ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2026

Institutional positions in ServiceNow, Inc. as of Sep 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Q3 2026 data is still coming in (13F filing deadline: Nov 16, 2026), so these numbers are incomplete.

Institutional holders: 12; +2 vs. Q2 2026
Shares held: 88.4K; +43.4K (+96.4%) vs. Q2 2026
Total value: $11.8M; +$7.38M (+165.1%) vs. Q2 2026
New holders: 3; 5 more added
Sold out: 1; 2 more reduced

2,234 institutions that held it in Q2 2026 haven't filed for Q3 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holders

Value held

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,245	$83.7B
Q1 2026	2,213	$90.5B
Q4 2025	2,326	$138.5B
Q3 2025	2,249	$164.4B
Q2 2025	2,298	$187.2B
Q1 2025	2,167	$145.0B
Q4 2024	2,262	$194.6B
Q3 2024	1,945	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q3 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2026.

Institutions holding NOW in Q3 2026
Institution	Shares	Value	% of portfolio	Change in shares	Action
XTX Topco Ltd	–	–	–	–	Not filed
Citizens Financial Group Inc	–	–	–	–	Not filed
TD Waterhouse Canada Inc.	–	–	–	–	Not filed
Baker Avenue Asset Management, LP	–	–	–	–	Not filed
B. Metzler seel. Sohn & Co. AG	–	–	–	–	Not filed
Lyell Wealth Management, LP	–	–	–	–	Not filed
Kestra Advisory Services, LLC	–	–	–	–	Not filed
SRS Capital Advisors, Inc.	–	–	–	–	Not filed
Dnca Finance	–	–	–	–	Not filed
J. Safra Sarasin Holding AG	–	–	–	–	Not filed
Jain Global LLC	–	–	–	–	Not filed
Advisors Asset Management, Inc.	–	–	–	–	Not filed
Pinebridge Investments LLC	–	–	–	–	Not filed
Axxion S.A.	–	–	–	–	Not filed
Y-Intercept (Hong Kong) Ltd	–	–	–	–	Not filed
Allstate Corp	–	–	–	–	Not filed
Generali Asset Management SPA SGR	–	–	–	–	Not filed
Union Bancaire Privee, UBP SA	–	–	–	–	Not filed
Stonebridge Capital Advisors LLC	–	–	–	–	Not filed
Liontrust Investment Partners LLP	–	–	–	–	Not filed
Liberty Mutual Group Asset Management Inc.	–	–	–	–	Not filed
General American Investors Co Inc	–	–	–	–	Not filed
Titan Wealth (CI) Ltd	–	–	–	–	Not filed
Glenview Trust Co	–	–	–	–	Not filed
Oppenheimer & Co Inc	–	–	–	–	Not filed
Wormser Freres Gestion	–	–	–	–	Not filed
Brinker Capital Investments, LLC	–	–	–	–	Not filed
W.G. Shaheen & Associates DBA Whitney & Co	–	–	–	–	Not filed
Massmutual Trust Co FSB	–	–	–	–	Not filed
Trinity Legacy Partners, LLC	–	–	–	–	Not filed
Compass Capital Management, Inc	–	–	–	–	Not filed
Stony Point Capital LLC	–	–	–	–	Not filed
GFG Capital, LLC	–	–	–	–	Not filed
Sit Investment Associates Inc	–	–	–	–	Not filed
Prime Capital Investment Advisors, LLC	–	–	–	–	Not filed
Mizuho Securities USA LLC	–	–	–	–	Not filed
Vienna Powszechne Towarzystwo Emerytalne S.A. Vienna Insurance Group	–	–	–	–	Not filed
Global Retirement Partners, LLC	–	–	–	–	Not filed
Gulf International Bank (UK) Ltd	–	–	–	–	Not filed
