ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2026

Institutional positions in ServiceNow, Inc. as of Sep 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Q3 2026 data is still coming in (13F filing deadline: Nov 16, 2026), so these numbers are incomplete.

Institutional holders: 27; +4 vs. Q2 2026
Shares held: 658.4K; +60.1K (+10.1%) vs. Q2 2026
Total value: $88.2M; +$28.8M (+48.6%) vs. Q2 2026
New holders: 5; 10 more added
Sold out: 1; 6 more reduced

2,221 institutions that held it in Q2 2026 haven't filed for Q3 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holders

Value held

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,212	$90.5B
Q4 2025	2,325	$138.5B
Q3 2025	2,248	$164.4B
Q2 2025	2,297	$187.2B
Q1 2025	2,166	$145.0B
Q4 2024	2,261	$194.6B
Q3 2024	1,944	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q3 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2026.

Institutions holding NOW in Q3 2026
Institution	Shares	Value	% of portfolio	Change in shares	Action
Obermeyer Wood Investment Counsel, LLLP	–	–	–	–	Not filed
Summit Global Investments	–	–	–	–	Not filed
Red Door Wealth Management, LLC	–	–	–	–	Not filed
Capital Square, LLC	–	–	–	–	Not filed
Alamea Verwaltungs GmbH	–	–	–	–	Not filed
Semus Wealth Partners LLC	–	–	–	–	Not filed
Quent Capital, LLC	–	–	–	–	Not filed
Johnson Financial Group, Inc.	–	–	–	–	Not filed
Well Done, LLC	–	–	–	–	Not filed
Silver Coast Investments LLC	–	–	–	–	Not filed
First Growth Capital LLC	–	–	–	–	Not filed
Keudell/Morrison Wealth Management	–	–	–	–	Not filed
Glen Eagle Advisors, LLC	–	–	–	–	Not filed
New Insight Wealth Advisors	–	–	–	–	Not filed
Cary Street Partner Investment Advisory LLC	–	–	–	–	Not filed
Daymark Wealth Partners, LLC	–	–	–	–	Not filed
Harbor Advisors LLC	–	–	–	–	Not filed
One68 Global Capital, LLC	–	–	–	–	Not filed
LightSquare Wealth Management, LLC	–	–	–	–	Not filed
Wrapmanager Inc	–	–	–	–	Not filed
Power Wealth Management LLC	–	–	–	–	Not filed
Altfest L J & Co Inc	–	–	–	–	Not filed
Martin Capital Advisors, LLP	–	–	–	–	Not filed
Nations Financial Group Inc,	–	–	–	–	Not filed
Staley Capital Advisers Inc	–	–	–	–	Not filed
GWN Securities Inc.	–	–	–	–	Not filed
SLT Holdings LLC	–	–	–	–	Not filed
MLG Wealth Management DBA Pine Grove Financial Group	–	–	–	–	Not filed
Palisade Capital Management LLC	–	–	–	–	Not filed
Dockside LLC	–	–	–	–	Not filed
Parus Finance (UK) Ltd	–	–	–	–	Not filed
Independent Wealth Network Inc.	–	–	–	–	Not filed
Scharf Investments, LLC	–	–	–	–	Not filed
OV Management LLC	–	–	–	–	Not filed
Centiva Capital, LP	–	–	–	–	Not filed
Cyndeo Wealth Partners, LLC	–	–	–	–	Not filed
Howard Financial Services, Ltd.	–	–	–	–	Not filed
Allred Capital Management, LLC	–	–	–	–	Not filed
Cromwell Holdings LLC	–	–	–	–	Not filed
Sage Capital Advisors,llc	–	–	–	–	Not filed
Cornell Pochily Investment Advisors, Inc.	–	–	–	–	Not filed
Acorn Financial Advisory Services Inc	–	–	–	–	Not filed
Caerus Investment Advisors, LLC	–	–	–	–	Not filed
A. D. Beadell Investment Counsel, Inc.	–	–	–	–	Not filed
Onefund, LLC	–	–	–	–	Not filed
Old National Bancorp	–	–	–	–	Not filed
Talon Private Wealth, LLC	–	–	–	–	Not filed
Claro Advisors LLC	–	–	–	–	Not filed
Westerkirk Capital Inc.	–	–	–	–	Not filed
Parcion Private Wealth LLC	–	–	–	–	Not filed
Armis Advisers, LLC	–	–	–	–	Not filed
Aurora Private Wealth, Inc.	–	–	–	–	Not filed
TigerOak Management, L.L.C.	–	–	–	–	Not filed
Clarus Group, Inc.	–	–	–	–	Not filed
Swiss Re Ltd	–	–	–	–	Not filed
Financial Perspectives, Inc	–	–	–	–	Not filed
Drive Wealth Management, LLC	–	–	–	–	Not filed
Texas Capital Bank Wealth Management Services Inc	–	–	–	–	Not filed
Asset Advisory Group, Inc.	–	–	–	–	Not filed
Optivise Advisory Services LLC	–	–	–	–	Not filed
Cambient Family Office, LLC	–	–	–	–	Not filed
BancFirst Trust & Investment Management	–	–	–	–	Not filed
Narus Financial Partners, LLC	–	–	–	–	Not filed
DeDora Capital, Inc.	–	–	–	–	Not filed
Enzi Wealth	–	–	–	–	Not filed
NorthRock Partners, LLC	–	–	–	–	Not filed
Leeward Financial Partners, LLC	–	–	–	–	Not filed
Annis Gardner Whiting Capital Advisors, LLC	–	–	–	–	Not filed
Daner Wealth Management, LLC	–	–	–	–	Not filed
Eurizon SLJ Capital Ltd	–	–	–	–	Not filed
KFG Wealth Management, LLC	–	–	–	–	Not filed
Wealth Management Partners, LLC	–	–	–	–	Not filed
Covenant Asset Management, LLC	–	–	–	–	Not filed
Ewa, LLC	–	–	–	–	Not filed
Holistic Financial Partners	–	–	–	–	Not filed
Modern Wealth Management, LLC	–	–	–	–	Not filed
Boston Private Wealth LLC	–	–	–	–	Not filed
Vickerman Investment Advisors, Inc.	–	–	–	–	Not filed
Twin Peaks Wealth Advisors, LLC	–	–	–	–	Not filed
Fairvoy Private Wealth, LLC	–	–	–	–	Not filed
Platform Technology Partners	–	–	–	–	Not filed
MWA Asset Management	–	–	–	–	Not filed
Cypress Capital, LLC	–	–	–	–	Not filed
Keel Point, LLC	–	–	–	–	Not filed
Patron Partners Advisors, LLC	–	–	–	–	Not filed
High Net Worth Advisory Group LLC	–	–	–	–	Not filed
Fermata Advisors, LLC	–	–	–	–	Not filed
Victory Financial Group, LLC	–	–	–	–	Not filed
Marin Bay Wealth Advisors, LLC	–	–	–	–	Not filed
Wedge Capital Management L L P	–	–	–	–	Not filed
Howe & Rusling Inc	–	–	–	–	Not filed
Net Worth Advisory Group	–	–	–	–	Not filed
Connors Investor Services Inc	–	–	–	–	Not filed
Boston Partners	–	–	–	–	Not filed
Secure Asset Management, LLC	–	–	–	–	Not filed
Claret Asset Management Corp	–	–	–	–	Not filed
Basecamp Wealth Advisors LLC	–	–	–	–	Not filed
Diligent Investors, LLC	–	–	–	–	Not filed
Catalyst Capital Advisors LLC	–	–	–	–	Not filed
Darwin Advisors, LLC	–	–	–	–	Not filed