	–	–	–	–	Not filed
Gladstone Institutional Advisory LLC	–	–	–	–	Not filed
Hartline Investment Corp	–	–	–	–	Not filed
Bearing Point Capital, LLC	–	–	–	–	Not filed
We Are One Seven, LLC	–	–	–	–	Not filed
Horizon Investments, LLC	–	–	–	–	Not filed
Change Path, LLC	–	–	–	–	Not filed
Gluskin Sheff & Assoc Inc	–	–	–	–	Not filed