Maxi Investments CY Ltd	–	–	–	–	Not filed
IFP Advisors, Inc	–	–	–	–	Not filed
Investment Management Corp of Ontario	–	–	–	–	Not filed
Silicon Valley Capital Partners	–	–	–	–	Not filed
Sapient Capital LLC	–	–	–	–	Not filed
Night Squared LP	–	–	–	–	Not filed
Venture Visionary Partners LLC	–	–	–	–	Not filed
Avanza Fonder AB	–	–	–	–	Not filed
Montaka Global Pty Ltd	–	–	–	–	Not filed
Fideuram - Intesa Sanpaolo Private Banking S.P.A.	–	–	–	–	Not filed
Gilder Gagnon Howe & Co LLC	–	–	–	–	Not filed
Riverview Capital Advisers, LLC	–	–	–	–	Not filed
Dai-Ichi Life Insurance Company, Ltd	–	–	–	–	Not filed
Saudi Central Bank	–	–	–	–	Not filed
Jennison Associates LLC	–	–	–	–	Not filed
Cresset Asset Management, LLC	–	–	–	–	Not filed
Greystone Financial Group, LLC	–	–	–	–	Not filed
Washington Trust Bank	–	–	–	–	Not filed
Kovack Advisors, Inc.	–	–	–	–	Not filed
Osborne Partners Capital Management, LLC	–	–	–	–	Not filed
Investors Towarzystwo Funduszy Inwestycyjnych Spolka Akcyjna	–	–	–	–	Not filed
Kessler Investment Group, LLC	–	–	–	–	Not filed
Exchange Traded Concepts, LLC	–	–	–	–	Not filed
Fideuram Asset Management (Ireland) dac	–	–	–	–	Not filed
South State Corp.	–	–	–	–	Not filed
Sycale Advisors (NY) LLC	–	–	–	–	Not filed
Jacobs & Co	–	–	–	–	Not filed
Independent Advisor Alliance	–	–	–	–	Not filed
Generate Investment Management Ltd	–	–	–	–	Not filed
Moran Wealth Management, LLC	–	–	–	–	Not filed
Atria Investments LLC	–	–	–	–	Not filed
71 West Capital Partners	–	–	–	–	Not filed
Oak Grove Capital LLC	–	–	–	–	Not filed
Azimuth Capital Investment Management LLC	–	–	–	–	Not filed
Norinchukin Bank, The	–	–	–	–	Not filed
Appleton Partners Inc	–	–	–	–	Not filed
Caisse des Depots Et Consignations	–	–	–	–	Not filed
Voleon Capital Management LP	–	–	–	–	Not filed
Kentucky Retirement Systems	–	–	–	–	Not filed
Spirepoint Private Client, LLC	–	–	–	–	Not filed
Long Corridor Asset Management Ltd	–	–	–	–	Not filed
Savant Capital, LLC	–	–	–	–	Not filed
WoodTrust Financial Corp	–	–	–	–	Not filed
Healthcare of Ontario Pension Plan Trust Fund	–	–	–	–	Not filed
River Wealth Advisors LLC	–	–	–	–	Not filed
Peapack Gladstone Financial Corp	–	–	–	–	Not filed
Mirabella Financial Services LLP	–	–	–	–	Not filed
Level Four Advisory Services, LLC	–	–	–	–	Not filed
Benjamin Edwards Inc	–	–	–	–	Not filed
Meiji Yasuda Asset Management Co Ltd.	–	–	–	–	Not filed
Iyo Bank, Ltd.	–	–	–	–	Not filed
FourThought Financial Partners, LLC	–	–	–	–	Not filed
Laffer Tengler Investments	–	–	–	–	Not filed
First Horizon Corp	–	–	–	–	Not filed
Bender Robert & Associates	–	–	–	–	Not filed
Sone Capital Management, LLC	–	–	–	–	Not filed
BI Asset Management Fondsmaeglerselskab A/S	–	–	–	–	Not filed
Allianz SE	–	–	–	–	Not filed
Sienna Gestion	–	–	–	–	Not filed
Atlantic Union Bankshares Corp	–	–	–	–	Not filed
Archon Partners LLC	–	–	–	–	Not filed